Hey guys, this is the final video of our digital marketing mastery course.
I’m really excited for you.
In this video we will be covering how to get a high-paying digital marketing job.
So let’s get into the video.
Hey guys, welcome back.
This will be our final lesson, lesson 20 on how to get digital marketing jobs.
But before that, I hope you have practiced everything that I have taught you until now.
I’m sure you have a blog up and running and you are also actively participating in
our Facebook group.
Also, this is not the end.
We’ll be coming up with many free courses in the future and you’ll be notified through
email.
So now let’s back in the lesson on how to get digital marketing job.
So while taking this course, you are supposed to get a digital marketing job and I have
some tips for you.
So let’s start with the different types of digital marketing jobs.
So obviously at the top, there is the digital marketing manager, who’s supervising everything.
The complete digital marketing of a company or a business.
Then we have SEO executives, social media marketing, search engine marketers, email
marketers, content marketing, inbound marketing and conversion rate optimizing.
Don’t worry you don’t have to think big now, you just have to master one of the categories.
So if you like social media marketing, then you can get your expertise in social media
marketing.
And the move on to search engine marketing and then to email marketing.
So it will take some time, and you have to move step-by-step, yes the ultimate goal is
becoming a digital marketing manager but before that you have to master all these different
work details.
If you’re just starting out a career in the digital marketing job, then you can get
an expertise on one of these domains and just get started.
You can either be an SEO specialist, email marketer, mobile marketing, you can even go
to social media marketing and content marketing as well.
You can start your digital marketing career by learning any of these skills.
You can either be SEO specialist, you can be an email marketer, you can become a content
marketer or even social media marketer.
Even the interviewer won’t be expecting you to know all these skills.
You just have to master a few of them, or even one of them.
So let’s say you have an interest in SEO, then you should know everything about SEO.
From the on page SEO, off page SEO, backlinks, anchor texts, link distribution and domain
authority.
So if you’re going with only one skill, make sure you know a lot about it.
So let’s start with how to write a digital marketing resume.
One of the biggest mistakes that people make while sending their resume, while updating
their resume is that they send the same resume to all the companies.
Let’s say you have your expertise on SEO and social media marketing.
But if you are applying for an SEO related job, then you have to stress out your SEO-related
capabilities.
Maybe the SEO-related projects that you have done.
Or any SEO strategies that you must have applied on your website, which might have given any
kind of result so more like a case study on your own website.
And then you have to think from the employer’s point of view.
If he’s looking for an SEO candidate, he doesn’t really care whether you know anything
about social media marketing or not.
Also you have to understand that the person who is taking the interview, he won’t be
going through each line of your resume.
He’d be first scanning your resume and looking for some keywords related to the job profile.
So if you are applying for an SEO related job, I’ll be looking into some SEO-related
projects, maybe the internship that you have done, any kind of project that you have done.
So make sure that you project your skills and you project according to the requirements.
After taking almost 100+ interviews for various digital marketing related jobs for my company
and other companies.
Here are a few things you have to focus on your digital marketing resume.
First of all is the formatting.
Make sure your resume is following a correct format.
It has proper bullet points, proper indentation, there’s no grammatical mistakes, also the
length of your resume should not go more than one page.
As an interviewer, we are looking for practical experience.
So if you’ve done any kind of internship or employment, make sure you point it out
exactly.
Also mention your job responsibility in your previous company, or your internships and
what kind of projects you were involved in.
This will give a good idea to the interviewer about your capabilities.
Instead of focusing more on what you did on your college, or your extracurricular activities,
rather focus on the job requirement.
So if the job is about social media marketing, what exactly have you done that is related
to social media marketing.
So there are various places in finding digital marketing jobs.
If you are looking for a digital marketing job, having an internship in your resume will
greatly enhance your chances of getting a job.
As a company in hiring you, no one wants to spend money in training you.
So if you’ve done an internship, you already have some practical experience.
So that’s a benefit for the company.
To find internships, you can sign up for various websites like Internshala, Letsintern and
Hellointern.
Also you’ll find digital marketing industries booming a lot, so you’ll find a lot of internship
opportunities.
But before finalizing an internship, make sure to watch the kind of work that you’ll
be doing in the internship.
Try to get into an internship where you’ll get a comprehensive view of the digital marketing
umbrella.
You’re not only specific to a domain like SEO, but rather getting an overview of all
different domains like social media marketing, paid ads, etc.
Also don’t treat your internship as a way to get a certificate.
Rather, proactively work in it.
Learn the keys, those that are required in working a digital marketing job.
Getting a job should not be your only focus.
You should rather invest in increasing your knowledge, increasing your expertise, increasing
your practical experience or various digital marketing strategies.
Once you’re done with your internship then you can post your resume on various websites
like Naukri.com, Linkedin.com, Indeed, Timesjobs, Angel.co.
There’s so many different websites where you can find a digital marketing job.
The one I recommend is Naukri.com since it is India’s largest job portal.
One thing for Naukri.com is to regularly log in to your profile, also make sure your profile
is complete, so add your key skills, complete your profile- the more complete your profile
is, the more chances of your profile being found.
Apart from that, you can go directly to companies’ websites.
Apart from that you can also make a list of companies who hire in the digital marketing
space, and then you can send them directly to their websites.
Most of these websites have a “career” section which might have email ID, to which
you can send your resume.
You can also find various people working in these organizations, and ask them to refer
you.
if the organization is big, they might have a referral program.
So if a person refers you and if you get selected, he will also be awarded with some monetary
compensation, so it’s a win-win for both of you.
You can also use Facebook groups to get a job.
So I made this list of all the various groups, which you can use to find a digital marketing
related job.
Obviously you can download this slide and visit all these groups, and look for digital
marketing job opportunities.
So here are my 10 best steps for digital marketing job interview.
First of all research about the company.
Don’t go uninformed, take it seriously.
And create a job-worthy resume.
Don’t make a resume for all the companies.
You are to first research about the company, look at their requirement, look at their job
description, and then craft your resume.
As I told you earlier the interviewer will just be scanning your resume and looking for
the keywords that are related to the job profile.
So if you have those keywords in your resume, then you are more likely to get questions
related to those.
I remember I was taking an interview for a SEO profile, and the guy came prepared with
an SEO audit of my website.
So it had all the good points about my website and also the bad points about my website.
He even told me, he’ll be removing all those issues from my website.
So obviously this guy was high-end.
Follow the basic interview etiquettes of smiling, dressing nicely, being a good listener, etc.
Also mention your website name in the resume.
Your website is your online asset, so make sure you mention it on your resume.
Also I hope you followed and practiced everything that is in this free digital marketing course
on your own website, this way the interviewer will know that you don’t only have the theoretical
knowledge, but also the practical expertise for that.
So these are few tips from my side of getting a digital marketing job.
If you followed the course correctly, if you practiced everything, then getting a digital
marketing job won’t be a difficult task for you.
And my best wishes for you, and also we’ll be coming up with many new courses in the
future, thanks for being part of this free digital marketing course.
It has been an exciting journey.
And if you still have any question, feel free to ask it in our Facebook group and you can
even email me at: “[email protected]” So thanks for watching the video!
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