I think most internet marketers have
some story that goes like this I'm
making $1,000 a day
everything's great I have the world
figured out and nothing can go wrong
except something does go wrong and it
comes in the form of a Google manual
penalty
alright I've gotten one of those have
actually gotten a few of those before I
learned my lesson but it's okay we can
recover from these things at least we
can keep moving on so I'm going to tell
penalty and what happened and what I did
and I think that sort of shaped how I do
outreach and how I view like link
building and stuff like that at this
point I'm gonna tell you about my worst
day in Amazon affiliate marketing my
name is Doug Huntington I'm the founder
of niche site project I talk about
Amazon affiliate marketing project
management and some productivity topics
as well most of the time I tell you
about good stories I give you some case
studies about what you can do to make a
great site or in somebody online
something like that I also like to tell
stories where things didn't go right you
usually can learn a lot from things that
didn't go right so I'm gonna tell you
about one of the major mistakes that I
made and this was a few years ago I'm
gonna tell you five things that I
learned out of this experience so like I
said this is a terrible experience that
I had it was my worst day in Amazon
affiliate marketing so let me tell you
let me set the scene what was going on
before I tell you the five things that I
learned this was back in 2014 so I was
you know fairly new to the internet
marketing game I'd been working on niche
sites for about a year I was working on
five sites at one time and I still had a
corporate job I was working as a project
manager for a software company in the
consulting division and I was actually
pretty busy with that job as well I just
made manager and I was pretty much
managing a team of 10 to 15 project
managers plus managing a couple projects
on my own so I would
busy with my day job and I was trying to
run five sites at a time this was a time
when I was still using grey hat tactics
and if you're new to internet marketing
or SEO grey hat denotes tactics that
Google doesn't like they're against the
Terms of Service basically you're
breaking the rules that Google has set
up for their search engine algorithm so
usually this means you're using like web
2.0 links these are like blogs that you
just set up to get links from and then
the other big thing is private blog
networks these are sort of like fake
blogs that you just set up to get links
it's all about links and I was doing all
these sort of uncool tactics that Google
didn't like the alternative is white hat
tactics and these are like guest posts
and outreach and networking within your
niche Google is okay with that stuff and
that's what I do now
more on that later but basically I had
these five sites running was working a
full time job and I was trying to get
these sites to rank I actually worked on
these five sites for several months I
was gonna say like April of 2014 up
until about September now if we
fast-forward to September I remember my
friend Rob Atkinson who's been on this
channel before I've interviewed him a
few times so have a look at some of
those videos if you want to check those
out
he's quite successful now but I remember
he pinged me on skype and let me know
that he received an email from Google
like the webmaster tools or search
console team and he got a manual penalty
all his sights were impacted and his
income went from a few thousand a month
to zero in one day so it was a bad deal
I felt really bad for him he actually
was just about to move to Thailand he
had recently quit his job and then this
came out of nowhere
spoiler alert Rob came out okay he was
able to get his income up to about
$4,000 a month and about four or five
months or so and then grow it from there
like I said he's doing quite well and
I'll put
a couple links for you know more recent
interviews so you could just sort of
hear about a success and see some of the
coaching that we went through to help
get his you know portfolio together back
to the story I got an email later on
that day or it may have been the next
day same kind of penalty it was around I
think thin content and potentially some
unnatural link building but it impacted
all the sites the revenue was super low
in general so it wasn't a huge financial
impact directly but I had been working
on the science for a long time
and it was all my effort for about five
months and it was gone overnight so
these sites had grey hat backlinks it
was web 2.0 links and PB ends as I
mentioned the private blog networks and
essentially there was nothing I could do
they were slowly improving in rankings
but at that point when we got the
penalty in September 2014 we had a major
issue so here are the five things that I
learned out of that terrible experience
number one don't put all of your website
into webmaster tools or what's called a
search console if you put all your sites
into the same account if one of them has
an issue most of the time Google will go
through your account because all the
sites are right there together and they
will penalize each of them if there's
anything weird going on so don't put all
your accounts in one area or if
something happens to one you may have
major issues and it will cascade and
impact all of your sites number two I
don't like to be at that level of risk
where everything can basically fall
apart
overnight so that's one of the reasons I
shifted over from grey hat tactics to
white hat tactics the thing is a lot of
other people did the same thing at the
same time Spencer Hawes and niche
pursuits he actually I think one of his
most popular blog post ever was about
how he he says Google you win and I'm
not going to do any grey hat tactics
anymore something to that effect and it
was featured in several different places
and breath
so you know it was a huge amount of
traffic on spencer site because he got
several sites penalized was a huge
financial impact for him i didn't have a
huge financial impact but it hurt me
just the same I invested probably ten
thousand dollars on those sites over the
course of the five months and hundreds
of hours which is even more important
than the money that I invested so I
didn't want to have that level of risk
anymore and number three closely related
if you break the rules your risk is
going to be higher so we all knew that
we were violating the webmaster
guidelines that Google provided for us
and we were trying to get around the
rules so we knew backlinks would help
we're trying to build backlinks in a
unethical manner and essentially ended
up biting us now thing is it's just a
higher risk level so we were trying to
do some things that seemed like maybe
they were easier and it made the risk
higher so again I don't like risk I
don't want to break the rules I kind of
would prefer just taking a longer term
approach and being patient and number
four I'm patient I'm in it for the long
haul like I said at the time I had a
full time job I had other income you
know coming in and I didn't need to rush
there was no reason to you know try and
take on these unethical tactics where
you know if I'm trying to rank in Google
and I'm gonna break the rules and I'm
trying to get around the rules there's
no reason to do that it just takes a
little bit longer maybe a little bit
more effort to do white hat backlinks
some people say there's no additional
effort to do white hat it's just a
different set of skills versus gray hat
so for me I just realized I'm not in a
rush I'm in it for the long haul
so I need to play to my own strengths
which happen to be building systems and
using templates and setting things up
building teams so those are my strengths
and I really need to go you know forward
with those vs. you're not being patient
trying to use grey hat tactics number
five and this is a big one this is
probably something you can apply and I
can apply to
life in general not just internet
marketing if it's cheap or if it's easy
it's probably not going to work it's
probably not effective if someone's
claiming it's faster and it's cheaper
and it's easy I mean if that was the
case everyone would do it and in the
case of SEO and internet marketing if
everyone does it becomes less effective
or it's just plain not going to work and
I see this sort of stuff all the time
where a person with a strong marketing
background is able to you know convince
people that they need a certain piece of
software or a certain service or a tool
or something like that when in reality
it's just not needed the person is just
trying to make a buck so the point is if
it sounds too good to be true it
probably is
so like I mentioned we all thought we
were building private blog networks and
doing web 2.0 links and other sort of
cheap easier tactics we thought we were
taking a shortcut but it turns out the
risk was higher and for a lot of us we
decided you know what it's not
worthwhile now the other part is there's
a whole other set of link building
tactics I probably get this question
asked you know three four times a week
should I buy links from Fiverr or I know
this person who will sell me links on
their site for $25 and I got 10 links or
something like that it's not gonna work
like there's no way that's gonna work
because if it was that easy if someone
can just go to Fiverr
buy the links and outsource it everyone
would do it and it would be so easy to
just build a site but it's not really
that easy everything takes a little time
takes a little effort so those are my
five tips let me know if you were
impacted and then September 2014 sort of
penalty a period let me know in the
comments let me know if you if you came
back or what your deal was and then
question of the day
do you like gray hat tactics or white
hat tactics let us know in the comments
below and let us know why I think we'll
have some pretty good conversation on
that so thanks for watching and get them
Doug Pennington from niche site project
and if you like the video check out some
of the others I have really cool tear
downs on it was an affiliate site so
if you haven't seen an Amazon affiliate
site before there's like a whole
playlist where I show you the sites what
I like when it don't light and just tear
them down so there's a ton of content
around what real sites look like that
are actually profitable so thanks for
watching we'll see you next time
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