so usually okay so when it comes to link
building like me personally I mean I'm a
big fan of saying test test different
link building because I don't think and
this is after being in quite a few
different niches I don't think that
there's one link building tactic that
works really really well across every
niche like if you're in the finance
niche and you're trying to do guest blog
posting good luck
you better have a budget because they're
every single guest posts because that's
financed and that's what they do in that
mommy bloggers same thing like some of
them get really expensive with that so
like I'm a big fan of testing different
types and really seeing and when I say
testing different types like I don't
mean reaching out to 10 or 15 people and
seeing if it works and then if it
doesn't say no it's so good I'm out of
here
I'm talking about reaching out to like
maybe 2 to 300 total targets trying a
particular you know link building tactic
and then if that doesn't work at that
point you have a decent data sample size
then saying okay that didn't work let me
try this other you know this other one
because usually in all niches I feel
like you can find one tactic that works
better than most in all niches there's
gonna be one tactic that works by the
most me personally what do I do now at
this point and I've done a lot of
different tactics but I think at this
point what I really focus on I do a lot
of guest posting now because I think
that that's I found it I've systematized
and made it kind of easy to be able you
know I have someone doing all the the
pre outreach activities the commenting
on blogs the replying to emails that
sort of thing getting them warmed up and
then they kind of go in and pitch them
so I do that a lot and then I also hero
or Haro or wanna promote so help a
reporter out that's one of the reasons
why I've kept if anyone's wondering why
do you still teach one of the reasons I
cut that is because I think when people
hear professor they immediately like you
know a garnishes it just gain some
respect immediately like it has like
that title you know so I do hero because
I can reach out to them and I'm a
college professor so what you do it's a
college professor so I'm more inclined
to get links so that actually works
relatively well for me
I've done that but like what link
building texts have I done I mean
anything that you're gonna read about
I've probably done it I don't do
blackhat stuff so much I stay away from
that but like when it came to like I
don't know just doing resource page link
building I've done that I've done like
blog commenting back in the day I don't
I would never waste my time now
but back in the day I did that I've done
and we've talked about this this is like
an advanced tactic of something that I
did that worked really well on one
website and I think actually hurt me on
the other website is what I call
database link building going back to the
word database which apparently I just
love that work it was the idea of
creating a let's just say a directory of
sorts on your website so security guard
training I'm just gonna use an example
because we've been talking about it
maybe saying hey I'm gonna create a
directory of all the security guard
training schools I don't even know if
that's a thing security guard training
schools across all 50 states you create
that directory and then you basically
reach out to them and say hey you've
been listed on my website would you be
willing to link back to me like that
type of outreach that worked really well
for me across two different websites and
one website still to this day ranks
pretty well the other website and well
this is like a cautionary tale I did
that super hard I was getting in insane
amount of links I remember we were
talking about it was like I mean I'm
talking five to ten links a day you know
it was like crazy how well it was
working but Google kind of I think at
that point I think it's kind of
categorized that website as a directory
because I think I went a little too big
with that link building project and it
actually hurt that website and I put a
lot of content on the website and it was
a blow and this wasn't that long ago
this was probably what a couple months
three months ago so I still make
mistakes but at that time it hit me and
it's still I'm still trying to figure
out how to finagle make it like get fix
but that was like a big thing that I did
that I don't think anything was there
and many other people were doing and it
was working really well but used with
caution like I you know I don't I don't
know the right answer to that because it
worked great on one web site that was
kind of smaller I do not know the web
site that was supposed to be bigger and
I think it actually worked against me so
gotcha cool it just quick summary so you
would do
you've done a variety of stuff but
generally your go-to is like just guest
posting like standard you know point
yeah because the websites and the niches
that I'm working on guest posting is
great in those particular niches I
actually I'm gonna give them away one
other one that I remember I heard this
on a podcast that was a pretty
interesting it's a pretty interesting
one this is one of my secret ones about
following one so this is the juicy stuff
if you go to Flickr right one of the
things when people are looking for
images usually they go to Flickr and
they want to see a Creative Commons
where it can be shared in the public
domain right they want to do that
so this individual who was on and I
don't remember who this was I would give
him credit this was not mine I honestly
cannot tell you this was but I thought
it was pretty interesting what he would
do is he would actually take pictures
himself and then he would put them on to
Flickr tagged them correctly and
everything and then say yeah you can use
this but make sure if you do that you
give attribution to this particular
website right that was his whole
strategy I did a variation of that too
where I basically went out and I didn't
like I would never like take images from
like shutterstock and then just put them
up there because that's totally illegal
copyright issues but I would find ways
to get content that was in the public
domain that was technically free in
other places
put it up on to Flickr and say yes you
can use that but you have to link back
to my website that I won't say that it
worked like super well but I did get
some pretty high authority links from
that because people were just looking
for the images so it worked but you know
it's it should never be a primary you
know but yeah like nowadays I do mostly
guest posting I mean almost almost
exclusively guest posting I still do
where I present my websites to people
and I say hey this could be a helpful
resource to your audience what do you
think and like and that's not guest
posting that's kind of just like shotgun
skyscraper just kind of saying hey this
is a thing but yeah for the most part I
still do guest posting yeah I think
would probably be my number one at this
point yeah okay cool and quick quick no
I can't remember I've heard of that
strategy and actually I've I use Flickr
images as well Creative Commons of
course and I've gotten emails where
people were like hey you didn't
attribute this properly them you should
link to the website or whatever which
yeah you know I the
thing is like your your right like you
will get some links but I think the
magic of that is like you have to go
back and do the reverse image lookup to
find out who's using it and then do the
outreach so yeah if you were if you
really wanted to go hard on it yes
absolutely with me
I literally v'n now I'm building a
website I'm doing this and I'm getting
like content that it's images but it's
not like it's not like I'm going out
with a camera and taking really nice
pictures like these are images that
anybody can get but I'm getting them in
a way that's kind of creative I'm
putting them up there I'm actually not
doing that outreach and reverse image
lookup and saying that I'm just putting
it up there and hoping and I this so far
with this one website I haven't gotten
any but I did it with another website
and I got some but like if you really
want to go hard with it yes you'd
probably want to do the reverse google
image search but again I don't know that
that's like the best one out there but
it's like something to consider you know
like that's it I don't think that there
is one link tactic that's great for all
websites at all times I think like I run
campaigns you know I'm like okay let's
do you know for an example let's do an
infographic and create that and then
outreach to these hundred targets and
then I'll move on to a different
campaign okay now let's try this
okay now let's write and I'll keep
trying until I find some that seems to
work and then I'll really try to hammer
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