Nootropics with Dan Freed of Find My Formula - DS067 #DougShow #Best Education Page #Online Earning

hey what's going on

welcome to the Doug show my name is Doug

Huntington and in this episode I talked

to Dan freed of fine my formula and that

is a nootropics company now I have been

using new nootropics here for I think

about two and a half months or so and

it's all about you know helping your

brain operate on a not a higher level

but like taking advantage of the

potential of what your brain has to

offer dan has a very interesting story

because he's a high school dropout but

he later went to earn two masters

degrees one of which is from Yale and

then he started a company so he got very

interested in nootropics as he was

trying to test for grad school so he was

taking the GMAT and was exploring his

options and that is how we got into

nootropics so it's a very interesting

story dan tells a way better than me but

I think you'll find it very interesting

and at the end I'll pepper in some my

own productivity tips now before I send

it over to the interview I want to

mention that I'm an affiliate for find

my formula so if you purchase find my

formula using my affiliate link I will

get a commission which I definitely

appreciate however the cool thing for

you is you could save twenty percent so

I'll put a link in the description show

notes and all that so just follow that

link and you could use the coupon code

Doug which is my name just do you G you

can save 20% by doing that so do check

it out like I said I'm a happy user find

my formula I typically use like three to

five formula packs per week typically

and sometimes like when I first started

using it I was testing it out a lot more

I I was using like probably 10 packs per

week something like that so during the

normal work week I would take two packs

and it was fine basically I've sort of

tapered down just a little bit for the

work that I'm doing right now and it's

just because of this specific work that

I'm doing which is a lot of recording

podcasts and stuff like that so highly

encourage you to check out find my

formula if you are interested in

nootropics so let's send it over to the

interview with Dan hey what's going on

it's Doug Huntington here and I'm

sitting with Dan freed how are you this

evening

I'm good how about you doing really well

doing well we were just talking about

the weather like I always do with

basically everyone and it's it's a

little warm here today in Colorado and

how is it in New York it was rainy most

of the day so it's warm and humid but it

hasn't rained for a while so that's a

change which is nice and you need the

rain I guess every now and then so cool

well you're from find my formula right

yes okay I just wanted to make sure cuz

I know there's a little bit of

rebranding which we may come to in a

second just because I'm interested in

all those kind of details too but for

the people that don't know you Dan can

you give a little intro about yourself

and then also about find my formula so

my my story of how I got here is not

that brief but I can also I'll keep it

as tight as I can for as long as I can

remember I've had trouble focusing in

school you know every once in a while I

would do okay but for the most part it

was just a struggle I couldn't retain

information I hated studying I would

procrastinate on my work and when I was

16 I ended up dropping out of high

school and I mean at that point I think

I was failing all my classes and then I

ended up working in fast-food I was a

sandwich artist at Subway and I I don't

even know how many sandwiches I made

onions pounds and pounds of onions I

used to cut everyday and then you know

through a couple really lucky breaks I

ended up becoming a chef and I I

traveled around the world for about ten

years cooking in different restaurants I

was fortunate enough to work in a

Michelin three-star restaurant in France

I worked on cruise ship so for a while

it was constantly traveling and then in

my late 20s I decided to switch careers

given that you know I never went to

culinary school I never went to college

I didn't even have a high school diploma

my options were really limited and I

decided to go back to school it was you

know I was already very successful as a

chef making good money had a great

lifestyle and didn't really make sense

for me to go to a community college or

even a fourth four-year school and then

come out and I'd be making significantly

less money so I you know called a couple

schools and I found one in the UK that

agreed to admit me directly into their

MBA program and you know that sounded it

sounded much more interesting to me and

the opportunities I would have

afterwards was exactly what I was

looking for and the one so they

interviewed me and the room one

requirement they had was that I had to

get an 80th percentile on the entrance

exam so I can remember my ex-girlfriend

my she was my girlfriend at the time she

had studied for the test and she just

gave up so she had all these books and

she me and I sat down and I tried to

take a practice test the first day and I

couldn't even make it to the end it had

high level math comm combinatorics

permutations all these things that I

have no idea how to do and I've been out

of school for so long

so I I mean I almost gave up but I I

tried out so many different things just

to see like you know I had always

struggled with not being able to focus

and I was just

done I was like there has to be

something that's gonna help me other

people can do it I should be able to do

it and that's when you know among other

things I got really into nootropics

and I came up with the system of testing

different if anybody doesn't know

nootropics are cognitive enhancers so

they're things you know some of them are

vitamins some of them are different

types of supplements that you can take

to improve your cognition and I found a

couple that really worked it wasn't just

that they worked it was like a game

changer for me and before I knew it I

started scoring better on the test for

once I could like sit for four hours and

complete it right and eventually when I

took the test I ended up getting in the

99th percentile which dramatically

changed my options for schools I was

accepted into one of the top MBA

programs in the world INSEAD and so I

started in Singapore I finished in

France and from there I got a

scholarship to get another master's

degree at Yale and you know I had never

been in school as an adult and I found

like the academic experience was amazing

like once I could actually sit through a

class and participate in it and

surrounded by all these amazing people I

loved it so I continued my education at

Yale and I kind of dope into cognitive

science neuroscience public health much

deeper and then moved to New York and

worked in a few startups before I

finally start bio

gotcha Wow that's pretty amazing and

yeah I just I actually don't have that

much trouble focusing and did pretty

well through school slightly over

achieving like through high school and

stuff like that then College kicked my

ass but it's very interesting that you

had like the opposite cuz I was like I'm

not gonna go to grad school ever like

I've had enough so yeah super

interesting and did you find like people

were like really surprised to hear like

your story and how you got there like

your peers in grad school and everything

yeah that was something that you know

before well I can remember when I got to

INSEAD you know my my peers were from

investment banks consulting companies I

didn't even know what McKinsey was when

I got into the school and I'm surrounded

by all these people and their lives you

know NC as originally - first school so

it's full of people from all over the

world but it was very difficult for me

to adjust that type of environment and

to be constantly surrounded by those

people with a very different background

from my own yeah those extremely

diplomatic way to put it so nice so how

did you start like testing some

nootropics do you remember some of the

early ones that you tried were they off

the shelf

and then how did you develop your like

testing protocol which I found like

super interesting is I was doing

research to prepare for the interview

here I was like oh that's that's

brilliant how you did that so can you

kind of take people through that yeah so

I I think the first ones I bought were

off of Amazon I bought some out of GNC

and you know I I just kept switching

brands I couldn't find something that

worked really well there were some

things that kind of worked so I knew

that there was something there and what

was really what really did it was I

bought all these different things and

and they were accumulating and I started

buying like the raw ingredients so like

you know single ingredients not a pre

formulated stack and getting into some

of the you know reading the clinical

trials and all this but what really did

it was I just took everything and I gave

it to my roommate like all of my

supplies and I said listen you know at

this

I don't know what's working or not

because I've done all this research I

have this huge placebo effect why don't

you just take these put them in bags for

me label it like day 1 day 2 day 3 and

I'm gonna take them and I have no idea

what I'm taking and I hooked up a bunch

of productivity tracking apps to my

computer and I just kept journals and

notes of all these different things you

know how many times star check social

media how long are my study or work

sessions things like that and I said if

these things are working

I should notice the difference the data

will show what's actually working and

after a couple of months I I went back

and I looked and it was really clear

some ingredients had a huge impact on my

overall productivity and well-being some

things just didn't work for me and that

was kind of how I started the company my

friends saw that I was doing this at the

at that time when I was doing like the

fully blinded trials a lot of my friends

were academics and so there they said

hey like this looks interesting can you

make me one and so I started making

these trial packs for friends out of my

apartment

and these people loved it and before I

knew it like people are texting me like

wow this was amazing where can i buy

some and I started selling them and then

one day you know I I was working in a

bunch of different startups at that

point and I was like I have these people

texting me trying to buy this thing like

why don't I just do this I put up an ad

on I think our first one was on AdWords

on Google Google and then we got our

first real customer and then we got more

and more and before I knew it you know

we had hundreds and then thousands of

people going through this trial and

that's how the company started Wow and

how long ago was that was it pretty

quick to ramp up so we had we had a lot

of setbacks it ramped up really quick in

the first couple of wee

once once I put up that ad we had live

customers you know some people loved it

some people hated it the packaging

wasn't right there were tons of little

glitches to work out we were profitable

from I think week two and this was also

you know nootropics were relatively new

and so the people when I think of our

packaging like I was making this stuff

at my apartment putting pills into

different bags it wasn't really

professional at all and it's amazing

that these people would do something

like that like trust me for such a young

company with their brains it still

amazes me yeah and then you know my

co-founder came on board shortly after

that my my first co-founder and we

started building out the technology

product and and scaling up very cool and

one thing that I assumed you could tell

me if I'm incorrect or correct but yeah

I saw some like off-the-shelf nootropics

from like GNC and I almost bought it and

then it was like doing a tiny bit of

research and kind of I was like it has

many compromised right because there are

so many different ingredients in there

they it has to be like just barely

effective and just like I said a

compromise for every aspect where one

thing I love about formula is it's like

specifically sort of each formula you

will say in a better way damn but like

basically each formula has its strengths

and weaknesses and it's a different set

of ingredients and that makes perfect

sense to me versus like okay every day I

try and take nootropic for my GNC or

wherever it will just be a compromise

across the board so is that a correct

assumption or not not correct yeah you

explained it really well the way I look

at it it's it's absurd the way these

companies like the the standard way most

nootropics companies operate is they get

a formulator so usually somebody with a

PhD is something like

they'll go through don't read the

clinical trials they'll say hey these

ingredients have shown to improve

cognition let's throw them all in a pill

we have the best formula it's gonna work

amazing for everybody take it every day

and your brain just doesn't work like

that so your brain is different from my

brain like you said you were able to

focus in school that wasn't your problem

that was in your limitation mine was

completely different and that's because

of my unique brain chemistry and so what

we did you know the first we tested more

than a hundred different ingredients on

thousands of people and got instant

feedback on what's working and what's

not so we eliminated all the ingredients

that weren't having a noticeable impact

on people and then we started bundling

them together into stacks which are

basically formulas that have a

synergistic effect and people started

reporting you know and this was amazing

to me people were like listen when I

take this pack and back then I think it

was just numbers you know so it's like

when I take the number one pack I so

much energy and I'm really social when I

take the number two pack like I just

want to sit down and get work done and

then that was kind of like the next step

where we started making these stacks for

specific goals where people could you

know and it still basically works like

this where we recommend them a number of

different paths to try and then they

tell us which ones they like the best

very cool and yeah and I generally tried

to follow like you know there's a logic

formula pack and like if I'm doing like

spreadsheet work or analytics or

something then I'll take that

and then if I'm doing like you know

writing or maybe doing some

brainstorming or something than the

creativity so I found it to be you know

relatively like what I expected so you

know this one reason why we're talking

by the way I was like hey this is great

it's actually working for me so what

what do you do Dan like on a daily basis

do you do you take 1-2 packs like how do

you wait what's your sort of regimen

so I try to and this is probably what

helped me out the most aside from just

nootropic so you know we didn't touch on

different workout routines dieting

things like that but I try to structure

my days around specific types of tasks

so you know I'll have a creative day

where I'm doing a lot of content blog

post podcasts things like that I'll have

you know an analytics day where I'm

optimizing our ad campaigns I'm working

in spreadsheets stuff like that and I

found you know structuring my week like

that around specific types of tasks the

nootropics just fit in it's like a

natural I know like okay I'm gonna be

doing a lot of riding today it's my

creativity sock the one that I use more

as needed is the energy one so you know

if I'm not sleeping that much which

sometimes is common I'll take an energy

pack the next day I also use that for

any type of heavy workout got it cool in

that yeah it totally makes sense as well

and actually since you mentioned diet

and working out and stuff like that

definitely interested in hearing about

that as we were doing the sound check

earlier I asked you what you had for

breakfast you said nothing and you

haven't had anything you're a couple

hours different so it is solidly

dinnertime so what are you doing right

now are you intermittent fasting or

fasting for a little longer

I'm just hungry so I fast I do short

fast long pass intermittent fasting a

lot of different types it has a lot of

benefits and it's helped me out a lot

today it was just from the second I woke

up I've been running between meetings I

was late to this and I just did not

physically have time to sit down and eat

which I would not recommend okay it's a

little different so I'm keeping you from

dinner so alright we will we'll be quick

about this cool and I was gonna say I've

been like experimenting with some

intermittent fast

and really have found it helpful just

overall like from a Productivity

standpoint but also it made it really

obvious when I was eating like a bad

combination of food maybe it's really

tasty like say pizza which I love but if

I have like some pizza or like a big

sandwich with a lot of carbs and bread

and stuff like that I would just be like

I want to take a nap all afternoon which

now you know it's it's obvious to me now

that I've done this for a few weeks and

I'm fasting like maybe two to four times

a week but really helpful so I guess

from your perspective and experience is

there a way that you would recommend

someone like dabble in intermittent

fasting if they want to try it out maybe

get some of the same benefits yeah I

mean so with diet I was I was lucky you

know I always I've never been overweight

in my life and I can remember one of the

courses I took at Yale I was with their

public health school and was on

interventions for obesity and we were

evaluating all these different

interventions we accept doctors who did

bariatric surgery come into the class

and we we had all these different types

of things and you know we talked to

patients so we talked to people who were

obese and just from like a cognitive

science standpoint like all these people

were so motivated to change their

behavior and to get slim like some of

them were literally dying because they

couldn't change how they they consumed

food and there are some that had

disorders and things like that so I

don't want to just lump everybody in but

for the most part these people were

trying for behavioral change and they

couldn't do it so that's when I said

well I've never been on a diet let me

try some stuff and see what it's

actually like so I did more of an

experience and then the benefits I got I

mean I did I did all these you know

crazy fad diets juice cleanses I did

the Master Cleanse where you're drinking

you know cayenne pepper and and all

these different types of caloric

restriction and I found a couple things

that were really helpful for me ketosis

is amazing I never stay in it for more

than a month or two but I go back and

forth you know for cognitive benefits

and also just for energy levels and I'll

go into full ketosis so I prepare all my

meals and then I basically just take a

crock pot put a huge chunk of meat in

fresh vegetables and usually like I do a

lot of curries Thai curries something

like that for flavoring because it goes

good with coconut milk which is pure fat

and then I just eat that for a week and

then I cook another batch nice and for

the people that don't know what is

ketosis so ketosis is when your body

switches over from running on glucose to

running on ketones it's basically like

starvation mode it was a diet that was

first it's still prescribed today for

certain disorders especially around like

epilepsy yeah and it I can feel my body

switch over so when I go into ketosis

you know and there's ways to test they

have the P sticks they have the blood

test now they have where you can test

the ketones in your breath but I feel

different and my energy levels and my

performance change and in some ways it's

good in some ways it's not that great

gotcha in like I imagine it's pretty you

know it can be difficult to eat that

diet so is that why you only stick to it

for like a month or so or are there some

other reasons too it is difficult

especially with

my lifestyle right now I live above a

bakery so that's that's also kind of

difficult the main thing is I usually

hit a point where I plateau so at the

gym ketosis isn't great for weight

lifting and putting on weight and

usually I'll go into ketosis I'll lose a

lot of weight really quick you know

sometimes it's actually usually it's

about 15 pounds in the first month or

two and then I notice my lips just

plateau like I'm not making any more

progress and that's usually when I'll

pull myself out there gotcha

Wow 15 pounds in is it mostly like fat

and you just like lean up or do you is

it kind of like across the board it's

across the board so a lot of it is water

weight that comes right back afterwards

and just there's a bunch of different

things that happen to your body usually

after about six weeks in ketosis I get a

six-pack which is great so time that for

like beach beach weather and then like

wintertime you could put on the fat yeah

I mean keto is not for everyone my body

responds really well to it it's similar

to like brain chemistry you have to find

a diet that works well for you

I don't suffer from keto flew very often

and when I do I have minerals that I

take that that mitigate it but if you've

never tried it I would recommend it and

one of the interesting things some of

the nootropics will impact me

differently when I'm in ketosis and we

don't exactly know why but we've had

enough customers tell us you know when

I'm in ketosis and I take this stack I

feel amazing interesting and I guess it

kind of I mean it I guess it makes what

you you would know right does it make

sense like your brains running off like

ketones instead of glucose right so all

that would change along with the

nootropics that you're taking I guess

great

it does we it's unclear exactly what the

mechanism of action would be that would

have such a dramatic impact but it's

like the interesting thing so our

company I look at it as a bioinformatics

company and we're basically the way that

the data structured is very similar to a

clinical trial so we have this massive

data set of people doing all these

different types of activities from

doctor studying for their board exams

lawyers studying you know for the bar

and we keep track of all of these things

so they say this is my goal this is my

demographics this is like what other

things I'm doing in my life whether it's

keto what type of diet they're on all of

that stuff and then we see which

nootropics work best for them and over

the course of the company we have

thousands of profiles like that and

every once in a while we notice

something like hey you know the people

who are going for this goal a lot of

them are saying that these nootropics

are working sometimes we've been able to

kind of like deduce why it is that

that's working and sometimes we haven't

we just see a very strong correlation

interesting gotcha

so for the people actually before we get

into some of the recommendations and

stuff where did you get the first sets

of ingredients and stuff like when you

were making your own formulas and stocks

and you were experimenting in that first

set and then you know where do you

source everything now the first set came

from powder City they're out of business

now they were the largest nootropics

manufacturer back when I was getting

really into it anybody that's been

around nootropics for I think they've

been out of business for two years now

but of the people that were starting in

nootropics around that time everybody

knows them and now we we have so my

background is

chef I have a lot of experience with

supply chain and one of the decisions we

made early on is we want you know a very

clean supply chain and so what that

means is all of our ingredients are

third-party lab tested for purity

we actually one of our customers is a

PhD student at believe in chemistry and

one of his projects that he did as a

side projects were for his professor for

his class was to test all of our

ingredients and so he ran these tests he

sent us the spectrometer readings all of

that and they're pure which we pride

ourselves in so if you buy a product

from our company you know what's it what

it says on the label is exactly what's

in there nothing else we test for heavy

metals all of us up we also source all

of our ingredients from the US from

suppliers in the US which makes it more

expensive but it's just a much better

supply chain from our perspective cool

that is another thing that I appreciate

it again if you're just I mean you could

try to buy stuff on Amazon but who knows

where it comes from and I'm like well I

don't want to just take stuff and maybe

be taking too much and like kill my

liver I enjoy drinking beer so I just

want to yeah let my liver work on that

the beer not the nootropic so anyway for

people that would want to get started

and maybe test out nootropics and

they've never taken anything before like

what's your recommendation dear so of

course our products my recommendations

for people that are new to nootropics

like on a on a high level are try more

than one so in our starter kits there's

always at least two different formulas

usually three or more a lot of people

and this this is probably the biggest

thing that I see is people will go and

they'll buy something from GNC or

by it off of Amazon and it'll be

expensive they'll take a couple of pills

and it won't work and then they just

give up and you know I'm so grateful

that because I had that same experience

and instead of giving up I took like

this systematic approach and I kept

trying it but it's expensive don't just

give up nootropics of work like the

question by far the question I get the

most is you know do nootropics work the

question people should be asking is

which nootropics work for me

gotcha and I guess is there like a

guideline for if it doesn't work because

obviously certain formulas tax are not

going to be like right for a certain

person obviously like if you have an

upset stomach and you get a headache

like that's bad like there's something

that's not work you know working with

your system on that are there any other

like symptoms that someone could observe

or side effects that are not positive

that would tell someone like hey this

this particular stack is not for me yeah

so we we've mapped out all of the side

effects and you know the leading

indicators that something's a good fit

so when somebody takes new pets which is

one of our star ingredients it's a

peptide very powerful nootropic and they

get a headache that's a probably genetic

response it's never gonna get better so

that means every single time you take it

you're gonna get a headache and it's not

a good fit for you when somebody takes

our creativity formula less than 5% will

report mild nausea the first time if

they report that we tell them try it a

couple of times if you're comfortable

with it and it usually goes away the

logic formula we found that an indicator

that it's a good fit is super sensory

perception which is amazing I haven't

actually experienced it I'm very jealous

but people will take it and they say

like colors just seem more vivid I think

my hearings better I notice smells like

their sentences are heightened and again

that's not the majority of the

population that's a smaller minority but

for people who experience that we know

hey that's that's great

so we've we have this wealth of

information there's some ingredients

that you'll notice benefit or sign

effect immediately some it will take you

know a week or two to show up and we

know which ones those are so we know you

know if somebody's taking piracetam and

after the first week they're reporting

these three benefits it's gonna get

better if they take it for four weeks in

a row gotcha and I remember reading that

in the documentation that you guys had

were like you said some of them it takes

a little while is it like that needs to

sort of like build up in your system or

yours exactly oh yeah

and in sorry which formula stack was

that when they had the piracetam

piracetam is in the logic so the logic

stack for you is oxy racetam and

piracetam

the porosity you're not gonna really

notice benefits immediately but the oxy

racetam you are so all of our formulas

are have at least one ingredient that's

going to give you an immediate impact

some of them when taken regularly have

long-term benefits and we we help people

cycle and all of our customers can text

us email us and we're working on

building out an app where they can track

it so we tell them you know take this

for one week take this how to cycle back

and forth between the different formulas

okay

and then just curious about you

personally like do you take you you take

any days off during the week or every

day you're taking at least one pack so I

have a couple different modes that I go

into right now I'm working you know six

to seven days I usually take nootropics

almost every day that

work I also work long hours again I'm

not recommending it so that usually

means two packs I would say that I'm an

outlier from most of our how most people

use in tropics but I've been using

nootropics for years I also every once

in a while I'll cycle off everything for

a week and then I also have testing mode

so sometimes I'll go and that's when I

control a lot of inputs into my body so

I make sure my diets stable my exercise

routine all of that and then I test out

new formulas and new ingredients on

myself but right now I'm doing you know

usually two packs a day six days a week

cool got it and if I am correct each

formula pack is I guess it's like the

dosage is low enough so that you can

take two per day and it's not gonna like

destroy any organ or anything like that

right yeah so none of our products are

hard on the liver it's not gonna destroy

any organs we recommend two packs a day

I would never recommend OOP axe today I

have taken more than two packs a day and

I'm okay

to tell you like so for safety I take

them daily

my co-founder does my family does so I

have a bunch of different family members

on it

our medical advisor is an MD PhD at Penn

it was my classmate at Yale one of the

smartest guys I know and we take you

know what when we select an ingredient

to sell to people we conduct an in-house

systematic review we look at you know

are there any adverse events and we have

all this information published on our

new website so we choose we're highly

selective we don't sell anything that's

addictive except for caffeine and most

of our formula all of our formulas are

available without caffeine a lot of

people choose to get it without caffeine

some people want it

yeah so as far as safety we take that

very seriously people are trusting us

with their brains indeed

all right cool Dan will thanks for

joining me today is there any other

stuff that you want to mention obviously

people get find you over find my formula

and I'll put links for everything but

yeah any any other things you want to

share no I mean it's always great to

talk to a customer and somebody who's

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