this is another affiliate site teardown
my name is Doug Huntington I'm the
founder of niche site project today
untangled so this is the home page here
we're gonna take a quick look at the
home page this is a series by the way so
today in this video we're gonna take a
look at the home page in the about page
and then in another video which I'll put
a link to I'm gonna go over a specific
review and kind of look at how they
shape the reviews here in life wire so
this is a site which seems to be sort of
new out of the out of the gates in the
last year or two
I actually just randomly found it and
then did a quick look in some rush and
saw they have a whole lot of traffic so
let's look at the home page really
quickly you can see they have it sort of
organized and how to fix buy a new more
section there's a lot of different
content some of it is purely
informational and helpful like the
how-to and fix and other stuff like buy
is clearly like a review so they have a
wide range you'll see that they have
this opt-in section right here and by
the way I didn't you know look over this
too closely so this is my first
impression as I'm going through it they
have editors picks here so it's tech
oriented you know it's tech untangled so
it is tech oriented they're mentioning
how to get your kids started coding and
then they have an ad here which it looks
like it's cloud backup service so
there's an ad banner over here on the
sidebar and as we scroll down that's it
so this is a pretty short homepage and
this is the kind of homepage I'd like by
the way there's not too many options
there are you know different areas of
interests however there's not too many
options again in the footer area there's
an opportunity to put in your email
address to send them for the email list
they're not pushing it too hard they
have a couple sections here so you can
get around and one of the reasons why I
am
this site is because it's a big site and
I don't try or I try not to out anyone's
niche site for a lot of people it's
their livelihood if it's a side gig it
still
you know can be considerable money and
then some people are doing this
full-time so I'm trying not to you know
show personal like individuals sites out
there unless it's already a public case
study or something like that when I
click the about Us page I ended up
seeing sort of a generic about us couple
sentences and then when I scrolled it
why I didn't even watch the video but
when I scroll down I see the team so
they have their three senior staff here
and they have someone called a CEO and I
mean these are professional headshots so
I could tell right away that this is a
you know a media company so I know that
this is a media company it's not an
individual as I scroll down I see
they're you know allowing you to contact
them you could work with them right for
them and work with us so life wire is a
dot-dash brand and part of the IAC
family of websites so that was the
tip-off that this is part of a basically
a media company in a family of websites
that's another story for another day
but you know a couple things that I like
about the about page here they tell you
like what's going on in the mission they
do have a video here so if you want to
check that out you can you can go to it
and watch it and then they have a couple
pictures right it's good to have
pictures even if it's you know the
executive staff here these are you know
individual people and that's good to do
just in general if you have you know
website it's good to have a solid about
page and then they have various ways to
contact them so pretty good and I think
that is a nice way to you know lay out
an about page just overall you don't
have to have like as much detail as they
do but you should have so
the same kind of high points so be sure
to check out the other video where I'm
gonna go over a specific review on their
site and I'll just give you my thoughts
on it so thanks for checking this out
again I'm Doug Huntington from a niche
site project if you want to see examples
of some other sites I have a whole
playlist a bunch of videos actually
hours of videos where I go and tear down
other sites so please check those out if
you're interested in seeing more thanks
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