hey what's up everybody it's duck
Huntington here from niche site project
this is the webinar on scaling content I
said we got a bunch of people on the
little Manoj Sandeep I'll just say FAQ
I'm not sure how to pronounce your full
name
Nahid Arif in welcome welcome welcome
and it'll be awesome
just give me a shout if you can actually
hear me let me know that you can hear me
we are beginning it right now we are
we're rolling and Augustus is on Matt
what's up Jeff mirage Tom we have a big
crowd today which is cool and this is
about scaling content we will get
started in a second I'll let people
filter in and Paul is on John and Tom
and I'm gonna make sure I have my a
webinar open I have a slide presentation
I haven't done this presentation before
at all and I'm actually you know I'm
pumped because we're gonna have a lot of
people on so I just rebooted my machine
people could hear me I've lighting set
up
don't worry about that glare it is
totally okay so as people are filtering
and I'll just mention that I'm standing
today so I have a situation where I have
the laptop up so I could stand up to do
the presentation which is cool you can
see some plants behind me and a quilt
that my mom made so that's nice and I'm
waiting for this webinar to open up as
great just curious of the people that
are on how many have been on one of my
webinars in the past just curious just
let me know we have pure rush
a thumb welcome I'm sorry if I
mispronounced your name which mom was
certain that I did cool it's Iran the
first time Matt seen some YouTube
replays Raj first time Augustus first
time cool welcome I'm really glad you
made the time to attend we're gonna get
rolling in a second it does look like it
does look like my webinar is having
trouble opening which is less cool so me
I'm going to try to do that there's a
little intro stuff that I go through
anyway just in general so that'll be
good I can sort of start going with that
before ok it's opened up thank God
I can uh I can improvise some but
without the presentation I mean I do
need the presentation in here ok cool so
it looks like it's sort of stabilized a
little bit and you know I always do the
Sam check I'll mention it several times
as we're getting started I know people
are just actually filtering in right now
so I'm duck Huntington I'm the founder
of niche site project and I'll go into a
little bit more detail later but I
generally write about internet marketing
and Amazon affiliate sites primarily now
I'm the project manager like a PMP and I
used to have a corporate job and all
that stuff but I got laid off about two
years ago and really went hard on this
internet marketing stuff and have been
working for myself since then it was
tough you know a lot of this stuff is a
lot of work and you're part of what I'm
going to talk about today is I can get
other people to help you out and I'll
hopefully show you the right way to do
it and the project management by the way
is really baked into everything we're
going to talk about today so I'm not
going to bore you with like technical
technical but like corporate jargon of
project management and stuff like that
but it is underlying all this stuff I'm
going to describe it'll be pretty
apparent when we get into it and I'll
reference it again and again so I'm
gonna go ahead and start sharing my
presentation and
one second here as it is loading there's
a lot of pictures I guess that's why
it's taking a while to load it up so
okay we're gonna get going here I'm
going to start sharing my screen and
it'll it takes a second for it to
refresh but you should see it Camille
what's up how's it going and Simon and
move Muhsin welcome welcome everybody
but your first time on really appreciate
you taking the time and let's get into
it here let's get into it so again this
is scaling content how to hire writers
for niche and authority sites and
without stress so I've done the Sam
check a couple times people can hear me
that's awesome but you never want to
forget as I mentioned duck Huntington a
write a niche type project I also have a
youtube channel which I'm starting to
publish more and more stuff if you
haven't seen the YouTube channel you
should probably check it out there's
tons of you know live streams like this
webinars and just free training all free
there so that is my dad and I over
Yellowstone National Park which is not
too far from where I live in Bozeman
Montana that's my dog he's passed away
since we've taken that picture sadly he
was a who's an old dog he was like 15
but it's a cool picture we just drove
down there for the day and why should
you listen to me I've been quoted or
featured in several places many places
you probably recognize just being listed
there and sort of more recently social
triggers by Derek Halpern and I had a
small feature there as well and really
cool I'll just mention YouTube stuff
again I mean you obviously like video if
you're watching this now but just had a
new interview hose
in the last day or two by Lions eel so
that's Daryl Rosser check that out as
well I may post a link in here later but
you know that's pretty cool there was a
good guy and I'm glad we had a chance to
catch up Simon thinks about the long
tail video and Lawrence from Laura Larry
from New York awesome awesome awesome ok
so this is sort of my niche site
timeline this is my online journey and
you'll notice that there's some ups and
downs and I think all good internet
marketers have the story of I was making
500 dollars a day totally passively I
was drinking mai tais on the beach and I
got penalized and my revenue went to
zero so I haven't have those stories -
it's a terrible feeling to have that
happen and at this point I've shifted
because I don't have the stomach to deal
with that so I primarily work with you
know outreach white hat links and most
recently we're sort of on a high period
here so I'm scared of for the fall but
in June I sold a site with a partner of
mine for two hundred and thirty-five
thousand dollars and it was awesome so
we use Empire flippers and there's a
whole case study like a twelve part case
that I need covering now if you haven't
read it I think it's super interesting
other people seem to like it too it's
called Project a white hat but I sort of
Chronicle the whole process and you can
read it like all twelve parts basically
in one sitting so had some ups and downs
and basically I've learned a lot along
the way and of course you learn a lot
when you make mistakes you figure out
what not to do so I'm going to share
some of that with you today as a
reminder the QA is at the end you can
ask some questions but I'm going to try
to not watch the chat too much much
because it'll totally distract me
don't forget what I'm saying I've done
it before so I just want to avoid that
it's super helpful if you
mark your question as a question sort of
highlighted in my chat view probably
yours as well it's just a little easier
to go look for it I'm gonna try and hold
it tight to like one hour I haven't done
this presentation before so I'm unsure
how long it'll take but I have been
drinking a lot of coffee so far today
that'll help me talk faster this is my
hawk mug good people down the hall okay
and I think that covers the housekeeping
stuff if you have questions hold them
till the end if you do type a min I'll
be able to find them but it's just
easier if you hang on a minder just the
admin housekeeping thing if this freezes
up for any reason do let me know in the
chat if you stopped hearing audio or the
video freezes just let me know in the
chat but a lot of times if you just
refresh your your view it'll be totally
fine so just take a look and refreshing
but also let me know in the chat just in
case something happened on marketing
okay this of course is how to scale
content for niche and authority sites
just a quick quick note it really covers
like any type of affiliate site in
general that's sort of the focus niche
and Authority sites big sites small
sites like people have different
terminology but really it's all the same
my primary example here is Amazon
affiliate sites that's what I focus on
is what I specialize in my mastermind
groups are around Amazon affiliate sites
and that's what I work on and scaling
content I mean it actually doesn't even
have to be an affiliate site you can use
these same ideas for anything where
you're scaling to building the team so
you will learn these four things so when
you should scale the content team
structure basically it's my org chart
we're going to go through step by step
phases on how to do this the checklists
for the content manager and the thing
that saved me twenty four thousand three
hundred and sixty minutes and twenty
sixteen and is continuing to say just a
ton of time this year as well so the
goal what do we what are we trying to do
here so for me actually if we rewind
just a little bit like I was laid off
two years ago I mentioned it just in
passing but I was laid off like two
years ago for my project management job
it was pretty stable I was there for you
know almost a decade and I was doing
pretty well but I got laid off and I had
a decision to make like am I gonna go
big on this internet marketing stuff or
something else of course I was gonna you
know take the opportunity to go hard on
the internet marketing and basically I
needed to increase the revenue on a
couple sites that were going okay and
we're just gonna look at one but I
really focused on one site and at that
point I was already starting to like
experiment with the keyword golden ratio
if you're not familiar with the keyword
golden ratio by the way there's a whole
other video on it it's beyond the scope
of what we're gonna talk about today but
it helps you find keywords that you
could rank for without links you know
you'll remember probably if you're
attending this I mentioned like I didn't
do any link building to these posts that
I'm going to talk about the second I
didn't do any link building to them it
would just you know the the site had a
few links working for it already and I
published a bunch of new content and it
was keyword golden ratio in this very
low competition is the data-driven way
to find longtail keywords and it's
awesome so look it up if you're if
you're unfamiliar with it community to
ramp up this revenue because I lost my
job so had to do something and as we
look at like what I actually
accomplished we're gonna take a look at
the facts here so you have like a
reference point of what's going on and I
hope it is
I hope that I'm still sharing my screen
can people see my screen right now by
the way anyone see my screen it looks
like on my side maybe it's not working
you can okay cool thanks thanks Camille
all right awesome some people cannot
some people can Erin can't see it
I was just blank okay so it's it's a
mixed bag some people can't see it some
people can't
I'm going to try and refresh this cool
so basically I was trying to ramp up the
revenue right so increased revenue
increased profits publish content I
didn't have to build links to and glad
this is back working again so the facts
are this the site made the site in
question made about $100 in January 2016
and then I ramped it up to almost 15,000
so fourteen thousand eight hundred
nineteen dollars by December of course
the retail season like makes the revenue
spiked but hey it counts that's money
too so I mean I got you know I took
advantage of the fact that a lot of
people are buying stuff that's just the
way it works and here's the screenshot
for the year for that particular site
and you can see it ramped up from you
know almost it looks like nothing here
but it grew very slowly and you know in
this period right here like May and June
of 2016 I mean that's like a thousand
bucks or so but it looks like almost
nothing so it ramped up and it ramped up
fast and just a quick note I started
adding the content in June through
October so this was a five month process
where I published 200 articles and I
invested about four thousand dollars but
it was over five months so I mean you
could imagine by the time I got I was
publishing some content here in June and
as I was making more revenue I simply
reinvested so
four thousand dollars is a lot of course
but it is it is something that I spaced
out over time so okay as we are moving
on here I'm going to mention some other
facts just so everyone has a baseline
before we even get to the part where I
talk about scaling the King and people
are saying Europe you are able to see
the screen or it's a blank screen it's
unclear to me but I'm gonna keep rolling
with it so basically I hire all my
writers from upward that's number one
number two I pay about fourteen or
fifteen dollars for a thousand words on
average and by the way is it possible to
get content for cheaper yes you could
get content for cheaper that is not my
goal we really have to look at the ROI
on the work that you're doing and what
you're trying to do and of course I'm
trying to get a good ROI I don't want to
like try and hire people for less than
they're worth I want to hire people who
pay a fair wage and you know work with
professionals so yeah so fourteen or
fifteen dollars is what I aim for and if
they're good I'll even pay them more if
they work with me for a little while
I'll give them a raise we don't talk
about it like upfront I'll just randomly
different raise people like that they're
like hey I want to keep working for this
guy because he may give me more random
raises in the future so little stuff
like that and thanks folks for let me
know that you can see Raj and Matt
appreciate it so the other role that
I'll mention aside from the writers is a
Content Manager an editor I paid between
ten and twenty dollars an hour it vary
in general last year I paid about ten
dollars an hour but at this point you
know I found someone that I like
continue to give a raises and you know
it's about twenty bucks an hour I'll
talk about more of the details of the
content manager what they do
and I'll mention the concept manager an
editor I'll just a concept manager from
here on out they spend about 45 to 60
minutes to edit one post so that saved
me a lot of time they actually do it
like faster than me like twice as fast
as me and you can imagine that
publishing 200 post that's like 200
hours of work right and if it takes me
twice as long it's 400 hours of work
that's a long time I obviously needed to
get help to work on this stuff so we're
gonna get into when the scale now I was
at a point where you know I had the
keyword golden ratio concept I knew that
it worked well so I had that I had
revenue to invest and it was time for me
to go big and you know take some massive
action to try and get massive results so
I will know mostly when not to scale so
in general you should scale like later
than you think a lot of times we we hear
you know our mentors from afar people we
follow role models stuff like that we
hear them talk about scaling we hear
them talk about you know what they're
working on right now like you hear me
talk about publishing 200 pieces of
times head I was already like three
years into internet marketing and I had
you know revenue to invest and I had
like an understanding of exactly what I
was doing if you're just starting out
you probably you know shouldn't try and
scale when you're on like day 60 and I'm
on day you know 900 like keep that in
mind it doesn't mean you can't scale on
a smaller scale if you can't grow in a
smaller scale that's totally fine
however you know if I'm talking about
what I'm working on right now and four
years in in your one year in you should
probably scale it back to an appropriate
level to what you're out so there's so
many factors involved but in general you
should probably scale a little bit later
than you think
so number one your site should have
stable traffic and revenue so if you are
you know struggling to get people on
your site if you're struggling to you
know convert those visitors into buyers
on Amazon or however you're monetizing
then you should definitely pause you
need to make sure you have people on
your site and if you don't have any
traffic if you don't like have the
revenue that you're looking for that
meets your goals then you probably need
to focus on some of the basic things
like link building and keyword research
and making sure that like you have a
good foundation to scale so leave it at
that I can go on and on but I'll leave
it at that and this one hopefully is
obvious but if you don't have the budget
to invest in the content then you should
wait so you can afford so I mean you saw
in the earnings graph that I showed just
a minute ago basically the the site was
making like you know hundred bucks a
month for several months so I rolled
that into like the first investment of
content which was only you know few
hundred dollars when you see how we grow
the team you'll it'll be clear that you
really can take this in a step-by-step
fashion so that you're not overwhelmed
with too many writers a lot of people
asking you questions that is actually
much more difficult to deal with so wait
until you have a budget there's always
gonna be opportunity out there there's
no rush like you don't have to rush this
stuff and if you actually if you start
to try and rush things you're probably
going to make decisions that are you
know short term I guess for short term
goals versus like your long term goal
where you really want to be that's
probably for most of us to just work for
ourselves be able to you know control
our time when we want to work when we
want to go on vacation go to the gym and
so on that
really what we want to be so if you
think about that and think about how
much time that we have to do this stuff
like you don't have to be in a rush so
if you don't have the budget wait till
you have the budget okay so we're in get
to the fun stuff now by the way just a
quick gauge I should ask this earlier
but how many people have a site right
now making about a hundred bucks a month
or something like that where you think
hey maybe it's time for me to scale just
let me know in the chad just say hey i
got a site it's doing about like x
hundred x thousand per month that's a
drink drink more coffee keeps me fuel
cool cool so Camille has a site doing
like 22 K a month awesome Jeff around 10
K and you're trying to scale
Purusha thumb says one site but the
revenues from Adsense Erin has a side
mark has a site 400 Raj has a sigh um
sorry I'm pronouncing your name wrong
seven hundred a month and Raul you're
getting clicks been a profit yet and
Martin you're getting like a dollar a
month that's all right we all start at
$1 a month every site starts at zero
Simon 600 Nick you're doing 200 awesome
this is fantastic we have a very high
cumulative revenue per month Camille has
several going augustus made 135 in May
that's good that's good you're trying to
build another site and mde 200 Muhsin
200 and Kenneth it's about 30 bucks a
month awesome I'll come back over there
this is a great a male 7 this is a good
group there's not there's so many more
people for every person like in the chat
every person listening to me there's
probably 20 people that like haven't
started their site and if you're if you
haven't started your site yet
okay but taking action like making those
you know first sites making those first
mistakes really and like figuring out
what to do so critical so
congratulations everyone who's started a
site you're pulling revenue in like you
prove it to yourself and your family and
friends like this stuff works math doing
10 to 15 a month and yeah so great job
everybody
so here's the thing gay girls grow
slowly we all want to you know hire a
team put a Content team together and
like just hit go give them a list of
keywords
maybe you've you know you tell someone
how to look up the keywords for you and
then you don't have to do anything it's
always so much harder than that and I'm
telling you I think anyone who's making
money right now like you know it's
difficult like all this stuff is
difficult everything takes longer than
you know you think it's going to stuff
goes wrong and then you know you hear
stories even from you know people like
me you hear stories and you're like oh
Doug sold a site for to 35k blah blah
blah well you know there's a lot of
backstory before that like it wasn't my
first site so there's a lot of stuff
that happens a long way they don't hear
about so it wasn't like an overnight
thing but the point is grow slowly
everything takes a little longer than we
think here's the thing to remember each
person that you hire creates another
communication channel and that means you
end up with like a network of people
even if they don't talk directly to each
other like you'll see in my org chart
room show in a second like even if they
don't talk directly to each other it's
still people that can talk to you the
last thing you want is like ten writers
asking you the same question cuz this is
the nightmare so every time you like add
another person to your team it ends up
making it more complicated and just a
backtrack about the my corporate job it
was a little you know soul sucking and
terrible but in other ways I mean either
some skills that it's pretty hard to
learn in you know from what I could tell
the internet marketing space especially
it's like a solo entrepreneur myself I
hired probably hired an interview like
dozens of people so I interviewed
probably over you know 100 or so looking
resumes and built the team I unboard the
team I worked on the document that they
received when they started so that they
knew what to look for the the steps to
get the laptop to do all these details
and I'm going a little deep here but at
one point I was managing between 10 and
15 like project managers who are all
working on like between 3 and 10
projects themselves and everyone was
just working on a little bit of a
different thing and they reported to me
so I built teams and I understand the
complexity that like arises when you
just add one more person so so in
general this is a good stuff here so in
general this is the work chart you can
tell where I'm at because my face is on
that circle so I'm calling it the
project manager it could be the founder
right so I'm the founder of what I'm
working on or just overall the manager
and as I mentioned everyone has a direct
line to me they don't communicate with
each other the content manager doesn't
communicate with the writers everything
filters through me could I remove that
portion yes however I'm it does give me
a sanity check for the writers so I
actually like perused the content before
I send it over to the content manager
and it gives me like more control on
hiring individuals and having like a
really good handle on what each person's
working on I could get rid of it but I
really don't want to it doesn't take me
that much time right now so as we go
through and look at this you'll notice
that this is actually like my
I'll illustrate it specifically and one
of the later phases and what I'm gonna
do is just I'm going to show you how to
scale so this is the part you should
really pay attention to so if people are
doing other stuff like you should pay
attention right now this is how you grow
it slowly and it could take you about
five weeks or so but like you will
exponentially try that again
exponentially grow the amount of content
that you can publish and once you
understand the concepts here like you'll
be able to create other like pods or
modules of just content teams that sort
of stand alone and you could you know
throttle the writing you can add more
content managers whatever you want to do
however it works best for you so
everyone paying attention now and we'll
get into phase one so phase one looks
like this and basically this obviously
is harkening back to the point of making
sure that you are growing slowly so you
just hire one writer and you'll notice
this this grey box here where I am also
the content manager so if you don't have
like a content management process this
is the point in time where you hire one
writer you get them working on whatever
it is that they need to be writing and
then what you want to do is do the
content management and editing so for me
we'll go into the specific details for
me I publish the content drafting it out
the WordPress did some stuff which I'll
tell you about later and then hit
publish I documented all that stuff so
that I could later give it to someone
else to work on we often think oh I
can't hand off that portion of it
because like I'm the only one that can
do that work
news flash like you're not the only one
that can do the work we're all very
special and unique but the stuff that
we're doing here is actually not that
complicated so I have like a
four or five page job aid pretty
straightforward on exactly what the
content manager needs to do from my
particular site and you could develop
your own so you have to figure out what
you're doing what you want done for your
site to publish it maybe you grab images
maybe you get like YouTube videos
whatever so you have to figure it out
and then list it you probably need to do
it a couple times because you're going
to miss a few things here and there
we often internalize like the process
that we're going through and when you
write it out and go step by step then
you'll have like a baseline what to do
okay so that's phase one you hire a
writer to work with the content and you
figure out what you have to do as a
Content Manager you document it all
because you're gonna need it very soon
this is phase two we hire another writer
and you go ahead and you hire a Content
Manager and this you know like I said
phase two hopefully you've you've had
like a week or so of like working
through the content I can't tell you how
much content you need to have written I
can't tell you how many writers you
should work with off the bat in this
phase two you could hire like two total
or even three total and what I like to
do personally is actually like get one
of my writers that has been working for
me and they kind of understand the the
tone they understand what I'm trying to
do and they are good to work with good
communication stuff like that and try
and promote one of the writers to a
Content Manager you don't have to do
that you can try and hire content
manager off the bat but a lot of times
if you look for a pure content manager
what you'll find is it's a little bit
more expensive they have other skills
that are a little bit more sought-after
like working in WordPress for example
and if you could hire a writer trade
them on WordPress which is actually
easy you just tell them to look up a
couple videos or send them a couple
videos on YouTube then you can hire a
writer who understands the tone that
you're going for
they've done the writing themselves and
people get bored writing by the way so
if you give them a little promotion they
could be into it so now they're working
on an hourly rate and that sort of thing
so when you hire the Content Manager you
should give them the job that you
created as you were doing the content
management yourself and this is key make
sure that you tell the content manager
to ask you questions if there's
something that's unclear this is the
part where you are going to have to
spend a little more time there's gonna
be questions there's going to be
mistakes in your job aid something's not
going to be clear you'll need to have
more details you really this is super
important to get the content manager to
ask you questions because then you can
go and improve that document you improve
the job aid the parts that are unclear
we have like information we have sort of
like an expert fallacy where like if we
read the job we know how to do it we
created it so it's hard for you to
actually see the gaps see the mistakes
but someone who doesn't know that stuff
will tell you where it's unclear and it
is so important to continually improve
that document so I give the content
manager you know access to edit the
document or leave comments is really
what I want I don't actually want them
to edit it I want them to just like
leave comments and say hey don't
understand this part it's unclear what
you mean about h2 and h3 subheadings I
don't understand what that means or when
to do it and then you can add more
details around it so just to emphasize
it's a learning process for you as well
and you need to take the feedback from
your team and make your process better
so I hammered it home really hard you
need to have a team to ask questions
you could take that feedback and make
your process better phase three so this
is you know roughly another one to two
weeks depending on how fast you're going
and you'll notice it's simple we're just
adding a couple more writers here that's
it the content manager has some specific
amount of time that they can you know
work per week and you have some writers
that have a specific amount that can
write per week so you kind of want to
match up like the amount of work that
they can do you don't have to but it's
kind of nice if they are working in a
reasonably similar just
like progress flow I guess is the right
phrase I'm not sure if it is but you
want the content manager to be able to
process everything from the writers now
what I actually like to do is hire a few
more writers than I need up front
because it's a little bit more of a
commodity there's more writers and less
training for the writers so if I have a
Content Manager I don't want them to sit
idle I want them to have plenty of work
to do so I'll actually build a queue I'd
usually do this I'm like Google just
Google Drive you know have a folder with
like all the documents that they need to
process all the articles that they need
to process and draft in WordPress of
course I didn't mentioned it before but
like the content manager has like an
editor role in WordPress so they can
draft and publish stuff in that sort of
thing I just have them draft it so I
could look over everything you know I'll
get into what the content means or does
in a few minutes
but at this point you do sort of want to
make sure that the content manager has
stuff to work on if you've agreed to say
hey around five to ten hours a week or
20 hours or whatever you're giving them
enough work expectations are set and you
need to you know adhere to those things
change something changes your budget
changes whatever you just let them know
be upfront
don't try and string someone along
dishonest just say hey I thought I was
gonna have ten hours a week for you
looks like I only have five I'm not
going to add any more like hours in the
future or I'm looking to ramp it up to
20 in the future but communication is
key and it goes both sides of the coin
here so you can you know keep it at this
point right here you don't have to grow
any more if you don't want to depends on
how much work the team can do and you
know you may find for example let's say
these four riders are working full-time
let's say they're working 40 hours a
week for you and they're producing so
much content they're producing like 20
articles each and that's just a ton of
content you may need to hire like two or
three content managers to process that
so you have to do the math on both sides
and make sure that they're working
through the content at the pace that you
need for your budget and for your goals
as we go to phase four this is sort of
the the opposite this is more similar to
what I actually have one content manager
and several writers who just do a little
bit each week so again I had a bit of a
queue build-up for the content manager
so that plenty of work to do and from
here you can you know hire more writers
or hire more content managers would do
whatever you want to do of course you
can sit in the steady state of like
phase three if you wanted to that's
actually pretty good if you have a
smaller budget maybe you just stick it
phase two when I was publishing like all
those articles in 2016 that looked more
like phase five lots of writers a couple
content managers working in parallel
there was you know a few a few times
there were a few times where the writers
disappeared so you lose two they just
stopped answering their messages they
don't turn anything in you in those jobs
and just move on there's turnover with
this stuff I mean we have the luxury of
having
you know freelancers that we could get
to start writing for us like that day I
mean you could put an ad out today hire
three or four writers keep the best one
go from there and do that a few times
until you have a team of writers for
yourself we have the luxury of spotting
a team up fast but it also means those
freelancers leave and you know you have
to look at your priorities I mean if you
want to manage this sort of stuff then
there's gonna be like HR issues there's
gonna be people disappear you're gonna
have to spend time on up work
communicating with these folks and just
making sure they have what they need
they're gonna have questions and so on
and so forth same thing for the content
managers I mean from my perspective I'll
pay a little bit more for a Content
Manager and as I paid more they got
better I mean I'll just tell you the
person that I pay a higher rate they
already knew WordPress they already did
content management
she started for me as a writer at this
point I mean she's working through the
content when you faster and other people
so you know it's worth it not everyone's
gonna be like that may actually hire
someone pay them more and then they are
not going to come through like I
mentioned but you have to take the
chance you have to test it out and in
the grand scheme of things is pretty
inexpensive to trial someone from like a
week or so and then figure out if you
like working with them you may not like
working with them and then you can find
someone else but phase five this is
totally modular you can have you know
these content managers working in
parallel you have them working on
different sites if you have you know
content needs across a portfolio of
sites you can have the writer split up
so like these four writers right for
this content manager and these four
right for this content manager I didn't
specify as much like who was writing for
what I just had you know a queue of
content being written
you know list of articles being written
by the writers and then I would move
that
ten over to the folders that each of the
content managers have access to they
were working on multiple sites by the
way once I finished the 200 posts for my
site I moved that team over to the
project a white half site so like once
they were trained the content of what
they were writing was like irrelevant
they could do it for any site over and
over again so that is phase five and
this is saving over 24,000 minutes in
2016 so this gets them to the content
management so just as a quick note
what does does anyone have a Content
Manager and editor on their staff right
now we'll just let me know a chat just
interested especially you know we have a
lot of people that are achieving like
pretty impressive revenue so far and
just curious like who has content
manager editor working for you give me a
chance to drink some more coffee here
righteous no Nick says no to early good
good you guys listen to what I said
about scaling too soon
cool so not yet augustus does it himself
cool and i'll sir get him into it Oh
Jeff says right now it's just you
briefing about promoting your first
writer Thomas has a hot mug too
Aaron says your constant manager for a
client with several signs near you don't
have your sites any longer or you don't
have time for your own sites and ok cool
thanks for letting me know
so basically I hired a Content Manager
and it was something actually I was
talking to my mastermind group today
it's just a couple of us chatting every
couple weeks and
we're the bottom like each of us are the
bottleneck and whatever it is we're
trying to do when we look at you know
our team some people have like permanent
staff other people like myself just have
like freelance teams that I kick up
whenever I need them but in each case
like it is all about like finding the
bottleneck in the system
usually it's ourselves and then getting
out of the way figuring out like it's
just a problem to solve
right it's just the problem to solve and
if you're thinking about scaling like a
lot of people here on the call you have
revenue that you can reinvest like you
have some budget so as soon as I looked
at it I was like okay if someone came to
me with this problem of not being able
to publish enough content then what
would I tell them okay what work is it
that's holding me up and then like
challenging each one of the things that
I thought I had to do which turns out to
be basically nothing
is there anything like I'm the best at
that I have to do the answer's no and
then I looked at what actually needed to
be done and it's like pretty simple
right there's no like crazy things that
need to be done I mean I like to think
that my like on page SEO prowess is like
really strong but it's not that special
like I know the right things to look for
but I don't have to do it is something
you can trim so once I took a step back
I was like oh what takes me like between
one to two hours to do the editing and
content managing on one post because I
would take a longer write I would I
would like trying to rewrite too much of
it I was slow and just wasn't doing it
very fast enter the content manager so
this is where I got all this massive
like return and basically here's what
the content manager does so you should
probably write this down there's
actually a blog post that covers a lot
of the same
Tyrael which I'll I'll paste it in the
chat here this is exactly what the
content manager does I'm not gonna read
everything here but I'll paste it in the
chat so you can go reference it later
basically they do the editing they move
the content over into WordPress dad
affiliate links add some images and they
add a relevant video from YouTube that's
it it's simple right so when I looked at
what I was actually doing for this
content management thing that was taking
me like a couple hours for each post I
was like I don't need to do this this is
dumb I'm wasting so much time so as soon
as I got out of there I realized that I
could publish like ten times as much or
more as I was doing on my own and
there's absolutely no reason for me to
even be like drafting these posts at all
so at this point it takes me like about
two minutes per post I go in take a look
at it make sure it's formatted okay
peruse the affiliate links that were
added to make sure you know it's my
tracking code in there and that's it and
I hit publish and I you know move on
with my day
so instead of doing let's say for
example I was publishing like ten
articles per week instead of spending on
average 15 hours on publishing those ten
articles I was now spending like just a
few minutes I was spending like under 30
minutes doing that stuff it just
happened you know hit publish take a
quick look at them and then I'm done
that's it so I saved a ton of time let
me go ahead and paste the link where
you'll find a lot of this in a little
bit more detail in some areas but I'll
just put it in there that's my site of
course okay this is sticky
okay anyway so that's what the content
manager does it saved me a huge amount
of time because I was slow and it was
taking me a long time just because I was
I was spending more time reading it and
if someone's doing a job they have a
specific set of things they're doing
they're like working through it fast
they're not like dilly dallying and like
taking a long time like I was so just
everything got better as soon as I hired
the content manager okay now it's time
for Q&A so what do we have here I see a
couple questions came in so I'm going to
hop back over to the screen there we go
and Bruce in says 200 pieces of content
from the same product category no no it
was just whatever fit in the niche you
know any kind of product that fit in the
niche that's the kind of stuff I would
publish it was probably that part like
80% affiliate content I would scale it
down to about 50/50 at this point and
that's you know just a little bit more
informational type content because I
have a lot of affiliate comes in at this
point
let's see brushes how many words per
post 800 to a thousand words per post
Roger also says how many posts per day
did I publish any most of the times zero
but up to 20 to 25 usually I would just
like publish all the articles as soon as
I possibly could I don't think there's
any value in trickling it out publish it
whenever you get it I haven't seen any
ill effects from it in my you know in my
personal experience I haven't seen any
issues with it
martin says how do I promote Facebook
Ads plus keywords or something else no
just SEO so do white hat outreach
for organic rankings in Google I run no
ads um Ziya ani says is it possible to
embed YouTube to your post
yes you just have to get the embed code
from the YouTube video and embed it in
your posts that's it ray says outreach
for guest post or PBS for guest posts
Camille says how can you ensure that the
content meets the Amazon guidelines so
one there's a couple key things that you
shouldn't do like mention the price
mention like the number of reviews or
than the rating so just tell the writer
not to do that and then tell the content
manager to keep an eye out for it and
then that's all you have to do that is
all you have to do ok Jeff says how do I
find quality content for fourteen to
fifteen thousand or sorry fourteen to
fifteen dollars per thousand words right
now you find that if you pay anyone less
than $75 for one thousand or an article
you don't get high quality work so I'm
not sure I put a posting up and I
usually try and get new writers and I
have like a good like client rating just
in general so I think people like to
work with me because I'm clear about
like the expectations to talk about some
other comments that I saw like I said
expectations and have very clear
instructions and my job postings are
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