Marty McLeod - Success Story, $3k per month #Best Education Page #Online Earning

hey what's going on welcome to the Doug

show in this interview I talked to Marty

McLeod for the third time so Marty has

been on the show to share his success

story when he hit five hundred dollars

one thousand and now he said three

thousand dollars which he's actually

been doing that for a few months now and

I want to thank Marty for taking some

time to share his story with us now if

you didn't catch the other ones you

should definitely check those out so put

links in the description additionally if

you're brand new to the channel welcome

have a look at some of the other videos

and if you like what you see please do

subscribe so let's hear from Marty now

hey what's going on it's Doug Pennington

here and I'm with my good buddy

Marty McLeod how are you today I'm great

doc appreciate it so we have a great

success story interview because Marty's

been on I don't even remember how many

times at least two maybe three other

times and you hit I think five hundred

dollars the first time and then a

thousand and I will let you say the

recent milestone that you hit so where

are you out right now with earnings yep

I am at I'm happy very happy a safe and

I'm at just over three thousand dollars

a month awesome and is it a fluke did

you just hit like 3k a month or and like

you've only done it once I think it

March I was like close to twenty-five

twenty-six I forget exactly so it was

traffic still growing so he ended up

after that I actually hit it and I

didn't think I was going to do it but it

was in my surprise awesome so it's been

three months straight if I'm yellow and

every month straight

congratulations that's a huge like

accomplishment I know you appreciate it

because the trenches do it off the whole

time so exactly like were the people

that haven't watched the other

interviews first watch the other

interviews but can you give a little

intro about yourself Marty and like just

your journey so far so big big question

but feel free to take your time yeah

I'll try to keep it to the bullet points

as they say so originally I and

a couple years ago I tried building it

and on each side of my own it was a flop

I had no idea what I was doing I didn't

know how to find keywords I didn't

understand competition yadda yadda yadda

then I was a student of your five figure

nature site course and that helped me

get a much better game plan and I built

my first site and I've been working on

it ever since I should have to

however like 95 or about 95 percent of

the income comes from that that main

site and is still growing out and I've

just been consistently working on it

ever since I started your course and I'm

at as of this week at 81 posts on that

side sweet amazing so I do

I appreciate you mentioning the course

but I know that you've learned from many

people and I will give you it even early

in the video I'm gonna give you a chance

you can spit out some other podcast

you'd like on their blogs whatever

who else did did you learn from who

influenced you along the way here yeah I

also learned a little bit from Kyle

trouble I learned from podcast as well

and articles from human proofed designs

Authority hacker guys a little bit from

niche pursuits Spencer Hawes and I

actually picked up a little bit from

Johnny f DS travel like a boss which

covers a wide range of things but some

people on there actually affiliate

marketers too so you know motivation as

well but the SEO stuff stuff like that

I've learned from you guys and you and

the other guys like that you know the

nuts and bolts if you will I think that

covers a lot of it now okay yeah I'm

fans of a lot of the people that you

mentioned too and as I was coming up I

mean we all learned from different

sources like I said I appreciate you

into the course but hey everybody you

know you can learn from all sorts of

people I mean one reasons why I like

talking to you Marty some of the other

people in the course is you guys are

really smart you're smarter than me in

many different ways

and I can learn from everyone so I

encourage everyone to take that approach

as well yeah so I know people are

wondering one of the details on the site

and that sort of thing so we're not

gonna reveal it or anything like that

but I mention

like 80 post or so so can you talk about

like the number of like keywords you had

when you started and how long it took

you to get to 80 post and are you adding

a lot more content and just sort of the

content keyword area tell us about that

okay so the well of course in your

course we start off with a with a 10

post and ten post grant as you can tell

us to do you know and as far as keywords

can you clarify that question about the

keywords sorry

sure sure just did you start with like a

bunch of keywords like 4,000 or like 300

or like 15 oh I'm sorry

back then I started with the the list

from that niche which it was a I forget

as probably 50 or something and of

course I had to evaluate what I can use

ever since then I've been gotten better

and better better I used to do a handful

at a time but now I've got more

efficient and I'm getting a list of a

couple hundred of time and I go through

them and sort through them and evaluate

them and then I move from there you know

and for me personally I have not had the

best luck with writers to this point

which is still an issue I had to figure

out of course so I've been doing all

content myself ok she's also I mean

that's really hard work and it's take it

slowed me down because I averaged two

maybe three posts a week on a good week

but at the same time the things that

I've learned have really paid off

you know they really have gotcha so

you're publishing about two to three

posts per week yeah okay and how long

are those posts oh gosh they easily

average 2500 words minimum because I'm

dug in my heels and as far as quality

goes and when I optimize for multiple

more keywords that ends up naturally

without any fluff ends up being a longer

content so for some of them it's it's

3,000 3,500 you know it just kind of

ends up once I got better and it did

kind of combine naturally doing all

right so you you're putting out about

10,000 words a week is that what you're

telling me that's probably better Adi it

really depends on the if it's new

material I'll have to learn it slows

down and it could be one and a half that

I get done or two but roughly about two

is about right yeah about two thing

between six and ten thousand you have

words it's probably better plus the

images I images take time - yeah okay

well what about images do you do you

like just buy them from a like some

content site or something like that or

I've done a couple different things some

things I do there's some free stuff out

there and what I do is I create my own

generally speaking and except for Park

images I created a lot of stuff myself

and I'll take free stuff and I'll edit

it in it it was something else

flat my own text in a free editor like

paint.net and maybe used to plug in to

help me achieve little improve the

quality of the images and not I make my

own my own clipart sometimes now and I

can edit an image and have it target

whatever the topic is and have a nice

little image with some little clip art

or some nice-looking picture that I

think people will like and help help I

just break up the text you know sure

that's one of the goals and if people

want to see an example of this Marty

actually wrote a few posts for me over a

niche site project and he had some of

his beautiful art in there which looks

good you know because I don't do that

stuff myself I just usually I'll grab

like an image or something like that if

it's relevant I really lean heavily on

like case studies so I could just put

data on there because it's late I mean

it's useful but it's less true so okay

so you guys you got pretty long content

you're you think high quality is pretty

important for your particular niche or

would you say that's kind of across the

board I feel like it's across the board

at least to some degree I mean I know

that I do

really I go pretty far at mine and

that's benefited me but not everyone can

or will I think that you should have at

least a certain level because I I've

seen so many niche sites out there now

are just real

that and it's very obvious they're

stuffing it but just with fluff and I

feel like that's really harmful to your

reader or viewer interaction because I

feel like that's gonna that's that's

gonna burn you you know it's very easy

to tell when something is really focused

on delivering value to the reader and

when it's not and I that is what I try

to do that I try to do the glider will

this help somebody is this what you're

looking for answered the search query

have to make the right purchase for them

that's what I exactly what I try to do

very good now as far as like going back

and like iterating on the content

improving areas that maybe you thought

you did a really good job on but maybe

you left some stuff out so do you go

back and improve iterate yeah definitely

and that especially not too long after

probably a six month sentence I'd get

started getting a little bit of trickle

of traffic out when I went back and

looked at how I originally did stuff I

thought wow that was that I redid all of

it and I started off with a better in a

better way I changed to conversational

style writing but yes periodically I do

go back and have to check stuff and it's

inevitable I think when you're learning

and you get better a little bit of time

you go back and think I want something

two weeks ago you would never would have

done it that way anymore and you say oh

I can improve this why not I go ahead

and do that one here I do like to do

that you just answer your question yeah

definitely okay and do you have like a

systematic way to approach that with an

eighty articles different quality

different you know time when you wrote

them how do you tackle that well like

for example right now I'm going back in

and changing some relatively minor stuff

so I in my Google sheets I've kept track

of all my posts URLs yada yada yada

dates revision dates I do it that way so

I can check off what I have worked on

what I have not and I you know if I need

to add notes there I can that I think

that sort of some kind of organized way

of knowing what you have what you've

done and where you are if you need to go

to the list something like that you know

okay that's what I like to do and then

is far and obviously we're focusing a

lot on

I'm trying to think of all the questions

that people have so okay and things that

I like I try to emphasize for people but

one of them is interlinking through

ascent so I expect you have interlink

some yes

now did you start at the very beginning

and you've kept that up or did you have

to go back and like sort of rework it as

you built the site out yeah I've had I

think it's natural that you may go back

and rework it a bit because one one good

reason

and when you were asking about going

back and fixing posts doing some updates

it I think I feel like at some point

it's inevitable that you're gonna add

some new posts that were irrelevant to

stuff that's old and that you did not

have back to him it makes a lot more

sense to link to them now as opposed to

what you did in the beginning actually

that happened recently I had foreign you

for new info posts and they're all

extremely relevant to each other it's

just a specific were different so I

enter like those but they didn't all

exist at the same time so once all four

were done I went back and I updated all

the other three you know for example

gotcha

made sure I had took advantage of that

okay exactly that's just an example okay

that's perfect because that I mean you

don't know you don't know that you're

gonna publish stuff in the future yeah

and you know there's probably really

relevant stuff that you can link to and

then you get the SEO benefit from it so

now external links some people are very

nervous to quote you know let their link

juice you know leak out into the world

or whatever is a really weird way for me

to ask that question but do you add

external links to like authority sites

other references bigger sites maybe

competitors like do you care or what do

you think - generally at this point time

and I'm always looking you know isn't

trying to learn and learn and improve

but right now what I do is typically I

have a few links to us I have one by one

- something like Wikipedia one of the

hats stuff work sites I usually like to

check the authority in the validate the

site in Google's eyes you know

or something cylinder that and stuff

like that you know if I have it like if

I have a technical term that's a great

opportunity for me to link to that

definition in Wikipedia that's this is

exactly a perfect example of what I like

to do two to three times an opposed that

I've heard in a read that that's a

really good idea I don't know that's

true but that is my my practice right

moron okay and I don't have any real

data but I I read something or heard

something once they're like wouldn't it

be good if Google thought you were a hub

of information and you're like sending

people to other like good references and

I thought yeah that actually makes sense

to me I like it when I land on a site

and I want to do more information or I

want to find more information and I can

follow a link that's actually relevant

this not like garbage

so it's I think that makes sense again

maybe goes back to what you mentioned

before like a visitor lands on your site

and they have some problem like they're

trying to get help from you somehow and

if you could help them get more

information

well that's perfect right so huh very

good now what about competitors you ever

link out to competitors ah not

competitors directly I've done a few

with people and somewhat related but not

competing neat Nisha's I don't think of

conduct predators yet unless I read

there might be a rare instance where I

had a really good reason to do so for

something that's a little bit harder to

find for definition or something like

that but generally a rule I do not know

okay and I'll just throw in a tidbit

here I have done that especially when I

found like the information useful

because again in my time I was like why

used him as a reference so I may as well

link to him so that's one little tidbit

the other is a link to the manufacturers

site often to the manual because that's

non competitive and it's like well

that's good information basically all

PDFs for manuals

like available free on the website so I

usually put one or two of those in the

post if I can you know I do that and

I've noticed where keywords are actually

people searching for manual download for

xox product and I'll actually have that

available as a download you can even put

a little button there you know and some

like that interesting so text text and

everything you know so you're like you

you're getting traffic and like people

are looking for the manual and they're

getting it from your site versus the

manufacturer I you know what I need I'm

not sure how much that's helped but I

try to take advantage of very little

opportunity like that and I also do that

as second reason for doing videos when

I'm given this information I try to

establish my mypos to something someone

authoritative and I know what I'm

talking about and that is that adds to

that my might from my perspective you

know yes you know I agree

cool so any other details on like

content that you think may be useful to

share here yeah you need to make it easy

for people to read conversational style

English is ideal in that includes using

contractions you're not writing academic

style when I started I did it completely

wrong and how good I can fix it I mean a

casual friendly way do you have data

make it clear use a simple clear table

that's that looks good and mobile

because I still see this problem a lot

on mobile a lot of people's tables are

just horrible and that you can't nobody

wants to swipe over all the way over

just just to see it so always make sure

that my tables look good on mobile if if

it doesn't look work one way I'll figure

out another way I'll break it apart or

something yep use your h2 h3 x' organize

your content break it up they'll make it

too long you know if you're not using

Yoast find some way of getting writing

suggestions to try to help break up

sentences that are super long you know

the basic stuff about making stuff easy

to read I again I use images because I

think that they people find them

appealing especially you know if you're

going to do that use clear images that

are size the right size don't in lurid a

teeny tiny fuzzy

that looks really bad and it looks like

you're not doing a very good job just

try to come across as you're trying to

help the reader

as much as possible and at this point in

time I learned avoid saying buy this now

I said I'll say something like I use a

more copywriting style of saying it's he

is great for these reasons here you can

go check out why it's one of the best

selling products on Amazon and that'll

be my link that's a tip I picked up from

Cobb Travel you know it's I kind of make

it a casual way segue to clicking on the

link and it seems to be working pretty

well very cool yeah I when I see buttons

for example like buttons it's like by

now like super aggressive stuff yeah a

little too much not like I prefer like

you said a little salt like you want

people to want to go over there you want

them to be a little curious and like you

said copywriting is a valuable skill to

use especially when you're trying to

sell something and provide information

without coming off like you're really

pushing it so yeah I do have one more

small thing I could add to that when

you're talking about content so I've

noticed that some people have had done

things where they have call-to-action at

the top but there's nothing at the

bottom but usually when people read and

they evaluate something mentally before

they click on it you have a natural flow

of here's the name there are some

pictures here's some information maybe

your pros and cons and then you have

call-to-action and it's no coincidence

that a lot of people who aren't getting

sales are doing the opposite they have

it at the top and a lot of times it's

actually in a way that people don't even

know they should click on that so it

doesn't make sense why don't you click

on something before you read about it so

a natural flow down to the call of

action is a more logical and it seems to

work well you know nice and to that

point you had I didn't ask you to pull

any numbers ahead of time or anything

like that but like do you remember your

rough conversion rate as reported on

Amazon yeah as reported on Amazon it's

around just a little bit up 10% on

average yeah that's pretty high what do

you attribute that to I

I'm sure a lot of it has to do with what

I just mentioned the thing I just

mentioned I and the fact that I'm not

trying the aggressive approach which

data shows that's not right

instead of saying by now I imply that

here I give you the reasons why you

should buy and if there's something

should consider before it to not buy it

but something else I'll tell you why and

then I suggest that it would be a great

you could go have a look at and

considered that style of writing I think

contributes a lot to it i kurt phillips

of convert ago once said that your your

job should be to help make them make up

their mind before they click on the link

so that when they end up at amazon

they're more than likely going to go and

buy it and that is what I try really

hard to do I think that that has a lot

to do with that and also the user

experience on my sites is good so it's

nice and clean it looks like I know I'm

talking about and it I believe so format

my hunch is that and I suspect it's true

that if you give a good experience and

you come across as being an authority

people more likely to trust you in Dubai

I think that influences this you know

the mental cells I suspect that's my

opinion

okay and I will also you didn't say this

but you're getting the right visitors on

your site because even if you did all

that stuff if you get the wrong person

on your site not gonna help so so you

starts with getting the right person on

there and then like you you nurture them

all the way over to Amazon and you're

doing a great job so cool so we're gonna

hit some a couple like faster questions

here so tools tools and themes and

plugins all the stuff that I basically

don't think really matters but I know

people care about I'm gonna ask it can

you just list out some of the tools

you'd like to use the theme you're using

if you want to share it some plugins

that you feel are essential or if you

share my opinion you could say that too

okay

I do okay one of the most important

things that for the keyword research

process is I personally use HR else but

I know

that's not critical so don't don't

believe that you have to do that because

I am using it I just like having massive

amount of data which leads me to my next

tool to do I oughta mate the whole

entire process so I use a inexpensive

tool from us a guy a guy site American

guy sign name screw scrapers and lies

and it'll actually at this point if I

should do the autocomplete scraping but

most the time I describe all entitled

values and I export them and I had my

huge keyword list and I put those

together and it helps me go through a

ton of keywords and short amount of time

rather than manually have me do it

see of course I mentioned the the paint

the image editor I use this paint.net in

it's free and I got a free plugin it

helps me do more features that it was

originally missing today it's actually

pretty good for to be free it really is

once you get the hang of it Google

drawings you sometimes that's helped me

for a lot of my stuff in these diagrams

and people love that stuff

and don't use em as paint or something

like that don't have acid you can do

great stuff in a free tool like Google

drawings you can you can do other so to

doesn't have to be technical stuff

that's helped me a lot because now I can

copy them tweak it and then using

something a new version and another post

and save myself that working time let's

see what else

alright pepper delights yet yeah you

would research some of your graphic

stuff do you write directly into

WordPress or do you write somewhere else

yeah personally I'm still writing

directly into WordPress you know which

is fine back in the day like WordPress

didn't save things as you yet so I would

like type up 2,000 words and then like

it wouldn't save and I lost it all so I

still have that in my head but no but

now it saves it in the browser so you're

kind of free from that so okay and I

know if you think of any other tools

feel free to move we didn't talk about

link building which I believe is an

important thing I know some people are

like link building is evil you'll you'll

die if you link build

which I mean everyone's gonna die do i

we got serious really quick here but

sure basically yeah

it gets we're talking about SEO tools so

we gotta lighten it up a little bit okay

sure now now everyone's paying attention

again and I'm curious have you done much

link building because I believe it's

very critical however I know a lot of

people have been able to get by without

doing any link building so were you out

with your site I haven't done it in the

last couple of months I just could have

been so focused a time-limited I kept

trying to work on content and things

like that and fix any problems that

popped up so I haven't done it in a

while in the past I have yeah okay and

then what did you do when you were doing

some link building

I guess posts and then a few I've gotten

feelings from other guys Heights to

certain articles and I've done other

people the same flavor as well let's see

I think those were the two biggest well

oh the commenting originally well I

started course coming up when my site

was where I knew I did a lot of quite a

bit of commenting blog commenting yeah

okay did you find the blog commenting

helpful at all cuz a lot of people are

like it's a total waste of time and so

what did you find I it's hard I don't

have data to back it up but I think that

it did have some yeah it's I think that

in some cases I had post where mmm I was

too ambitious with keyword it was it was

just something I wasn't gonna have the

the level required for me to rank higher

was steeper than I understood back then

but now it's gotten things I've gotten

easier and something like that I mean

were more effective you know gotcha and

do you know like roughly how many guest

posts do you got yeah I think it's still

around I think we're probably 30 or

something okay okay

and then so you're doing well right you

did some like guest posting and I'm

curious like are you ranking as high as

you can for you know quite a few posts

the reason why I'm asking is a lot of

times I see people don't reach like the

potential and they're like no I'm just

gonna keep publishing more kinds I'm not

suggesting you're doing that I'm sure

I'm asking it that way but like I do see

people they're like well the the link

building I'm not sure if it worked but I

know the content worked so I'm just

gonna stick with the content so is are

you do you believe that you could rank

higher and get more traffic make more

money if you did more link building yeah

I do definitely and also improving the

the post versus my competitors what's

not ranking you I have actually just

recently started tinkering with page

optimizer pro I just have implemented

changes yet I was just doing something

else I actually was doing something not

related to that to go through my post

and update some small stuff and then

I'll work on next thing I know they're

links I do know that I still have value

I mean you know the data is out there at

the tests that have been done so this is

definitely something you can't ignore it

it makes it just makes too much sense

that because the top 3 in the top 10 top

resize ranking gets so much of the

traffic for a search term it is worth

your time to try to do it no yeah cool

in it I think I mean I've been in the

same boat where I I've spent too much

time on content and then when I came

back a few months later like things were

fine I got more traffic from the new

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