have you ever thought about selling a
website if so you'll want to watch this
video I tell the story of selling a site
there was only 8 months old for $10,000
now this was a few years ago so some of
the timelines may be different these
days but there's no reason you can't
sell a site just like I did so let's get
to the story have you ever thought about
selling a web site you'll want to listen
to this this video is a story of how I
sold a web site for 10,000 bucks and it
was only eight months old let's get to
the story what's up my name is Doug
cunning ttan I'm the founder of niche
site project I talk about Amazon
affiliate marketing productivity and
project management did your first time
here have a look at some of the videos
and if you liked it please subscribe so
this is the story of how I sold a niche
site an Amazon affiliate site for about
$10,000 it was a little more than
$10,000 and I created this site in about
eight months I created it and sold it in
about eight months now this is kind of a
crazy story because a year before I sold
it I didn't even know what a niche site
was so to give you some background I
learned about niche sites in 2013 I
found the smart passive income podcast
by Pat Flynn it was super interesting I
totally got obsessed I listened to like
think within you know a month I listened
to everything in his back catalogue and
I was current with his you know newly
published episodes when I found Pat
Flynn I had several jumping-off points
and found other people so I found people
like Spencer Hawes in niche pursuits I
found meat safety over at I will teach
you to be rich which it's a really good
site sounds a little crazy with a name
like that but it was really you know
it's a it's a solid site and several
other people that were related to niche
sites some were not related to niche
sites I found that I really gravitated
towards affiliate marketing and Amazon
affiliate marketing in particular so
within about five weeks of finding smart
and come I've launched my first site
which was a total failure that's another
story for another day
and launched another fairly successful
Amazon affiliate site after I launched
that one that site actually made about
$10,000 in six months or so and I
decided I wanted to lunch and create
another site with the intention of
selling it right off the bat now I'm
gonna give you you know a step-by-step
process the ten steps that I went
through to create the site and then list
it additionally I'll place some links
for sort of like long-form details about
the site I can't reveal the site since I
sold it and the new owner has it and all
that but I'll place links so you can get
more information let me just tell you
some of the details about the site
before I get into the ten steps and I'm
gonna refer to the details here I can't
remember all the numbers number one the
niche was generally in the outdoor and
blue collar industry the site was
launched at the end of August of 2013
the monetization was with Amazon
Associates that's the affiliate program
for Amazon that's my specialty
the total overall earnings at that point
in time when I listed the site was two
thousand one hundred and seventy eight
dollars I listed the site with a broker
called Empire flippers it's a great team
great company there I've sold a couple
sites with him I completed the
application with Empire flippers in
early April of 2014 I listed the site on
the marketplace on like April 14th of
2014 for ten thousand four hundred and
twenty one dollars and sold it for that
asking price completed the transaction
on May 7th 2014
and the total profit after everything
was ten thousand four hundred and
seventy nine dollars and that was after
you know expenses for launching the site
and paying Empire flippers their broker
fee and a listing fee so total profit
overall was ten thousand four hundred
and seventy nine dollars and you know
I'd have to estimate the number of hours
I didn't really time track it but you
know I probably roughly spent a few
hours a week for the several months that
I
working on it not too much I have the
background in project management so I
had systems in place and already you
know figured out I had all my templates
and stuff like that so it's just a
matter of hiring people to write the
content for the site and then publishing
the content and getting traffic I'm
gonna go over the ten steps just a
second before I get to the ten steps
I'll mention why would a person sell a
site so you may be thinking to yourself
if you have a site that's making five
hundred dollars a month or five thousand
dollars a month or ten thousand dollars
a month why in the world would you sell
it don't you want that cash flow here is
the advantage to selling the site you
essentially get two to three years of
earnings all at once so you don't have
to wait for the monthly cash flow to
come in you can sell the site and
typically you know the selling price is
like the profits times about 25 to 35
and that gives you the rough value of a
site so if your site's making $1,000 per
month the value of it is probably
twenty-five to thirty-five thousand
dollars so you can see the value there
right so instead of getting a thousand
dollars this month
you can get on average ballpark about
thirty thousand dollars all upfront and
of course depending on your priorities
and what you want to do you may be able
to sell a site and invest it in
something bigger that you're more
interested in pay off debt and that sort
of thing so you have to look at your
values and what you need I typically
don't sell sites too often I do
appreciate the cash flow in most cases
but every now and then I want to sell a
site now in this case for this specific
project back in 2013 2014 I literally
wanted to experience selling a site I
wanted to go through the process and I
created the site with the intention of
selling it from the very beginning so
let's get to the ten steps that we go
through when we launch a site like this
so number one you want to identify the
products and the keywords and the
general niche that you're gonna approach
so for me I already knew
you know what niche I wanted to go
through there's various brainstorming
methods but in this case I actually
remember walking through a store called
Bass Pro Shops it's like an outdoor shop
very large store they have a variety of
outdoor camping hunting fishing that
kind of stuff and I've looked all
through the store and I just browsed
through where I live now in Bozeman
Montana we actually don't have Bass Pro
Shops but there are a bunch of them in
the southeast of the US and there was
one pretty close to my house so I would
you know frequent that place I remember
looking through the store taking some
notes I may have used an app on my phone
and then when I got home I did keyword
research that's a viable method by the
way you can walk through a retail store
see what you see take notes and then go
look up the keywords later it's a great
way to sort of get away from the
computer and all the screens and go on
the real world and see products and you
can touch them and feel them and see you
know are people looking at him or not
number two develop a content plan so I
knew I wanted to sell this site for five
figures at the time I needed to have the
average monthly revenue and profits
actually the profits 500 dollars or more
so the valuation of the site at that
time was about 20 X so 20 times the
monthly profits so I knew I needed to
have those profits about $500 or higher
that said I also knew that there were a
few fairly profitable keywords that I
found in this niche and I knew that if I
launched the site with about 20 to 30
pieces of content it should be fine so
from there I used the keywords that I
found that were viable that I thought I
could rank in Google for I developed
content in my whole content plan around
those keywords so there were several you
know best of type reviews few products
were mentioned there were individual
product reviews and there were a few
verses so it was sort of a combination
of you know different types of review
content and there was very little I
I'd say 10% or less so about two posts
one or two posts were informational
basically everything was an affiliate
review now I don't recommend that now
but that's how the site was at the time
further on the content plan I knew I
didn't want to write any of the content
so I hired a few writers from up work
and back in those days right if a couple
years ago I paid about $10 for about a
thousand words
I had a few posts that were about a
thousand words long and a few posts that
were closer to 2,500 or 3,000 words so
some were shorter form some more longer
form and they were you know written by
us-based writers or at least native
English speakers I actually now that I'm
thinking about it I don't know if they
were located in the US but they were
native English speakers from either the
US or Canada part three is the promotion
plan now this is really about link
building now I was a grey hat SEO in
those days if you're new to that term
grey hat is SEO that violates the google
webmaster guidelines white hat follows
those guidelines so nowadays I follow
the guidelines I use guest posting
primarily as my link building mechanism
and promotion mechanism back in those
days I did something different those
were web 2.0 blogs which are like
WordPress or blogger or blogspot stuff
like that you set up a blog you publish
some content and does it have to be good
and you put links in there and then the
other portion of link building was
private blog networks or PB ends those
are older usually expired domains where
there are links pointing to the domain
but for whatever reason the webmaster
didn't want to keep those sites up
anymore so people like grey hat SEO s
can buy those domains set up basically
fake websites just to get backlinks to
their money sites their affiliate sites
that is how the link building was done
on the site the risk is higher I don't
recommend you do that these days
in 2018 but back then it worked fine in
fact it worked really well and I was
able to get first page like number one
rankings for a search term that got 1300
searches per month in a ranked number
one within about three months it was
pretty amazing especially when you
consider doing that in 2018 it would
take it would take a lot longer it would
probably take you know six months at
least maybe even up to 12 if you got
everything going perfectly
so part four is to actually publish the
content so once I develop the content
plan in the promotion plan next step was
to actually publish the content as I
mentioned I hired a few writers on up
work I didn't need that much content so
I you know let them write at their own
speed and got all the content back
probably within a month or so and then
published it so I typically keep things
very simple on my sites I was using a
you know basic theme it was probably
WordPress 2013 or another WordPress you
know just stock default theme it got
very simple it was really black text on
a white background that's it
had some images regular images from
Amazon and that was pretty much it so at
that point I published the content I
formatted it on my own I didn't have a
Content Manager or editor so I took care
of that myself it takes me about an hour
to two hours to format edit and draft a
review in WordPress so it took a decent
amount of time but again spread out over
a month or so it's only about an hour a
day so not too much and I probably
batched it and put my head down and
finish quite a bit of it in one
afternoon on the weekend or something
like that once the content was published
it was time for step five and that was
to actually get these backlinks so I
went to a company called the Hoth and
bought backlinks for the web 2.0 links
they provide a very good service their
customer service is outstanding they
have several gray hat sort of link
building thing
that they offer products that they offer
however they also have white hat
services as well for guest posting and
content services stuff like that so they
have a whole suite of products if you're
interested I will put my affiliate link
where I get a commission if you buy
anything I'll put that in the
description in case you're interested
since I outsource the link building for
the web 2.0 I went ahead and took care
of some of the private blog network
links because at the time I had a lot of
domains I can get links from so I placed
a lot of links from my own network and
then I bought a few from the Hoth as
well so I had quite a few links going to
the site overall when you consider the
Hoth platinum packages that I that I
purchased along with the private blog
networks or pbn links at that point all
I needed to do was wait for the links to
do their job and for the rankings to
move up because I found keywords that I
knew I could rank for it only took a few
weeks for these keywords to show up in
the top 50 or so in Google and after a
couple months they were ranking number
one for a couple terms and some longtail
terms as well
additionally the conversion rate was
pretty decent I have a very nice
template where I call it the perfect day
Mizan review but essentially you present
the information in a modular format it's
easy to have reviews written you could
just give the template to the writer the
writer can come up with a nice intro and
write many reviews about each one of the
products as well as a short buying guide
they convert really well and it's kind
of a standard way that I personally
publish Amazon affiliate content to this
day now we're on to step 7 and once the
site was earning and it was consistent
and showed growth I knew it was time to
go ahead and list it with Empire
flippers again they were broker you have
to pay a listing fee which if your new
customer there's a you know higher
listing fee I won't mention any specific
prices it's a few hundred bucks but I
want to make sure I don't have out
information and then if you're a repeat
customer or repeat seller then usually
it's around 100 bucks or so at least at
the time of this video I was a
first-time seller there so I had to pay
the higher fee and a couple hundred
dollars and then after that piece of the
fee is paid they start working with you
to vet the side to take a look at it and
make sure it's of high quality the other
portion of the fee is 15% of the selling
price so it's based on whatever you sell
it for
so step eight is going through the
vetting of the site so this takes a few
days or at least it took a few days at
that time you provide all the
information you can to Empire flippers
in the application and they take a look
at it they go to different backlink
crawler websites like age rafts and
majestic and they take a look at the
backlink profile you can disclose the
private blog networks or the web 2.0
links and by the way you should disclose
everything so if you have grey hat
backlinks you should tell them because
if you don't and then they find them
well that's not good they're probably
not going to work with you for that site
or any future site because you you
weren't upfront with them so if you know
anything or you could provide additional
information definitely do that it makes
the vetting process easier for them and
then you know it just looks more honest
just all around so you should operate in
an ethical way I shouldn't have to say
it but you should provide them with all
the information you shouldn't try and
hide anything if they start looking
they'll find it and believe me the buyer
is very interested in you know full
disclosure so if you just tell them all
the information they're very happy to
have that info so step 9 is after the
site's listed it is you know released
into the marketplace for Empire flippers
to have a very large email list and
repeat buyers so as soon as it's listed
especially at this specific price point
a lower price point people purchase
these very quickly once it's listed I
quickly got an offer and
with the person who was interested in it
and we agreed on the price which was the
exact listing price now back in those
days the multiples were a little bit
lower I only was able to list it for 20
X right so 20 times the monthly profits
which were good I mean that was good for
the age of the site nowadays I think you
know Empire flippers number one I think
they have a higher price point like a
higher minimum so I I think it's twenty
thousand and that means your site should
be making at least $1,000 a month
additionally the value of these websites
has gone up over the years so it used to
be a 20x monthly multiple nowadays you
know it's 25 X sort of to start with and
then it goes up from there now there's
many other factors involved there are
many variables that Empire flippers uses
and other companies use to value
websites one of them may be you know the
type of backlinks oh great hat backlinks
maybe would be a little riskier and the
value of the site would be just a tiny
bit lower other factors may be how long
the site has been making that amount of
money so in this case the site was only
making money for a few months
not many months it was growing but it
wasn't an established website nowadays I
know if you have a site that's been
making consistent money for months after
month and year after year it could be
way more valuable because it shows
longevity potentially is a more secure
site step 10 the last part is
transitioning the site so of course I
accepted the offer for the listing price
and the transition of the site is pretty
seamless especially from the seller
point of view so I already provided
information to Empire flippers one of
the big services that they offer and
they earn their money is transitioning
the site personally while I have a
slightly technical background I worked
in IT for years and have a software
background I don't really like doing the
tech stuff now especially transitioning
a site where you have to update DNS
servers change
move databases and stuff I prefer not to
do that if it's something you have a
skill in great you can transition the
site but I don't want to transition the
site good thing too because Empire
flippers has a team that'll transition
the site for you update the links for
the buyer and take care of everything
after the site is transitioned there's a
few days where the new owner the the
buyer you know they monitor the traffic
they check their earnings on Amazon to
make sure number one the earnings are
where they should be
you know purchases are made and
essentially they're just vetting the
site to make sure everything was done
properly
for example if earnings dropped off or
something like that then maybe the links
aren't proper if the traffic isn't going
to the site it could indicate some sort
of penalty or an issue or you know
something with the DNS so the buyer has
a few days to make sure everything is
working as expected
so those are the steps in creating and
selling a site by the way if you want
more information you can go to niche
site project comm and click on the green
button you'll be able to get the task
list in more detail for creating a niche
site from scratch
additionally there are like 15,000
keywords I just give you for various
like profitable Amazon affiliate sites
so do check it out if you're interested
in more again i'm doug cutting t'en from
niche site project and if you like this
video please subscribe thanks
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