we're looking at SEMRush as a keyword research tool now what I'm displaying
here is estimate of the traffic and sort of the overview of a domain for a site
which I've done a teardown for so put a link so you can check it out but a lot
sites right these sites that I do the Tyrion's for so in this case it gives us
some idea of the traffic I wanted to let you know that you can get fifteen
thousand keywords if you go to a niche site project com that's my blog I'm Doug
Pennington I do a bunch of stuff about Amazon affiliate marketing so check it
out if you want to get some awesome keywords plus all the templates and
tools that I use and let's get back to some rush right now now I'm going to
show you how you can use some rush as a keyword research tool it's a little bit
different than some of the other tools and if you haven't seen the other
demonstrations and demos of these tools check check out the playlist there are
quite a few out there so first of all SEMRush
is really like a full suite of tools it's an all-in-one marketing tool kit
for digital marketing professionals that said it pretty much covers just about
anything you need to do whether you're like a paid traffic person or an SEO
like organic search person or if you're in the content area today we're really
going to focus more in the content area and the SEO side but just quickly I'm
going to mention what's inside so in the SEO side I'm not gonna read everything
out but it does a lot of things on the SEO side an SEO audit can do position
tracking and ideas for gaining more organic traffic that's kind of the area
we're gonna play in I'm gonna skip the paid traffic I don't care about that I
don't care about social media content and PR that is kind of cool because you
can sort of figure out where you want to you know focus your content so if you're
starting a site it can be a good way to get an idea about what's going on now
one thing I'm gonna try do for these demos and the different
keyword research tools is look at the same keywords and see how they turn out
so this is best fly fishing rods and I remember when I first got started with
niche sites back in like 2013 like fly fishing and fly fishing rods were like a
prop a very popular sort of example so that's what I decided to use here and
you can see this is like a full accountant by the way if you want to
check out semrush you can typically get at least a seven day trial for free I'll
place my affiliate link in the description I do get a commission if you
buy through it which I appreciate but if you just want to test it out for a few
days maybe you can get a bunch of data and test it for a few days and then
you'll cancel it when the seven days are up and then you can move forward with
your life you do have to provide a credit card but I think when you see how
powerful some Russia is you may want to keep it maybe for a month at least until
you do a bunch of keyword research and competition analysis so number one we're
just looking at you know best fly fishing rods I went to the keyword
analytics section here and then overview you can see that here and then I put
best fly fishing rods here that's a buyer's keyword which indicates someone
is interested in you know making a purchase at some point so we can see
here it's the keyword overview the organic search volume for that specific
term is 720 I did a little research because a lot of times I've seen the
keyword search volume for SEMRush to be a little bit off from what
I expected so I went in the documentation this help section here and
the volume is the average monthly volume over 12 months so different tools use
different algorithms and in this case this is a 12 month average so if it's
something seasonal or something trending as they mentioned here it could be lower
or higher in certain months but it gives you a good baseline and I've said this
multiple times but I'll mention it here again and I'll say it again and again is
when you you know when you use it cool and you get a search volume and
then you use a different tool and it's another search volume that's okay no one
is intentionally trying to trick you or anything my advice is to just pick a
tool and stick with that one because in a relative sense the keywords and the
data that you get and the search volumes from a specific tool in a relative way
those are fine right you could tell that a certain term is searched more than
others and vice-versa and if you switch around from different tools you're you
know relative rankings may be a tad off as far as a search volume so just pick a
tool and stick with it you should be fine now a couple things about the
information we see here so the organic search tells us the search volume is 720
the number of results is 27 million the paid search doesn't apply to us doesn't
apply to me so you could generally ignore it
same with a CPC this is for people buying ads hence the paid search and we
shouldn't really care as far as the trend it does give us an idea over you
know the twelve months like when it's most searched for so that gives us an
idea here and you know this is kind of seasonal favoring sort of the summer it
appears right as we scroll down there's two different areas so it's a phrase
match keywords of which there are thirteen so not too many it holds pretty
true to the best fly-fishing rod of certain types but there's only thirteen
here now when we look at the related keywords there's 906 obviously a lot
more so what we would do here is take a look at the full report of the related
keywords right that's kind of where we would aim and probably the full report
of the phrase match now I'm not a hundred percent sure if the phrase match
are included and they're related I would suspect so but it looks like maybe not
so we'll quickly check so I'm gonna take a look at the full report over here and
at this point you have similar data of course at the top as it's a summary and
then we see the related percentage the search volumes and some more
information which we'll talk about in a second so right here it's it's ranked by
the how closest related so I'm gonna flip it around and rank it by the search
volume
so we see different information and I just wanted to double check in the 720
range if best fly fishing rods was in here so indeed it is not so that means
that we would need to you know grab the 13 plus the 907 here but it does give us
a wide range of course 907 keywords is a lot so a couple things I would do right
so at this point you have the option to export so you can immediately click
export pull out the data you want in an excel file CSV or a CSV you with
semi-colons it doesn't really matter whatever tool you want to use I usually
do a CSV just because it's a smaller file and you can sort from there however
a lot of times what I will do is I'll apply some filters first now I'm just
going to show you real quick how to you know do a quick filtering method here so
I would just probably put best and then that would filter out everything that
doesn't have best so we could just look at buyers keywords right this is the
assumption that you're looking for buyers keywords alternatively if you
were looking for informational keywords you would maybe put it in like how-to
and then that would pull all the how-to keywords so you see at this point 112 of
them are using the word best so it's filtered pretty well and we can see it's
filtered by search or sorry sorted by search volume we only have keywords that
have best in there and you know you again this is probably a point where I
would export it a couple things I'll mention real quick of course the key
word is listed the related percentage is listed which isn't super relevant at
this point we just want related keywords which is good the search volume is of
course how many times it's searched in a month and then we have the k/d and that
is the keyword difficulty and it's an estimate between 1 and 100
now I haven't tested this extensively but it looks to have a pretty good
correlation on how difficult it is to rank for these better than I would say
longtail Pro with a Casey number I find a Casey number is quite unreliable in
I think it was very good sometime in the past but I think longtail Pro that I
don't know for whatever reason the KC number doesn't seem to be super helpful
for me as I mentioned before the CPC in the competition here does don't really
apply to us as SEO types not paid traffic types the number of results
doesn't really matter the trends are interesting but not super important for
us it does give you some information as far as the SERPs you know it'll tell you
like what's ranking over there so if I clicked on this so we tell me you know
the top ten in fact let me just show you here I open that in a separate tab so it
would give things up so it actually pulls a cached version from Google
results and then we can see you know what's going on on that sir now when we
export it we we don't get that information there so the main things I
would look at here the search volume and the keyword difficulty score the KD just
as a reference point now I wouldn't hold the KD as like you know gospel and
assume that it's correct but it's a good way to rank keywords especially if
you're using something like a keyword golden ratio or something like that okay
so from here you can see it's fairly useful to get the search volumes in a
meaningful way now the really cool thing is what I'm about to show you so at this
point so we had the related keywords here and go back to the overview so this
is the overview section for the keyword that we're using for these samples and
then we have like organic search results here so I'm just gonna arbitrarily pick
one and Big Sky fishing dot-com I'm actually in Big Sky Country here in
Bozeman Montana so I'll pick that one arbitrarily and see what's up so we're
gaming search only seven hundred eighty eight per month so not a time for total
backlinks at a time I will say the backlink information here is not awesome
on some rush there are other tools that are better I think
SEMRush I in the sort of like or gaming keyword
information and what I'm about to show you so here's where SEMRush is really
powerful right we picked this side that was ranking for what we were looking for
here and actually quick note I noticed that I searched for a specific URL which
is why the search volume is a little bit lower right the organic search traffic
is a little bit lower than I expected but it's for this specific page so the
thing that we're able to get here is the keywords that this page is ranking for
of which there are 556 so I could export all of those keywords that this page is
ranking for so that gives me a ton of ideas for keywords that another page is
ranking for right another site is ranking for further you can like look at
you know the competitors which it doesn't look like there's too many
listed just right here but what I'm gonna do is get rid of the specific URL
and get the overall domain information okay this is more like what I expected
to see 34,000 per month for the overall site and it's highly likely they're
getting way more traffic than just this now what you can't do like I said is
export all the keywords are ranking for over twenty eight thousand six hundred
and then there are main competitors here so visit Montana this is a you know
Montana oriented site I could tell because the Big Sky information there so
what you can do is look at these other sites and the domain overview for the
other sites and then you can export those keywords to and you can see we're
going to add a different rabbit hole where it's really just about Montana and
stuff so not highly relevant to niche sites or affiliate marketing but all the
principles hold true so quick overview of what we've looked at here so you can
go the keyword analytics for semrush and
get keyword search wipes you can do solid keyword research and then take it
one step further by looking at the organic keywords for you know bigger
sites in your niche outside your niche but maybe they rank for it and as I
talked to more and more very successful Amazon affiliate marketers I find this
is like one of the main ways they get ideas for keywords now they get a ton of
data right if you downloaded 660 thousand keywords for this site and then
28 thousand for this site you find you have an issue with too much data right
so you have too many ideas now the trick is to be able to navigate through all
this data in a meaningful way so you can sort through it and what I mentioned
before you know if you're looking for affiliate type articles you want to go
for like best type articles or maybe reviews or something like that right so
I have other videos that tell you how to find buyers keywords but you could aim
towards that on the other side you can certainly find informational topics in
the same way right you could find topics that other people are you know ranking
for but they're not even trying to rank for them and in that way you could look
for these informational keywords by filtering using how-to so again if
you're interested in checking out SEMRush
as a keyword research tool you can create like a free account you don't get
too much information but if you use my affiliate link and get a small
commission but you get like at least a seven day trial sometimes it's a little
longer I'm unsure what it is at this time but do check it out if you have any
questions about using some rush leave a comment and I will check it out
thanks for watching
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