haiya published about 55 plus videos in
the last 28 days that is of course the
the month of february and i published a
lot of stuff now the cool thing is the
results right so the results of this are
positive like it actually worked out
well which is a good thing i'm going to
show you those first okay i'm going to
show you some of the results i'm not
going to go into a deep analysis right
now i havent number one frankly had the
time to go into deep analysis and then
the other part is i only have a subset
of the data I only have 27 days so I
have February 1st through February 27th
and that's good enough it gives us a
pretty clear picture and we're gonna
take a look in just a second I'm
actually going to share my screen in
couple of my like templates and systems
I'm not going to go like super in-depth
because it gets a little bit deep but
I'm going to show you a lot of the
mechanics of what's going on so before I
get to it I'm gonna tell you how this is
gonna work
so I'm going to show you a few of the
results so you can see that they were
positive right so that's always a good
thing we could do we could do a lot of
work but if there were no positive
results out of it then it only tells us
what not to do so I did learn some
things you know not to do but generally
this was a good experience so number one
I'll show you some results I'll show you
the general calendar that we use now
I'll tell you some of the mistakes that
I made around the calendar initially and
then where we arrived at later and I
keep saying the word week the other
person involved in this is Mackenzie fly
I put a link in the description please
check out her channel she's my assistant
she's a friend of mine and we did a lot
of work just publishing all this stuff
the other person too helped out as an
editor so I had help in this but in your
total you know aside from my time I had
assistants helping me roughly about 25
hours per week and that was it nothing
crazy overall had a video editor and
then Mackenzie helping me out just
generally as a you know it
assistant she has a YouTube channel and
that's why you know I pointed out her
channel so be sure to check it out she
covers different stuff than me right
completely different stuff than I do but
you know check out her channel I
interviewed her she's a digital nomad
she does digital marketing and is you
know traveling so if you find that
interesting do check that out I'm going
to go fairly quick today if you are in
the chat be sure to say what's up I see
we only have a few people on but you
know this is kind of a strange time I
didn't schedule this ahead of time I
kind of just want to get it out there
and let everyone know that then I'm done
publishing two videos a day at least for
the time being so number one I'm gonna
start sharing my screen here so that you
can indeed see some of the results we
have Tao on what's up good to have you
on where is this screen that I'm gonna
share okay there we go so I'm just gonna
just share my analytics here and I think
you could see it so what we're showing
on here is oh and we have Daniel
we have Tao and then some characters
which I cannot pronounce but welcome as
well glad to have you on this is the
last 90 days so I kind of the default is
28 days but I like to look at 90 days
out or more to see trends that's just my
personal preference watch time is the
you know sort of the Keystone metric
that you could look at in YouTube right
so everything's based on watch time if
you just had you know narrow it down so
this is the watch time over the last 90
day is the other thing I do is I smooth
it out by looking at a 7-day rolling
average otherwise well I could just show
you end up with a lot of spikes and it's
hard to see the trend so I am interested
in the trend more than anything else so
when we look back 90 days this is going
back to November 30th and we could see
you know pretty stable a little bit of
growth here and there and just a little
bit more growth
I was actually improving my videos in
publishing a little bit more often I was
really bad at the beginning right and
this will be part of the analysis I was
very the video sucked right and I know
this the videos were really bad like
just a year ago and I got better over
time because I kept trying so you could
see improvement in you know December
going into January and then McKenzie was
already helping me out around this time
in mid-january actually when you see the
growth started that's when McKenzie was
helping me out she helped me with
thumbnails cuz I'm really bad at
thumbnails and she was better she was
better and then basically we decided
yeah we're gonna be able to do it we're
gonna be able to publish a lot of videos
in February I got inspired by you know a
couple people who did you know
challenges you know published one video
a day for a month or whatever one of my
friend Zoe Arielle she did that in
November she called it so vembur which
is a smart branding and then it went
well right and I saw a couple other
people who did you know 50 days worth
and I thought you know what what if I
did two videos a day and then I relaxed
a little bit and I was like what if I
did two videos a day for most most of
the week and then just one video day and
the other days so that's what we did and
you could see the first couple days it
kind of just went up a little bit and
then it really went up a lot there were
a couple of good videos that kind of
took off a little bit more than others
they were a little bit longer in length
like 15 and 24 minutes and they came out
on consecutive days that really made a
difference you know at this point in
time you can see it dropped off a little
bit some of the topics weren't as strong
perhaps and you know maybe some people
just weren't watching as much however
when we look at the overall growth right
you know I'm sad that it didn't you know
keep skyrocketing here but when you
check out the growth which shows a
percentage from the from the beginning
of the 90 days to the end we're looking
at November 30th all the way until a
couple days ago it's a hundred and
eighty four percent growth as far as
watch time goes which is crazy so that
that worked right so that works and you
know when we look at some of the other
metrics they're not as impressive as the
watch time subscribers I was hoping to
get a lot more growth with the
subscribers we do see we went from an
average of less than 10 per day to
closer to 20 per day again a rolling
seven day average and when we look at
some of the spikes we I mean we see a
trend up so it worked the point is this
worked sometimes we do a lot of work and
it doesn't actually pay off as well but
in this case it worked now like I said I
can't go super deep into all the systems
but I could share a couple things before
we go on I do want to mention I have a
Productivity beta course so if you're
interested in that kind of stuff if
you're interested in improving your
productivity you should check out the
course there's some links and some
information in the description if you
are this is a beta right so it's a
little rougher around the edges just in
general so it's a work in progress I've
had about 15 people go through the
course already and now we're going on
the second iteration so you can check it
out if you want and the cool part about
being in a beta when it's a little bit
cheaper right so you get a discount for
having the patience to work with me and
the other part is you get to help shape
the material in the future right so
you're able to say you want to see more
of a certain thing and if enough people
say it then I'll add it so for example I
added a lot more project management a
whole extra unit on project management
out of the the pilot students right so
they said they wanted to see more
that so I delivered additionally you
know more case study so I'm able to for
example go way more in depth in this
YouTube content sprint so and it's Ruth
from Israel and then we have a cam from
India it's so good to have you both on
the other thing that I could show you
real quick so again I'm gonna go back to
the screen here we got the analytic so
the analytics like I said it was a
positive result overall it's a positive
result things are good when we look at
the content calendar this is sort of
like the root of how everything was put
together now initially I was trying to
use Google sheets along with Google
Calendar and zapier to you know have a
calendar view plus have this view and
then I messed with that for a couple
days and then just realized you know
what just about 100% of the time this
simplest solution is the way to go so I
stuck with a simple solution check with
Mackenzie if she had any strong
preferences and then just move forward
with this by the way you know you'll
notice there are something like we're
going a through and so that's quite a
few fields where there's information in
here and it started off with about three
three columns here and then I started
adding more and more and more and then
it turned out we probably probably could
have cut out you know one or two or
three of these other columns here but
this is how we were progressing when we
started this grid nothing was filled out
this was all like orange orange means
you haven't done it yet
so we we we had just no work done at the
beginning but as we started trucking
through it we were making a lot of
progress now one of the key things that
we did is we basically had half the
month done before we even started on
February 1st started publishing on
February 1st so we had like 25 videos I
don't remember exactly but we may
to call early on like hey we're gonna
have a checkpoint the day before we're
gonna make sure we feel comfortable
moving forward and we have the moving
pieces like in place and ready ready
just in case you know I catch a cold she
catches a cold we can't do as much work
we wanted to have some space some slack
in the system and that is precisely what
we did right so we got most uh like 90%
of the first half we may have had
everything done in the first half sorry
we had half the work done before we even
started publishing so that gave us some
leeway which was good to have turns out
we really didn't need it but it made it
way less stressful and it was probably
you know ten days or seven seven to ten
days of pretty dedicated work where we
were primarily trying to get this stuff
going now people at one of the reasons
why I let the beta not let but started
up the beta of this productivity course
again is because people were asking me
how are you able to publish all these
videos are you working 12 hours a day
are you doing you know crazy stuff I'm
not I didn't do crazy stuff I work
probably four to six hours a day most
days occasionally I'll put it in a
longer day if I have a lot of energy and
just feel up for and want to keep
working but a lot of times they are
quite reasonable days and that's the
thing like we had the systems in place
I had McKenzie helping me out a lot and
then the other piece of the puzzle was
the editor and we had a pretty simple
system I took a quick screenshot just to
show you and it was remarkably simple
and the thing is like you can make
things more complicated but you usually
don't need to so the way it worked is I
have an editor who has access to a
folder and then I create a folder with
the files that are appropriate I say
ready when it's ready and then I let
now to make the edits she'll edit the
video put it in the finish folder this
is one thing that I did have in zapier
was when she moved a video file a
finished video file to the finish folder
it would then automatically upload to
YouTube so it would go to YouTube
right away Mackenzie would see it you
know do a thumbnail watch it create a
description
you know tags all that stuff right so
pretty straightforward again the
simplest system that we could possibly
come up with I tried to make it more
complicated by having more like
automated areas but it turns out like
it's fun to do that it's exciting to set
up the systems and stuff but really you
just need the bare minimum especially
when you're trying to figure it out
right so I mentioned before a lot of my
videos like from last year I know some
of the people on here have seen some of
these I guess kind of more meandering
videos that don't get to the point
really fast and there's no edits there's
probably no description it was just me
getting videos out but through that
struggle of like getting the videos out
I was able to figure out like what I
actually needed to do for each one the
important parts and it's all slow right
no matter what you're working on there's
all there's probably something where you
have to like push through the difficult
part the grind figure out like the right
way to do things or at least the right
way for you to do things your style and
whatever it is and then you can start
like automating or you know make it make
it faster right so I didn't necessarily
automate very much but pretty solid
systems now we still have opportunities
to say create templates for the
description so it's easier to write the
descriptions I could like hook up zapier
so that when a video is uploaded I get a
transcription for closed captioning
created right away like there's other
things that I could
that I was handling in a manual way
because I just hadn't I didn't have
enough experience to make the call but
once you do right the only way you can
like figure out how to automate
something or set up a system around
something is to go through it manually a
few times more than a few times because
if you are automating or trying to put a
process around something that is not yet
efficient or there's too much waste if
you start to automate that you'll end up
with amplifying the waste right you're
gonna amplify the inefficiencies there's
a much better quote by I think Bill
Gates he probably wasn't the first
person to say it either but it's you
know if you're if you're going to scale
up but you still have an efficiency in
there you're just gonna create like way
more problems you're going to amplify
the inefficiency so that said just
wanted to share some of those results
because well I finished the month
Mackenzie and I finished the month and
you know we're we're gonna scale it back
a little bit we're pulling back in from
March because we don't want to go insane
right like we could we keep publishing
this many videos probably we could for a
little while but that's not actually the
point so we're gonna let these soak for
a little while see what happens I'm
gonna scale it back to I think about two
to three like fresh videos per week plus
a few live streams probably more live
streams since these take a little bit
less production and people are a little
bit more forgiving these live streams
you know plus I like the chat so all
right I'm gonna take a look at some of
the questions don't forget take a look
at Mackenzie's Channel give her a shout
over there she covers lots of different
topics if you you know take a look at
some of her videos she covers a huge
range so find something you like say
hello the other part is a Productivity
course if you're interested in like
seeing behind the scenes of like
productivity of what I'm doing the
systems that I'm doing personal
productivity taking a you know project
management to you know different areas
of your life check out the course okay
looking at the chat gram what's up
Thanks about the course and you say best
of luck appreciate it
Reggie - what's up Hernan says thanks
for sharing the info you're welcome
would you think it's worth it to put a
lot of effort towards building a
profitable youtube channel or it's
better to do a video super focused on
selling our authority courses book
services let's see a profitable YouTube
channel or do video focused on selling
you know what I'm not I'm not sure I
think it depends on your business model
to be honest I mean I don't see a huge
distinction between like a profitable
YouTube channel versus selling your
liked videos on selling courses and
books and services when you say a
profitable youtube channel do you mean
like through ad revenue because if
that's the case I would say definitely
go towards the super focused on selling
the authority stuff and it looks like
since I did a random hop in here like we
we managed to get some trolls in here I
think which is crazy it's been a while
it's been a while it's funny bebe
good to have you on please like the
video and cool deep you're welcome good
to have you on and I'll like her name
let me know if you have like a
clarification on your on your answer the
thing is if you start a YouTube channel
and you think you're gonna make money
from ad revenue it's it's pretty hard to
do that because there are you have to
have a lot of views you have to have a
huge amount of use to make much money
via like ad revenue so that's the thing
with it you know it's just it's really
it's really hard to do
and our friendly troll says you'll like
the video and give it a thumbs up if I
answer your questions cool before I
answer the questions what do you get out
of like asking the questions just
curious it's great to have you on
I appreciate it BB I hope you come to
all of these and I'm just curious yeah
what do you make money somehow are you
sent by other channels or something like
that do you just like to you know make
your presence known on people's live
streams just curious what makes you tick
be be alright in her name
apparently I answered your questions so
that's cool
and you know I was talking to McKenzie
earlier today about you know just like
ad revenue over with what was it
yesterday anyway at some point I was
talking to someone about had revenue and
yeah like it's just it's a small amount
of revenue unless you get a ton of views
it's pretty it's pretty crazy so okay
cool I think that's about it and BB
never got back to me so I'm gonna assume
that I won I'm assumed that I won this
battle
so yeah cool alright everyone have a
good day thanks for hopping on and if
you're catching the recording later feel
free to leave comments ask questions
whatever I will be putting together a
lot more information and stuff on like
all of the stuff that you know Mackenzie
and I worked on as well as my editor and
just you know sharing that a little bit
more especially the results so basically
the the more questions you ask the
easier it will be for me to provide
information that you're actually
interested in so otherwise I I just you
know
publish what I think's interesting which
may be different from what other people
think is interesting so okay cool
everybody have a good day we'll catch
later Thanks
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