we're back with another success story
interview with a keyword golden ratio
today we talked to Nick Nick has been
able to reach about $1,500 a month using
the keyword golden ratio Nick is a
full-time traveling musician so this
Amazon affiliate site is a great way for
him to you know earn a little extra
money in his downtime and the passive
aspect is really outstanding for him
Nick lets us know about how much traffic
he's getting to get to $1,500 a month
and actually it surprised me how well
his site was being monetized per visitor
so that's pretty impressive
Nick tells us two big mistakes that he's
made and what he learned from them so
hopefully you won't make the same
mistakes and overall Nick is a great
example of just being persistent and
pushing past the hurdles over time and I
mean he's been at this for a little
while but it's only been in the last six
months or so when it really clicked for
him so before we get to the interview I
just want to let you know there's a link
in the description for the keyword
golden ratio masterclass if you want to
you know learn how to implement the
keyword golden ratio and a lot of the
details behind it so check out that
playlist if you're interested also if
you're interested in starting any amazon
affiliate site there's a link to my site
a niche site project so you can check
site and how I approached it myself so
let's get to the interview with Nick hey
what's up I'm Doug
and I'm sitting with my friend here Nick
welcome Nick how are you doing today
cool really appreciate you coming on to
share your story and I just want to jump
like directly into the results and tell
everybody why you're here so can you
tell me I guess it's June 2018 right now
so can you tell me like how May was for
your Amazon affiliate site so May was
the first month that my affiliate
website made over 1500 dollars and I
would say I've been going like pretty
hard on this for the last six months
cool cool and what was a traffic like if
you happen to recall in traffic in May
was about 7,500 unique visitors okay
cool
so 1500 bucks first time over that
congratulations that's a thank you a
huge milestone and
I know you know we've talked a little
bit ahead of time so I know like you're
on a very nice growth curve so hopefully
you know you'll continue moving up we do
want to like hear about you so can you
tell us a little bit about your
background what's your day job that sort
of thing
so I am a touring musician I play in a
band so I'm gone basically like you know
eight to nine months out of the entire
year Wow affiliate marketing for me is
kind of a nice income stream that helps
me pay for things like credit cards card
payments auto insurance and just as it's
growing like I'm seeing that it's really
it's not just a side thing it's an
actual business cool all right that's
actually really cool I you know there's
all sorts of different professions I
don't know any touring musicians myself
so that's pretty cool where are you from
by the way Milwaukee Wisconsin okay and
you're based out of there and then
you're just on the road most of the time
wow that's crazy and are there any like
super awesome things about being on the
road
I mean besides like not getting a lot of
sleep you get to see all the cities you
get to go out to cool bars and get to
experience like the local you know
you're a big group beer fan yeah so it's
like you get to go and you know they'll
give you a free case of whatever local
beer is there and every show so yeah
cool awesome
I guess what was your did you go to
University College or anything or did
yeah I did I did go to University of
Wisconsin and I got a well I didn't
actually graduate that's the thing I
started doing I went into touring hard
you know okay I dropped out my fourth
year gotcha what were you studying just
out of curiosity music Bachelor music
okay so it's like yeah you made right
yeah okay awesome do you happen to
remember like when you first heard about
like internet marketing or niche sites
or anything like that yeah I was in
college and I don't know how I got onto
it but I got into the warrior forum and
just started just reading everything on
there and really the whole idea of this
like this timeline that we're talking
about in the last six months it didn't
click until this year so all those years
it's been like you know five six years
nothing and I never I never went for it
right
it was always like let me spend two
months on this give off you know six
months goes down the line try again fail
try again fail cuz I never gave it my
all right interesting and and I know you
know I I hear I didn't get started on
this stuff until like like four years
ago something like that I guess I must
have five years ago Wow
times flying by but I was gonna say here
the warrior forum was it was a little
better back then I mean I feel like
whatever I see from the warrior forum
now is just like some big JV push to get
out some product and then it's like all
the same people selling the same stuff
that doesn't work so you kept you kept
at it and I want to emphasize this so
you're doing a six month push over the
last little bit here you're seeing great
results but you had like you know a
couple years of or like four years or so
of background in it you were trying
stuff for a while so you just didn't
roll yeah none of that stuff I was
really passionate about and I actually
started this blog in 2016
okay and I just published you know ten
ten articles or something on it and they
were terrible mind you later in that
next year I got my first sale so that it
was like oh okay I get it I just have to
go in and improve and just keep working
at this and this is fun to me because
I'm actually passionate about the top
gotcha so and I just want to make sure I
heard that right so you started the blog
in like 2016 and then you got your first
sale like a year later or so right
exactly okay a year goes by do you kind
of do some stuff you make a sale and
then it sounds like another almost a
year pass so like what was going on how
did you get to the six-month push of
what what was happening October of last
year was when I noticed that I had one
article which is actually surprisingly
kgr compliant now that I look at it it
ranked you know it was like number three
for the search term then I started
seeing a lot more traffic you know I
started seeing you know thirty people a
day just to this one post you know by
the end of the 2017 I only made $190 but
it was still that could pay for a cell
phone bill or a car payment sure yeah I
mean it's it's real money once you know
you pull it all together so and you
alluded to it just now if people don't
know what the kgr is the key word golden
ratio from our conversation before I
know obviously
and what you just said the the site took
a while to get started and I know the
kgr keyword golden ratio played a role
so can you talk about like when you like
heard about the keyword golden ratio and
how you've applied it and that sort of
thing well I first heard about it I
would say probably two months ago when
you initially had you met you had made
videos on it a lot of them and I only
found your channel because I was
searching on whether or not I should buy
a PBS and thankfully I didn't because I
don't want to go down that road sure you
know but so about two months ago I found
the kgr and I think maybe out of my
total 50 or 60 posts that I have on my
site I'd say maybe thirty of them are
kgr and the other the other percentage
of them are either like just big
informational posts that I'm passionate
about like I guess just like top ten
like I'm going for like big search for
cool and okay so I just want to mention
that again to summarize so you said
about half you got about sixty post on
your site yeah okay about half of them
are kgr compliant okay in everyone I
want to emphasize this again like triple
emphasize it so you only have like 60
articles only about thirty of them are
like intentionally monetizable with
affiliate reviews and then is that right
or their kgr and yeah some of the kg
ours even are just informational posts
okay but the overall point is 1500 bucks
you're on a growth curve and we could
talk about so I have the details in
front of me so I'll mention it in a
second but basically you're on a good
trajectory you don't have a crazy amount
of content I know I mean I mentioned a
case study where I published a whole lot
of content and it was really good you
don't you know you don't have to do that
off the bat so I'm gonna just mention
your earnings January of 2018 128 bucks
February 220 bucks March 343 April 587
in May fifteen hundred and fifty bucks
so like that is moving up and when you
hear the actual I mean the graph looks
cool that I'm looking at but like when
you hear the actual numbers you're like
wow that's really growing
so that is a decent amount of content
Nik so do you write the content yourself
or do you have writers how does that
work for you so as far as writing the
content goes I write a good amount of it
and I author it depending on whether or
not it's like a super personal kind of
post I'll offer it as myself or if it's
kind of like a general review post I
have a pseudonym that I use and then I
also do hire writers on off work why I
do a little bit more of an extensive
review interview process just to make
sure whoever I'm working with I want to
I want to pay them well and be I want
them to be passionate and familiar with
the topics that they're gonna be writing
about got it so can you tell me about
your interview process and like kind of
how you deal with that because in
general I'm getting like almost anyone
that could like write okay and do some
research but of course sometimes you
need like someone with that inside
knowledge or you know they know what
you're talking about it sounds like
that's what you're doing I'm noticing a
lot of people when they send me a cover
letter they're telling me they're
university students and they're studying
you know the particular topic or they're
they they're familiar with it
they're super passionate about it it's a
hobby of theirs okay to me is like a
great indicator of like okay this person
might be a good candidate cool and then
from there do you actually talk to them
on the phone or you just have some
back-and-forth
right now maybe I shouldn't venture into
that but as right now we just do the
messaging system cool okay and that's
that's easy enough just in general it
sounds like it's working well how many
people have you hired I'm about five
cool and what are you paying him if you
can share it low is 15 per thousand
words and then as I've paid 35 - okay
cool so - bean hair it's a decent range
I'd say you know a lot of times I'll pay
in that $15 range for a thousand words
and it I haven't paid that high just in
general
I've got smaller mouth yeah about link
building a lot of people you know they
just want to apply the key word golden
ratio never build any links never do
anything do you do any link building or
what's your situation on that I did go
around to a
pull you know blogs in my niche I did do
some blog commenting and leave some you
know
good good good content for them to
respond to but I haven't really found I
haven't done too much link building it's
pretty much just all organic cool
and that's it's really interesting
because the keyword golden ratio works
really well to bring the right traffic
and I mean you're not getting a crazy
man of traffic you have great earnings
so it seems like a really good sort of
niche with the price range yeah products
can I everybody in this niche I'm
finding none of them have backlinks so
all of the the competition is actually
pretty easy to outrank how about that
okay but right it's interesting you know
a couple things one it sounds like you
have good content you have qualified
people writing for it so even though
there's not many backlinks like a person
would have to bring their a-game like
you're passionate about the topic so
you're able to make sure like good
content is published and I mean so it's
sort of defensible in that way because
it wouldn't rank if you know good
content interesting so that's kind of
crazy that you found a niche that you
know you're passionate about and it just
happened to be something where people
don't build backlinks they just they're
passionate about it and they write about
it yeah I mean there's there's a couple
people in this in the niche that they
are using PBS okay I can see them but
there's nothing I can do about that
right yeah it's a pain what it is yeah
so on your site like sort of on-page
sort of stuff do you use like tables and
native ads but I do you use a AWP and
that's about it
I do use tables too okay awesome
and then do you have any tips for like
creating tables do you like that plug-in
a lot so I initially used to use table
press and I just found that the way you
have to use HTML inside of it like
you've to drag the little boxes and try
to type in them it's Tara not easy to
use and I since saw you you were talking
about using a like an HTML generator
yeah a table generator and I haven't
haven't looked at that yet
yeah I mean if you if you're using AWP
does tables for you right I thought so
I've been emailing with the developer
over there seems like a great plugin and
they've been updating it over time
really improving so okay and I guess you
know that takes care of your calls to
action just anything you need to do to
put links in that's what you do yeah
it's much faster when I'm trying to add
like a product box or something okay I
just type Amazon box code done okay it's
all set and do you have so you have some
writers that help you out do you pub
like draft everything yourself yeah okay
most of the time when we hear these case
studies you just see like the headline
right it's like Nick he's making fifteen
hundred dollars a month and he's on the
road all the time he's having the time
of his life free beer
like it just sounds like a some kind of
fairytale story but a lot of times there
are mistakes in the background so do you
have any mistakes that you could share
yeah I have two and the first one is and
this led to a great increase in my
rankings after I fixed this problem but
I was intentionally stuffing the
articles like overboard with the keyword
and I didn't even realize it you know
the content was long enough that I
thought well I can use it in this
sentence this sentence it was fine but
it wasn't so as soon as I went back in
removed a bunch of those keywords the
rankings just I mean I went to page one
no way
so like do you have some guidelines on
the sort of keyword density that you use
sure it's very tedious what you have to
do is you have to check out page one on
that keyword and go to all the people
that you're trying to beat and you have
to just you know press the fine go to
find and type that keyword in and see
how many times you see that keyword pop
up and you want to figure out how long
their content is it's tedious but if you
can find that ratio that other people
are ranking for you should be able to
slide in there yes and this is a super
common question like how often should I
use a keyword the answer is it depends
because you have to go look and see what
Google likes see what the users like and
that's the way to do you could use a
tool called SEO quake and just check
each one individually it'll give you the
density and all that stuff but that's
really cool so you made the changes and
then you just shot up like yeah I'm
watching that's really good yeah
all right so that was a mistake number
one what you think they number two so
everyone gets a little obsessed with
picking out the right steam you've heard
this question a million times yeah and I
was too so I was at a point where I was
trying to pick out a new theme and I did
have an intention of buying this
particular theme but I did use a cracked
theme on my website and little did I
know was there was malicious code
embedded into the crack theme and it
just ripped my my whole website apart it
had malware it had all the stuff on it I
asked you in chat one day do you ever
have malware problems no it's just I
mean I was an idiot gotcha so don't ever
do that you know what I didn't even
think about that but yeah that would
that's probably a thing because I know
the nightmare interesting so how did you
get rid of the malware and stuff
fortunately it was a pretty common one
so I just searched like what was
happening and there was a nice you know
post about how to get rid of it and I
bought I bought some good security now
so and you paid for a theme yeah okay
cool and by the way do you have any tips
for like themes or anything like that
since you you know you were thinking
about it so what are your thoughts I
originally had purchased a theme builder
called Divi and I found that it just it
slowed down my site so much and I didn't
understand like why it was slowing it
down like I didn't realize what kind of
scripts or things were I don't I'm not
like a coder so yeah I just ditched that
theme and I went to a much simpler one
it looks great to me you know so I say
just stick with simple you'll be way
better off cool and was it a paid theme
yes okay and I was gonna say I'm looking
at it it looks it looks good to me
just overall simple straightforward no
one else could see it but just trust me
it looks good what do you put on the
homepage
some people were just asking about that
I don't really know what the best
practice is but I kind of just have like
a post slider up top it's kind of
standard with most themes and then I
just it just displays like the recent
posts in the category in each category
okay
and I mean usually as long as this yeah
not too overwhelming okay some people
have like a thousand links on her not a
thousand but they'll have like 40 posts
on there and that's just this too much -
yeah so simple all right cool Nick do
you have any questions for me Doug do
you have any rules as far as internal
linking goes like is it a bad strategy
or a bad practice rather to use like the
exact keyword when you're just internal
linking is because I know if you do it
from an external link I guess that's bad
now so a couple things if you go and
like do some research and actually aah
refs has a more recent case study on
like anchor text ratios you'll find that
you can actually be a little bit
aggressive and sites that rank number
one often they'll have like fifteen or
twenty percent like exact match or
something like very highly correlated to
a partial match so you can get away with
more than what we think cuz a lot of
times our information is from people
that do grey hat not always but
depending on the circles you hang out
with right and they they may say you
only want to have like you know one
percent exact match that's actually
really low and if you have a you know on
my niche site project I don't really do
much link building and if I look at
links that I didn't do any guest post
far before I'll often see that they're
using like the exact match thing because
it's the most relevant anchor text that
can use so that said it's not
necessarily bad to have external links
that are exact match anchor text you
just have to kind of keep an eye and
make sure you have a decent distribution
if you're not doing any link building at
all then of course that is natural and I
mean you may want to keep an eye on it
just in case but as far as internal on
your site
you can't actually be fairly aggressive
now the thing you have to look at and I
don't talk about this much I believe
they're sort of like multiple factors
involved so let's say the post that
you're trying to rank has like the
keyword in the title and then it has the
keyword in the URL structure so if the
post name or whatever and then you have
the anchor text and they're all exact
match like I feel like there's a
compounding effect when you stack all
those on top of each other so for
example right you could probably get
away with more if you had a different
URL structure that didn't wasn't his
keyword rich or something like that
maybe it's just a little shorter but if
you stack all those three on top of each
other and you have some external links
that also have that same anchor text
that could be a little much now the good
part is if it's on your site you can put
the links in put the exact match in if
you want see what happens and then
adjust it later why do I usually do like
a longer phrase it's a partial match
that way like it's just very
conservative and if I do have some
external exact match anchor text coming
in it's fine it doesn't really matter
those those are good strong links
hopefully from other sites so less is
more but on your own site you can test
it and see what happens and then adjust
it later yeah that's another thing when
you say less is more like I've been
going back in and just removing
affiliate links because I cringe and I
go back and look at some of the old
stuff I mean it was just littered with
links right and I think a lot of people
go overboard especially it's easy to do
when you know you have all like these
table plugins or other ways to put in
links and you're like well I'll put it
in a feature box and each feature box
has like three to four links in there
and then you have a table let's say you
have ten products actually I audited
someone's site the other week and
basically it was like you know ten
products each one of those products in
the table had three affiliate link so it
was like the name the image and
and I was like man like that's a ton of
Link's you got to get those out so to
wrap it up Nick do you have any advice
for people that maybe are just getting
started maybe they don't have a sight
yet what can you tell them I would say
if you're interested in kind of getting
into the whole affiliate marketing thing
first of all you have to pick something
that you're gonna want to continue to do
so like you have you have to be
passionate about I mean you don't have
to be passionate to the point where it's
like your favorite thing in the world
but you have to you know have enough
love for it that you're gonna want to
wake up every day and like okay today
I'm gonna work you know an hour on this
you know next day I'm gonna work an hour
even if it's like after your job and you
just get home and it's just a little
side project you're working on is your
website as long as you are having fun
while you're doing it I think it'll be
more enjoyable for you first of all and
you'll have much better results too
because once I started thinking about
stuff that way like in the beginning
when I started my blog I I wasn't even
thinking about affiliate right that's
really what made my site move was just
really being passionate awesome really
good advice well thanks Nick you know
really appreciate you coming on and
spending some time and if you're up for
it maybe in a couple months we can get
an update for you from you you know
everyone if you have questions for Nick
he watches a lot of YouTube videos so
leave your questions in the comments let
us know and if you want to get an update
from Nick do let us know as well so
really appreciate it have a great day
absolutely thanks doc see ya alright
thanks Nick really appreciate you
spending the time with me and the niche
site project audience if people have
questions feel free to ask in the
comments below I know Nick takes a look
at you know a lot of the comments and a
lot of the videos so I'm pretty sure
he'll be able to add us to sunsun and if
you want to get an update from him in a
couple months please do let us know in
the comments so I can bug Nick to tell
them hey we want an update all right
thanks a lot
you
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