In 2014 I read this book the 4-hour workweek by Tim Ferriss
And I was late to the game, but let me read you this one
Section it's on page 52 and the step 1 system resets when I started brain quick an LLC in
2001 that's the supplement company that Tim Ferriss started in 2001 of course it was with a clear goal in mind make
1000 dollars per day whether I was banging my head on a laptop or cutting my toenails on the beach it was to be an
automated source of cash flow and that's interesting because
At some point the end of 2016 I was working on a niche site
And it was making the thousand bucks a day my name is Doug Cunnington
And I'm the founder of niche site project
I talk about Amazon affiliate marketing internet marketing in general and project management turns out
I'm a project management professional a PMP and I got my certification in
2008 so let me tell you about this site in December of
2016 this niche site was a simple Amazon affiliate niche site some people would call it an authority site
But basically it was an affiliate site. That's all you need to know it made thirty two thousand dollars
Tim Ferriss had the goal of making a thousand dollars a day, and I just thought hey, it's cool. That was actually happening and
It didn't even feel real in fact. It was sort of that automated cash flow thing. That's how these niche sites work
There's a lot of work upfront, and then it sort of dials back
And you really don't have to do that much work so in December of 2016
I was maybe spending an hour a week on the site. That's it. I mean all the work was done in
2015 leading up to it. I mean it was really on autopilot at that point so that was a great month of course
But you know I'm just gonna quickly hit a punchline here
I was working with a business partner on that when my friend Rob, and we sold the site in 2017 of
2017 for
$235,000 in all the while I mean the site was making 10k a month
For quite a while and then in the retail season of 2016 it really
Skyrocketed in 10k a month to you know up to 32 K
So let's get into some of the details of the site
And I'll give you sort of a high-level overview on how to create a site yourself
I know a lot of people were thinking what were the expenses dug
You know top-line revenue is great, but it's really important to know what you're spending on the site, okay
So just in general for hosting we were spending about 125 dollars a month earlier in the year. We invested in
Content so we spent a decent amount of cash on content of course the site was making good money
So this was purely a reinvestment
And this was part of a bigger project called
Project a white hat where we were actually doing some link building and outreach so the hosting was about a hundred and twenty-five dollars a
Month the content was about twelve hundred dollars total and the outreach portion
Was roughly about a thousand dollars a month as far as the details
Of the site there were only about a hundred to a hundred and five post and if you rewind to September of 2016
the site only had about 45 reviews at that point in time so
From September to about October right until the end of October of 2016 we added about 60 posts
That's a whole other story. I had a small content team that I put together
I'll place a link in the description so you could watch a workshop that I held where I talked about how I scaled the team
Hired the writers and all that stuff I even give an org chart and all the you know templates that I use but basically
We published a bunch of content that was keyword golden ratio compliant
Then we also improved some of the content on the post that weren't getting the most traffic one of the observations
I had was the content was kind of bad on the post that we're getting
80% of the traffic's and the theory was if we improve the
Content and make it more readable
Make it more interesting make it more accurate provide just better information
We'd be able to keep people on the page longer potentially rank higher and rank for other
Longtail keywords all those things panned out, and that's one reason why you know traffic went up a lot
And you know more importantly the revenue went up
So we were getting the right kind of traffic buyers have wanted to get something on Amazon as I said there were about a hundred
posts each of the posts had about a
Thousand words of content on it there were a few posts about five to 10% of the posts that had
More, they had up to 10,000 words
So we're looking at the majority of the content having
Thousand words or so and then about five to ten percent of the content that had about
two thousand to ten thousand words
So it was a longer form in depending on you know the amount of information
That we wanted to include on a post we would just make it longer so sometimes that
Included like a buying guide other times it meant reviewing more
Products and that sort of thing so you kind of have to look at your content to figure out
What's the right thing to do for that piece of content to serve the visitor best as far as traffic the site was getting about?
2,000 to 3,000 visitors per day around the retail season
You know went up quite a bit so in September. It wasn't getting that much traffic, but in December
It was getting a lot more people often ask about the conversion rate, which it's sort of fuzzy
But I can get you a couple you know numbers to help out about fifty to sixty percent of the traffic
Landed on the site ended up in Amazon, so that was really good that was actually quite high once on Amazon
It was roughly four and a half to five percent
Conversion so that means that you know a lot of people went over to Amazon, but they didn't necessarily buy anything
So you know you can calculate this yourself for your own sites you do have to take information from say Google
Analytics to know how much traffic is on your site
Then you have to look at the number of clicks over to Amazon which is on the Amazon associate dashboard
And then you can look at the conversion rate on the amazon associate dashboard
Then you're able to see if 100 visitors land on your site
You could calculate that
You know two people buy something so that is sort of value now if you're interested in creating a site like this a couple things
You need to keep in mind so number one this site
Had been around for a little while was a couple years old at the time. We've spent a lot of time
You know working on the content getting backlinks and understanding what to do now. This is an interesting
project overall
So I'm going to sort of back up and tell you a little bit more about it now
If you're interested in reading some of this information and going a little bit deeper. I'm gonna put a link
It's called Project a white hat I had a twelve or thirteen post blog series
I can't remember how long it is there were a lot of blog posts?
But I walked you through
Like the whole process and any issues that we have I can't go over everything here
It would take hours
But here is sort of the high level of how this site was built
And what we worked on now you do have to find a niche, so you know Rob
And I we've been working on Amazon affiliate marketing for a few years, so we do have some experience
But it's less than five years. I think I've been doing this for four and a half
I think Rob's been doing it for five or so and
You know we sort of have an intuition about keywords these days, and we kind of know which ones
Where would it go for the main thing you have to keep in mind is you want to aim for buyers?
Keywords so if you think of like the sales funnel of when people are
Researching a product and learning more and more and getting closer to making a decision
to buy and
Selecting a product you want to be further down the funnel and the very end of the funnel is of course Amazon and them making
Their purchase, but if you're too general if people are just trying to get information and learn about the product you're too far up
so the more narrow you get into the funnel the better and
Of course you could imagine the key word volumes are bigger up here
And it gets smaller as you go down the sales funnel
So there's some balance you have to you know have in mind, and that was one of the things you know
But then Robin I have some intuition about these keywords so we know we can target larger volume keywords in certain areas
Lower volume keywords and other areas so we did the keyword research, and we built a site around it
It was sort of a general niche. I can't share what it is
We did sell the site, so wouldn't be you know really ethical or professional to share the site
And it would just be sort of me to do that to the new owner so once we had the niche 40 articles were published
they were targeting you know various keywords within the niche and
the majority of those on this particular site were
Affiliate content like 90% of the articles were affiliate reviews so typically I aim for
50/50 and in this case you know these forty articles they were mostly affiliate contact the third step
And this is sort of where it deviates a little bit from what I normally do and what I recommend now
But when the site was created at built in 2014 things were a little bit different back then
So the site was created with what are called grey hat backlinks now
I do white hat outreach these days
But grey hat indicates some practices that are against the Terms of Service
and guidelines for webmasters by Google, so you could think of grey hat techniques as
stuff that Google doesn't like and
the risk is your site could be penalized by one of the
Infractions and all your traffic can go away. It's very scary and not cool. So that is my caveat
I don't do that or recommend it anymore, but it will tell you that if you use these techniques they can work
But the risk is higher
and
There's no I mean it's like the worst feeling if you get an email and a seizure sites been penalized so that I just wanted
To give that disclaimer so after the content is published you have to get links the first round of link building was through web
2.0. Blogs and these are like
wordpress.com
blogger calm and just other free places that you could build blogs a service was used called the Hoth and
The premium Hoth packages were used and again
These are web 2.0 blogs there are blogs that no one's ever going to read
and it's a good way to sort of get a base set of links to your website if you're doing gray hat link building the
second type of links that were built and these were the
Powerful links these were private blog network links some people call these PB ends once you get into the SEO community
These are you know again gray hat Google doesn't like them?
Essentially if you build any kind of Link's where you're building them yourself
Google doesn't like that. It's sort of an easy way to think about the gray hat link building so these PB NS are
Expired domains and that just means that a website was out their domain was out there someone was publishing
Content this site it to this expired domain ended up getting links from other websites
And essentially whoever owned the site decided they didn't want to pay for the domain any more
maybe it was a business and the company went out of business and
That domain is available for someone else to purchase
SEO people will buy those expired domains because they have links pointing to it
And then they'll build another site on it with you know blog post and those blog posts
Are usually not so related to the company?
Or you know whatever was on the domain before
It's just like an arbitrary blog post and it links out to their affiliate or money site as people call them
You know it's just a network of sites
Where their sole purpose is link building so again Google doesn't like these PB ends?
But this particular site had about 45
PBM links in addition to the web 2.0 links and through those links this site was able to you know make
$10,000 a month for quite some time and the
Reason I was working on the site is because I'm an outreach specialist I do white hat outreach
And I have a service at one point. I really learned a lot working with clients actually the biggest thing
I learned is I didn't want to have a service and work with clients in that fashion, so I got out of it
But I built the skills around outreach so this project go white hat
The actual project was to add a bunch of guest post like white hat guest post links
And then removed the private blog network links and the web 2.0 links so
we
Started to add more content, and we started to have these guest posting links in
September October and November of 2016 as we were doing this work the rankings and traffic
Improved so we were able to take the site from ten thousand dollars in September of 2016
to fourteen thousand in October to nineteen thousand November and finally over thirty two thousand in December so
after December in January, we started to remove the private blog network links and
Basically we were able to retain the rankings through the efforts you know
essentially replacing the bad backlinks with good backlinks
And then we sold the site as I mentioned I did sort of gloss over the content portion
So I'll just mention that we did improve a lot of content on the eight articles or so that got the most
traffic so I went to
Google Analytics I added in the site to see what posts were getting the most traffic
Did an 80/20 analysis and found that we just needed to focus on like eight or nine articles or so?
Then it took a look at that content
I read over it I created an outline
For each one of the articles so that I can go to a writer and have that write or improve the content
Essentially so that I could just you know take that new content that the writer
Created and wrote and then place it into the existing article
I didn't want to like delete everything or change the article too much
I mainly wanted to add to the article so we edited maybe
25% of it and then added much more content so for those eight or nine articles we went from you know roughly
1,000 to 2,000 words to like
5,000 to 8,000 words so we added a lot of content to the post that we're getting the most traffic
The other portion of the content effort was around adding new articles as I mentioned the site only had about 45
Posts originally and we wanted to sell this site for a lot of money
So we decided we wanted to add more
Content the content that we added was around the keyword golden ratio if you're unfamiliar with the concept
I'll place a link to a playlist that sort of explains everything
But it's a data-driven way to find keywords
That no one else is targeting if you think about it as like supply and demand that sort of
Should just get you in the right direction so we went in to publish content
That would rank without building additional links to the specific post
so we published about 60 articles that were kgr compliant and
We brought in more traffic so most of those, but not all
most of them were affiliate oriented and a good chunk of them about one third twenty articles of the 60 they were
actually like helpful how-to articles informational
So that's my story on how I was making 1,000 bucks a day on Amazon affiliate marketing again
My name is Doug, Pennington
I encourage you to take a look at some of the other videos
And if you like what you see please subscribe I would definitely appreciate it the question of the day is
If you had a site that was making
$1000 per day, would you keep it, or would you sell it now keep in mind Rob?
And I we sold our site, so just curious what other people would do if you had the same. You know site in your hands
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