what's going on guys welcome back to
another video and today I want to talk
about Instagram ads how to use them why
you should use them and while that's why
they're so different to Facebook ads
okay so I'm sue Grahams gonna be a mess
of this year I think it's not getting
used as much as I thought it would be
and people are missing up Instagram is a
very very good traffic source for free
traffic and paid traffic because it
still has very good reach compared to
places like Facebook so what I use we're
going to go through what I use Instagram
ads for I'm gonna go through show you
to show you how to set up Instagram ads
in this video I'll show you a couple of
structures that I use and generally show
you how this all works ok guys so what I
use my Instagram ads for when I do ads
is a lead generation that's collecting
emails for a business general
retargeting it's very good for personal
branding a Shopify retargeting so if
your Shopify store you can retarget back
to people who have visited your store
very very powerful stuff that's what I
don't go out there and use Instagram ads
for like testing or anything like that
because it doesn't work very well you've
got to remember that Instagram guys is
very very visual you need very good
images you need very good videos so you
want to use Instagram ads for your
Shopify when you already have a product
that's working ok or do retargeting I
also use Instagram ads for competitions
very very good for that and then you can
also use it for things like offline
businesses ads and sales so I do
Instagram ads for friends and family and
my uncle has a construction company and
we use Instagram for branding I know you
might be like that's really weird but it
actually works really really well we
just use it for local branding um in our
city and it works very very well we
don't try and sell anything um it's just
awareness and branding yes are offline
branding as well you can use Facebook
sorry Instagram ads guys for a lot of
things there's really a massive
potential that's quite untapped right
now they're still quite cheap compared
to Facebook Ads
depending on the niche you go into okay
so guys let's move on to the next slide
and I want to show you one of the most
powerful things of Instagram ads and
then we're going to jump into face into
Facebook and show you how to setup
Instagram ads to presumably doing your
Instagram ads via the Facebook platform
because it's the same and super Facebook
purchase Instagram back in the day so
guys one thing that's really powerful
about Instagram is you can retarget
people who have done specific things on
your page so you can do people who have
engaged with your business so things
like anyone who has visited your
business profile so you'll set up your
fate page as a business I'll show you
how to do that in a second anyone who's
visited your Instagram profile and we
have people who have engaged with your
post or your ad so people have liked
your post and just in my personal
Instagram guys that isn't very big right
now I had to start a new one I've
already had nineteen hundred people
engage with my Instagram so I can
advertise my course to them or I can
advertise something else to them and
it's very very cheap i retargeting
people who have sent your message on
instagram that's very very powerful if
you're a salesman you can really close
the deal via doing fake adverts and
stuff like that or people who have saved
your post and add so a lot of people
don't actually realize you can use
Instagram is very very powerful they
don't realize that they can build up an
audience off of Instagram and the one
thing about Instagram guys I'll show you
actually just let me get up my Instagram
real quick okay so one thing about
Instagram guys this is one I've just
started is it doesn't have many
followers or anything but I'm getting
like a hundred likes a hundred likes 100
likes these are the people here and here
right so these are the people who have
engaged so I can go out there and
advertise them if I like my course now
the beauty of this is the organic Reach
is still very very strong on Instagram
if you don't know what kind of happened
back in the day Facebook had really good
organic reach and then they slowed it
down because they wanted people to spend
more money on advertising and at this
point we still have good reach with
Instagram so you can go out and build
these Instagram accounts for free
without spending any money on ever
and then you can retarget back to these
people who have commented liked your
stuff and viewed your profile and I'll
show you in a second how you can find
out how many views you've had and I can
guide then I can go out there and
retarget and re-advertise back to these
people who have engaged in my Instagram
account so it's very very powerful stuff
guys now another thing is so that's the
retargeting another thing is you can do
some insights as well so when you have a
business account which is easy to set up
you can see how many profile visits
you've had and how many reach now these
images are getting around about usually
about twenty to thirty visits per
profile visits every time I post and I
post up around about once a day so that
means is that that's thirty people
usually French people have viewed my
profile and I can go and retarget back
to them and this Instagram isn't even
very big right now sorts very very
powerful stuff this 30 profile views 821
profile views these are potential
customers for your business okay whether
you sell courses whether you do Shopify
whether you have an offline business
some sort of lead generation business
these are customers you can advertise
back to with Instagram edge retargeting
edge and make money okay you remember
every like every single person that
checks you out as a potential customer
or whatever business you're running okay
they have an interest in you somehow
somewhere they've seen you somewhere and
they've visited you so it would be silly
not to retarget back and that's what I
use Instagram for mostly is retargeting
ads so here's kind of a couple of
structures you can do guys and then in a
sick I'm going to jump in and show you
how to set up the ads and everything
step by step so you can do something
like that let's take my Instagram for
example my personal my personal one I
get free traffic organic traffic to my
Instagram account by posting images and
then people check out my profile and
they engage and they follow and things
like that and so we have a custom
audience up here I've helped people who
have viewed my stuff my profile and then
we have a custom audience of people who
engage this is an asset
the
their custom audience right here okay
you build that up and Facebook I'll show
you how to do that then I can go and
advertise my course to those people okay
so that's one scenario a very powerful
stuff and this is what I have been doing
in this and I have been doing pretty
well with this strategy well let's say
we have a Shopify store guys and we
doing shoutouts we're doing contacting
profiles we're getting them to promote
our product we're telling people to come
and view our profile and click on the
link in the profile we can do once again
profile views engagement or we can
combine this together and do just one
big thing for the when we do the ads and
then you can go and advertise your
product via sorry that's got something
template I then you can go and advertise
your product via retargeting people who
have gone reviewed and engaged on your
Instagram profile okay now to do this
though first you need to have a business
account which is very easy to set up go
into your Instagram settings and hit
switch to business profile and then just
follow the steps guides it's very very
simple to do it's free just get it all
set up and you'll have a business
profile set up and once that set up guys
you can view metrics like this and then
you can also do the retargeting and all
of that sort of cool stuff okay very
very easy very very easy to understand
one thing to remember guys this is the
last slide before you move into actually
doing all of this stuff this is mobile
traffic okay so your site that's gonna
have to be mobile-friendly is enough to
load nice and quickly all of your users
are going to be coming pretty much from
mobile this is very very important
because a lot of people will build out
their landing pages or their Shopify
store and they'll check it on desktop
but they never check it on mobile and it
could be sluggish things could be out of
a line and might not look good and one
thing about Instagram traffic guys I've
noticed simplicity instagrams a simple
platform to use people on the mobile
when they're on their mobile they're
eating they're driving there shouldn't
be but they do and they're doing things
they're like simplicity so nothing
complicated nice clean landing page nice
simple Shopify store nice simple biz
business sales page whatever you're
trying to do keep it simple and you will
convert your um your your sorry your
Instagram ads will convert like crazy
and convert bitter for you okay no
complication guys keep it simple so
let's jump into some stuff real quick
guys what I've done so I understand some
people that are going to be watching
this video don't know how to work the
Facebook Ads platform so I've done a
book here - it's like a cheat sheet and
you can get this for free below 100%
free and you can go through and they
take you through how everything works
all the basics what not to do what to do
what to watch out for what and all that
sort of good stuff how to do the
Facebook pixel custom audiences the big
three which I talked about how to set up
Facebook Ads I take you through
everything and there's also some YouTube
videos in here guys that will help you
and understand all of this stuff as well
because I want to keep this video kind
of shortened to the point so if you do
want to download this there is a link
below at the end of this video don't do
it now just keep stick to watching this
video and at the end you'll be able to
download this 100% free okay it's just
easier for me to put it inside this book
and I update this all the time guys
that's why I've made it a Google
document okay I update it all the time
so you can come come back whenever you
like and check out the updates I'm just
going to update it after this video uhm
but yeah everything in here about how to
do Facebook ads and then guys and what I
would like you to do if you want to
learn more about what we do online is to
check out our group you can just go into
Facebook and put an online samurai's and
it will pop up this is my private
Facebook group I'm thirty thousand
members in here thirty seven thousand
and we all help each other make money
online let me just get rid of the I'm
chat tab there I doesn't matter I could
blow that out and coming here and we'll
help you and stuff like that and I'll
also leave a link below for that alright
so now let's jump in and I'll show you
how to set up your Instagram ads and
things like that and how it all works
all right guess where my Facebook
account for my theme retargeting ads
that's specifically what I use this
account for and I can't buy the boring
stuff out so we're gonna use this one
everyone already knows about this
particular product now you want to jump
into your facebook ad account okay guys
and you probably like but this is
Instagram ads well it's the same
platform and that's how we going to set
up all of our Instagram ads okay now the
first thing you need to do is kind of
just look at the options up here you
don't really need to worry about a lot
of this all you need to worry about as
Facebook pixels ads manager audiences
and that's really if you're just
starting out and then obviously billing
settings so you can do your billing
address set up your settings and get and
pay Facebook for your ads now one thing
you want to do guys is actually go to
the pixels make sure you have installed
a Facebook pixel on your store this is
we're gonna need to do for retargeting
I'll just show you how to quickly copy
this I know a lot of you probably
already know how to do this but you just
want to click on details okay and simply
click on sit up and then copy the code
so this is gonna be down here the main
code and you put on your Shopify store
and on your or on your WordPress blog
you can simply use Google and Google and
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