hey what's up I'm going to talk about a
keyword research tactic that helped me
take an Amazon affiliate site from about
a hundred bucks and it was January 2016
to about 15,000 in 12 months so December
what's up I see people in the chat
thanks for hopping on it seems like
people can hear me I see my good my good
kind moderators are around we have Duke
we have Lance I see Wesley on Jaron as
well a bunch of other people all right
cool so I have a few notes I don't I'm
not going to be sharing my screen or
anything like that
so hopefully I could walk you through
the process here let me know where
you're from in the chat I'm gonna watch
it for a little while and then I'm gonna
go away from the chat so I don't get too
distracted and then I'll come back again
quick reminder if you have questions
about the topic of the day the keyword
research and stuff like that I'll field
some questions if you are asking just
other questions that are unrelated to
what I'm talking about today I probably
won't answer them but you should come
back on Friday I do another livestream
on Fridays and your you will be able to
ask random questions at that time so it
just keeps me on track otherwise I'm
just randomly answering questions you
know hypothetical questions but today we
are talking about taking a site from
$100 in January of 2016 to I think it
was like fourteen thousand eight hundred
and something or other so pretty close
to fifteen thousand in twelve months
didn't do anything crazy didn't do any
link building I'm gonna take you through
sort of like the three steps that I went
through so there's a little framework
little project management built into
this but main the main topic the main
thing that drove this growth was keyword
research I'm gonna tell you about it
today all right a couple people
mentioned you were listening to the
podcast on beautifully equipped it was a
cool podcast if you missed the live
stream yesterday
mentioned you should check it out you
can check out the video from yesterday
where I just said hey check out this
that are launching a podcast so big into
mastermind groups and stuff so if you're
interested in mastermind groups they
have a lot of good resources we have
Pratt mesh we have Jaron we have Lance
all Wayne d-pan we have Adrian how's it
going angel is on and we have shake
we have whisper Ryan in a mean thanks
everyone for hopping on I'm gonna go
ahead get rolling here so I'm just gonna
go over the results a little bit I don't
have screenshots to share the the
logistics of it would get me all
distracted so I'm gonna ignore the chat
for a minute the moderators are gonna
keep it under control watch out for
trolls and everything like that so
thanks guys appreciate that so just a
couple of the results as I mentioned a
couple of times it literally made a
hundred dollars right this is an Amazon
affiliate niche site it made a hundred
dollars in January of 2016 and I knew
there was a lot more potential just
because of the competition research that
I was doing and you know what I knew
about the niche so I knew there was a
lot more capability a couple years prior
to it I guess a year and a half prior I
had a site you know one of my first
sites made upwards of six thousand
dollars in one month so I knew there was
a good good potential overall for the
site and basically I was trying to
figure out like how to go after lower
competition keywords so I wouldn't have
to do so much link building at least not
right away I didn't want to do all this
link building and stuff so I was talking
with some friends in my mastermind group
and just my network of people and there
were a couple pieces that seemed really
interesting and they were around you
know going after lower competition
keywords going back to old school
keyword research you know I was talking
to people who were I guess in the game
longer than I was a lot longer than I
was you know like five years longer than
I was at the time so they were talking
about you know checking like all in
title and stuff like that and I wasn't
really familiar so I was like trying to
figure out like a way to systemize this
right so I was like gonna test it out
and this is a little bit before 2016
right so I'm like I'm gonna test it out
I published like 20 articles and this is
loosely the basis of how the key word
golden ratio got started by the way so I
was trying to figure out like how to
like make it repeatable basically so I
didn't have enough data so I thought hey
I'll test it with about 20 of these key
words that you know seem like they'll be
good and it went well
I think I had you know 80% of them were
in the you know the right range they
were ranking in the top 20 or so there
were a few that didn't rank at all I
don't know why they just didn't rank
maybe I picked them bad maybe the
content sucked I'm not sure but
basically it worked out well so rolling
into 2016 I thought well this seems to
have worked with the 20 posts that I
that I thought you know did alright so I
think one of my friends named Louis he
mentioned a book called the 10x rule by
Grant Cardone anybody familiar with that
let me know in the comments let me know
in the Chad just say hey I've heard of
the 10x rule so Grant Cardone is he's
more in the sales side right I'll put it
that way if you watch some of his videos
he's sort of like over the top in a
similar way as Gary Vee and so I'll just
leave it at that
the book is interesting though the book
is interesting you don't get as much of
the like bravado and the charisma that
you get visually and like auditorally
through like watching Grant but he's
motivating the point is 10x right so I
told you I published about
20 articles and it worked out pretty
good and the 10x rule you could imagine
it's like when we aim for stuff we're
usually you know aiming too low we
usually aim too low and the thought is
you know figure out what goal you want
to do you probably have something in
your mind ten exit right and Jarrod says
you've read the 10x rule yeah I mean
grant is a little insane but like
there's a lot of value in what he's
saying people will sell themselves short
number one and then the other part is we
assume it's easier to accomplish
something than it really is
so we get started with I don't know even
something simple like you know I'm
looking at I'm looking at my yard where
the snow is melting but I'm like oh yeah
I'll do some work on the yard I'm gonna
budget you know a couple hours or
something really there's like a lot of
work to be done and it's gonna take me
way longer than I expect the point is I
was like hey I'm gonna do this 10x rule
so I decided that I was going to publish
200 articles in that 20 right I'm gonna
do something aggressive I'm gonna take
some massive action and I'm gonna make a
plan to you know publish 200 articles
you know part of it
that you know part of the logic of what
Graham is suggesting is even if you
don't reach it let's say you get halfway
there
a hundred articles is still way more
than the twenty that I just did and
you're able to you know learn a lot when
you do a lot of work so and especially
for me I prefer doing like big pieces of
work and really focusing and I just work
better that way so basically I was like
hey I'm gonna publish two hundred posts
I'm gonna figure out how to do it so in
the process this is the result I see
some other people were hopping on this
is a results phase so I'm gonna recap
and tighten the bow in just a second and
basically I took the site's valuation in
a conservative way so if it was making
100 bucks per month in January of 2016
we'll just say the value is like twelve
hundred dollars or so right something
like that that's based on you know a
short-term set of earnings and then when
we move into December the valuation is
probably at least a hundred and
twenty-two like 150 thousand something
like that when you average out the
earnings over several months and just
that sort of thing so those are some
estimates there's many assumptions made
but the point is the value of the site
went up by tremendous amounts without a
doubt so that's the results and again
I'm going to tighten the bow so took the
earnings from a hundred to almost 15,000
within twelve months I published 200
articles they were a keyword golden
ratio compliant I'm gonna talk about
that in a second I know a lot of people
have heard of the key word golden ratio
and this is how I tested it in a like in
a big way so that that's why I'm so
confident when I talk about it
additionally I will let everyone know
and see we have a handful of people and
next week I'm gonna be publishing three
videos some of the folks around here we
have Wesley and J and K which is Gerren
and I'm not sure if Ellen is on but I'm
gonna publish three videos next week
people from the audience success stories
of the key word golden ratio of people
who are you know making you know few
bucks here right they're making a few
dollars on a very young site maybe
they're getting traffic within 30 days
that's one of the examples another
example is someone who is brand new and
they hit a hundred dollars within four
months that's super cool and then the
other example is someone had a I think
it's an eight month old site right eight
months they're about to hit three
thousand dollars this month in March
2018 so for the people that are unsure
and I encourage you to be skeptical
about things that you hear you should
test them out yourself
but these case studies of people who by
the way they're not even my students or
anything they're just people who saw
videos I saw my content and they
implemented so if you're unsure of the
concept you know try it out believe what
these other people are telling you
then the other portion of skepticism
that I see often is it looks like a
niche sites are too competitive everyone
is talking about Amazon sites it's
saturated it's not gonna work anymore
because there's too many people but that
is a poor attitude to have first of all
but give it a chance so if you feel like
maybe you can't do it because there's
too many other people you can definitely
do it and there are again three examples
of people who not did it last year like
I'm telling you this story this happened
you know two years ago right you can
still apply the lessons right now and
start a site right now today or in a
couple weeks or whatever when you have
time and like start getting traffic on
your site okay so let me get back to the
point back to my cards here so there
were three main things that I got into
as a project manager and if you're new
to the channel I'm a project management
professional PMP and I try not to get
into too much jargon but I know people
appreciate the framework so here are the
three main steps that I went through I
planned ahead of time so I kind of had
the initial idea of like what I wanted
to do and that was publish you know 200
articles in a some amount of time right
I wasn't quite sure but I knew that I
wanted to publish that many so the
question is how was I going to come up
with like 200 ideas to write articles
about well that's where the keyword
golden ratio comes in and I'll tell you
more about that in a second and if
you're watching the replay you'll be
able to check out actually whoever is
watching if you're really interested in
the keyword golden ratio there's a
playlist out there on my channel so just
search for keyword golden ratio or the
playlist that I have available and
you'll be able to see you know the stuff
that is relevant right all the videos
that are relevant for the keyword golden
ratio check them out and then the third
part is to execute right you got to do
the work so after you plan it and you
have like some like it's more specific
planning in the targeting well then you
have to do it now hiring people is a
different story however
there's a playlist on that too so you
could check out some of the information
on hiring writers and I could tell you
also right you may be thinking done you
know it's very expensive to publish 200
articles that must have cost a fortune
it didn't it cost $4,000 all right and
here's the deal and I should have drawn
this out a little bit more but the site
was making some money right it was made
a hundred dollars and it was slowly
growing in 2016 so January it was 100
and you know maybe it went up to 200 or
300 in February and so on so it was
slowly growing because I published the
keywords golden ratio content December
of 2015 right so it was slowly growing
slowly getting more traffic as the
traffic went up right this was well
targeted content so buyers were landing
on those pages the reviews were oriented
towards like products and people getting
over to Amazon to buy something right so
it was all I mean it was set up properly
so as the traffic went up the sales went
up so four thousand dollars sounds like
a lot if someone just comes up and says
hey you got a you know put four thousand
dollars up for this investment and we
don't know how it's going to turn out
the way I did it is I didn't start
putting this content out until around I
guess it was the end of May of 2016 so I
had a few months of making a few hundred
dollars right the point is the first
month I only published like like the
first 30 days I only published about I
think it was like 8 to 10 post and then
right so you could imagine it's not too
much and then as time went on is I was
able to grow the team and add another
writer and an editor into the mix then I
could slowly reinvest that's the point
that I'm trying to make I was slowly
reinvesting the earnings not all the
earnings but I was slowly reinvesting so
it wasn't like coming up with $4,000 all
at once it was just reinvesting you know
50 percent over time and as the earnings
went up I had
to invest more by the way after you know
a month where I published the eight
articles and then you know the following
month I published about 25 so after
publishing 30 articles I was like well
this works I was like this without
a doubt works
I see traffic landing on those pages
sales are going up my other rankings are
going up too so stuff that I published
in the first you know 20 articles the
first test batch in December of 2015
well those were getting more traffic -
and I wasn't targeting anything that was
really like a big keyword or anything
these are just low competition keywords
so this whole time I didn't have to
build any links right I wasn't linked
building during this period I'm talking
a lot so I need to drink some coffee
here that coffee is cold but that's okay
I like it anyway so that was the deal
right three steps plan it I planed it a
little bit more because I you know I had
that know what keywords to go for
keyword Yolo ratio which men talk about
just in a second here and then hiring
and executing on the plan right so
there's a couple things buried in there
that I've glossed over I'm going to talk
about them so one the keyword golden
ratio again for the people who are
unfamiliar it's a data driven way to
find keywords that are underserved on
the internet right
that's that's the main idea you have to
do a specific advanced search query in
Google it's called all in title it's all
one word again these videos that I have
in the playlist they go over in a lot
more detail so this all in title is
basically it's one word you hit colon
and then you type in your search phrase
so watch the demo and it makes more
sense it's hard to describe in in words
here and when you find that you are
taken you divide it by the number of
searches per month and that gives you
some value the ratio we're looking for
is under 0.25 key thing
is you want the local monthly searches
to be 100 250 now that is key right a
lot of people in fact in these q and A's
people asked me over and over again well
can it be higher no all right I made up
the keyword golden ratio so just follow
my rules you can do it but it's not the
keyword golden ratio you're doing
something else your own version of it
and it probably won't work as well so
the people that are finding good success
the three folks that I mentioned Ellen
Wesley and Jaron they followed it to the
letter and they were like they heeded my
warnings right you can go outside the
ranges of what I described you can go
you know 0.5 instead of 0.25 you can
also go for a higher search flight but
it's not gonna work as well there's a
reason why I picked those like values
right there's a specific reason why it's
because there's there's some play in the
system right there are some variances
and say keyword research tools right all
those tools use a different algorithm to
come up with their search volumes
additionally you know there's
competition out there there's other
factors and to make the formula very
aggressive right hard to fit it makes it
work more often and that is the goal
right if if I made it complicated and
more exact it really doesn't help anyone
and then it's less useful because it's
now complicated but with this there's
like two numbers involved and then you
calculate it so all you have to do is go
do the work now okay a quick note I'll
just and Sakhi pew you may have joined
late and didn't didn't catch this but
I'm only answering questions about the
topic of the day so if you have other
questions please come back on Friday
that's the general Q&A so keep that in
mind all right
the other part that I do want to
emphasize a lot is I didn't do any
additional link building to all these
posts you could imagine publishing 200
posts well that's a lot of links to
build so I didn't do any link building
to those posts now the thing is I had
some other links going to some other
parts of my site some guest posts going
to the more competitive posts that I was
targeting initially but after I started
doing the keyword golden ratio stuff I
was like well I'm just gonna publish
more of these right this is working
great now the interesting thing that
happens and I think you know Jaron is
mentioning here Jaron is again one of
the folks who's going to be on the
channel next week had a nice
conversation with Jaron the other day so
he's saying don't be afraid to go after
zero monthly searches for the volume
they seem like like reasonable you know
terms right if it makes sense for the
niche basically and that's what I was
doing I put a few of those zeros and and
I was like man these are ranking really
well there's a misconception out there
people think that if zero searches are
out there that no one's searching for
them each month or if it's like ten
searches per month right you think only
10 people in the whole world are
searching for those each month that's
just not true those are averages and
those are averages for the exact term in
which you're getting search volume for
but the thing is people search for like
longer phrases all the time right
specific applications especially for
questions like Jaron is talking about
here and what that means is there's more
longtail so sure there may only be on
average 10 people searching for a
specific term each month right but there
are hundred other people searching for a
similar phrase that you know it's so
rare that no one even sees it right
Google doesn't even log it as anything
you know is it searched for so the point
is you can go after like super low to
like zero and it's
fine you'll actually get traffic that
way and it turns out most people are
well greedy and they want to get more
traffic so they're going after like
bigger search volumes so if they're
going after you know 2,500 search volume
or a thousand or 250 or whatever then
there's just more people going after
those most people were gonna be like Oh
zero I'm gonna filter those out in fact
when I first got started for the first
couple years working on niche sites
I basically filtered out anything under
a thousand local monthly searches now
that's sort of like the sweet spot I
mean that's where I want to be so
overall that's what I did so I decided I
was gonna publish a bunch of stuff after
I tested this stuff out you know the
keyword golden ratio tested it on 20
posts it worked pretty well I was
inspired by the 10x rule by my good
friend Louis and he he was like yeah
it's a great book it'll really get you
pumped up so I read it and I thought
Grant Cardone was a little crazy but in
a good way and then I directly applied
like what what he suggested go 10x over
you know what maybe you would think you
want to do and then from there the site
grew now I'll mention one other thing
that I think the Google sandbox is real
all right so this is an SEO topic the
Google sandbox basically if you start a
site start doing stuff publishing
content you know networking getting some
links whatever you do there's a theory
that you know Google will rank your site
a little bit but within the first six
months like it's rare that you're gonna
be able to like shoot up into the top
five
number one spots it's hard to rank high
especially for like high-volume search
terms right the competitive stuff so
there's a theory it takes six months to
get out of the sandbox
I believe there's like a like a sandbox
period maybe it's random right there's a
random shorter sandbox period for every
single you are
so if you publish something new even a
kgr post right you may rank well right
you may rank in the top 15 but I mean if
you're ranked like 15 you're probably
not getting that much traffic but over
time like that that term even if you
don't do anything else that that page
that term will often move up and you
don't even have to do anything so after
I started publishing this content
starting at the end of May so through
June like June through October is when I
publish these 200 articles and it was
slow growth you know you could see a
little bit of growth in like July and
August and then October went up quite a
bit
November pretty much doubled and then
December doubled again so it was like a
very sharp it's hard to see them coming
to this strange angle but basically the
growth came at the end of the year so
like I was happy with the growth that I
was seeing but like crazy like growth
happened in the retail season you know
because of the retail season
additionally I just had way more post
out there now again this so that's a
sort of advanced note that I want to
give another advanced note is this is
deep so everyone stay with me on let's
say I have a site in two posts bring in
80 percent of the traffic so to like
search terms are bringing in the
majority of the traffic all right there
are a certain number of visitors that
show up on the site because of that
right so if instead I have the majority
of my traffic coming from not to post
but say 180 posts or so so kind of just
flipped upside down so there's not to
post dominating it's like spread pretty
even there are potentially like more
different users showing up on my site
because they are looking for a bunch of
different stuff right so this is totally
a theory I haven't tested
but I believe like having more diverse
users showing up is a good thing so
hopefully I mean I made that point well
but anyway I encourage people to try out
the keyword golden ratio all right
Lance has two questions so all the K GRL
the 200 posts were around the same niche
yeah I was on the same site correct yeah
exactly this is all just one site all
right the Tish quick reminder I'm not
answering questions that are unrelated
to what I'm talking about today mesh who
should we consider as competitors for
the kg are the results which come in I'm
answering questions now about the topic
if you have other questions totally
totally fine just ask on Friday all
right so the competitors for the keyword
golden ratio the results which come up
when you only search the keyword golden
ratio on Google or the results when you
come to come up in the search with a kg
are an all-in title well let me ask you
this which do you think it is and why so
let me know in the chat and then I'll
come back and answer it after you tell
me Nick what's up good to have you on as
I haven't talked to you in a while looks
like you've been traveling per Instagram
all right and Pratt mesh says you want
to get an idea about how long your
article should be I would recommend to
start with a thousand words and then you
know go from there if it's working do
more okay Charles says what was the mix
of the 200 posts between like product
reviews and affiliate oriented and
informational it was I think it was
about 80% product reviews so like way
more than I recommend but I was way more
aggressive than in I had
since published a lot more content that
is informational e based so that is up
to you I would recommend 5050 and as I
go deeper into you know like the keyword
golden ratio implementation I would
recommend that you know you can even do
80 percent like informational just to
get more traffic on your site you know
there's nothing especially if you're
just starting your site to get a lot
more traffic in you know terms that are
ranking while is a good thing
Adrienne says how many different kind of
products were you advertising in this
200 posts I have no clue were they all
about the same product absolutely not
so I have no idea how many different
products were in there probably eight
hundred or something because a lot of
the posts had multiple products that
they're the point is it wasn't all like
I you know I advise people to bring
their site in a way that they could grow
i braided my site in a way that I could
grow so I talked about hundreds of
different types of products and you know
hundreds of different models as well
okay this one is loosely related so I'll
allow it
Amin says do I rely on the search
console for keyword optimization for old
posts no okay
it always says you your sites four
months old and you're asking about the
six month period in the sandbox and all
that you're asking if your specific site
will move up the answer is I have no
idea about your specific site I would
say there's a high likelihood after six
months yeah cool cool things are gonna
happen but it depends on a variety of
factors all right premise
okay so follow up so Pratt mesh asked
the question that says what should you
consider for your competitors for a kgr
term in the two ideas that Pratt mesh
was thinking of was should it be like
the sites that come up when you search
for it in Google or for the all in title
results well the answer is the regular
search in Google right so you have to
think prat mesh right think about this
logically all right no one basically
uses the all in title advanced search
string when they're searching for stuff
have you ever used it before like no one
uses this you can't expect like the
normal person out on the street so you
know they're on there they're on their
phone at the store and they're like oh
you know I wonder about this product
they're not typing all in title colon
and typing in their search term no one's
doing that so you have to think about
you know in general right think about
what the majority of the visitors that
you want to be on your site what are
they doing so the answer is you need to
search for it like regularly in Google
without the Ahlan title and those are
your competitors alright gary says are
you targeting more than one longtail per
article please all right let me read the
second part of the question I'm already
well on my way my site makes a full time
living partly thanks to your advice oh
well you're welcome
so am i targeting more than one longtail
per article probably but not
intentionally so if you're asking do I
do the keyword golden ratio and then I
have like five other terms that I'm
gonna try and get in there I don't do
that I don't do that at all
so I just especially with the keyword
golden ratio content I just have the
article written I'm targeting that
keyword and then ask the writer to just
write it in a normal way so
congratulations on your site by the way
that's impressive to make a full-time
living there
all right so keep I'm gonna remind you
just one more time I'm only answering
questions about the topic of the day so
please stop asking questions which are
not related thank you Hoosier says hey
Doug what's up good to have you on or am
I still planning on reviewing keyword
research tools that I mentioned yes I
have two in the hopper and I was
thinking you know what I may just
publish them both like tomorrow
something like that
so I do SEMRush and longtail Pro there
are sort of like entry level keyword
research reviews so I don't go too in
depth but I hope that like been you and
other people will let me know what
specifically you like want to see so I
can do more tutorials and stuff but I
don't you know I'm not sure what people
are looking for exactly
khari says if I want to mix kgr keywords
and low competition keywords that are
over 250 what number do you recommend
going over for low competition over 250
well it depends on the keyword so I'm
not really sure yeah I mean if you're if
you're taking another approach here's
how I suggest you do it
get some assumption and then test it and
then see what happens the problem with
it right the problem with that is it
will take time right so I like going
back to the story I published the
initial set of keyword golden ratio
content like December of 2015 I didn't
really get the full impact of that until
say like April right so we're talking a
few months and you know some money
invested about 400 bucks for that first
time around or so and
you know I didn't know until later and
turned out that it worked out great
right it worked out fine so you have to
sort of put together like your test
develop some theory around it and then
do it and then check the results later
if you just want me to throw out some
value I can but you know a think car you
have enough experience right that you
can make some assumption because you you
wanted you want more competitions and
you want more keyword volume or whatever
so you know you can just make make up
whatever number you want to test all
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