hey what's going on welcome to the Doug
show my name is Doug Huntington and in
this episode Ron from the last episode
that's Ron's to fan ski from the 1-hour
Professor answer your questions and
these by your questions I mean audience
questions generally from YouTube but I
included some other questions where
people sent in emails and stuff like
that so Ron and I just kind of have a
casual conversation talking about the
questions we do a little back and forth
now if you miss the previous episode
that's episode 39 of the Doug show you
should check it out it'll provide a
little more context about Ron and why
I'm talking to him for example he's on
target to make just under two hundred
thousand this year in 2019 from his
websites
he doesn't generally have affiliate
sites like I do he has more ad based
sites so these are just informational
topics than necessarily buyers keywords
or anything like that so I encourage you
to check out the previous episode before
be new if you are new the kicks ass
welcome to the show
I encourage you to you know check out
the other episodes there's a bunch of
other success stories you know all over
the place like throughout many of the
episodes so check them out and you know
what am I going to ramble on too much
more now let's go ahead and get to the
episode and hear from Ron and myself
[Music]
all right what's going on I'm back with
Ron and we are doing the Q&A how's it
going today Ron it's going good I can't
complain up I cannot complain so we are
looking at questions that people asked
on YouTube so thanks everyone for
putting in two questions I'm gonna try
and give everyone a shout out and this
is Ron's second episode and if you
missed the first one go back we talked
about runs history how he's doing really
well business-wise now and how it was a
struggle and I won't try to summarize it
because I think we did a good job
earlier in the other episode so first
question from Victoria Turner and this
is around recent Google updates so at
the time that were recording this there
was a recent Google update and I would
say mid March of 2019 and depending on
when you're listening to it there could
have been another update because these
updates come all the time
Victoria says how would you recover from
the new Google update my traffic dropped
by 50% and it's not improving do you
have any tips for coping with Google
algorithm updates so you want me to
answer that first here are you gonna
chime it you go ahead you go first did
you have some relevant stuff I mean can
you see what was going on with you yeah
so actually the last episode I had
talked about how I created a website
around let's call it databases and I
kind of created it and I think that
Google actually kind of categorized me
as a directory in a way my whole website
which was a huge problem so what I had
done and honestly the verdict is still
out I can't say that I've seen like a
huge improvement with my my changes yet
but I have seen some positive movement
with my issue it was that I had
directory type pages so what I had done
is I had actually no followed no Index
to all those pages I added tags to
basically tell search engines
hey don't follow this page don't look at
this from an SEO perspective right it's
a piece of content but don't really look
at it from that perspective don't you
know I don't even want it to be indexed
did that in an effort and the reason why
I did it was to show Google hey this
isn't actually my core focus this
directory stuff isn't my core focus my
core focus is the other content that I
have and by doing that in that case I've
started to see my other content that I
wanted to rank start to lift in rankings
not huge significant gains but there's
definitely been positive momentum going
that way but in terms of like Google
updates are they're brutal they really
like I don't even know what else to say
about their if you're caught up in a
Google update it's really really hard
nowadays because it's all conjecture
it's all people saying I think that I
think that and it's nobody necessarily
hundred percent knows but my biggest
thing with this with this update I was
hit with the exact same one Victoria
that you're talking about on this
website that I'm referring to I was hit
with that update and I at that time
focused when I hit that update it was
kind of like it let all the steam out of
my balloon like everything was gone
because I was like man this just you
know cuz it wasn't even ranking for the
right stuff anyway and then that
happened so I pulled all those down but
if you're in the situation where you're
hit by a Google update my biggest piece
of advice is read all day and try to
find all the different sources and all
of their advice and try to see any and
everything that you can pick out from
all those different sources that are
talking about it I think this update if
you're wondering I think it was called
Florida - I think what was the name of
this update I believe I have no idea
where that name came from but I believe
that this is called the Florida - update
and just look around and see what people
are saying because usually when an
update happens the first thing I'll say
is you don't like I reacted really
really quick in my situation because of
the external issue of not even ranking
for what I wanted but usually when a
Google update happens
stop don't panic don't freak out don't
do everything because there was the Doug
I'm sure you're familiar with the eat
update that one with the authoritative a
lot of websites got hit super hard by it
and now a lot of them are climbing right
back up the rankings so like understand
that Google isn't perfect and they
adjust things I would say first thing is
stop don't panic you know give it at Li
like I'd say probably a month to see
where you know if it bounces back
organically by itself but otherwise I
just look at all the other people out
there see what they're saying see what
they're saying might be the cause of it
and try to you know whatever their
advice is it just depends on what the
update is whatever their advices start
to implement some of those things across
your website look at what you're doing
and really think about it and then
usually if you think about what you've
done in my opinion you'll know there's
probably something that you've done if
you really think about hard enough that
maybe you shouldn't have done you know
like that one thing that you were like
well I should you know I'm gonna do this
this is the easy way and now I'll send
you like well maybe I shouldn't have
hired that writer for super cheap you
know like maybe my content isn't that
great or maybe I should have done that
link building prep tactic because it was
a little you know think about that and
then go to that alright that's my advice
for it anyway cool so I was gonna say
certain portions of what you said I was
like i 100% disagree and then other
portions you you got close to what I
think now I think you should be calm you
shouldn't be reactionary you should wait
to see what's gonna happen you talked
about going out and reading everything
that you could I think there's a lot of
charlatans out there a lot of people
don't know what the they're talking
about sure yeah I agree it is all
conjecture yes
I guarantee right you could find
examples that contradict each other with
real data out there and if you analyze
it then you have some biases
confirmation bias and probably some
others that will lead you to the
conclusion where either you're gonna
read something you're gonna agree with
it and you're gonna implement it or the
opposite so like you just end up kind of
misguided and you're like why I just
don't know and then you end up confused
and I think some of the questions are
are relevant to that so wait to see
what's going on I think if you you know
get information right make sure that
your sources are good but I could point
out the that medic update the e8e update
in the I would say August September of
2018 period I
questions on that for about six to eight
months before I said anything about it
and then I did a little more you know
research at that time there was a little
more data and then I wrote what I
thought was more informed but basically
I don't cover any current events because
you know I don't want to be part of the
charlatans group basically yeah and one
thing I'll say to that when I say review
review the sources what I mean is do
wait wait like if someone comes out the
next day and says here's how you can
recover they are lying it's like I'm
sorry like they're just like it could be
one website recover with certain things
so like what I meant is like wait a
little bit of time to be clear you
always have to wait at least a month
Atlee and it could be longer for sure
but always wait a little bit of time and
then look and you actually mentioned a
really good point
whenever you're whenever you're talking
or reading anything look for data don't
look for opinions do not look for pain
look for someone who says we tested XYZ
we tested this we saw a 20% drop
increase and that look for hard numbers
and data and maybe even screenshots
because if you go with the wrong way
make it hurt you but like my thing was
with with the medic update at that point
a lot of people talked about like oh my
god like you have to have like a profile
and you have to have authority and you
have to be an individual that has
credentials I did that I took that to
heart and I didn't get hit by that
update but what I did then is then I
thought okay maybe there's some truth to
this let me go back to my websites and
make sure I'm putting down credentials
I'm making it clear that this person is
an expert let me hire a writer that is
very welker I'm sorry an editor that is
very well credentialed so I can have my
writers be kind of cheap but my editor
is really well credentialed and that
individual if it goes through them
Google had that trust did it help my
websites data help or did it help or
hurt them no it didn't do anything but I
would rather learn something from that
update understand something Google might
be looking at and make the improvement
anyway because if they ever come to me
later in the future
I'm in good shape so yep exactly and
actually I did that as well where it was
like okay I wasn't thanked knock on wood
like thank goodness I've had like no
major issues with any algorithm updates
and year
and basically after the e8e stuff came
out I was like how can I you know add
some more authority to yeah a little
more and I think you know part of that
is like having links right going back to
the link building thing this the people
that I know that have sites that got hit
usually didn't have a strong link
profile or any links at all right that
maybe they were making you know good
money few thousand bucks a month but had
no links they weren't reinvesting to get
links and they left them vulnerable I
think so yep I agree with that
next question from Jeff La Croix I'm
gonna say do you sweet is that French do
you not it looks it that looks like
Lacroix to me for sure I can't see it
being Laphroaig so I didn't take French
or anyway so Jeff's question is about
competition in links most of my
competition has a very basic old short
content but massive amount of links like
thirty thousand links going to one page
I did try and clarify to ask if that was
thirty thousand links from different
domains or thirty thousand just straight
up links I don't know the answer
I built a foundation of quote good
content should I continue building more
content or should I build links knowing
it will take years to get that many if
there's pages with 30k links those are
some really strong pages on the Internet
let me just so like if they're actually
from all unique domains so that might I
think if there might have been a little
bit of a mix-up there maybe not maybe
maybe that is what they have but in my
personal I mean if you if you have I
mean it defense depends on how you
define a foundation of good content how
much I feel like that's so subjective
like to him a foundation might be five
good articles it could be fifty I don't
know the answer to that question but I
would personally say you say most your
competition has very basic old old as a
key word there to me short content so
old and short but massive amounts of
links I think what you need I would say
at this point if you if you've really
built a good foundation I wouldn't know
fully unless I actually talked to you
and found out what that was and how you
defined it but if you really have that
you think that you've built better
content
you're not seeing any movement in the in
the SERPs and you're like on page two
three four
I would absolutely at that point me
personally I would recommend that you
build some links the key to there is you
don't need to follow what they did
you're saying if they do have in fact
thirty thousand links it's not always
about the quantity the quality is really
important so if you build five to six
really really good links like a domain
rating of I'd say probably like over
forty if you build five or six of those
to your website and then maybe have like
a few other nofollow links just through
blog comments like just to kind of
diversify your link profile you don't
want to do too much of it but like if
you have some of that you have some of
it you're just gonna start signaling to
Google that hey I'm a Thorat ativ - and
I'm good - and then if you can actually
get yourself to the first page of Google
whether any of the positions adjusting
your title tag to try to increase the
click-through rate to make it like it's
better than there are your competitors
hopefully that's relevant here and you
can increase your click-through rate and
you can get people there more often I
feel like that can drag you up and yet
you can then compete at that level
that's that's my take on anyway so I
think you know I generally agree with
what you're saying run with the details
missing from this question from Jeff
which Jeff feel free to add in pepper in
more details I think Ron likes acting
like he knows what he's talking about
here just didn't mess whether you run
there yeah so I would say I mean I don't
know about Jeff's experience I would say
you should pause on that site
potentially and find something a little
less competitive if you are just getting
started I don't recommend that you try
to go and compete with what seems to be
a very competitive like web site and I
think you can grow into it chances are
you could probably find like some
keywords or a pocket in that general
niche that you'd be able to you know
make your your space and a good let me
just give a quick example so Ron and I
both have internet marketing sites right
internet marketing is filled with
Internet
marketers and it's very competitive yet
Ron and I were able to carve out our
spaces in the blog area the blogosphere
and like 2014 when it was really
saturated I mean it's still saturated
everything saturated everything's
competitive but Ron and I focused on
like narrow little pockets of internet
marketing thus being able to build an
audience we showed up every day and all
that stuff so I'm not saying you can't
do it Jeff but there's probably an
easier way and there's probably a better
way than like alright I'm gonna go up
against Goliath here because it's just
not the best it's not the best way to do
it to piggyback off of that Doug I still
avoid Goliath as much as I can is like
why go against ye like yes there there
can be some bigger gains there if you
can beat them but especially if you're
new you bring up a point especially if
you're new that is like an
insurmountable challenge like that is
gonna be really difficult so I think
with this I I just think we need more
backup like background data III don't
know hey you know I mean like that that
whole question like maybe maybe not you
know it just depends on the situation I
agree with you fully cool Josh asks Josh
Brown says and we kind of covered it
earlier about going from 5,000 to 34,000
just in one year it was basically
through hard work and dedication right
yeah and and well on revenue stacking
finding new sources of revenue finding
like looking at my niche and saying what
else is it that I can do to make more
money and then I did after that and if
you're wondering how I keep growing I
now that that's pretty solid and I've
done that revenue ii pretty well i'm
diversifying i'm creating other entities
and trying to plug that in and you know
they may make 500 bucks a month but i'm
more excited about that 500 bucks than i
am about that you know fifteen thousand
for my other website cuz i know its
momentum and it's a website that's
growing so like that's a big thing can
you give like a quick example of the
revenue stacking so the the main basis
is adsense right yeah yeah for my for my
websites because of the type of website
that i have my main my main revenue
driver
starting primarily is going to be
Adsense okay so I start with Adsense and
then I start to think about kind of what
I'm sure many people do with Amazon type
of websites how can I throw in some
affiliate stuff right and in any niche
like there's always going to be some
type of affiliate thing like it might
just be an ebook training them on
something you know like something like
that and then I start to write me and
then a and then I write a post for that
and then I see okay I wrote a post for
that I got a few conversions there's a
little bit of something else here that I
might be able to do you know and then
like I look for like services that will
also serve the niche in my particular
image situation I'm in like I said I'm
in in the employment niche so when it
comes to the employment niche you know
you can think about resume writing
services you know is like a big thing
like things like that to where you think
about doing it and then I create the
content and then if it works I'm like oh
okay and then I create 30 or 40 more
pieces of content similar that focus a
little bit on a different keyword in
that area and now I'm getting all that
revenue from that source - so like
affiliate and then you know other
revenue stacking that I've done I have
done physical products a little bit very
little bit that worked pretty well but
that's like a whole different beast you
know and then you can get into like
digital products I've done that before
quite a bit I think that's I mean Doug
you did it yourself I think that's a
great business model you have to update
the courses and stuff once in a while
but you have full control and you have a
full audience there so yeah just revenue
second just finding out ways to make
more money with what you have instead of
starting something new that's how you
really grow once you start getting
something it's going good if it's where
it is don't look at it and say oh okay
it's done now I should move on to a new
website look at it and say how else can
I get more out of this you know that
that's really big nice and next two
questions we kind of covered a little
bit but I don't want to give people
their shout out so we got Lachey you
Luis Frederico de Lorenzo awesome name
there awesome name
and it's generally around like
motivation you're really slow at the
beginning the first couple years you're
losing money why do you believe why did
you believe in this site why do you
believe that you can do this so with my
I'll go back to my first website and my
first yeah my first website he
was a situation to where because I had
tried so many things and failed or I
failed once and then stopped and I was
like oh that's not gonna work
which is honestly kind of dumb I mean
there is a point to where you do need to
stop if you've tried multiple things and
nothing is working but I think when you
start something understanding especially
with the website it's gonna be super
slow in the first six months it's just
going to be you are not going to win in
the first six months and if you can't go
through that the first six months don't
even start like you need to understand
that in the beginning but when it seems
slow and you're working through it for
me that first website was I genuinely
built it just to help people so when I
would get down or like it was slow or
analyst kind of down about like be
motivated by it I would always think
there's there's one individual sitting
there at home that is really looking for
this and really wants this information I
need to do it for them and like not to
be like sappy but that's like how I get
really got with that website now any day
I was like not feeling like it it was
like someone really needs us like stop
being lazy and I really use that and
that motivated me really well but just
knowing that you know after a certain
amount of time you're gonna start seeing
that momentum and when you see that
momentum that's the time to light that
fire you know and like really really go
but just knowing that it's gonna be slow
understanding that so and you know what
I am actually recorded in a podcast
episode in preparation to talking with
you and I was like I actually had the
Epiphany that like I get up oh sorry
about the boy he's getting angry folks
be I have to talk with my other hand
here so basically like I am fairly well
self-motivated just in general but I
mean I had a full time job I was doing
the stuff that you were talking about is
what waking up early putting the time in
working weekends I was obsessed and I
find that I got obsessed and I was more
interested in the systems and doing the
work so obsession doing systems tracking
those what we call leading indicators
not the lagging indicators which the
lagging indicators are important right
that's revenue and
you know but the leading indicators are
like maybe the quality of the key words
the amount of content you're pushing out
so my question to you Ron because I
speculated that perhaps you get obsessed
with things and you you are a bulldog
and you will you're stubborn I know that
you're so yeah and you're like I'm gonna
figure this out if somebody tells you
hey I don't think that's very easy maybe
it's a bad idea you're like how can I
prove them wrong so yeah so what's your
deal what's your deal ah a hundred
percent agree I would I would categorize
myself as hyper competitive I grew up
with two older brothers everything I do
is I just love competition I genuinely I
don't shy away from it I run towards it
that's just how I'm built but I think
that you brought up a really good point
in saying that you could became obsessed
like have you ever said in bed for an
hour after you're supposed to go to bed
and you're her head is just racing and
you cannot turn it off like have you had
that before okay like all the time like
three times a week yeah yeah so like I
will say now that I'm more experienced
and where I am I'm more calm about it
now Michael I'll just read it my to-do
list and I will get to tomorrow and I
know I can sleep but like in the
beginning oh my god I listen to I was
listening to podcast constantly and I
mean that constantly every second I
could I was just getting everything and
I knew it was time to stop listening to
them and take action when I would
literally they'd like I'd listen to a
podcast whoever would be a listen to a
bunch of difference and they'd be
talking about it and like I'm obsessed
where I always listen to internet
marketing stuff and all that I would
know the answer before the host would
say it they would like I would think in
my head he's gonna say Paul a lot and
they'd say it and then like and then I
got like three or four episodes deep and
I was like I have to just take action so
yeah I'm super competitive super
motivated just in general I've always
kind of been that way and I built a way
I didn't I didn't know that you got the
obsessive thing that actually makes me
feel better because there was times when
my my wife was like chill dude like you
think you know like you need to relax
like that's a great idea but get some
sleep we're like I can't sleep like I
just will sit there and work but it
happens less now not because I don't get
as excited but because I've been in it
long enough that I understand this idea
that I have right to second I should sit
on it for a week I should really think
about it I should take a step back you
know so yeah but I am absolutely
when it comes to that I look at SERPs
and I don't see other websites I see
like these are my competitors I must
crush them you know like that's just how
I am and sometimes it works sometimes it
doesn't I've been crushed before too but
just that competitive drive is a big
part for sure very cool all right
jumping into some tactical things how do
you optimize the websites to maximize
quote ad revenue that's an interesting
one yeah that's an interesting one um
there is and I hate to say it but there
is a lot of testing there there isn't I
don't think that there's a necessarily
like one thing that I can say that would
be like oh that's the secret you know
that that's the secret thing that I
didn't know what I will say is like you
need to test and then I always do just
the responsive ads
so Google Adsense for those who aren't
really all that familiar with it you
just put it basically a piece of you
can't be like a piece of HTML code you
put it into your website you paste it in
there now you press submit and then
Google will serve the ads for you right
that's the beauty of it when you put in
a responsive ad code what it does is it
will understand whether that's a desktop
or a mobile device and it will actually
optimize the ad for that size for that
size screen so that's actually really
big in the beginning I did that and then
what I also did is after I did that I
would look because they have reporting
in there I would look at what certain ad
sizes paid out the most so like this one
ad size you know what's called 728 by 90
this particular ad size only pays 15
cents per click but then you have
another ad size of 300 by 250 that pays
a dollar per click right I would look at
that and over time you have to have a
decent sample of time up data and
everything in pageviews to come to this
conclusion like you know thousands like
10,000 maybe impressions but when you
get to something like that then you can
say okay let's pull down the mobile
responsive one and let's put up the one
that is making a dollar per click versus
10 cents and that's I think that was a
big thing that I did and then also I add
I use Adsense but then I also used media
dotnet in certain places and I always
test them against each other I found in
some niches adsense pays more in some
niches you
that pays more and then the other thing
is they have a thing called linked units
so this is this is tough this is toughie
it's kind of intuitive so what this is
is basically you you'll put the end unto
your website and there will be buttons
that will say something relevant to the
page let's use security guard training
HQ is an example again
so with that you know you put it up
there and it would say security card
training centers security guard job
security you know all these different
things the thing about that is that with
the link ad units the person has to
click once into that link ad unit you're
not getting paid yet they click once it
brings them to a page which has search
results on that second click is actually
when you get paid but what I found is
sometimes that actually will pay more
than a simple click on a you know on a
you know a regular sized ad so you you
really do have to test and you have to
give enough sample size of data to
understand it truth be told I don't know
that I'm perfect right I don't know that
I've done it absolutely best but what I
will say is I'm sure people might be
familiar with like AD thrive or whatever
which is a network that will essentially
do this for you and they'll do some of
the testing and try to maximize your
revenue I actually reached out to them
and applied they came back to me and
said hey you know what it doesn't really
make sense we're not gonna be able to
get you enough game to justify this
which was pretty refreshing to me
because it's like okay I must be doing a
pretty decent job you know like I don't
think I'm perfect but I must be doing
decent so it really comes down to
testing there is no silver bullet if
you're just starting with Adsense and
you're wondering like you know throw an
ad up one of the things that I'll do in
the beginning of a website I'll look at
and it depends on what your monetization
strategies are but if you have
informational content usually Adsense
it's great for informational content cuz
there's not too many calls to action
except maybe like a hyperlink or two to
like a review post but with that like
Adsense I will look at like the the top
10 pages the pair to principle look at
the top 10 pages find the ones that are
getting a significant amount of traffic
and then I'll say okay maybe I should
just throw an ad on to one or two of
these right and then there's like I
won't get into this but there's a
plug-in called ad inserter which is free
and it is amazing what it can do but you
can actually make it so that you know
you you test and maybe see okay it is
Adsense
makes sense for this website if it does
you can basically use an inserter and
say okay after the first paragraph of
every single blog post throw in one ad
from google adsense but the article has
to have a minimum of 750 words like
there's a bunch of different things you
can do there but that will actually roll
it out you know site-wide super quick
don't do what i do in the beginning
which is hiring a VA to copy and paste
adsense code into every single page yes
I did that don't do that use ad insert
or instead it wait if you get to that
point so nice very good and one thing
I'll add I don't have experience with
had revenue maximization or optimizing
but a lot of times I hear a similar
question and the answer is you don't
have enough traffic yet like don't try
to optimize it's part of them right have
a if you're not ready yet like
optimizing on a hundred visitors per day
doesn't make sense you need more traffic
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