the other day someone asked me if they should even bother building a Mitch site
or if they should just focus all their time and effort on an authority site and
I had to stop them right there the thing is you really have to define what you
mean when you say a niche site or an authority site that's what we're gonna
talk about in this video today my name is Doug Cunnington I'm the founder of
niche site project and I talk about Amazon affiliate marketing productivity
and project management by the way are you new to the channel if so take a look
around if you like what you see please subscribe back to niche sites vs.
Authority sites so for me I mean my site is called niche site project so I'm
nitty gritty I think they're the same thing and this is why it's so important
to get into the definition of what you really mean when you use certain terms
everyone has a different perspective they have different sources for their
information they have different ideas about what terms mean it just depends on
what the perspective is so when you get a question whatever it is you should
definitely make sure you and whoever is asking it or if you're asking it that
you define the components of the question otherwise you could be talking
about two different things so for me my perspective on niche sites
versus authority sites is at this point in 2018 it's merely a branding idea so
again my sites a niche site project I talked about niche sites but really when
you think about it at the core an authority site and a niche site are the
same thing they are an affiliate site of some kind I usually talk about Amazon
affiliate marketing but other people may sell other affiliate products it could
be a Clickbank info product it could be you know another info product from
another company or it could be through affiliate market places like ShareASale
something like that but at its core an authority site and a niche site are both
affiliate sites the misconception that I think a lot of people have is when I
talk about a niche you think very small and very thorough
perhaps maybe it's ten pages and it can't earn much money however if you
just sort of flip it on its head and take a look for my perspective an
authority site is really just a niche site that's grown a a lot of people in
their head they think an authority site is a site with a lot of pages and a lot
of information and that sort of thing very long posts in a lot of posts
however let's take a look at an example that is totally different so backlinko
dot-com is an SEO authority site and if we look at the number of posts that
backlinko has we see there are not that many right it's a smaller site however
almost all the posts are quite authoritative and long and they have
lots of information and brian dean is you know one of the biggest influencers
as far as SEO goes and his site has a lot of authority most people would agree
it's an authority site on the other side of the coin we can find many examples
i'm not going to point a specific one out here since it would sort of be in a
negative light but there are many sites that have a lot of posts that maybe they
hit a topic pretty well but it's not very high quality and it's just sort of
a site where they churn through posts that are low-quality and i see a lot of
these out there and just because there's a lot of posts on the site just because
they are long post doesn't mean it's an authority site there's more to it than
just that and that's you know where my definition of a niche site and an
authority site being the same thing it's just a branding sort of idea those are
two examples you know backlinko where it's a site with few posts but a lot of
authority and then there are many sites if you just start hunting around you'll
find sites that have a ton of content they're not that high in authority and
you know they haven't obtained a lot of backlinks they're just not an influencer
in their specific niche so those are two examples that sort of
you know prove my point here additionally the other way to look at it
when we remember that a Mitch site can grow up to be an authority site if you
put enough time and effort into it all authority sites start off as smaller
sites so they all start off with you know handful of posts they don't have
many backlinks and they're just trying to grow so all of these authority sites
do start as niche sites and why am i emphasizing this so much it's because if
you try to follow an authority site model right the branding of an authority
site you may end up biting off more than you can chew particularly if you are
just getting started online the danger is you will think I need to create a
site with a lot of keywords a lot of posts the posts need to be very long and
I need to get a lot of backlinks each one of those steps is overwhelming and
if you put that all on yourself you may run out of steam you probably will run
out of steam because everything gets harder as you move along and when you
are trying to find a bunch of keywords but you're just learning how to find
keywords using a keyword research tool and you're trying to publish a lot of
content and you're just learning how to hire people to help you write it it
becomes overwhelming and most people will quit before they hit the level of
authority site where they have a hundred posts or 150 posts other similarities
when it comes down to the process they're very similar so you have to do
keyword research and you have to do keyword research in the same way where
you end up finding buyers keywords eventually you want to sell something
you want it to be a commercial keyword and a buyer's keyword is something that
a searcher will use prior to making a purchase those are the ones you want
since it indicates that they're further down the sort of buyers funnel or a
selling funnel if you will the content on an authority site in a niche site is
probably going to be pretty similar you can use
you know review format like the perfect Amazon review format and you know
recommend products not recommend other products and essentially you're trying
to help someone make a decision on both type of sites it doesn't matter if it's
authority or if it's a niche site as far as promotion for each of the sites
you're gonna have to get backlinks at some point probably in a similar way
most likely you're gonna get guest post if you're a grey hat SEO maybe you'll
get private blog network links but that's totally up to you I do recommend
the guest posting route and blog commenting networking within your niche
and getting white hat backlinks through white hat outreach some differences if
we're gonna operate on the definition of an authority site and a niche site where
an authority site is is big with a lot of content and very long content as well
a lot of backlinks I kind of highlighted a few of them they're an authority site
may have a lot more posts and a lot longer content however again when we
look at the Bryan Dean example just because a site is considered an
authority site doesn't mean that it has to have a lot of posts so remember that
it could just be very high quality post and the site being sort of an
influential site within the you know overall industry or niche or whatever
you want to call it an authority site potentially would have more frequent
posting maybe once a week twice a week once a day twice a day
there's no set a mail but a lot of people may think hey I have to post a
certain amount of times per week just to be considered an authority site my
argument of course is you don't need to do that and I have what many people
would consider an authority site and I do Sprint's of work it's just what I
like to do so maybe I'll publish 200 articles in a few months and then maybe
I don't publish anything for eight months or ten months because I'm
focusing on promoting that content a very important part of the puzzle
there so basically you don't necessarily have to publish all the time you could
publish infrequently again backlinko is a great example
he doesn't Bryan Dean doesn't publish content that often but when he does he
promotes it very heavily that's one of the reasons why he's considered an
authority aside from being you know super knowledgeable and a practitioner
in his craft of SEO what about micro niche sites now this is a term that used
to be thrown out a little bit more often but it's kind of an old an old idea
micro niche site and these are sites that typically had very few pages like
five to ten pages they probably focused on one product a very narrow set of
keywords this was back in the day when people used to buy these exact match
keyword domains if the keyword that you were targeting was best ballpoint pen
for journaling the domain you may get could be the best ballpoint pen for
journaling com because you're literally targeting that specific term and there
was a day if you could believe it that if you just got the exact match domain
you were very likely to rank for that term that was a long time ago that was
even before I got into SEO and niche sites in 2013 but there was indeed a
time where you could just buy the exact match and then you could rank just based
on your domain and keyword stuffing it was like the Wild West so I hear the
problem with these micro niche sites even if they do still work today and we
could see a couple of examples of that in fact there's one that I did a niche
site teardown review on I'll link to it in the description but it was a very
narrow niche and I won't go into too many details now but it was a football
snack helmets right super narrow and it's pretty hard to expand a site with
that specific domain name could they do it
maybe but when you think about these micro niche sites with only a few pages
that can be profitable that can be an interesting case study but you run into
an issue when you think hey this site is doing pretty good I want to grow it I
want to add more products and I want to add more reviews and have more content
but if you think too short-sighted and you buy a domain name that is you know
very specific and you're targeting just a couple products it's really hard to
grow so the important part is to brand your site and find a domain name that
you could expand and you could add other products too because if you can't add
other products then you're stuck you've painted yourself into a corner and then
you really can't expand anymore so if you find a really good keyword it
doesn't mean you have to you know paint yourself in a corner just remember brand
your site in a general way so that you can grow if you want to you don't have
to expand the site if you don't want to write but you want to give yourself the
option additionally right to think a little bit
longer term let's say you grow the site to $300 a month and you don't want to
keep it anymore you want to sell it if you create a site where you have the
ability to grow by picking a more general domain name so that you could
expand you'll be able to sell it at potentially a higher price because the
site has more potential to grow where if you get a domain name that's like super
narrow again you've painted yourself in the future owner in a corner and you've
sort of limited the potential growth so overall to tie in the bow here a niche
site and an authority site basically the same thing it's just a niche site many
people could consider smaller but it's really just a branding thing from my
perspective and when you look at other what other people are teaching my niche
site is the same as other people's authority sites my sites have you know
hundreds of pieces of content it's a very thorough there's a you know
brandable name behind it and that's what you should aim for in general another
thing is you don't have to grow your niche site into a huge site but if you
start small and grow into it it makes it much more doable the problem and one of
the cons when you think about the authority site model is you
think to yourself I need to find 100 or 200 or 500 keywords that I can grow into
but with the niche site model you can get started with like 20 keywords and
only use about half of them I recommend you launch your site with ten pieces of
content half of it informational half of it affiliate reviews and then after you
publish ten pieces of content go out there start promoting it and network in
your niche get some guest posts start getting traffic it's really important to
get started getting traffic getting a small win making some sales early on
versus you know trying to power your way through it by putting your head down
thinking you're gonna publish 200 posts in six months and then hopefully in ten
months or twelve months you can make your first profits that's crazy if you
ask me you know I'm much more I mean it comes from my project management
background where I want to see you know agile project management in play with
niche sites so that's why I'm saying publish ten pieces of content start
promoting it start making sales prove that works and you'll gain momentum as
you do another sprint avoid whole other story when we put project management an
agile project management on top of niche sites but super interesting to do
because you end up with a repeatable process sort of a blueprint to do this
over and over again and if you can make one sprint of work profitable then you
can do it over and over again my name is Doug Huntington a founder niche site
project and have a look at some of the other videos if you liked it please
subscribe and if you learned anything like the video would really appreciate
it thanks
you
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