all right this is a live teardown
welcome this is Doug from niche site
project and we are apparently live and
hopefully people could hear me I see we
have a handful of folks on we have a
curious devil we have alway and Carl so
what's up everybody good to have you on
today we're going to follow you know the
normal format we're gonna take a look at
a specific site I'll give you some
critique around it
this one's called life wire tech
untangled and we'll also take a look at
the SEMRush report to get some idea
about the traffic we have Justin on as
well Justin good to see you on new
member of the course and Chronos as well
and Georgie is sitting here with me she
has her head like resting on my leg
she's trying to poke me so I'll go take
her for a walk but we just went out so
Stuart saw also green hill graphics good
to have you all on and as it goes
normally hopefully we'll have like a you
know a moderator or two but if not I'll
see if I could you know watch things on
my own and make sure if any troll show
up that you know I take care of that and
you know if you guys see any trolling
action going on feel free to report it
and that helps out I think you can do
that I'm not 100% sure one thing before
we go on quick announcement my course
five figure niche site is out right so
it's open for enrollment enrollment
typically only opens for a short period
of time that short period of time is
this week so if you're interested in
starting a niche site or increasing the
income for a site that you already have
in place then you should check out the
link in the description because you
could buy the course this week the
official course starts on Monday there's
like unit zero which is more about
mindset and helps you set goals for the
next week so next Monday the 23rd April
23rd 2018
Topanga when you're watching this is in
2018 is when the unit one comes out now
I'm gonna go ahead and start sharing my
and life wire this is an interesting
sight I think I'm not a hundred percent
sure but I think this is part of the
like about.com group of sites which is
very interesting because about.com was
you know a huge you know site back in
the day and I believe a new person
purchase it an owner I don't know if it
was a person or a big company or
something like that someone purchased it
and sort of dismantled the site and you
could imagine about calm had a lot of
power and they were able to you know
grow the revenue quite a bit so there's
a strong chance I'll do like a series of
videos on that topic so without further
ado I start sharing the screen and one
interesting thing about life wire and
we'll sort of highlight it as we go
hopefully the screen resolution fits
well for everyone so the interesting
thing with this site is there's a lot of
how-to information now you know there
are people struggle with different areas
of keyword research a lot of times and
one of the key things that they have a
hard time with is around informational
articles and you can see just this is
their homepage so a pretty nice looking
homepage get straight to the point life
wire tech untangled you'll see of the
four main categories that you see above
the fold here you have how to you have
fix buy and do more so just in general
three of the four are more oriented
towards informational type articles
versus like product reviews so that's
pretty cool and you should be able to
get like ideas on you know your own
niche on how to you know come up with
how to type articles while fixing right
so that's a whole other category of how
to and then doing more doesn't mean
right you can't offer more products or
review other
offers or something like that but
orienting it towards really helping with
information versus like selling is a
good way to you know serve your your
visitors better right so you're serving
your visitors better which is really the
goal right so let's take a quick look at
the homepage and we'll just scroll down
and I like this homepage a lot so they
don't they don't give you too many
choices they have multiple categories
they allow you to sign up for their
email list here and follow on Facebook
so a couple calls to action whether like
email is your thing or Facebook you know
you could choose one of those two next
we have editors picks and hilarious cat
memes like who doesn't like those so
that's that's you know something fun
that they could you know put on there
I'm sure they rotate it pretty pretty
regularly so as we're scrolling down
there is an ad over here but it is for
life wire so that I mean it's like their
own ad but they are mentioning as an
advertisement and it looks to be to
Google leads double click net had over
there so whoever is serving that now as
we scroll down there's a footer area
again I like this homepage it's not too
big I mean it's a big site but this
homepage doesn't give you like a crazy
number of choices like some of the
others so again we have similar calls to
action basically everything that we saw
above is sort of consolidated into this
footer area additionally we have about
us the privacy policy contact advertise
careers and Terms of Use so a few other
options down here we'll look at about us
in just a moment but we're also going to
look at some rush like I mentioned so
when you see the traffic stats it will
alarm you so we have life wire and this
is the full version of some rush there's
a link in the description which is an
affiliate link however you could sign up
for
ruch I think there's like a some period
of a free trial I think it varies from
time to time you will have to enter your
email and your credit card information
and you'll have to make sure you cancel
it before you get charged otherwise
you're gonna get charged for it but
anyway this is a great tool it gives you
an estimate of the traffic based on the
organic search so the 12.2 million is
probably a little bit low so the organic
search takes into account keywords that
are like I guess the site's ranking well
for and the SEMRush is actually tracking
but it doesn't take into account the
longtail keywords because there are so
many variations it would sort of be
impossible to track right messy in the
chat people are saying wow that is a lot
of traffic and this is probably an
underestimate most of the time there's
more traffic going to the site and this
is per month by the way 12.2 million per
month so it's crazy right and as we look
we see there's no history prior to or it
looks to be very little history prior to
about like the end of 2016 or so so it's
just like from nothing to about almost
20 million in you know in the retail
season of 2017 so actually prior to that
period this scale may be out I mean they
could have been getting you know a
hundred thousand visitors but we can't
see it on the scale very well the point
is they're getting a lot of traffic they
even have some some paid search that
they're running only ninety-five
keywords which is a drop in the bucket
to the you know three points two million
that they're ranking for here and one of
the big advantages with SEMRush is you
could go check out the full report out
we can see immediately that some of the
stuff that they're ranking
or is really me rearranged this from
their position so and maybe that wasn't
the best way for me to I would know
organized by percentage of traffic
that's actually what I want to do and
this will it takes into account like the
volume of the key words and where they
rank and they predict the amount of
traffic compared to the overall traffic
to the site so they're ranking for some
you know non-commercial keywords so I
mean they're getting a ton of traffic
however a lot of the traffic may or may
not be like really worthwhile
so in fact is we we look down there some
that are are worthwhile and there's some
that aren't so dash cam the ranking
number one ninety-five thousand searches
per month which is well that's a lot and
yeah we could assume they're doing
really well now the thing is with 3.2
million keywords you can't really get
too much meaningful you know with that
amount of keywords so you would need to
go and filter you know the keywords and
you know one interesting thing you could
do if you are looking for keywords for
Amazon affiliate sites like we may be
doing otherwise you probably wouldn't be
watching this you can't just like filter
for best we're still going to end up
with like way too many keywords but just
as an example you may actually see a
couple keywords so best Wi-Fi extender
best digital camera best drones so you
get the point there are plenty of like
buyer's keywords and as you you know
Whittle it down you can filter and
on many different things so the keyword
type category number of words position
volume keyword difficulty and so on so
you know just as a quick example we
could just say number of I didn't want
to I'm gonna lose that but we'll say
number of words is greater than five and
then we'll add
clue the keyword containing best so
we're looking for like long keyword
phrases that are five words or more they
contained the word best so this
potentially could give us some you know
really really interesting like keyword
golden ratio type terms so we end up
with like best Wi-Fi router for long
range best video editing software for
Mac so these are like sort of classic
keyword golden ratio tech keywords so
I'm not gonna go too deep onto SEMRush
it could be a whole course by itself in
fact they they do free webinars so if
you wanted to check those out you could
learn a lot about how to you know go to
a big site like this and figure out like
how you could compete with them based on
going after keywords in a more specific
way let's go back to the site and the
actual teardown I'll often like to look
at the about Us page just because it
gives us some insight so we can see that
they have a video here so that's one of
the first things I noticed hosted over
Demio and we see that they teach you how
to use your best screens and gadgets
have fun fix what isn't working and buy
gear for your life so they're just
trying to yeah
help out they have the team listed here
and you know we alluded to the fact that
it is a lot of traffic alright so it was
a lot of traffic but the thing is this
is a media company this is like a
conglomerate and one thing that I saw is
like part of the dot-dash company so
we're gonna look at this a little bit
deeper but they have a CEO a general
manager and a Content Manager and these
are like professional shots so we can
assume that you know these are like real
pros here front in this thing so they
have contact us information right for us
information work for us and so on one of
the things that tells us this is a huge
site aside from the traffic is life wire
is a dot-dash brand and part of the eye
see family of websites so hmm what is
that I'm not sure so let's click on it
and see so when we check out dot -
they're one of the biggest fastest
growing and most trusted properties on
the Internet and as we scroll down we'll
see that they own a lot of websites so
I'm sure so I'm not gonna read them all
out but I'm sure some of them you have
heard of before and you are aware that
well these are big ass sites and these
are just the ones that they've that
they've talked about so they have 77
million monthly unique visitors and it's
a big site okay so it's a big site and I
want to emphasize because I got I got
called out a little bit by one or two
people last week you can learn a lot of
stuff by checking out what bigger
companies that don't have you know the
constraints of you know time I think
think some people are asking questions
about time but if if you go and check
out what bigger sites are doing you
could sort of like reverse engineer some
of the tactics that they're using you
could see what they're testing perhaps
if you watch it pretty closely and from
that you could potentially like use
things on your site that you learned
from them so I'll quickly just like look
at some of the other content I can watch
the video here you can watch it on your
own if you want but you know with this
information on dot - we see it is a big
site now let's take a look at the header
section here because we can see you know
they have a big search bar here which is
good so you could search for whatever
you want and then they have the
navigation section here so this is a
this is a big like menu right so there's
a lot of information however because it
is such a big site I think that's you
know part of the reason they have so
many options here so it's not terrible
but typically you know one would have
like fewer options on a menu but they
are you know making it a larger view so
you know we can make some assessments
on or we can make a wise choice on where
we want to navigate to so as I mentioned
before they have like a lot of
informational stuff right so it's not
all product reviews but I'm I'm pretty
sure you know they would have the
opportunity to recommend products even
if it was in a straight-up product
review if you know someone has like a
broken digital camera that they're
trying to fix for example chances are
they may be interested in buying a new
camera right so because you know what
the user is looking at you could have a
pretty good idea on like what they may
be interested in buying next let's just
I'm going to arbitrarily click on a
how-to for digital cameras all right so
these send us to sort of like a category
type page they have a little intro here
nice graphic so you know you're in the
right place with this digital camera
being displayed and they have a little
bit of a menu so it's basics guides and
that you can navigate to you know
whatever you're most interested in
additionally they have you know the ad
panel banner over here on the right side
just like before they do a good job like
matching the ad color up I don't know if
this is a hundred percent intentional or
if this is just a Merrill edge like
color scheme but the blues and the
yellows that go together pretty well and
so they have the category or
subcategories I guess we can call it
over here on the left and then they have
you know some of their most popular
stuff I would suspect so tips for mobile
photography for beginners and so on
now here it's kind of a magazine style
layout you know it's articles and they
have you know many different choices
actually at this point it's like wow
there's so many choices but depending on
what you're looking for if you're just
like hey I want to read about digital
camera how to's like this could fit the
bill pretty well so
we scroll down we see there's a view
more so you could you know see more of
the articles that they have out there
and there's another ad banner down here
now the thing is they're getting so much
traffic 'l putting the ad banners is
certainly worthwhile because it you know
12.2 million they're probably making a
lot of money just from showing ads and
people clicking having retargeting ads
running it's going to be a profitable
thing to do they just have so much so
much content and so much traffic
so let's arbitrarily choose between some
of these articles so I am just going to
click on what's the difference between
optical and digital zoom
so informational type article so what's
the difference between these two types
of zooms but again you have a great
opportunity to offer suggestions for
products in both cases in fact you could
say hey this camera uses an optical zoom
and this one uses a digital zoom by the
way if you want to buy either one on you
know whatever affiliate program you can
click the link and get to it
so it's really easy to place your
affiliate links into informational
articles as long as you know what
they're there to learn about what you do
because I mean you know the title so
it's not not a big stretch so first off
we have they're you know the big image
big high-quality image we see who the
articles by of course and then the
updated date so that's you know
something that a lot of these larger
sites do just so we know hey like this
is up-to-date and they have you know
pretty decent intro here they're hooking
you so you're interested in reading you
can see shopping for a digital camera so
you know one of the other things you can
do if you don't want to you know be too
heavy-handed with your affiliate like
suggestions on an informational article
you can link over to the
you know the affiliate articles so you
have a plenty you have plenty of
opportunities to do that
and you know there shopping for a
digital camera its keyword rich and all
that stuff and I see quick cut or I see
some questions over there so Mufasa I am
gonna go through the content and then
I'll come back and answer all your
questions so feel free to keep asking
but for continuity I'm just gonna keep
talking so you'd ask more and I'll come
back to it in a few minutes
Thanks so obviously someone is trying to
understand the differences between the
different zooms so they are talking
about the differences obviously when I
answer the question that the visitor is
heading out or yeah trying to figure out
so I think potentially right so they say
optical zoom and digital zoom I think
they would potentially have like a
little bit more of an opportunity to put
something more interesting in the
subheading I mean it's fine it's
obviously on topic but you you know
could use a little copywriting to you
know spice it up a bit like what's so
great about optical zoom and why digital
zoom is inferior something like that to
introduce some curiosity stuff like that
as we scroll down you know they're just
giving information I think it could be
great to have like a picture of you know
an optical zoom camera a digital zoom
camera just so you know you can see that
they are similar or that they are
different or you know as we scroll down
it'd be great to have the like examples
and samples of like the drawbacks of a
zoom lens should be great to see like
the noise of a optical versus a you know
digital zoom so in each case it could be
real I mean this is visual so I would
say putting images would be
really good right that would be a really
smart thing to do so I think they have
an opportunity to just like improve the
editorial content on this but what
they've done is a really good job
they're linking all over the place
to their other articles using very like
targeted keyword anchor text so I mean I
think in that case this is a fantastic
article additionally from a link
building perspective an SEO perspective
you could go out in you know work harder
on getting links to you know this
specific article and potentially get
like more traction than if it was like a
purely affiliate article with like very
heavy-handed sales wording and calls to
action where this one is purely
informational some sites you know
primarily do that in fact if you haven't
seen some of the success story
interviews you could basically check out
the playlist I don't think I have a link
in the description but you should be
able to find it so it's a keyword golden
ratio of success stories and by
targeting like informational like
keywords a lot of times is there going
to be a little bit less competition
because most people would they would
choose to go after affiliate type
keywords but if you don't and you go
after informational you may have an
easier time ranking you may have a
little bit easier time getting links to
it so that's a good example of an
informational post and the one other
thing come back to the video the one
other thing I would mention is they
don't use any like bullet points or
numbered lists or anything like that
sort of like rich formatting right so
they have an opportunity to make it a
little bit more readable and Google
generally likes like rich formatting and
that sort of thing so they you know if
they had that sort of stuff they have a
greater chance to get like the rich
snippet area in the Google search
results I'm gonna hop over and do a
couple questions really quick so
we have bruno says you've been curious
about this for a long time what stop
someone from building a hundred niche
sites okay so quick note if you can ask
questions that are related to the topic
of today that would be amazing
random questions and stuff our best for
Friday so Friday is the random Q&A but
if you ask random questions today the
answers are going to be shorter because
it's out of place and out of context so
what's up someone from building a
hundred niche websites that make a
thousand bucks each per month well it's
way more work to do that than just to
make like say two sides that make you
know $500,000 each right so it's easier
to manage fewer sites managing a hundred
sites is pretty difficult so you're
better off just spending your time on a
couple however Bruno I've been wrong
before I'm wrong about a lot of things
and if you wanted to try just doing like
five I think you would see that if you
did like twenty times more than that you
would go insane so it's it sounds like a
good idea on the surface but it's not
really a good idea
mufasa says can I talk about SEO for a
new blog so there's a playlist for this
so just go to my channel and search for
like SEO and link building but basically
you need to go build links so that's the
you know the off page SEO I assume
that's what you're asking about as far
as the on page SEO you should have
well-written content you should you know
make sure the grammar is really good and
you should make sure your keywords are
well targeted and it's as simple as that
also go watch the playlist because it's
a lot more in-depth okay and Mufasa says
I can set up a site I can search for
longtail keywords with low competition
otherwise won't rank what do I think
Mufasa so go watch that playlist check
it
and I think things will be a lot more
clear it's typically a lot more
difficult than whatever you're
describing right there okay so any
specific questions about the content of
today
if not I'll hop over and look at a
review and Josh what's up you are asking
how do you get guest posts to commercial
pages same way you get any other guest
posts so I think I've actually talked
about this at length in like a guest
posting video so check that out but
essentially you you know get a guest
post you put your link in there and hope
that they leave it in if you spend more
time networking and getting to know
whoever it is your guest posting with
then like your chances of having the
link stay in to your affiliate content
are extremely high so if you're just
sending out random emails it's probably
not gonna work they're probably gonna
take your your link out and you know you
may have bad luck the number one thing
that you need to make sure of is that
you have well-written valuable content
because if it's just like a very spammy
looking page with tons of calls to
action buttons everywhere by this by
this it's probably not gonna work out
for you so yeah okay jaren just joined
the site is life wire and John says is
there any difference in using age wraps
versus SEMRush for a site teardown yes
but I don't know exactly what the
differences are it's different
information personally I find the
SEMRush view for what we're looking at
in these tear downs is a little bit
easier to dissect but aged refs has a
really I mean I think they have the
superior backlink database so if you're
if you're more interested in the
backlinks in the backlink analysis then
age rests is where you should go so
let's go back and sorry couldn't answer
the other questions again folks just
trying to have some cotton
for the content so if you ask questions
that are unrelated then it just doesn't
fit so Friday I'll answer all the random
questions I can go a little bit deeper
into Moo fauces questions and stuff like
that but really Mufasa
just go to the search bar on YouTube and
just ask whatever question that you have
and you'll probably find like an hour
and a half of like free workshop so all
you have to do man is go look and search
for what you're looking for and then
you'll be in good shape so let's look at
buying guides so I'm just gonna
arbitrarily look at a few of these here
and let's see actually let's uh let's go
a little deeper let's look at audio and
let's look at guitar amps eight best
guitar amps to buy in 2018 so remember
and for the people that have joined a
little bit late this site gets something
like twelve point two million visitors
per month so it's a huge site tons of
information lots of different buying
guides so this is one of their buying
guides and you can see they put the year
and there so that's interesting to note
and as we scroll down we see they have
like you know sharing options here so
they have Facebook Pinterest and email
then they have like some navigation over
here on the left and our banner on the
right so they have a you know first
paragraph here it's pretty good hook you
know it's not too bad and they're trying
to you know throw in some I guess key
words but really it's like keywords for
us so I see like vendor to tube warmth
box and they're you know they're
throwing out stuff that people that play
guitar would be interested in
so as we scroll down we see you know
they have like pretty straight up you
know it's a the best overall Fender Twin
they have the you know the
classification so best overall and then
they have the name of the product they
have an image here and I believe both of
these are affiliate links and then we
have bio Guitar Center so they're an
affiliate through Guitar Center and you
can also buy it on Amazon Bri Amazon
they have the price listed and they note
that it's prime I'm assuming because
this is a you know a big company - you
know this is all you know back encoded
and it's all good to go
they don't give too much information
right I mean you can see this is
probably just a couple hundred words at
most and in my opinion they miss out on
I mean it's just one paragraph right so
first of all they can make shorter
sentences they could write a lot more
right there eight different amps listed
here and it's really not that many words
I'm going to quickly use a tool called
SEO quake it's a free extension for
Chrome and I'm just gonna look at the
keyword density so they have eight
different amps that they're reviewing
there are 20 100 words so really not
that many per amp and as we scroll down
one thing that they they do well is they
have classifications for each kind of
amp so it's like best budget best tube
amp and you'll notice there's no image
for this one right there's no image for
the Vox hand-wired either now quick
question for people that are watching so
live do you think it's bad that they
don't put images here or good that they
don't put images here and if you're
watching the replay let me know in the
comments is it good that they put an
image on the first one and then no
images on the others a lot of times when
I could pop back on the screen here a
lot of times people are super concerned
about having images on their site and
they want to have you know big images
they think images are super important
maybe they're not as important as you
think because here's the deal right when
I see the
you know best tube amp it's a Vox
hand-wired AC 30 HW - I don't know what
it looks like and boy I'm really curious
what it looks like I would like to see
the hand wiring - so chances are I'm
gonna click the link because I want to
see what it looks like so there's a
curiosity gap there and I think it's you
know I think it's a good move to not
always put an image or to put something
like you know click here to see more
images right maybe have a small image
just a little something and you could
you know use the curiosity to your
advantage so let's go back keep
scrolling down and I think you know the
primary stuff is you know holds true so
it's one big paragraph they could format
it better they can make these longer and
so on again you know they're listing the
price here which is fine someone's
asking about the price it's not against
the policy to put a price on the
affiliate buttons
Cronos it's just you have to use the api
from amazon so as long as it's accurate
it's ok the other thing is when we when
we're looking at these other sites you
shouldn't assume that a site like life
wire that's part of a big company has
the exact same operating agreement that
that we do they probably have a few like
representatives from Amazon that work
with them so if they have a question or
an issue or they want to try something
they may be able to check right I mean
Amazon potentially would work with a
much bigger site right but most likely
they just use the API and they're
pulling the information so what you
can't do Chronos is list the price and
not have it up to date so that's why you
have to use the API ok so as we're
scrolling down we see there's a lot
different there's a lot of different
amps listed they give you different
class
vacations and so on in general they are
you know not putting images on most of
them and it could just be faster and
again the curiosity is interesting right
the curiosity gap is interesting at the
very bottom they do have disclosure so
they say the expert writers are
committed to researching and writing
thoughtful and editorial editorially
independent reviews and so on so they
say they're you know you can support us
through the links and here's a review
process so let's click on the review
process just to go a little bit deeper
so here are the guidelines in mission so
I'm not gonna read the whole thing but
they curate independently sourced
product reviews from writers with
subject matter expertise for every
product the recommendations are from
research right not algorithms now the
thing is they are not buying all the
products so you know some of the
companies like outdoor gear lab and baby
gear lab they buy every one of the
products and they you know test them for
real and in this case they're telling
you hey we're independently looking at
product reviews and making decisions
based on that so at this point you know
they're there's so many different
reviews on this site that you know I can
spend five hours doing this but I won't
I'm gonna do that I saw a couple more
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