hey what's up Doug Pennington here from
niche site project in this interview I
talked to Matt diggety diggety marketing
and Brendan Tully of the search engine
shop calm the main thing that I wanted
to talk to these guys about was you know
being a digital Nomad living overseas
and SEO and we talked about a few things
it kind of goes all over the place one
thing that we really get into is the
difference between being a digital Nomad
and having a location independent job so
a lot of us throw around the term but I
think you know these guys sort of
cleared it up for me I didn't even
really think about it specifically until
you know they brought it up we talked
about the impact of the 4-hour workweek
by Tim Ferriss especially for Matt which
is super interesting we talked about
Matt's early start in like e-commerce
and just having a huge amount of success
early which is amazing I didn't even
realize that we talked about the myth of
being a digital Nomad and actually
getting good meaningful work done we
look at the skills that we can learn in
a cubicle and then take to our you know
online business or whatever
entrepreneurship area we're looking at
and I know for me personally I took a
lot of skills from my my old day job and
now use them like very very effectively
in the digital world and we get into SEO
too so these guys are awesome on the SEO
side you know Matt sort of specializes
in the affiliate area while Brendon he's
more on the like local SEO ecommerce
side so it's a nice blend of skills and
we also talk about a new project these
guys are working on called the lab a
couple things to check out you could
follow Matt diggity marketing.com
you could also follow Brendan over at
the search engine shop.com additionally
I'll put all the links below and stuff
but let's get to the interview now all
right Doug Huntington here what's up
guys we're sitting in an interview here
welcome guys appreciate it thanks
thanks for having us yeah so basically
this is part of a series about digital
nomads like lifestyle location
independent kind of stuff and from what
I understand people tell me that you
guys are the real deal in that area it's
hard to find like real people that are
like practitioners and in that area plus
they actually you know can tell us about
it so I like I said appreciate you guys
joining in and a lot of people that are
watching this on my channel probably
have no idea who either one of you are
so Brendan do you want to just tell us a
little about yourself and some of your
background
sure I feel a little bit like a fraud
because I've just moved back to
Australia after many years of being
overseas and traveling and Matt lives in
Chiang Mai and I lived there for many
years as well but I run essentially my
main business I do
local SEO consulting PPC for businesses
primarily in Australia and have been
doing that for I think nearly 10 years
yeah just just under 10 years so we work
with thousands of businesses now we
actively manage websites and online
assets for several hundred businesses so
that's that's my only focus there's a
few other things I'm involved with but
that's kind of my day-to-day is
basically local SEO agency local
marketing cool and we'll come back to
the fact that you you move back to a
home base in a second that's interesting
I can relate to that as well but before
we do Matt tell us about yourself
yeah for sure so I like Brendan I'm an
SEO I do search engine marketing the
flavor marketing that I do is based on
affiliate websites so 99% of my income
comes from ranking websites I and Google
search results and selling an affiliate
product meaning like I sell someone
else's product and they give me a cut on
top of that you know I offer some SEO
services to other SEO s that else also
are looking to rank their websites
higher I'm a director for an agency
called the search initiative and doing
my first conference this year so I guess
I'm in the conference game - okay nice
so I kind of want to get into like the
good parts and the bad parts of being a
digital nomad so a lot of people sort of
like hear about
like the travel and like you know living
in a tropical area and getting cheap
living great food at low prices and
everything's great we see Instagram
photos and we know it's a little bit
different than that but it's hard to
really like put our heads around it so I
guess Brendan from your perspective like
what is the best part of like being a
digital nomad and sort of controlling
your your time and that sort of thing I
think that word did you know no matter
the term digital nomad has changed a lot
in the last few years I don't think of
myself as the digital nomad I'd like I
prefer to think of myself as location
independent because ultimately I mean
you can travel around and you know you
can go do a new city week every week if
you wanted but I mean it's hard to for
me anyway personally I can't speak for
matter anyone else but to do business
and travel one of them has to have the
priority so I see myself as location
independent and in their former life I
had an IT company we had 25 staff we had
two offices and basically my life is the
complete opposite of that now so I can
pretty much live anywhere I want that
has internet connectivity I flexible
mobile so it can pick up and move if we
want I think really it's like having the
option to do what you want that
optionality that flexibility that's one
of the probably the one of the best
parts about it I think that the glossy
Instagram pictures you see is not
reality like that's a nice holiday but
if you want to get anything substantial
done from like a business perspective or
making money perspective for me I find
that really hard when I'm kind of
bouncing around like doing the travel
thing seeing a lot of places that sort
of thing for sure for sure
and how about you Matt what's your view
on it cuz I guess you know there are a
good parts in there bad parts so what do
you think so I completely agree with
Tully on the fact that when you're
traveling it is hard to be super
productive or just productive in general
because there's so many distractions
going on you're at a new place like when
I get to a new city I've never been
before like the last thing I'm thinking
about is waking up and check email I
wanna go explore right so I find when
when I'm traveling around and when I'm
like moving around seeing new places the
best I can hope for business is
maintenance just keeping things going
just keeping things stable fighting fire
fight
but there's gonna be no growth during
those periods and that's that's what
I've seen over and over again whenever I
relocated that said there are certain
locations and Chiang Mai I would say is
one of them maybe Budapest I haven't
been there yet but Bali is well at least
for me that are typically more conducive
than my home state my hometown for
working online and stuff like that just
because of all of like the ease of
everything right like I'm from San Diego
California which is : all but it's not
set up for digital nomad lifestyle or
like maybe even an internet marketing
lifestyle where you're you know
networking all the time if I want to get
to an office it takes me five minutes to
drive there I don't have to sit through
a commuting stuff like that so there
there are some advantages once you
settle down into a certain city but when
you're moving it around like just hope
to maintain that's about it cool yeah I
could totally I can relate definitely
understand what you're talking about
so now I guess from your past lives I
mean you guys had you both had corporate
jobs in the past right yeah okay both an
IT software for me okay and tell you you
were looking so you you weren't you
didn't have a job I don't think of it
well I have a long story I had a
corporate job for 18 months but that's
about it
so since I was 19 I'm pretty much some
47 now yeah
37 so yeah pretty much done my own thing
my whole life my whole working life so
okay yeah gotcha
cool well and I was gonna say like what
well I guess I'll direct it to you Matt
since you were in the corporate world
software
I had a software background - so did you
pick up skills in that you know horrible
corporate environment that are super
helpful for you now yeah absolutely
minute like I always look back at my
corporate life and just think like oh
god what a nightmare like whatever
there's so much time in that I I was a
cubicle junkie for like nine years so it
took me a long time to see the light
yeah but looking back at it it was trial
by fire I guess I was forged in the heat
of shitty cubicles I guess but sticking
to do day
multitasking on an extreme level solving
complex tasks I would say the stuff I
did before internet marketing and SEO
was more challenging than this so it
makes this more easy yeah what I tell my
kids to go down the same path as me
that's still up for debate I don't know
what do you think about that tall you
got a bun in the oven I do this to next
month
like I don't really so I had we had a
huge basing a long story short we had a
huge online store that in the early
2000s that grew very rapidly and we had
a ton of cash and we were very young and
stupid and lost at all so I had to get a
job for 18 months for me so it's like
like I left school and I went to
university and dropped out at University
and then that's how I got into the whole
like running your own business kind of
thing and I think there's so many paths
like there's so much optionality today
so yeah I mean I can't speak to the the
corporate job experience too much but um
there's definitely so many opportunities
and like there's a I guess going back to
like the whole digital nomad thing
there's like a purism like the
dinnertime at 8:00 to 9:00 to 5:00 and
hate anyone who works at a job but it
doesn't have to be one or the other
like it's not black or white like you
could chop and change and take bits and
pieces like the best of both kind of
scenario is working in an office and
that ability to travel as well and you
can be a location independent and still
have you know a steady job or a steady
paycheck or even a part-time kind of job
ro contract role so yeah I think there's
so many options today that it's
definitely not a black or white kind of
scenario and a lot of corporate jobs
Arkana
open well some of them are open to doing
that kind of remote working thing or
building that flexibility if you're good
enough your company will let you do
whatever you want right right or right
like me I don't think I was that great
but my company culture had like remote
working as an option just because our
client had that option for their
employees so I for like four or five
years got like my regular project
management salary and I was doing slow
travel I wasn't going to cheap cities we
were like renting houses and like
expensive cities and just like chilling
out for a month take Friday's off so it
was pretty nice it was kind of the best
of both worlds because I could set up a
base like you know you're in a house so
it's not noisy
it was really it was pretty awesome and
I didn't even realize what I was that we
were like location-independent we were
just like we can't afford to rent houses
and I could like work online and you
know have a corporate job too so I just
got super lucky because I wasn't like a
rock star or anything I think you're a
rock star
Thanks yeah I pulled it off somehow so
so shifting gears to SEO basically I
just sort of like accidentally found SEO
through like smart passive income and
I'm curious how you guys like found your
way into SEO and like navigating to the
point where you are now so I'll turn it
over to a mat first okay all right
so like it was 2009 and around that time
frame like I was right on burnout status
with my my corporate job and one of my
buddies he was an entrepreneur himself
he's like buy and sell real estate kind
of thing and he read the 4-hour workweek
and gave it to me I was like okay
let me read this thing though
but like it just planted a seed in my
mind you know like okay this guy
definitely seems pretty smart and like
here's real case studies of people like
working online and leveraging passive
income so I went down the rabbit hole of
exploring more about it like I wanted to
follow that book to the tee so I went on
meetup.com
and I found a group that was like doing
I don't know like a book club for 4-hour
workweek and they meet every week and
like talk about like where they are with
their muses and stuff like that and the
flavor of that particular month right
when we when I got into this book review
Club whatever you want to call it it was
internet marketing or SEO basically
totally have you ever heard of a
marketer named ed Dale
mm-hm for most rally yeah yeah then you
have to know what making the $1 economy
was even cold now the 30 day challenge
yeah it's called the 30 day challenge
you they take it to the course you
register a website you host it you put
content out and he break it by getting a
bunch of ezinearticles and it worked
back then and that was my first entrance
into SEO everyone in that book club was
doing this 30 day challenge and that's
related to awesome very cool what about
you Brendan
well we acquired as e-commerce store for
free back in the day in the early 2000s
and we very quickly grew up from it was
doing a hundred K at the time then we in
the within 12 months we it was doing a
million dollars a year and then the next
year I was doing six and a half million
and we knew if we change these fields on
the web page and stuck certain words on
it that the ranking would move up we
didn't know that was call this yeah at
the time
so basically through a process of trial
and error we worked out these things
that we could change on the page that um
basically put us at the top of Google
and then we started doing these really
sneaky we basically invented products so
we had a guy who's got Photoshop and we
invented products that got listed as
news on places like that register and we
started getting all these backlinks from
it so that's that was my introduction to
SEO and then after that in from the
agency perspective in 2009 with some
friends we once a government funding to
do workshops and training for small
business owners to teach them about the
web teach them how to you know market
themselves online so that's how I got
really into that agency stuff so that
contract was rolled over for several
years so basically the government paid
us to go and talk to small business
owners about Internet II stuff so
basically I built that agency off off
the back of that so that's awesome yeah
much more exciting than mine where I
like you know feeling Pat Flynn and then
I just created some crappy crappy site
like five to ten years after you guys so
but that's that's all right now I think
all of us probably get a lot of SEO
questions and the the quality of them
may or may not be like very good so do
either of you have like a good SEO
question that you've heard from you know
a customer reader client whatever like
in the last six months just like a good
smart SEO question beginner level or
advanced level either one either one I
got the topic of the day in terms of
advanced Brendan do you have like
something beginner ish maybe we start
with that
nerdy belong beyond belief minor or
because they're dealing with small
business owners they're all very simple
Waianae at the top of Google usually
it's their very basic or if I pay for
Google AdWords will my site rank number
one in the organic search things like
that they're all still elementary kind
of questions I'm still amazed like we
like in this world where people are
talking about PB ins and crypto and all
these like future things and really
technical things and they're still I'm
still having a conversation with
business owners about taking credit card
payments online and have online your
booking functionality and shopping carts
so it's really funny I'm like in these
two worlds in like where this world
where people haven't heard of Dropbox or
Skype or any of this stuff and running
huge businesses that you know that just
getting into the kind of the online
space and SEO and learning about all
these things and they're just their mind
is blown and then you know you if you
spend too much time online that you
think like you know there's so much
Bitcoin talk at the moment crypto talk
like any of their SEO groups I think a
lot of people miss the point that you
know the market it's still the Wild West
like it's still we're still at the
beginning you know and I was trying to I
was just trying to think if I have any
like good you know SEO questions that
I've heard but I think maybe like the
beginner on the beginner side so I could
turn it over to Matt in a second for a
more advanced but usually it's like
someone that understands it takes a
little time to get a baseline level of
like knowledge I guess before they can
you know scale right people want it like
scale way too early so if someone asks a
question that indicates that they
understand that they have to learn some
stuff first and try some things and
experiment even on their own I'm like
all right you have some qualities that
are probably gonna take you far so I
don't know that it's not SEO directly
but so what what did you have Matt this
super nerdy one oh yeah so actually this
is relevant for you totally remember
that yoga website we were working on
right okay
this like we were working I did this is
a pro bono work every now and then for
like I don't know businesses and stuff
that I just believe we're doing the
right thing and so I have this not a
client I do this work for free but they
almost didn't drop ranking
at the beginning of the year and
couldn't figure out why I mean totally
we're both looking at it we made massive
progress on the maps but we just
couldn't figure out what was going on
with organic and so eventually what
ended up happening is I realized that
Google's turned up the volume on how
much they care about a topic called
keyword cannibalization now that's a
super industry jargon term but basically
what it means is if you have two pages
on your website trying to rank for the
same thing Google doesn't like it it
likes you to rank one of them so they
don't compete with each other they don't
think you're trying to rank like
multiple pages on the same result so
what I realized was the home page is
trying to rank for yoga space City and
the inner page is trying to rank for
yoga classes space city but Google
thinks yoga and yoga classes are the
same thing I just told one of the pages
like don't try to rank this guy just
give all the love to this guy I'm going
back to page one but it's like they did
this didn't used to be a thing at all
like this is coming into play much more
they're coming up the volume on this big
time 2017 so gotcha try that out cool
and that it's good to hear so and I just
want to make sure I got it right so you
you basically did you combine the pages
or you just like no indexed or something
that other page that you didn't want to
rank canonical use the rel canonical tag
got it under the classes yeah okay
gotcha so like I said good to hear
usually what I've been doing cuz I have
some sites that have that issue and I'll
just like combine the content as much as
possible and then just get rid of the
other and three or one it so it's kind
of its kind of the same impact out I
think right yeah yeah there's different
things you can do you can do the
canonical you can combine in 301 you can
you can just delete one of them too but
they all do different things the
canonical version allows you to keep
that old page there like let's say it's
like a services page for a little
business
they still want people they still want
people to see that but you don't want to
compete your version gives your versions
more powerful it says completely ignore
the old page give all the love to the
page
that I wanted to said like yeah like
you're using a different tool for a
different purpose which is good cool
good to have confirmation on that so
well and that sort of brings me to the
fact that I know Matt you're known on on
your site and it's biggity marketing
right mmm yes do you know you're known
to do like really good test you know
when people actually are asking
questions about private blog networks
and other things that you know I'm not
involved with anymore I'll usually just
say you know go to Matt's site he knows
what he's talking about there's tons of
information in that area and I guess I'm
just curious how you approach like
testing or experimenting
I guess so that even I trust you cuz
most of the time I hear a case study and
I'm like that's an N of one that's
it doesn't even make sense so
just tell me about your approach and and
how you've developed that reputation
sure I mean the reason why I started
doing it was there's a certain point
when a penguin iteration came out and
annihilated on my site so that stunk
pretty hard and from that point forward
I was I just had to ask myself like do I
want to continue with SEO if so I'm
gonna do so my own way I'm only gonna
trust the data that comes from my own
test experiments so I just dug back into
my engineering background said like okay
so what did we do when you're trying to
test hypotheses well one way of doing is
he's a scientific method you have a
control group and you have an
experimental group and these groups need
to be big to account for variances there
are so many variances in the algorithm
like if you were to have a control group
where changed nothing this is like your
normal MO on how you rank sites and then
you have an experimental group where
okay let's see what happens for this
website I'm going to send I don't know
500 Facebook shares and see if this has
an impact on ranking that's great and
all but can you really ensure that this
is an isolated test where no external
variables are going on or no random
algorithm fluctuations might be
affecting one or the other so you got to
really increase the test case size at
least 10 sites from the control group 10
sites
the experimental group and then you look
at the average increase in ranking
average increase in traffic or something
like that that's the only way to really
perform a test in any scientific
environment especially SEO where there's
thousands of variables triggering off in
a given time
yeah and that's I think you summarized
like the concerns that I normally have
with case studies and by the way I'm a
market or like everybody else so I put
out case studies like that too so I mean
I'm just excluding myself from all that
but okay that's cool that's good to know
and then tell me I'm actually we just
met a few minutes ago so I don't know do
you have an experimental background is
that goes or what's your take on it we
do so we I mean we managed a lot of
sites so we can test ideas outside so
probably in the markets that have a lot
less competition than maps so a lot of
our tests have to do with really on page
versus links and off page stuff so
testing different ways to structure
content different approaches that we can
apply to a group of clients that are
kind of we can do half half
you know we pick a group of clients and
we make the changes to half the sites
and then see what happens I mean we
don't our type of clients aren't really
kind of those link heavy clients where
they need to be hammered by links that
you know they're not competing globally
they're competing locally or within
Australia so we do do testing where it's
probably on a much smaller scale than
what Matt does and our process is kind
of we have a process that we refine over
time once we've done these tests and we
kind of we merge those techniques or
those tactics into our main process that
then get rolled out to all the sites yes
so we do something similar but probably
on a much smaller scale than that so
right and I guess with like the lower
competition like you don't necessarily
have to test if you just do the right
things well it's enough to be for people
that aren't even like trying right yeah
yes or no I mean local is a lot
different now it's a lot more
competitive than it used to be so before
it was kind of like that some businesses
would do marketing on some wooden and
the ones that did the marketing would
win but now it's kind of a case work
pretty much every business is doing SEO
and PPC so you have to be better than
the other guys now fortunately it's a
lot of big agencies who really don't
know what they're doing that they charge
clients money and don't do very much
so it's still fairly easy but that said
we need to stay we always need to have
something fresh to keep ahead of the
competition and new techniques new
tactics and then when a client gets to
number one like they have a tendency to
be like well now a number no we're
number one like what do we need you for
so we always need to have something
fresh and some you get regularly new
tools in the arsenal so we can say hey
let's try this now
you know let's you know have like phone
call tracking on the side let's do that
so it's really important to be ahead of
the game because and again in this
market it's becoming a lot more
competitive that another agency's gonna
come along and do it for half the price
so you need to be wary of that as well
so for us what we really need to be
talking to our customers and keeping
them kind of ahead of the game on an
ongoing basis it's not like five years
ago we could sit around rank a site and
it would just rank forever but that's
not really the case anymore so make
probably okay so probably that our two
top tactics right now similar to what
Matt was talking about with content
cannibalization it's kind of the
opposite way around of that so a lot of
small businesses want to rank for stuff
that I don't have content for on the
website so they might sell ten products
or services and they only have pages for
half of those so if there's no page on
the website you can't rank for it so our
very first step in the engagement is
what do you sell let's get a list
brainstorm the list the products and
services you sell and let's match them
up with a page on the site and quite
often there's massive gap so just by
adding those pages we show huge big
gains within the first month or two
reviews is always a big one this almost
always there's a one-star review kicking
around on somewhere like Yelp or some
kind of second or third-tier site that
appears when they do brand name searches
almost nobody looks at branded searches
well the results for their branded
searches and then the other thing that's
becoming really important is quality
hosting so fast hosting that has high
uptime so we actually have a hosting
product we started doing hosting because
there wasn't good enough hosting on
Australia so sites were going down all
the time having problems and you know
when you're running paid traffic to a
site if it's down for an hour a day or
super slow you're basically burning
budget so one thing I tell every SEO is
you see a lot of people around the web
recommending hosting and they talked
about that provider as being high
quality but unless they're running
uptime monitoring they really have no
idea about the quality like if you run
uptime monitoring against your hosting
like uptime robot is free the base plan
and you'll probably find it's down four
hours a day like it's going up and down
like a yo-yo so something like that
fixing the hosting making sure it's on a
quality provider can be a game-changer
for a site that's getting a lot of
traffic especially something that's
getting 24 hour traffic gotcha yeah it's
good to hear us like just do the basics
right and you're like you're in pretty
good shape so yeah cool now Matt from an
affiliate perspective what are like the
biggest mistakes that you see new
affiliates or even experienced
affiliates make mm-hmm new affiliates at
least in terms of ranking I think the
hard part about making money online with
affiliate SEO is the first time you do
it you you've watched a course you've
watched some like sleazy video from some
guy telling you how you can make money
online and there's some measure of you
thinking that like okay this is
something that's possible but I've never
really seen this happen for a real
person
so you're investing money you're putting
your time into it and eventually you
know you're not getting the results
because nothing happens fast an SEO so
you get a little bit impatient and you
go get that Fiverr gig that gives you a
thousand backlinks and then here your
whole site's
toast like I think the the biggest issue
is not being able to find the right
information or you know getting led down
the wrong path and just trusting the
process like unfortunately there's a lot
of marketers out there that's just gonna
tell you whatever whatever works so they
can sell their course or sell theirs
software as a service or sell their
their product or something like that but
that's the the biggest thing that I see
newbies falling down this is like either
learning the wrong thing or getting
impatient than trying something drastic
and they're burning their website I
definitely did that in the beginning
like all good like internet marketers
like I was making X thousand dollars a
day and everything burned
was gone yeah that night was terrible so
you were uh you were like gray hat SEO
at the beginning right I was yeah
yeah it was like back when you know like
Spencer Hawes and niche pursuits was
doing a couple of the case studies so I
was just like following along with those
guys so yeah and now you're completely
white huh yeah yeah totally reformed and
feels good you know it's a little weight
off of my shoulders
yeah I'll let you know if I need to find
the 12-step program yeah yeah it's uh
it's rough it's funny I think Matt I I
haven't told you this we haven't talked
at length but I'll share with you now I
think the first exposure I had to you
one of our mutual friends was like hey
he and I were in a mastermind together
so he was like hey I think I'm gonna get
coaching from this guy here's like the
sales page this guy diggity I think were
you ever on like the warrior forum like
offer or something or other at that way
back I don't know like that there are
people pose well it turned out well more
mutual friends with the guy I'll tell
you after the call but like anyway he
was like I think maybe I'm gonna get
coaching with Matt and I was like I
don't know man it looks kind of scaring
me I'm not sure so probably like that
worst advice I ever gave him my whole
life
so I think it like was really great that
he talked to you so anyway a little
confession I'm so sorry about that but I
think you went so good at that so well
good I think I know you're talking about
yeah so well actually I'm thinking about
like the experiments and stuff again so
I know Matt you published a lot on your
blog but I'm curious about like other
experiments that you do and stuff like
that so do you publish all the
experiments you do or what's the deal
how could we see what you're working on
I guess yeah so that's a good question I
published most of it at diggity
marketing.com then as you can guess
there's some of it that I need to hold
back because you can't give up too much
competitive
for example like there's something I
discovered about PB ends that I released
this June I figured that out last
January like a year and a half ago so
there's some stuff that I released on
the blog and there's some suffolk well
back coincidentally like it's good that
you have me and Brendan on me and
Brendan started working together on a
project called lab where it's basically
is it a course no it's not a course it's
much more than that it's basically
access to leaders in every particular
area of SEO and even paint traffic and
we just wanted a forum where we could be
able to help people to a higher level
but not create so much competition for
ourselves in the mean time so that's
coming out pretty soon and I hold
nothing back in the lab that's pretty
awesome in like I guess how are you
going to is there a set number of seats
or something like that like how are you
gonna throttle the number of people in
there or is it like a supply and demand
where it'll be an expensive thing so
like that o'the naturally control itself
I think the game plan is to release
slowly and see how it's going with how
much we're helping people and whether we
can still deliver that amount of quality
and you know scale back when it seems
like okay this is this is getting too
much to to handle because we want to
make it a very personalized experience
it's not just me that's involved and
it's not just Brendan that it's me
that's handling the affiliate SEO
Brendon son is ecommerce but local
client takeover mark Luckenbach Brian
Billy or Henry client
Dino Gomez is handling Facebook Ads we
have ninja outreach handling white hat
SEO so like everyone's pretty much an
agreement that it's it's an exclusive
thing we don't want to like get too big
with it because we want to really help
people and then totally do you have any
I guess like tidbits from the e-commerce
side - I guess sprinkle in for people
that are more on that side rather than
the affiliate marketing area yeah I mean
ecommerce is a funny often on pages
everything that ecommerce largely
because there's so many pages so you can
easily get into trouble with it so you
can have too many pages too much team
content every product page is
effectively a landing page every
category page is effectively landing
Paige so there's so many more products
so many more keywords so really being
sharp around on-page stuff it's really
really important when it comes to
e-commerce especially because those
product pages rank for a lot of longtail
current terms so we do a lot of
e-commerce consulting and one thing that
one of the first things we do is fatten
our product pages so we'll get a site
that might have a small e-commerce site
might have a hundred or 200 products and
you'll find that the product pages have
like a line of text so they have one
image and a line of text and the image
isn't even optimized you know it's some
random filename it's got the alt tag so
just fixing that up fattening out the
product descriptions one thing one
sneaky thing we do is because they're
basically landing pages and especially
for google shopping they're the landing
pages for google shopping traffic is
simply having everything the customer
needs to know to buy the product on that
page so payment information shipping
information any special information they
didn't need to know if they've
physically big products or their
specialty products there might be or if
their apparel there needs to have the
return policy of the refund policy or
whatever so simply just fixing that just
adding fattening now adding it to the
page template there's tools that will
template all the stuff and e-commerce
which is really good so it seems like it
would be a time intensive thing but if
you're using a lot of these tools like
if you have WooCommerce and Yoast SEO
for example you can template a lot of
the title tags and meta descriptions for
products so you're fixing up on page
that would be huge just paying attention
to the content on the page having enough
information there so the customer can
make a buying decision and just being
mindful that pretty much every page on
the site is a landing page so yeah
that's really important so I want to do
a couple rapid-fire questions so I stole
them from the Tim Ferriss podcast
they're just so and I'll ask I'll ask
the question then you could you could
each answer will do Matt first and
Brendon on this one
so what purchase of a hundred dollars or
less had a great impact on your life
like in the last 12 months or so
coincidentally also from Tim Ferriss his
recommendations is the five-minute
journal it's like this little journal
where you in the morning you talk about
three things you're grateful for three
awesome things
are gonna happen that day and then in
the evening you talk about three awesome
things that did happen and what you
could have done to improve it like this
simple tool like is awesome very cool
how long have you been using that I
haven't missed a day that started
January 1st this year never missed a day
that's why I buy it awesome man what
about you telling the one thing I
recently bought us a salt lamp there
these are like a salt Chris it's hard to
explain it's like a salt crystal that's
a lot yeah and use them at nighttime in
the bedroom so it's like really dim
light and it's supposed to be really
good for you but it just looks cool as
well it makes like you know you're going
to bed reading a book or something yeah
yeah I think there were 25 bucks sir
Himalayan salt lamp I think it's okay
yeah they're like pink right exactly yep
gotcha
they just look really cool I mean I've
got I have one here on my desk as well
here it is things they're awesome
softness light in the bedroom or in the
office sexy yeah that's all right
when you think of the word successful
who comes to mind someone who has
balance but like typically if you're
learning about someone it's because they
stood out in a certain area but success
for me means balance like you got work
family and romance and stuff like that I
don't have any one that comes to mind
really
yes for me Richard Branson oh yeah I
don't know the guy seems to have a lot
of finally does a lot of business he
travels around the world seems like he's
always having a great time
it's very cliche but uh yeah I'm a big
fan okay yeah I want to note that oh you
know what I
I should have thought of this I'm gonna
ask the question I should know the
answer so I think my dad which is I feel
that's always a solid answer but my dad
he was a firefighter and he retired when
he was like forty nine and a half my mom
is a nurse like very like modest jobs
but they like travel around a lot to
have a good
and he was able to retire with like a
pension which of course that guy's like
us now we can't get pensions anymore
like he was able to get one but yeah
just the fact that he retired early and
just like worked hard for you know 30
years or whatever so nice so you get
he's got balance man yeah yeah yeah it
is it is well balanced okay now I'm
gonna shift back for this last portion
here to like the digital nomad idea
location independence is probably a
better term but I'm curious on the
advice that you each would give to
someone who's you know we'll look at two
scenarios but really someone who's like
you know maybe they're just out of high
school or maybe they're in college right
now and they don't have much of a career
so that's the first part so what advice
would you give someone who's you know
they see you know the cool pictures in
tropical locations and they're like I
want to do that so what advice would you
give a person like that well go telly
first I guess that's a tough one I guess
probably one of the first things a lot
of shady things happen in the Nomad
scene like people stealing other
people's business ideas and and that
sort of thing going on so I'd say first
up don't do shady things like there's
plenty of money out there and there's
plenty of opportunities out there you
don't need to be copying other people or
ripping off their ideas or whatever that
would be the first thing and that sort
of stuff will haunt you like your
reputation is everything like I'll come
back to it might not get you today but
some point in the future of what you'll
know us and you know just books really
like I've learnt so much there's you
know so much available like an Amazon
book what's a Kindle book like 10 bucks
or something eight bucks like there's
just everything you need to know is the
informations right there it's available
online I mean there's so much
information there's so much learning you
have there that you don't have to go to
school you don't have to you know follow
the formal path I mean you need to make
money as well at the end of the day like
you need be able to put food in your
mouth and survive but there is this
plenty opportunity out there you can get
part-time job contract job oDesk up work
or whatever it's called today yeah so
yeah that'd be kind of my broad advice
but definitely don't do don't do shady
like it or you know don't screw
people over
right you know just be mindful of that I
think I'm speaking to the people that
might be on the fence you know that
might be a little bit scared to take
that leap and go out and try to live in
a different country or something like
that I would just say that don't be
afraid I mean depending on what country
you're going to but don't don't be
afraid that it's gonna be too
challenging for you or it's not gonna be
as rich of an experience as he would
have staying at home and maybe climbing
the corporate ladder it st. Augustine
said maybe I'm getting this not Ward
forward but if life is a book those that
do not travel only read one page and I
couldn't agree more I learn more in one
year travel than I did in my whole
college experience in terms of practical
knowledge and starting real business and
and just learning how to survive in an
ever-changing dynamic world you don't
get that if he stay put so I mean I'm
all for traveling I love it like I'd
have to say it's my second love number
two to my girlfriend but don't be afraid
to try it you're missing out on a lot
awesome and so I have a part to sort of
follow up of that question which if you
if you have to you could of course just
defer back to what you already said but
let's fast-forward to someone who maybe
they've had a corporate job for like ten
years like I did it sounds like Matt you
did too like they put in some time they
realized hey this sucks I don't want to
be an engineer or a lawyer or you know
whatever it doesn't have to be like a
skilled professional like that but
basically they're making you know six
figures a year they have a good job they
hate it so like what advice would you
give someone who has skills but they
don't know you know digital marketing or
anything like that I would say okay so
the condition is they're making six
figures a year something like that
already okay you're already doing harder
stuff whenever you're doing to make six
figures a year is harder than what I'm
doing right now so don't be afraid cool
cool
and then Tully is someone with it sounds
like yeah a child on the way
congratulations but it's someone with
like those greater
looming on the horizon like any advice
for like parents or people with you know
larger families or anything like that
you can always change the mantra like
that's really ain't the day like no
matter you know you might have the
six-figure job it you can always go back
to it like it's it's pretty easy to get
back to that point in most cases I mean
you can take take some time off you know
if you feeling burnt out then more of
the same is not going to change that
right so um you know something has to
change if you the monies go kind of at
past a certain point like you know it's
not making you happy and if you're
unhappy any job that's you know a fair
proportion of your life so yeah I mean
you can always change you can always go
back to it it does seem scary until you
know and so some people travel is scary
but it's there's also that the opposite
side of that fear is the adventure
aspect you know yes it's fun you learn
so much you try different things like it
opens in a whole like my said it's a
whole new world and a different way of
living and it's completely different and
you don't know until you go kind of
thing like you don't know how good it is
and how different it can be and and how
happy you can make you yeah I mean worst
case scenario you you go back you know
you go back home and get back to roughly
your turn to roughly where you were like
it's it's just a job it's not your life
at the end of the day cool all right
guys so we're gonna wrap it up here and
you know where can we find you it sounds
like the lab is something people should
check out I'll place links for everyone
so it's easy to find but feel free to
tell everyone where you want them to
look for you and find you you can find
me at diggity marketing.com that's d IgG
ity marketing.com
you can find me also at lead spring org
that's my business that I set up for
it's a JV affiliate Partnership Program
and also the lab yeah
lab URL we'll find it down below we're
still working on that
how about you what fun rieta hit me up
on Facebook go find me at the search
engine shop calm all right guys really
appreciate it thanks everyone for
watching so what I think
and Brendon lot for joining me I know
it's hard to carve time out of your
schedule these guys are super busy
working on their projects again please
go check out the links below to follow
these guys they're both quite active on
Facebook way more active than I am on
Facebook be sure to check out the lab I
put the special link below so that you
can your check out what those guys are
offering over at the lab again that's
kind of the area where you know they're
revealing a little bit more they're
opening the kimono and letting everyone
in on what they're working on so be sure
to check that out
if you're new to the channel and you
don't know who I am I'm Doug Huntington
I blog at a niche site project I have
this YouTube channel where I talk about
internet marketing project management
now digital nomads and location
independent topic so if you found this
interview interesting please consider
subscribing check out some of the other
videos see if you like what I'm doing so
thanks and thanks Brendon and thanks
Matt
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