Lesson-9: How to start Social media marketing – (5 working tips for beginners) | Ankur Aggarwal #Best Education Page #Online Earning

Hey guys, welcome to this new lesson on social media marketing.

In this video, I’ll be covering the importance of social media marketing as well as the various

channels that are available to you.

Also make sure that you watch this video until the end, because we have some special news

for you.

So let’s start with the video.

Hey guys welcome to lesson 10 of this digital marketing mastery course and today’s topic

is social media marketing.

So what exactly is social media marketing?

It is the process of gaining traffic or attention through social media sites.

So social media is definitely the fastest growing trend in the history of the world.

Be it YouTube, Facebook, Twitter, Instagram… people are spending a lot of times on these

plastforms.

The best part is that this sector has grown faster than the internet itself.

Thus, the exponential rise of social media.

And with so many people, millions and billions of people are spending so much of their time

on social media channels social media marketing becomes a very important way to drive customers

to your business.

Now there are so many new marketing channels coming up, Facebook marketing, Twitter marketing,

LinkedIn marketing, YouTube marketing and all of them are giving amazing airways.

In today’s video we’ll be going through today’s popular social media channels, how

to market to them, what kind of audience you should market to, and what should be your

strategy for your social media marketing.

So let’s first start with why do we even need social media marketing, right?

There are many reasons why you should incorporate social media marketing in your business.

The first is reaching targeted, niche-oriented audience.

You’ll be surprised what kind of targeting you can achieve in this social media channels,

also social media is an amazing channel to increase the engagement and response.

And it is the perfect channel to create trust, credibility and a relationship with your audience.

Now in today’s work ways, there’s so many competitions, the only way to distinguish

yourself is to connect to the emotion of the customers or the prospective customers or

your audience.

So social media has a vital role in creating trust and credibility.

And definitely a very important trait is the viral sharing.

If you post a viral, then you can easily drive up- the best kind of marketing is when people

start referring their services or products to their friends.

And this is where viral sharing comes into play, people will share your content and you’ll

reach a much newer audience which you couldn’t have reached.

Social media is also a very important channel to increase website traffic, and building

conversions, now we will be talking more about conversions about what they are, how to setup

our Facebook Ad section.

Even if a brand is nameless, let’s say you are a startup, if you’re opening a new website

or a new business.

So social media is an amazing platform to create brand on the internet, to introduce

your services or product to the market for the first time.

And see even the response rate.

There are so many benefits with social media marketing.

Now definitely the usage of social media has increased a lot, you can see by the graph

itself, like how many people are consuming social media channels.

Around 60% people are opening WhatsApp more than once a day, you can see the similar trend

on Facebook and YouTube as well.

So these graphs are really giving really important insights that the use of social media is so

lucrius.

So you don’t just start a social media marketing by choosing a platform and start paying for

ads.

It doesn’t work like that.

You have to have a plan.

You need to first understand your business goals.

If you’re a B to B company, that means business to business company, to B to C company, business

to customer company… you need to first align your goals, to the kind of strategy you are

looking for.

If you’ll just start a social media campaign without a social strategy, then in the end

you’ll just end up losing money.

So this is where the first step of creating a customer avatar is extremely important.

You need to know exactly where your customer is, what kind of customer is the perfect customer

for you.

Also there are some common questions that you should ask yourself in defining your social

media marketing.

Like what are you hoping to achieve in your social media marketing.

Is it brand awareness, is it conversions?

The second most important question is, who is your target audience?

If you’ve never defined your audience clearly, you will never be able to make a profitable

social media campaign.

The better you know your audience, the better results you’ll get from your social media

marketing.

So you should know exactly where your audience is hanging out.

Like are they on Instagram, are they on Facebook?

If they are on Facebook, what kind of interest do they like?

Which groups do they follow?

Are they males, are they females?

What is the age bracket?

Are 18-25, 25-30?

Are the homemakers?

Are they doing jobs or are they more into the business?

So you should know a lot about your customer.

And also your goal should also be aligned with your social media marketing.

What message do you want to send to your audience?

So these are the multiple questions you usually ask yourself before creating a social media

marketing campaign for yourself.

And also shares are the currency of the social media world, shares are all that matters on

social media.

So your content must be engaging enough that people would want to share it.

That will create the ripple effect, that will create the viral effect.

So as you can see in the graph here, this list downs the various contents people share

the most.

And you can see that infographic is something that people tend to share more compared to

the other kind of content.

But yes listical, like top ten list articles have always been in various viral websites

like ScoopWhoop.com or Buzzfeed.com.

Video is something that’s getting popular in 2019, and I’m sure in the coming years

as well, video will be highly popular.

You should also know about the social media trend.

The first is definitely the organic reach is going down.

Now social media platforms want to make money.

Like Facebook, the only way the make money is advertisement.

So they are making it increasingly difficult for businesses to create their audiences organically.

So they want businesses to pay money to reach to their audience.

Even earlier on Facebook page- let’s say you have 10,000 people who like page, if you

used to post you will be able to reach a big amount of audience.

But nowadays if you post and you are not boosting your post, you won’t be able to reach a

big number of- even if a lot of people are actually following you.

So social is moving more towards “pay to play”.

The more money you’ll be paying, the bigger the reach of your campaign.

Social media algorithms will always prioritize the advertisements.

So the more businesses are willing to pay the better reach you will get.

So now many people ask me about which is the best network for their social media marketing,

many of you must already know that there is Facebook, Twitter, Instagram, Pinterest, Snapchat,

LinkedIn and there are so many others like Reddit, even Quora is getting popular these

days.

But the answer to this question of which is the best network, there is no correct answer.

It all depends upon your strategy.

There is no such thing as a best network.

At the same time you should know what your goals are, from this social marketing campaign.

Let’s start with the most popular channel that is Facebook.

Launched in 2004, and approximately 2 billion people are actively using Facebook…

I can give you so many different stats but Facebook is the big daddy of social media

marketing.

In my experience, especially for marketers- digital marketers- Facebook is like the best

platform to market on.

It has the most targeted ads.

And if you’ll be looking at a Facebook ads video, you will understand the kind of targeting

options that Facebook give.

You’ll be surprised by the ways you can actually market your products.

You’ll start to see the kind of power a digital marketer has in influencing a person

into making a purchase.

That’s the kind of power, Facebook advertisement has.

You can be asked specifically defining your customers down to the socks that he’s wearing.

Yes, that is the power of Facebook ads.

I’ll be covering Facebook ads more in detail in our Facebook ads video.

Images will get much higher click rate compared to written content so, whenever you are targeting

Facebook as a social media channel, you use more visual contents like images, videos,

etc.

And also you can use a user-generated content, like give the readers a chance to share something

about themselves by offering them a conversation starter.

And also you have to have some personal touch when you’re going on Facebook ads as a social

media marketing channel, it is- respond to people’s post, comment them, help them out.

You can also create a more personal touch by sharing things about yourself but also

you have to keep- maintain an extent to which that you can share.

And in the end it’s all about trial and error, try different things and see which

ones are working for your audience.

So should you be on Facebook for your marketing channel?

If you’re thinking of creating more leads, in my experience I’ve seen that Facebook

can be used by all the businesses out there.

Because there’s some kind of advertisement, some kind of branding or conversion funnel

were you can start.

Just the amount of targeting that Facebook provides it becomes a paradise for a marketer.

You can increase the website traffic, you can increase the brand loyalty, you can unread

targeting ads, you can do so many things in Facebook.

So if you haven’t started using Facebook, make sure you start.

Now let’s talk about Twitter.

Twitter also has 3 billion plus user accounts.

And 330 million active users and all the other stats like 80% of Twitter users have mentioned

a brand in a tweet.

So specially for brands Twitter is an amazing platform.

Just like I told you that whenever we talk about Twitter it’s more related to brand

awareness, so if you’re a starter if you are just starting out, then you can consider

Twitter as a marketing channel.

And also specifically in the online reputation management, Twitter is an extremely effective

channel.

To connect to the customer query, to take their feedback, respond to their feedback

and also handle their queries, so I think Twitter can be an extremely amazing channel

for online reputation management.

You can also try various other strategies like running a conversion campaign or driving

traffic to your website.

But compared to Facebook, that won’t give a much better arrow around Twitter.

So if you’re just starting out in social media marketing, then I would recommend you

to start with Facebook and then move on to Twitter.

Now Instagram is supposedly the new Facebook, these days people are moving away from Facebook

and going more on the Instagram.

Because of the more visual content and also the video content is really dominating on

Instagram.

He growth of Instagram has been exponential, after Facebook acquired Instagram it has really

exploded.

And it has already killed Snapchat.

Snapchat used to be its competitor, but now almost all of their features are available

on Instagram.

Then again almost 40 billion photos are shared to date and 4.2 billion people are liking

the posts.

500 million plus Instagram accounts are active every day.

So the data is amazing.

And the best part about Instagram is the visual content.

And people respond much better to visual content compared to a textual content.

Just like Facebook you can use it for everything.

Be it targeting ads, be it generating sales, be it brand awareness and especially the influence

of marketing.

The influence of marketing has exploded in 2018 and I am sure that by 2020 as well, influencer

marketing will keep on dominating the social media channels.

Especially Instagram, so whenever you are learning Facebook Ads, you can select the

placement on Instagram as well.

So the same ad will be shown on both Facebook and Instagram.

I’ll be showing you this in our Facebook Ads lesson.

So you should definitely consider Instagram in my opinion.

It’s an amazing channel to get conversions, for brand awareness, for any kind of advertisement.

So now let’s talk about YouTube.

One trend that has been dominating the marketing world is the video.

Even on Facebook, videos have been given higher preference compared to images or text and

also just like the impact of videos is much higher than an image.

And also after this huge video reliance with people having access to high speed internet,

YouTube has started to dominate the Indian market.

So why should you be using YouTube?

First of all it captures attention, because video has always been more powerful compared

to any other channel of marketing.

And it is high traffic volume, YouTube is the second most popular search engine after

Google, it has massive traffic.

There are multiple ways to advertise, you can go for the advertisement you can also

do an influencer marketing, but collaborating with the influencers who have the kind of

audience that you are looking for.

And the best part about YouTube is that the video creates much more influence compared

to images or text, personally for me, I’ll be focusing a lot on YouTube this year.

I’ll be running advertisements and we’ll be trying various strategies to see which

one is working for me.

So I would recommend for you guys as well to use YouTube as well, in your advertising

campaign.

Now let’s talk about LinkedIn.

LinkedIn is very popular especially in the professional world space.

And total amount of LinkedIn users are 500 million so it’s not a small number.

People think it’s not that popular, but yes, LinkedIn is an extremely popular website.

One very popular question is, is LinkedIn worth trying?

Honestly in my experience and working with clients as well, I’ve seen that LinkedIn

gives much better results if you’re going with B2B, when your target customers are more

businesses and not B2C.

LinkedIn also gives you a lot of precise targeting options so you can target your prospect customers

in various ways.

You can also use LinkedIn groups to establish your business as an expert on certain topics.

If you’re just starting out with social media marketing, then I won’t recommend

you to go directly into LinekdIn.

I’ll still recommend you to first try, at least the Facebook and Instagram, and once

you’re familiar with all those platforms then you can move on to LinkedIn and try this

one.

But if you’re a B2B company you can directly go into the LinkedIn Ads.

And I think they’ll be the best kind of advertisement for your business.

There was also a survey done on the effectiveness rating for the B2B social media platforms.

And LinkedIn came up with the top.

So especially with the B2B businesses, LinkedIn is the perfect opportunity and the perfect

social network to drive their customers.

Now let’s talk about Snapchat.

It gained a lot of popularity, but recently it has been going on a declining trend because

Instagram is dominating the market.

And almost all the features of Snapchat is also available on Instagram.

Not all of them, but still Instagram has taken a big chunk of the Snapchat audience.

Going with the numbers, approximately 300 million monthly active users.

More than 10 billion daily Snapchat video views.

And active Snapchat users open the app 18 plus times every day.

So the numbers are really good and speak for themselves.

So should you be doing Snapchat.

Well if you’re target audience is young, if you are going for a very young audience

maybe 15 – 18 or 15 – 22.

If you’re targeting millenials, then Snapchat is the perfect network for you.

If you are owning an ecommerce store or targeting female specifically, because Snapchat is more

dominated by females, young females.

I know about an ecommerce store that made a killing on Snapchat.

They were targeting some kind of makeup product and they were heavily advertising on Snapchat.

I think they are making millions of dollars per month just through Snapchat ads alone.

So if you’re targeting millenials, if you’re targeting young people, Snapchat should be

in your priority list.

When we talk about B2B, I won’t recommend you to go for B2B on Snapchat.

One another area where you can use Snapchat is the brand awareness.

Because again it’s a visual content, the “stories” are videos in nature.

So it will create a much more powerful impact.

If I would have to give you an order of how to start your social media marketing, then

I would recommend you to go for Facebook along with Instagram.

And then slowly move on to YouTube as well, and then you can try the other networks like

LinkedIn, Twitter and Snapchat.

And see what kinds of results you’re getting.

And then start pushing more budget to the ads that are giving you the best returns.

So here are the social media metrics that you must measure.

So first of all anticipate growth by counting your followers, so the first thing I would

recommend you to is to count the likes in your content creation.

So let’s say you have created 10 different kind of content phases.

So make sure you check which content is getting the best kind of engagement.

Which content is liked by your audience so that you can create more of such content in

the future.

Also keep on the user comments because these will give you a very good idea about what

people are looking for.

How are they interacting with your content.

Or maybe some, new content ideas as well.

Content share is another very important metric because you need to know how many people are

actually sharing your content to their friends.

So these are the few metrics that you can keep a track on whenever you’re doing you’re

social media marketing.

So now I’ve listed various of the tools that you can use to create an effective social

media marketing campaign.

First is Buffer, Buffer is used for social media scheduling.

So instead of posting on individual networks, you can directly integrate all the social

media networks like Facebook, Twitter, Instagram all of them on Buffer.

I just post once, and the post will be posted down to all various networks.

BuzzSumo is one that we’ll be using for finding good content ideas.

It is another important and amazing tool.

Canva can be used for creating beautiful graphics data for free.

So make sure you check all these tools out and see which one suits you the best.

The first three I personally use so that is why I’ve added “recommended” on to them.

So guys this was a short video on social media marketing.

Personally for me, whenever I talk about social media, I primarily focus on Facebook Ads along

with Instagram.

And we will be covering that in detail in the future lesson.

So make sure you watch that video because that’ll be highly comprehensive.

And I’ll be going through a lot on how to make effective a Facebook Ad.

Hey guys, I hope you like this overview of social media marketing.

In the next lesson we’ll be covering Instagram marketing.

How you can start and skill an Instagram account in very few days.

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