Keyword Competition- Marty McLeod #Best Education Page #Online Earning

hey what's going on welcome to the Doug

show and in this episode I'm talking to

Marty McLeod again so Marty has been on

the show a bunch he is a successful

niche site entrepreneur and he does that

on the side he's making about 3k per

month in this discussion we talked about

low competition keywords that are

informational in nature so these are not

product focused they're not like

specific moneymakers or anything like

that but these informational posts are

very good to have so we go in-depth and

figure out how to find them why they're

useful and all that kind of stuff so if

you're brand new to the channel check

out some of the other videos and if you

like what you see please do subscribe

and if you like Marty I like Marty so

you should like them too I check out

some of the other interviews I've done

with them especially success story

interviews let's get to the discussion

now hey what's going on it's Doug

Pennington here and I am joined again by

my friend Marty McLeod how are you today

good this interview we are going to talk

about low competition informational post

and Marty you've had pretty good success

with this on your site correct yes

absolutely and currently you're making

about 3,000 per month right so there's

no fluke you've been doing this for a

little while yeah so can you just like

introduce us to the concept of like low

competition informational posts for

people to don't know what we're talking

about sure so there that's one of the

you're taking advantage of a keyword

opportunity that a lot of sites out

there ignored because they they tend to

focus almost always on buyer key word

posts and they're not really interested

in providing anything that's helpful to

the reader that people by and large are

searching for answers to and this is

exactly what we do we take advantage of

that and in some cases there's very

little to even zero competition out

there and it makes it very easy to rank

in the top ten okay

did you when you first started your site

did you publish like a lot of these like

was that on your radar or it just

happened organically you happen

organically

when I get that are the key word process

I knew that it was important

some informational clothes but I got

better evaluating keywords and I felt

like a rancor and also I looked outside

of just 250 per month and in below

search volume and a few cases I found

some that were higher than that

and that's I gave them a shot and I even

remember debating about shut it does not

turn em it paid off in spades awesome

and do you have a I didn't ask you this

ahead of time but do you have a handle

like the percentage of traffic that you

get that goes to your informational type

post versus your affiliate review kind

of post yeah gosh how about it's C name

is probably at least 25% okay yeah all

right that could be hard now okay cool

so about 25% they're going to the

information opens very cool and I guess

do you like sort of like make any money

from these posts like links in there I

do put them in there where it makes

sense that try to provide it in a way

that comes across as natural

it so happens from data I've seen they

don't seem to cover it really well I've

gotten seen somewhere around 1% when I

was doing other stuff that happened to

show me that data so I wouldn't focus on

them being a good way to get buys clicks

and buys there is a little bit I feel

like every little bit counts so why not

take advantage of it

but on the whole I don't do it for that

reason okay well that leads me to the

next question why would you do this like

we're trying to make money here so why

are you wasting your time you know I I

noticed that it some people do move from

that post

there's buyer posts and it it there are

several reasons why it gives an

impression of authority to drive it

helps the overall site traffic and I

believe I suspect that it helps my site

on the hole in Google's eyes but I can't

prove that at this point it's it

definitely the way that people respond

with messages and comments it they

they're really appreciative and they I

think they also sometimes I share it and

your site will get the benefit of that -

that's really good a really good post

yes

get links back links back to it - okay

so there's a number reasons why this is

my observation - I mean you if you can

get any traffic on your site that's

great I mean the other advantage which

I'm sure will we'll get to in a second

here and go a little bit deeper is like

you can link from those posts to other

posts like you said people will navigate

around your site not many but some will

however you can get like a nice like

on-site SEO advantage by placing those

inner links through your site so do you

do that on your informational page yeah

definitely I sure do

okay and do you have a handle on like

how many like links you put on an

informational post like linking out a

link about two or three times to

authoritative sources and then I have

one to two usually have a lot 1 - at the

bottom - right somewhat related post on

my own side you know okay so only only

one or two so yeah you want - well no

maybe three maybe three to four in a few

cases where - not yet where it's

relevant gotcha

so now that hopefully people are at

least a little bit convinced on the

value of having like visitors on your

site that maybe aren't gonna buy

anything which I think we can agree it's

not a bad thing that visitors on your

site how do you find these keywords I

went through the usual kgr keyword gonna

ratio keyword research process and then

I instead of filtering out above 250 per

month and below I kept I kept the

remainder of them and I just go through

and look at them manually and if there's

some in there that looks like that might

be a good idea to go after I'll go and

check the manually Google and see what

I'm up against check the undo the usual

all entitled data it's just why I have

you to know what I'm dealing with and

what I find is a lot of times if there

is anything out there it may be teeny

tiny just a couple paragraphs is even

that much or it could be a junk keyword

side or they're not really actually

creating a real post answer and if I see

that then then I know I probably stand a

very good shot of ranking

well sorry gotcha and do you have any

like examples nothing you would mention

him here but like have you been able to

like outrank like much bigger sites with

way more authority just because you were

providing like better information for

the searcher it has happened a few cases

yeah I I'm not sure why sometimes sites

that are only service providers and not

actually if you late site outright me

but I'm right up there with them and

sometimes I've been above them all a bit

I'm number one many times quite a few

times when number one next time so yeah

definitely

you know it's in I I should I had that I

didn't just put just any other thing up

here it's because I had a high quality

post that does definitely contributes

heavily to that okay and you write all

the content yourself Donnelly right

currently I do okay and just to I guess

like provide evidence that is high

quality right so you're doing it

yourself you're not even hiring someone

else you've done like start to finish

the keyword research you know what the

competition is supplying you have an

understanding of the searcher and what

they're looking for

yeah so you're really able to give like

some of the best results for that query

right yes okay do you have tips for

people that you know maybe they're

trying to approach it themselves as far

as writing it and understanding like how

long it should be like what kind of

content actually put in there like they

found in a term that they think is good

but where do they take it from there

yeah so this actually relates to topic

of optimizing using secondary keywords

as well as just general good content

practices so as far as length goes let's

say you might expect it to be 1,500 to

2,000 words depending on the sections

you need what I do is I take the focus

keyword which a lot of times can be

answered in just two three paragraphs

even which seems too short but what I do

is I go through my keyword list

irrelevant yeah keywords that sometimes

are questions sometimes they're just

other little bits and pieces that

they're relevant and will

value to the post I'll put those in

there too and I'll add those secondary

keywords and that will have its own

section

another h2 section after I have a

handful of those by the time you're all

set it's also done I've answered the

original question clearly that's very

important and then I have additional

relevant questions or ideas that I also

answered clearly as well so I have a

whole post information opposed to and

it's all delivering value and providing

information to the reader and you should

also make sure you answer the question

clearly don't make it super hard to find

an answer and they it seems that people

even if you at this point now sometimes

I answer the original keyword if it's a

question I answer it at the top even

without a colored text box it seems that

they still typically people still stay

on the page and keep going down reading

and I use good images where I need to if

I need them like a diagram I'd do a good

job of that to help make it as clear as

possible you know I use a table of

contents as well yeah gotcha okay

and we will have another episode by the

way everyone on secondary keywords and

using them and all that sort of thing so

we glossed over a little bit here that's

intentional because we want you to

listen to the other episode so keep an

eye out for it now I think you brought

up a great point around just answering

the damn question yeah because some

people I've definitely landed on sites

where you know I'll make up an example

like what's the elevation of like Denali

right there's something like 20,000 feet

but like if you hit a result and they're

like just going on and on and they wrote

4,000 words and they you can't find the

answer it's very frustrating you just

need the answer you know so I think you

I mean you're doing exactly the right

thing like what I would want to see an

answer like the most concise answer you

can give probably in one to two

sentences and then after that embellish

it all you want you can talk about

whatever you want all the surrounding

area around Denali which is all very

interesting

if

looking that up but you want to like

give them the answer without forcing

them to like search everywhere because

they're gonna bounce though they'll

bounce if you don't answer the question

clearly so plus we got voice search out

there and like a voice search result

can't really work if it's so many words

you know if it's too long so great point

around that okay

so let's say you have a handful of key

words you figured out how to write it do

you just like publish it and get it out

there or do you have some sort of method

to publish in like clusters of content

that match up with maybe some of your

product affiliate reviews or something

um I'm once I'm once I've got it I'll

finish it didn't do my spell checking

and what have you proofreading I usually

think about what my relative I don't do

clusters currently or anything but I

usually I do well if I'm using our term

correctly I do think about what are the

relevant posts that people might be

interested in that I can link to Chrome

within this post and I'll put that in

there sometimes is the middle of the

content like we're talking about

something and there's a product that's

related that I'll say yada yada yada

like in this something something it's a

product I reviewed here that's a good

opportunity for link and at the bottom

typically says if you're also interested

in solving this problem check out my

great post about the best 5 x axis for

wise and iman what if that's not what

you need then check out this post for

blah blah blah again so forth ok cool

and I think I think the quote clusters

of content people use different terms

like I think a like a physical silo is

not so effective anymore but having like

a cluster of content or a virtual silo I

heard Kyle roof mention that a couple

weeks ago but just that interlinking in

an intentional way seems to be really

helpful so yeah I guess there's no

question there just

pepper on on top of that so is there

anything else that you think would be

helpful around these informational posts

maybe if someone's like not sure if they

should even spend time on it you know

what

originally the some of my best my top

post including one of them that sounds

like is that the dumbest ideas you

should you could write about you most

people like Marge don't don't

underestimate those because one of those

for me as its as of now it's nearly ten

thousand visitors per month that one

cost it it's just about what what

settings should I set my xx2 product

that's funny or what is a this product

well this item what is this stuff like

that it seems so dumb it seems like you

can't write a good post about it but if

you follow the other ideas listed about

we're gonna talk about later about

secondary keywords adding more relevant

useful sections of content you can do it

I just be open-minded try take the

keyword and see if there's some other

related ones that you can use to go

along with it and if you can find say a

handful maybe five or six of those and

you do a good job of trying to honest

good content in your post you'd be

surprised what you can do so I wouldn't

be too quick to say if it's not fancy

then he shouldn't know it's the really

trivial stuff that a lot of people

aren't looking for answers to that's

that was a really good learning lesson

for me really was and I can attest to

that as well even on like a niche site

project I put a whole lot probably like

20 to 30 like frequently asked questions

which again like you mentioned seems to

you know easy right it seems like people

should just be able to go and look this

off there's already information out

there but inevitably when I published

all those like the number of keywords

that I rank for like doubled like it was

insane and I was like oh the search

volume on those we're getting into

another topic here but like the search

volume on those was literally zero like

I wrote them

because I know people were like

wondering about it but like no one's

searching for it because it's so obscure

I mean internet marketing and Amazon

affiliate sites like it's such a small

little piece of like the world like most

people don't know what we're dealing or

what we're talking about so no one's

really searching for this stuff but yeah

I get a lot of traffic to very basic

stuff purely informational and I can't

make any money directly from it but like

you said Google probably likes your side

people are understanding that you have

like authoritative and helpful

information so very very good good point

there

all right cool so we'll do a quick

highlight so highlight-reel so when you

are doing keyword research keep an eye

out for these informational posts that

are potentially very low competition you

can use the keyword golden ratio sort of

as a guy yeah yeah and that's generally

how you are looking for him right yeah

once it once it was over 250 search

viper month i just went ahead looking

doll and tada values and then I manually

looked to see where things did for

example what happened was a lot of cases

it was even is saying ten on title value

are to zero to ten that's extremely low

and that's that's I would say that's

optimal and I again I go and look and

see what's already out there but if I

search for that term and if it's

basically coming that we're very little

then that's using marine mind and

secondary question so if you have let's

say you have a list of I don't know 200

keywords that generally fit the criteria

and you have a range of like zero search

volume to let's just say five hundred

give us a little more leeway here how do

you prioritize that do you go for the

higher search volume terms you go for

the lower ones I generally I mean it is

nice to go for the hard ones I know that

doesn't happen as often I if I tend to

look at those in you can once you get a

little bit experience I've been doing it

you can tell if it if it's worth

bothering even without some of the

are not back after that I try to go

start going downward because even if

it's like only if it's less some of them

might be 80 or 100 I'm still pretty

happy with that most of the time because

again unless you were saying earlier and

some of the stuff things you've written

on your articles you you mentioned how

you're gonna build up traffic not solely

just for that but for the other things

it'll tend to bend up build up you get

more surgery more visitors than you you

knew it you anticipate ridgeland you

know yes I try not to start off at the

bottom at this point yeah gotcha if

unless there's a if it's something that

is really unique not probably well but

I'm gonna add secondary keywords that

are related Kathlyn drive more traffic

because you know right and then a couple

other things you mentioned so write good

content of course try to answer the

question quickly yeah use images and

diagrams and stuff to break up the tough

text maybe even infographics

infographics that's right I almost

forgot about that

don't do those in canva okay so you do

infographics in canva which is a free

tool or do you pay for any of the stood

still using the free version yeah okay

camp is great if people haven't used it

it's very easy to use I use the free

version to I've paid for a couple things

here and there about like you could use

the free version and do just about

everything you need to do so I do my

YouTube thumbnails there which is

probably like the heaviest lifting as

far as graphics ago that I get into so

and like I mentioned we will be doing a

whole episode on secondary keywords but

that's important to you and you

mentioned it like put in those secondary

keywords subheadings all that stuff

exactly no I don't worry about them

search fine in that case aren't you that

all right well I think we're coming

towards the end here if people are

interested there's actually a blog post

that Marty wrote over an inch site

project we'll put a link in the

description and all that stuff so Marty

any final sort of thoughts on these

informational very low competition posts

yeah just don't filter out your keyword

research limits

by 215 below lie yourself a higher

volume within reason and just look long

and hard to see if there's something

there

think about think keep the site open

minded and they can terms of opportunity

if you do that I think you're gonna

you're gonna have success you know cool

very good and I think I'll just

highlight one thing you mentioned before

and relate it to what you just mentioned

like you saw a keyword and you thought

hey I'm not sure but why don't we try

that yeah there's no harm to try I mean

you're writing your own certain so it

took you some time but then you're

getting like 10,000 visitors a month

yeah almost almost in this point for

just that one post and one that's what

clicks that's crazy

yeah over time it's increased more and

more and more and more so cool well

thanks Marty really appreciate it and

catch you on the next episode okay all

right thanks to Marty for taking the

time to chat with me about this and

we'll put a link in the description so

you can check out the blog post if you

want to get a little bit more like

details and stuff like that that is the

place to go so we'll put a link in the

description and we'll catch on the next

show

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