is there a difference between niche
sites and authority sites that's what
we're going to talk about today
and depending on who you ask you may get
different answers so I'm gonna give you
sort of both sides of the story or I'm
gonna at least try to so let's go inside
the other day someone asked me if they
should even bother building a niche site
or if they should just focus all their
time and effort on an authority site and
I had to stop them right there
what you mean when you say a niche site
or an authority site that's what we're
going to talk about in this video today
my name is Doug Huntington I'm the
founder of niche site project and I talk
about Amazon affiliate marketing
productivity and project management by
the way are you new to the channel if so
take a look around if you like what you
see please subscribe back to niche sites
vs. Authority sites so for me I mean my
site it's called a niche site project so
I'm gonna use the term niche site most
of the time but when you get down to the
nitty-gritty I think they're the same
thing and this is why it's so important
to get into the definition of what you
really mean when you use certain terms
everyone has a different perspective
they have different sources for their
information they have different ideas
about what terms mean it just depends on
what the perspective is so when you get
a question whatever it is you should
definitely make sure you and whoever is
asking it or if you're asking it that
you define the components of the
question otherwise you could be talking
about two different things so for me my
perspective on niche sites versus
Authority sites is at this point in 2018
it's merely a branding idea so again my
sites a niche site project I talk about
niche sites but really when you think
about it at the core an authority site
and a niche site are the same thing they
are an affiliate site of some kind I
usually talk about Amazon affiliate
marketing but other people may sell
other affiliate products it could be a
Clickbank info product it could be you
know another info product from another
company or it could be
affiliate market places like ShareASale
something like that but at its core an
authority site and a niche site are both
affiliate sites the misconception that I
think a lot of people have is when I
talk about a niche site they think very
small and very thorough perhaps maybe
it's ten pages and they can't earn much
money however if you just sort of flip
it on its head and take a look for my
perspective an authority site is really
just a niche site that's grown a lot of
people in their head they think an
authority site is a site with a lot of
pages and a lot of information and that
sort of thing very long posts in a lot
of posts however let's take a look at an
example that is totally different so
backlinko dot-com is an SEO Authority
site and if we look at the number of
posts that backlinko has we see there
are not that many right it's a smaller
site however almost all the posts are
quite authoritative and long and they
have lots of information and Brian Dean
is you know one of the biggest
influencers as far as SEO goes in his
site has a lot of authority most people
would agree it's an authority site on
the other side of the coin we can find
many examples I'm not going to point a
specific one out here since it would
sort of be in a negative light but there
are many sites that have a lot of posts
that maybe they hit a topic pretty well
but it's not very high quality and it's
just sort of a site where they churn
through posts that are low-quality and I
see a lot of these out there and just
because there's a lot of posts on the
site just because they are long post
doesn't mean it's an authority site
there's more to it than just that and
that's you know where my definition of a
niche site and an authority site being
the same thing it's just a branding sort
of idea those are two examples you know
backlinko where it's a site with few
posts but a lot of authority and then
there are many sites if you just start
hunting around you'll find sites that
have it
of content they're not that high in
authority and you know they haven't
obtained a lot of backlinks they're just
not an influencer in their specific
niche so those are two examples that
sort of you know prove my point here
additionally the other way to look at it
when we remember that a niche site can
grow up to be an authority site if you
put enough time and effort into it all
authority sites start off as smaller
sites so they all start off with you
know handful of posts they don't have
many backlinks and they're just trying
to grow so all of these authority sites
do start as niche sites and why am i
emphasizing this so much it's because if
you try to follow an authority site
model right the branding of an authority
site you may end up biting off more than
you can chew particularly if you are
just getting started online the danger
is you will think I need to create a
site with a lot of keywords a lot of
posts the posts need to be very long and
I need to get a lot of backlinks each
one of those steps is overwhelming and
if you put that all on yourself you may
run out of steam you probably will run
out of steam because everything gets
harder as you move along and when you
are trying to find a bunch of keywords
but you're just learning how to find
keywords using a keyword research tool
and you're trying to publish a lot of
content and you're just learning how to
hire people to help you write it it
becomes overwhelming and most people
will quit before they hit the level of
authority site where they have a hundred
posts or 150 posts other similarities
when it comes down to the process
they're very similar so you have to do
keyword research and you have to do
keyword research in the same way where
you end up finding buyers keywords
eventually you want to sell something
you want it to be a commercial keyword
and a buyer's keyword is something that
searcher will use prior to making a
purchase those are the ones you want
since it indicates that they're further
down the sort of buyers funnel or a
selling funnel if you will the content
on an authority site in a niche site is
probably going to be pretty similar you
can use you know review format like the
perfect Amazon review format and you
recommend products not recommend other
products and essentially you're trying
to help someone make a decision on both
type of sites it doesn't matter if it's
authority or if it's a niche site as far
as promotion for each of the sites
you're gonna have to get backlinks at
some point probably in a similar way
most likely you're gonna get guest post
if you're a grey hat SEO maybe you'll
get private blog network links but
that's totally up to you I do recommend
the guest posting route and blog
commenting networking within your niche
and getting white hat backlinks through
white hat outreach some differences if
we're gonna operate on the definition of
an authority site and a niche site where
an authority site is is big with a lot
of content and very long content as well
and a lot of backlinks I kind of
highlighted a few of them they're an
authority site may have a lot more posts
and a lot longer content however again
when we look at the Bryan Dean example
just because a site is considered an
authority site doesn't mean that it has
to have a lot of posts so remember that
it could just be very high quality post
and the site being sort of an
influential site within the you know
overall industry or niche or whatever
you want to call it an authority site
potentially would have more frequent
posting maybe once a week twice a week
once a day twice a day there's no set a
mail but a lot of people may think hey I
have to post a certain amount of times
per week just to be considered an
authority site my argument of course is
you don't need to do that and I have
what many people would consider an
authority site and I do sprints of work
it's just what I
to do so maybe I'll publish 200 articles
in a few months and then maybe I don't
publish anything for eight months or ten
months because I'm focusing on promoting
that content a very important part of
the puzzle there so basically you don't
necessarily have to publish all the time
you could publish infrequently again
backlinko is a great example
he doesn't Bryan Dean doesn't publish
content that often but when he does he
promotes it very heavily that's one of
the reasons why he's considered an
authority aside from being you know
super knowledgeable and a practitioner
in his craft of SEO what about micro
niche sites now this is a term that used
to be thrown out a little bit more often
but it's kind of an old an old idea
micro niche site and these are sites
that typically had very few pages like
five to ten pages they probably focused
on one product a very narrow set of
keywords this was back in the day when
people used to buy these exact match
keyword domains if the keyword that you
were targeting was best ballpoint pen
for journaling the domain you may get
could be the best ballpoint pen for
journaling com
because you're literally targeting that
specific term and there was a day if you
could believe it that if you just got
the exact match domain you were very
likely to rank for that term that was a
long time ago that was even before I got
into SEO and niche sites in 2013 but
there was indeed a time where you could
just buy the exact match and then you
could rank just based on your domain and
keyword stuffing it was like the Wild
West so I hear the problem with these
micro niche sites even if they do still
work today and we could see a couple of
examples of that in fact there's one
that I did a niche site teardown review
on I'll link to it in the description
but it was a very narrow niche and
go into too many details now but it was
a football snack helmets right super
narrow and it's pretty hard to expand
that sight with that specific domain
name could they do it maybe but when you
think about these micro niche sites with
only a few pages that can be profitable
they can be an interesting case study
but you run into an issue when you think
hey this site is doing pretty good I
want to grow it I want to add more
products and I want to add more reviews
and add more content but if you think
too short-sighted and you buy a domain
name that is you know very specific and
you're targeting just a couple products
it's really hard to grow so the
important part is to brand your site and
find a domain name that you could expand
and you could add other products to
because if you can't add other products
then you're stuck you've painted
yourself into a corner and then you
really can't expand anymore so if you
find a really good keyword it doesn't
mean you have to you know paint yourself
in a corner just remember brand your
site in a general way so that you can
grow if you want to you don't have to
expand the site if you don't want to
right but you want to give yourself the
option
additionally right to think a little bit
longer term let's say you grow the site
to $300 a month and you don't want to
keep it anymore you want to sell it if
you create a site where you have the
ability to grow by picking a more
general domain name so that you could
expand you'll be able to sell it at
potentially a higher price because the
site has more potential to grow where if
you get a domain name that's like super
narrow again you've painted yourself in
the future owner in a corner and you've
sort of limited the potential growth so
overall to tie into beau here a niche
site and an authority site basically the
same thing it's just a niche site many
people could consider smaller but it's
really just a branding thing from my
perspective and when you look at other
what other people are teaching my niche
site is the same as other people's
authority sites my sites have you know
hundreds of pieces of content it's a
very thorough there's a
you know brandable name behind it and
that's what you should aim for in
general another thing is you don't have
to grow your niche site into a huge site
but if you start small and grow into it
it makes it much more doable the problem
and one of the cons when you think about
the authority site model is you think to
yourself I need to find 100 or 200 or
500 keywords that I can grow into but
with the niche site model you can get
started with like 20 keywords and only
use about half of them I recommend you
launch your site with 10 pieces of
content half of it informational half of
it affiliate reviews and then after you
publish ten pieces of content go out
there start promoting it and network in
your niche get some guest posts start
getting traffic it's really important to
get started getting traffic getting a
small win making some sales early on
versus you know trying to power your way
through it by putting your head down
thinking you're gonna publish 200 posts
in six months and then hopefully in ten
months or twelve months you can make
your first profits that's crazy if you
ask me I'm much more I mean it comes
from my project management background
where I want to see you know agile
project management in play with niche
sites so that's why I'm saying you know
publish ten pieces of content start
promoting it start making sales prove
that works and you'll gain momentum as
you do another sprint avoid whole other
story when we put project management and
agile project management on top of niche
sites but super interesting to do
because you end up with a repeatable
process sort of a blueprint to do this
over and over again and if you can make
one sprint of work profitable then you
can do it over and over again my name is
Doug Pennington and founder niche site
project and have a look at some of the
other videos if you liked it please
subscribe and if you learned anything
like the video would really appreciate
it thanks
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