I published 200 articles using the keyword golden ratio
and I'm gonna tell you what happened.
My name is Doug Cunnington
I'm the founder of Niche Side Project
and I also made up the keyword golden ratio.
I've been testing it for a few years
and I'll tell you a little bit more about it.
On my channel I normally talk about
Amazon affiliate marketing,
productivity and project management.
If it's your first time here, have a look around.
If you like it, subscribe.
I published these 200 articles
that were keyword golden ratio compliant
GKR is what I'll just say.
So the KGR is a data driven way to find keywords
that are underserved on the internet.
Basically it's the supply and demand of keywords.
So you could find these keywords where
essentially, you could publish content on your niche site
and it'll rank without backlinks.
Back links are sort of tricky.
A lot of people hate building backlinks
and it's a struggle to build backlinks.
So the fact you can publish content
without building backlinks
and have it rank and make money
well that's huge.
The other part is, if you're gonna publish 200 articles
it's really hard to build backlinks to all those posts.
So the fact that I didn't have to build backlinks
made it possible, otherwise it would be like
an unmanageable mess publishing all this content
then having to figure out how to build backlinks to it.
By the way, it was mostly affiliate content reviews
which are a little more difficult to get backlinks
to, like a piece of affiliate content
because you know, if you write a guest post for someone
they don't really want to link to your affiliate content.
So what happened after I published all this content?
Well, traffic went up and revenue went up.
In fact, I can tell you that in January of 2016
revenue for this particular site was about $100, not much.
I mean it's nice to make 100 bucks on a website passively
but at that point, it wasn't really ROI positive.
I started getting a little bit more traffic
and a few more backlinks here and there.
But it really wasn't, you know
going through the roof or anything like that.
So in May and June of 2016
I decided I was gonna publish a lot of content
so I found about 200 KGR phrases
and started hiring writers.
Now the thing is, if you're going to build a team
you must do it slowly.
You have to hire someone and then train them
make sure they're good before you hire more people
even if you have, like, an unlimited budget
and unlimited time
you would still have trouble hiring
say, five writers all at once
and then trying to get them to do all this work.
The reason why is, they will have questions
about the process, they may need
to tweak some of their writing
or the way their formatting it
and let's say you hire five writers
and each person asks you one question
each day, five days a week.
That's a lot of questions.
That's a lot of emails going back and forth
so even if you have unlimited time and unlimited money
it's gonna be frustrating.
Basically, whenever you hire people
whenever you outsource a job
it's gonna go a little slower first
until everyone is communicating properly
everyone is trained in.
It just takes a day or two or maybe a week
depending on how quickly they're working
to get trained and then move forward.
The key thing, right, is to grow slow.
So I hired one writer at first
and we worked together for about a week
she wrote a couple articles for me.
Then the following week, I hired
a couple more writers and trained them.
Now each time I hired new people
I was improving my process, right?
So when I worked the first week with the first writer
I knew the common questions that writers would have
I learned there were gaps in my process
gaps in my documentation so I needed to improve that.
So when I hired the other two writers
there were fewer questions and I could anticipate
what questions they may ask and tell them beforehand.
So everything got a little bit
everything got a little bit faster.
After I hired a few more people, a few more writers
like two more, I had five total
I realized that I was the bottleneck
and I needed to hire someone to
take the written content, draft it into WordPress, right?
So that was taking me a long time.
So I hired an editor/content manager.
She would edit the grammar in the article in general
and then she would also format it in WordPress
she'd move it over to WordPress and do all the subheadings
and add images, embed a video, stuff like that.
By the way, if you're interested in getting the task list
and basically everything you need to hire people
to do the same kind of work
check out the link in the description
I'll put a link in the card as well.
Basically, you could download all my content templates
and you can hire your own team.
There's a job listing that I used in Upwork
and it's really everything you need.
So if you're interested, be sure
to check out the link below.
Once I hired this content manager
it saved me, like hours.
So it would take me like an hour to do the editing
and formatting and uploading and all that stuff.
But after I hired someone, it would take me like
three minutes to double check their work.
Now I had to give them a WordPress log in
but you don't make them an admin or anything like that.
You just make them an editor or maybe an author, right?
So go check out the different roles
that a person can have in WordPress
figure out what's right for you.
I made the person an editor but double check on your own
and make sure it's right for you.
So they would draft the content
and essentially I would just log on
check out the drafts, take a quick look
make sure the affiliate links were proper
and then I would hit publish
and it would take me like three minutes
instead of like, 93 minutes.
It was amazing and I saved so much time.
As the team got trained
and everyone knew what their role was
I was able to go to the writers and say hey
you're only doing two articles per week right now
do you wanna do five articles per week?
Let me know.
A lot of times they would.
They wanna work with one person
instead of like, five or six people, right?
They don't wanna keep getting one-off jobs.
If they like working with you
well sure they will stick with you for a long time.
After everyone knew what they were supposed to do
and we were communicating well
I just asked the writers if they wanted
to write more and they did!
So I upped it and they were writing quite a bit.
Now I mentioned I'm growing slowly
so I could tell you the first month
I think I only published like, 10 new posts, right?
But the second month it was like 25
then the third month I published, like, 65
so once I had the system down
I knew that I could publish way more
and again, even if you have unlimited resources
unlimited money, it's a little difficult working with a team
especially a team that is not located in the same place
you're typically just using email or texting
or chatting back and forth for your communication.
So keep that in mind.
It takes a little work to build a team
and the communications are really important
you need to make sure you have that down
before you start scaling up.
So what happened?
I'm taking a lot of time telling you how I did it
basically, the site made about 100 bucks in January 2016
by December of 2016, the site made $15,000
or just short of that, it was like $14,893
or something like that.
So the value of the site increased by a huge amount.
If you take the average monthly earnings
and the profit and all that stuff into account
you know, the value of the site
went up by like $130,000 or something like that.
Now, you may be thinking, Doug, that sounds expensive
if you're hiring these writers
you're publishing 200 articles and so on and so forth
you're right, it cost about $4,000.
I spent $3,200 on the content
paying writers to do the writing
so $3,200.
For the content management role, I spent about $800.
So I published 200 articles and it cost about $800
for the editors and stuff to draft it, that's it, right?
So you can see the value of the site
like I just mentioned it went up by over $130,000.
Aside from the time, the monetary investment
was about $4,000.
If you're thinking hey Doug
I don't have the money to invest.
Well, you can just reinvest the profits.
As I mentioned, the site was making
about $100 per month in January
it was slowly growing so I think by June or so
it was making $1,000 a month.
As I mentioned, I was growing slowly
so you could just reinvest the profits
back into the business via content.
Then as the site grows more, you can continue to reinvest.
So for me, I never laid out additional revenue, right?
I never laid out additional capital
to invest into the content
I merely reinvested.
So I definitely took a slow approach
for one reason, it's a great case study, right?
To show reinvestment and the value you can get out of it
and at the time, I wasn't super confident
in the keyword golden ratio yet.
Let me know in the comments if you've used
the keyword golden ratio, by the way.
But I hear that people are using the keyword golden ratio
they're making hundreds of dollars
per month with a young site
or multiple thousand dollars per month
on a fairly young site just by
using the keyword golden ratio.
It's that powerful.
So at the time in 2016 I was testing it out
it was starting to kind of work
but at this point, I'm fully confident
I've seen it work on multiple sites of my own really well
and then I've seen it on a lot of other people's sites too.
So if you have any question about scaling content
or anything like that, let me know in the comments.
The question of the day is have you
scaled content like this?
Have you published over 100 articles
and if so, what happened?
Was it worthwhile?
Were you able to get a positive ROI?
And yeah, just tell us about it below.
Again, I'm Doug Cunnington.
If you liked the video, please subscribe.
Don't forget, you can get all the templates that I use
you know, I don't hold anything back
so just check out the description below
or click the link and you'll be able to get those templates.
Thanks.
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