miles here miles Becker calm and this
video is Facebook Ads vs. Instagram ads
which advertising platform is better as
of the fourth quarter of 2018 is at
Facebook advertising or is it Instagram
advertising now I've just run a big test
to really kind of pin these two
advertising platforms against each other
to see which one delivers me the best
cost per lead and I also monitor the
cost per click and the cost per new
customer
those are my kpi's my key performance
indicators that tell me whether I'm
advertising platforms or not and I've
got some data that you're gonna learn
here but first we need to throw a little
disclaimer out every niche is different
every audience is different and
ultimately your test your results are
gonna be different than mine I'm simply
sharing what has worked for me in my
business where we're promoting my wife's
angel meditations and our free offers
that I've been running for a long time
on Facebook we kind of duplicated that
out to the same audiences to the same
interests on Instagram now when you move
forward running Instagram ads compared
to Facebook ads you do want to set up a
completely separate campaign and you
want to set up a completely new
advertisement that is designed for the
Facebook kind of interface right it's a
different shaped image you need to just
take into account that it's a little bit
different and you want to build an ad
that is specifically designed for
Instagram you don't want to simply add
on Instagram to your Facebook ad with
all of that said let's jump into the
data so the data says very it paints a
very clear picture and the first number
we're gonna look at is cost per click no
I run conversion based campaigns but a
lot of people track that CPC number it's
not a big number for me I don't mind if
I have higher cost per clicks as long as
my cost per lead is good that's the
number I really do monitor but the cost
per click difference was massive so on
Facebook my all level cost per click not
the link click but also this means I got
some engagement clicks totaled in this
was 12 cents each so I'm paying
currently and this campaign still
running 12 cents per click on Facebook
ads now my cost per lead on facebook ads
is right about 40
cents per lead right now so this means
that about every 40 cents I spend I'm
getting a new lead on my email list and
they go into a proper funnel they see a
one-time offer afterwards and I'm
generating enough customers to kind of
validate me to continue to put dollars
into this advertising campaign right so
I put in a certain amount of money I get
enough sales to where I'm able to kind
of recoup my investment on that ad spend
relatively quickly
therefore I'm leaving this on so
Facebook as right now in November is
giving me 12 cent clicks and it's giving
me about 40 cent leads I think it's
actually 38 or 39 cents but we round
that up to 40 Instagram which I just
launched out again to really retest my
prior assumptions because I've never got
Instagram ads to work for me in my niche
before Instagram started me off at about
75 cents per click and it really kind of
went up a bit from there into the 80
cent realm so my cost per click on
Instagram was about 80 cents which is
approximately six to seven times more
expensive the cost per lead is $2 per
lead from Instagram
this means I'm paying five times as much
money for a lead from the Instagram
advertising platform than I am from the
Facebook advertising platform for my
business in my numbers the way my
business works I cannot continue to put
money into an advertising platform that
doesn't bring me leads for under about
75 or 80 cents so at 40 cents per lead
on Facebook I'm about half of my key
performance indicator I've tracked for
many years I've got videos about this
dating back literally a couple of years
at this point so that is about half of
my KPI which means I'm very very
comfortable spending thousands upon
thousands upon thousands of dollars per
month on the Facebook Ads platform
because I'm getting leads at a value
that works within my business's metrics
on Instagram at $2 per lead I'm not able
to afford those leads long term now I
ran this Instagram ad campaign for
several days and I spent hundreds if not
a thousand dollars to really give it
time to see if those number
came within the KPI its to see
ultimately did that $2 lead number
excuse me that $2 cost per lead number
did that drop down to a point where it
made it viable for my business to
continue to run ads in that direction
it did not it really held solid I had a
couple of different ab sets on instagram
doing a little bit better but some were
doing absolutely terrible and the
average again was about $2 per lead so I
turned those off and now I know as of
right now in early November of 2018 q4
holiday season I am going to be
continuing to flow my entire advertising
budget into the Facebook Ads platform
that's not exactly true I have a little
bit of my ad budget going up to
Pinterest ads right now we're testing
and we're also testing Google Ads and
we're running Google Ads in a little bit
different manner so it is split up a bit
I would say off the top of my head
ninety to ninety-five percent of my
advertising budget is going to Facebook
that's really the bulk of my paid
advertising but I'm still testing
different approaches on different
platforms to see if I can mirror that
and find yet another source of leads
where I can start getting leads for
seventy-five cents 50 cents per lead
figures I'll happily collect leads from
multiple platforms as long as I'm with
in my kpi's if you're new to the world
of Facebook advertising be sure you
check out my playlist that's on the $5
Facebook Ads strategy I'll have a link
pop up it'll pop up above my head right
now and if you click on that link it'll
open this playlist the first one is just
me kind of explaining it from an
overview level the second video in that
series we actually get on the computer
and you will follow along kind of step
by step on my screen you'll see exactly
how I set up and run my Facebook
advertising these conversion campaigns
that are getting me the the 12 cent
clicks and the kind of sub 40 cent leads
if you want to kind of mirror that
process then I have I think four videos
that follows that on how to analyze the
data because that's the key right it's
easy to go set up an ad it's easy to go
launch these out and and Facebook makes
it very easy for you to spend your money
because they have investors that they
have to impress with their revenue
numbers so they make the process of you
spending money really really easy but is
that money making you
that's the ultimate question you need to
be answering for yourself as a business
owner an entrepreneur and ultimately as
a paid advertiser and those videos in
that series the kind of how to analyze
your Facebook Ads data it tracks one of
my campaigns that's built in this manner
I'm still running today over the course
of four weeks I believe I'm in the woods
camping as I do so you'll see some trees
behind me it's kind of goofy but that's
just part of being a nomad in this life
I hope this has been helpful for you and
again I do want to reiterate that for
certain niches and certain audiences
Instagram may very well work well for
you this is why I personally go back to
the platform at least once per year and
test it even though I haven't had
success yet I'm still gonna go back next
year and give it a test I might try a
different season I might test it in the
summertime but really until those KPIs
those key performance indicators get
down within my working range I get my
leads for under 75 cents each I'm not
gonna be spending any of my money on the
Instagram platform and I figured you may
enjoy learning about this data point
that I just got through my ad team and
myself kind of going in this direction
if you enjoyed this video give me a
thumbs up here in YouTube I do
appreciate it if you are interested in
my free course where I show how I went
from side hustle to a full-time business
online you're gonna see a little book
pop up here on the in screen you can
click that you can get the free course
it's about a seven or eight step course
that I give away I built it out all for
free for you have some great reviews and
ultimately I hope that you are
continuing to test your different
advertising platforms you're testing and
running split tests on your funnels so
you can find those kind of platforms
where you're able to drive lots of
valuable traffic you're able to grow
your list you're able to make some oto
sales so you're not going out of pocket
that is what we're all shooting for with
our paid ads and it is possible for you
with enough testing and tweaking if you
have any questions for me get at me in
the comments on that note I'm gonna call
it so thank you very much for your time
and I look forward to connecting with
you on the next video till we connect
again be well
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