hey what's up Doug Pennington here this
is part of the course
launch sequence so this is like the
behind-the-scenes stuff this is day two
of the launch so it's the third video I
think and a couple activities I guess
happened in the last couple days through
in the other videos the launch sequence
is like five days right so the launch
the course is open for enrollment for
five days and part of that is is
scarcity so that you know people do make
a decision to either get the course or
not get the course now the thing is it
also helps me like logistical if there's
portions of the course that have like a
group call and that allows me to
schedule the group calls so that people
have like a definitive start date and a
definitive you know period of time in
which they can you know consume the
material and attend those inner circle
calls is what I call them that is part
of the reason we have the five-day
sequence now for each one of the days
like an email sent out part of that
again is the fact that people are busy
and may not be able to read all the
emails like every single day I know even
email lists where I am very interested
in the content and I really like the
person I may not read every email from
them and I may not read them like the
day that they come out so maybe I come
back to them later
and that is one of the reasons why I do
send an email to one of the days so
yesterday Monday day one of the launch I
you know since that an email was
generally an announcement just to go
check out like what I have to offer and
there's some information about the
course in there as well today I sent out
a you know a case study to demonstrate
you know what the course can do for you
and from a you know sales perspective
like I'm sending out that like case
study from a person who took the course
in the past and the hope is that
someone out in the audience will relate
to that person in their achievement so
there are going to be other case studies
that I send out to hopefully you know
appeal to certain groups of people in
the audience so just from a like
marketing sales perspective like that's
why I'm sending out case studies because
I want you know number one people to see
results but I also want to you know help
people relate so I'm presenting like
different kinds of people in their story
and what they achieve through the course
so that's why I'm doing that portion
other just day-to-day stuff like this is
sort of a lull period there's some
people day one who are very excited and
they buy the course people you know tend
to make decisions when the deadline is
looming they know oh I need to do
something so the like the last day or so
usually some additional sales will come
in I have heard people say like you know
50% of the sales come in the last like
24 hours not really the case for me but
they're there does seem to be a bit of a
spike towards the end now in this middle
period you know Tuesday Wednesday like
the excitement has settled down and it's
just a little bit slower so that's
expected it's very stressful like the
first few launches that I went through
this kind of like oh no did I do
something wrong is the page down like
what's the issue here but in this case I
realized that it's just a common period
now some of the activities that I'm
doing I made notes earlier I see that
you know just in general people are
sending in email questions they ask you
know certain certain specifics for their
situation and they just want an answer
for that so that's totally cool you know
I'm monitoring email more closely than
normal because you know that's important
just to get the answer to them quickly
and if they're gonna invest in the
course they want to know that I'm like
prompt and answer in the email so that
is important additionally I still have
that Oh lark chat app running and I will
probably monitor the chat room
little bit but people can still ask
their questions and it'll send an email
to me which is a little bit easier for
me to you know work with it turns out
you know like fifty percent of the
questions so far have Jen from Ole Arc
have been you know someone who just hops
over on the page and they say hey can
you teach me how to make money online or
I'm really interested I'm actually just
deleting this to be honest with you
because if it's a person that's not
reading the material on the sales page
or even skimming it they're not gonna
buy it and if they did they probably are
going to ask for a refund that'd be a
good customer so if people aren't asking
good questions
I'm not even acknowledging the question
so that is a new thing for me but from
my perspective actually I would say I
read this book called deep work by Cal
Newport it's very it's very awesome it's
a good book one section Cal writes that
he doesn't respond to every email and it
is the job of the person who sends me an
email to give a compelling reason like
make the person like make him make cow
like want to respond back so like if a
person is not compelling enough for me
to like reply back I don't feel bad
about it anymore there's there's so many
people that send me emails but I have to
draw the line somewhere and you know if
someone's not gonna put in an effort to
communicate with me then I'm not gonna
move so that's kind of the situation
there one change that I made to like the
sales page there was a bit of phrasing
in there about like 60 day even I'll
support and I think I you know picked
that out from other courses that you
know I've taken in the past and I
typically I offer like six-month like
email support with the course within
reason right people need to ask good
questions and you'd ask specific
questions and they need to you know be
respectful of my time and not send you
know ten emails in a day or something a
reasonable amount like one email a day
is is better and most people do respect
my time
I mean I'm answering like 90% of the
emails aside from you know some of the
stock like super common questions where
my my friend Mike he sent some emails
back for you know questions that are in
our database like it's a Q&A repository
so if someone asks a super common
question there's the answer that we
formulated we could just put that in
there so the point is there was a note
in the you know the benefits of the
course it says 60-day email support
priority email support and people more
than one person asked that question and
I wasn't a hundred percent happy with
the phrasing anyway but I went in and
changed it to just six month email
support like straight up that's what it
is and that's how I deal with it anyway
just in general like any student that
enrolls like I want them to be
successful of course so if they have
like good questions they're putting in
good effort and they have questions I'm
gonna answer the question right like it
helps me to help a student be successful
so this is one change that I made and it
was through you know feedback from
people asking like good questions
specifically people were saying hey what
is 60-day priority email support me you
know does it mean like after 60 days you
still answer the question but it's lower
priority and I just don't want to have
that like high priority low priority
like I'd be happier to you know hire
hire someone to work you know 20 hours a
week to answer emails in a very thorough
away and provide like super support like
that is like a key thing you get with a
premium course like this so okay I think
that's about it for like day two we're
just hanging out
like answering questions hoping
everything that's gonna go smoothly I
have a couple meetings set up you know
for the day with some students later on
and just you know in general normal
activities with a little bit less like
scheduled like interviews and stuff like
that just because if anything goes wrong
or if people have a lot of questions I
just want to be able to respond back the
email really quick and not get stressed
out so well thanks for watching again if
you're interested in these sort of like
behind the scenes of the launch kind of
videos let me know just comment below
and say hey you know love to see the
behind the scenes stuff if it's like the
first time that you're on the channel
this is a weird video to to find just
randomly so you know check out some of
the others if you like what you see
please subscribe I'm done cutting ting
from it's a project and I write a lot
about internet marketing Amazon
affiliate sites and productivity so
appreciate you watching Thanks
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