Marketing To Beginners & Advanced - What Are The Differences? Why Does It Matter? & Which Is Better? #Best Education Page #Online Earning

hey miles here miles Becker calm and

this video is all about the difference

in marketing to beginners versus

advanced individuals in your market I

often refer to this as marketing to the

0 to 1 step people who are just trying

to get started

versus the 9 to tens the people who are

pro's trying to get to that level of

absolute excellence in their world now

both of these markets do deserve your

attention at some point but they're very

different and the results from your

efforts are gonna look very different

whether you're looking at your analytics

or your cash flow they're gonna be very

different depending on which side of

that equation

you focus on over time you're probably

going to be of service to both of those

audiences but this is really to help you

kind of keep your mindset right as

you're moving forward and also to allow

you to really understand the differences

and the benefits of each opportunity one

of the main ideas for I would like you

to kind of take away from this and hold

on to is that there's always going to be

more people going from step zero to one

then there are people going from steps 9

to 10 there's always more people trying

to emerge into a niche then there are

people who are at levels of excellence

trying to get to that next most like

super potential level within that niche

now as a content creator you are

probably getting much closer towards the

advanced and your focus for you to grow

what you're doing is probably clearly

focused on the more advanced side of

that scale let me give you an example

here so for me I've been making money

online since 2013 I've been full time

with this business I'm operating now

since 2010 and even if I go more

specifically into the Facebook

pay-per-click realm

I've been running Facebook pay-per-click

ads since about 2013 2014 so now I have

created lots of different videos on

Facebook advertising my most watched

videos are definitely the videos that

cover the basics the simple how-to stuff

that I learned years ago that I

implemented years ago that to me today

right now seems pretty

simple that is where most of my reach

and most of my new audience is entering

from the more advanced stuff the funnel

stacking the advanced retargeting the

two-step stuff which is where my focus

actually lies right now there is a much

smaller segment of an audience over in

that world but here's the kicker

generally speaking people in that more

advanced segment of your audience are

willing to invest more on getting to

that next level because they've built

the foundation and someone who's at a

nine trying to go to a ten is probably

already cashflow positive they're just

trying to increase their rewards to that

next level whereas someone who's at a

level zero they're not necessarily ready

to invest in education at this point in

time because they're just trying to

learn the lay of the land they maybe

haven't even spent their first dollars

on Facebook advertising yet I use this

real-world example from my audience from

my platform right here to help you

understand that if the way you're

building your content if you're 90 day

marketing challenge whether it's videos

or blog posts is focused on that nine to

ten segment and you're covering advanced

topics you're going to see a lot smaller

of numbers then if you are focused on

helping those beginners get going I love

growing a large audience and my goal is

to be of service to a large audience

which is why I have stepped all the way

back when I create my videos to make

sure that when I'm getting going I'm

starting at the absolute beginning so

someone who's new who just entered the

internet marketing space who just

decided they wanted to learn about and

kind of take steps towards making money

online this year in 2018 I need them to

be able to find my content and be able

to digest it my goal is to make it

simple I try to minimize the jargon that

I'm using and make my content extremely

digestible for these individuals because

if I can help them on their path become

a nine they're in that position ready to

invest to become a 10 right so I'm able

to help people who are at the beginning

phases number one it's a larger audience

number two and action

able to help them with more of their

journey this gives me the opportunity to

have more touch points in this situation

which will strengthen the relationship

and potentially get them to really truly

enjoy my content even more because

they've gone from zero to hero

although helping these people over here

can be a little bit quicker cash or

larger cash if I was to sell an

information product the people who are

at the zero to one level I would

probably sell a forty seven dollar

membership program that would be a

monthly fee maybe a ninety seven to one

ninety seven product if I'm focusing on

helping people who are already running

ads they're doing $10,000 a month of

revenue and they want to get to ten

thousand to get to a hundred thousand

dollars per month in revenue which I've

already helped people do with my channel

with the content here I would be

charging them thousands of dollars

because I know that their potential for

return is much greater than someone over

here so the kind of differentiation here

is a volume based business that does

potentially more customers more

transactions at a lower price point or a

higher end product that sells higher end

dollar value products to a more advanced

segment obviously it takes less

customers to generate more money on the

more advanced segment but your pool of

people you're going to be working

towards are much smaller also there's a

lot more people trying to sell things to

these more advanced individuals so

there's a little bit more noise in that

area where as being of service to those

getting started and really helping them

along their path can often be a

wide-open space one kind of goofy and

fun example is I'm purchasing a very

small what's called an fpv drone which

is a first person view drone is where

you put on like a little headset and the

drone which is a quadcopter has a little

camera on it and as you fly you're

essentially seeing what the quad is

seeing now if you go down the proverbial

rabbit hole and this and this is

endorsed right it's tiny it's it's this

it's super small just something for me

to goof off with in the evenings in the

house I've owned a few of these before

this will be my first fpv so I've flown

drones before I get the idea but I

wanted to

this new segment of that first person

view so I'm going down the rabbit hole

on YouTube and everyone is in this super

advanced world they're talking with all

this jargon and the transmitters and the

receivers and how to build them

yourselves from scratch and it blew my

mind I'm literally sitting here ready to

invest everyone's trying to promote

affiliate products in this space that's

another key thing to keep in mind so

everybody wants to effectively make

sales but here I am someone who's new to

the space trying to understand how can I

buy a beginner-friendly kit that's not

gonna be disposable right that I can

eventually build upon to advance as I

advance as a pilot of these kinds of

drones that was a big thing for me cuz I

don't wanna buy just a cheap plastic toy

that's gonna get thrown away I want

something that can grow and evolve with

me as I grow and evolve it took me month

I couldn't find I've been looking and

kind of dabbling in this not hard core

research for a very long time no one in

this niche is truly speaking to the

beginners they're all using jargon

they're all speaking to each other at

the level 5 6 7 8 9 10 and Beyond level

and there's no one being of service to

that beginner audience and this is where

I had the aha moment of I need to make a

video on this because there are more

people trying to get into the world into

this little world of this micro niche

there's more people trying to get

started than there are trying to become

professional racers and all the content

out there right now is focus on

professional racers and this super super

advanced level no one's being of service

to this audience there is a potential

goldmine being of service to this

beginner audience so as you move forward

the big takeaway here is to know where

are you in your content marketing if

you've been putting out really really

advanced content for your 90 day

challenge and you're like man why do I

have such small numbers why am I not

getting subscribers you are you're just

targeting the most advanced and the

smallest segments of the overall niche

that you're a part of you may if you

want to see your subscriber growth more

quickly your subscriber numbers grow

more quickly you may want to focus and

go back and look and ask yourself am i

covering the basics

do I have those 0 to 1 steps am i

defining the basic

terms am I making this easy for someone

who's never heard of it before who's

just now entering the space am i making

it easy for them to understand the big

picture as well as the individual nuts

and bolts and components we have asked

ourselves this question in my wife of my

main business over and over and over

again and we realized that there's more

new people coming into the spirituality

space coming into the meditation space

into our general niche then there are

people who are super far down the rabbit

hole interested in quantum physics and

and brainwave frequencies in beta versus

gamma versus Delta mind wave States

there's a lot more people in this newer

area now when my wife and I we go to

conferences in our space and read books

in our space and go down in consume

content we're consuming some of this

very advanced kind of content right I'm

learning what the difference is between

beta brainwaves and data and Delta and

theta brainwave states are this is what

I'm interested in but I just apply that

content in a way that is of service to

the beginners sometimes I don't mention

what's going on behind the scenes with

our meditations right it's almost as if

I'm implementing the things that they

desire without having to kind of

overwhelm them with the science and the

understanding of everything that's going

on because the beginners they just want

the result they want that feeling of

refreshing from doing a meditation that

kind of that kind of moment of peace

that comes from a meditation they don't

care if it's a completely customized

meditation track that I created that

goes from beta to fail to they felt beta

to theta to Delta

back to theta to help their brainwave go

through a series to where we actually

physically slowed down their brainwaves

say to help them enjoy more peace and

relaxation they don't really care about

that part that could confuse them what

they care about is the ability to

download click Play and feel better in

their lives so they can get a recharge

in the middle of their day so we keep

our content for our audience focused

over here because that's such a large

segment of our business we want to make

it easy digestible for these beginners

to get going

we obviously have content for the more

advanced people who are searching around

for it they will find us and they will

find the more advanced content over here

but this is the bulk of our focus

because this is where the audience is in

the tens hundreds maybe hundreds of

millions maybe billions of people are in

this segment where there's maybe

thousands hundreds of thousands of

people in the super advanced segment now

marketing to both is great having high

ticket product offerings to people who

are more advanced is a great way to earn

larger amounts of money you can get to

$10,000 a month quickly more quickly by

selling thousand dollar products

sometimes right ten thousand dollar

sales a month brings you in ten thousand

dollars but if you're making a hundred

dollar sale and you happen to have a

hundred X larger audience here it

actually could be easier to sell more to

the smaller audience it's a little bit

of the more eggs in more baskets

approach than it is having all of your

eggs in smaller baskets your cash flow

could fluctuate more if you're focusing

only on that really high end and you

have a handful of clients that generate

all of your income versus having a

membership program that has two thousand

people who are all paying $17 a month

that's gonna be a much more stable style

of income than having ten people who are

purchasing a thousand our product and if

you have a ten percent dip then you're

gonna see a significant dip in that

income these are just some ideas that I

wanted to share with you because it's

important I really think it's important

to remember the big key here is there's

more people trying to break into your

area there's more beginners there's more

noobs trying to get in and people so

quickly grow through the learning curve

they forget those early things that it

takes they forget those basic steps and

we start communicating with each other

on the jargon level and we get super

deep into the techie geeky stuff and we

totally ignore this gigantic audience

that's waiting for you to be of service

to them so as you're moving forward and

ask yourself am I focused on the nines

to tens and if you are are you

monetizing that and are you pricing

accordingly and do you have enough

volume of people here to support you or

are you focusing on the zeros to one and

are you really truly helping these be

beginners take all of these early first

steps to learn all of the little jargon

pieces to learn the basics helping them

in with the basics and helping them

advance and when you create a system

that meets the beginners where they're

at and you help them get to the advanced

levels to truly achieve the goals and

desires they want that is going to be

the most diverse and most stable

business that you can build for yourself

you're able to be of service for free

and at low price points this is the idea

of a value ladder which I will carry on

and kind of continue on in another video

in a future video but you're able to

start small with people who are just

getting started with free items with

opt-ins with your tripwires with your

first basic products and low dollar

memberships but then on the back end you

can have your bigger coaching programs

your one-on-one sessions and those types

of products that are able to generate

large amounts of cash flow for your most

ambitious people all while being of

service to those beginners and really

the full spectrum of individuals so ask

yourself am I focused on the advanced am

I focus on the beginning if you're

focused on helping the beginning people

have you made it super simple so anyone

your mum right your grandma could could

you could your grandma come into your

world of content and understand the

basics of what's going on and how the

individual components work together in

your space if not I highly recommend

putting out that content so you are

being of service to the beginners and if

you're over here and you really want to

stay focused on the high end high ticket

high valued individuals that's great I

think it's a great business model and it

works really well for people just know

that you're gonna see a lot smaller

numbers you're gonna have a smaller list

you're gonna have a smaller audience

size just based on this sheer principle

that there's always more beginners than

there are advanced individuals I think

it's best to be of service to both right

to work your way up to both you prove

you know what you're talking about when

you create all of that content for the

beginners and then you build your big

time cash flow systems when you're being

of service to those more advanced people

because you're able to help them make

more money more quickly than you're able

to help them but ultimately it's being

of service at scale and that is the full

scale and that's how it works I hope you

found this video to be informative and

helpful if so click the thumbs up button

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questions and answers thank you for your

time today I appreciate it I hope this

has been helpful for you and I look

forward to continuing to help you on

your path to success with internet

marketing with your online business I

again am myles bechler and thank you

I'll catch you on the next video

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