this is the webinar for SEO for niche
sites right I'm gonna go over an SEO
plan that should be able to you know
serve you as you're working on your
niche site from the very beginning
through you know however long you got
you have the thing right so this will
work pretty well I see we got a handful
of people on let me know in the chat if
you could hear me I think you probably
can we have Dan on thangkas thanks for
saying hello let me know if you've been
on one of these before
just always interesting I'm gonna turn
off the notifications on my machine here
so we don't get any phone calls and we
have Michael you could hear me loud and
clear alright Dan says follow you for a
while
alright and then Duke and then pre Tom
what's up oh wow we already have like 20
people you know last week it was like a
little quieter cuz I didn't advertise it
as much so I'm curious to see if we have
more people we actually have more right
away so we'll see how it goes
thanks everyone for hopping on pre times
on Rose is on the usual suspects Dukas
are you scheduled some time with me
coming up next week so looking forward
to that again if you're just joining up
this is the SEO plan for you know
affiliate sites this will actually hold
true for just about any kind of site but
it works particularly well for what
we're talking about now I will go over
some gray hat stuff now I don't practice
this stuff but I'm going over stuff I
can use more exact words than stuff I'm
gonna go over strategies and techniques
that are effective so even if I don't
implement them currently I do know that
they're effective through my past
people I understand what works and what
doesn't so we have Melissa on as well
good to have you on Toki and alright
ad excuse me gotta make sure I swallow
that would be very graphic to spit out
the coffee right right in this HD camera
right in front of me alright I'm gonna
get it together here and you know what
there's actually a handful there's a
high percentage of women on on this chat
right now so if you're a lady you you
guys can acknowledge each other that's
cool all right John's on too so we're
gonna get into it pretty quick here
sometimes I do more preamble and all
that stuff but I'm just gonna get with
it we have John on as well it's the
usual suspects so I'm gonna keep the
intro where I talk about myself as much
briefer but I'm just gonna ask are there
people out there where this is the first
time you've been on a webinar just let
me know alright I'm gonna get into the
presentation go ahead and start sharing
instead of rambling on and on SEO plan
for niche sites again it'll pretty much
work for like whatever you're trying to
link build to the nuances may be
different but generally this stuff is
gonna work for you you can hear me I've
already talked about that and I think
I'm pretty close to the microphone so
I'm gonna try not to yell I got to
protect my voice all generalizations are
false including this one probably a lot
of people recognize that quote cuz I've
used it a couple of times here Mark
Twain and these are generalizations so
this stuff will work in general can you
find out isolated cases where people do
you know different things sure and can
you find other cases where you know
people implement this stuff and it
doesn't work at all
yeah that's true too usually there's
other factors involved in both cases
abduch connington founder of niche i
project and that's my old dog there
Brodie he died but Georgie is sleeping
next to me I didn't have time to put her
picture of her in this presentation
that's my dad and I had old
faithful past track record so I've built
several niche sites I've sold a few I'll
tell you a little bit more about that
and then I've coached other people
several of which are actually on this
call right now and then I've done a lot
of guest posting across the internet and
have a PMP certification so I kind of
pull everything together
those skills from project management to
niche sites to sort of put a framework
which i think is better than the other
frameworks that people talk about that's
just me though I haven't tried there
frameworks but I like the like the
project management angle here's some of
the places I've been featured I've been
actually trying to make the rounds a
little bit for other podcasts so I'm
gonna ramp that up a bit and see if I
can you know just get out there a little
bit more I've spent time focusing on
different areas at different times so
that was featured on social triggers by
Derek Halpern for my course five figure
niche site so that was cool as you can
see I've had ups and downs I always
point this out and highlights the
actually you know the low points because
most people just talk about the
highlights so I've had several sites
penalized over the years those were the
the down times and that's why I don't do
grey hat SEO currently again it can be
effective but I just don't have the risk
tolerance that other people do and I
think when people a lot of times when
you first get started you're making no
money the risk is very low but things
can get quite profitable quickly and
then all of a sudden you can go from you
know five hundred dollars a day to zero
dollars a day and that hurts I don't
like it so I stopped doing that it
doesn't mean that you're totally risk
free if you if you implement white hat
but your risk is lower and that's good
Q&A is at the end
so you know if you could hold the
questions till the end it's slightly
helpful but if you think of them as
we're going feel free to write them in
I'll try to I'll try and scroll back
it's helpful if you've marked them as
questions if you could remember to do it
just so I can see them more easily so
wine niche sites in my opinion niche
sites are really the best way to get
started online startup cost or low I
mean generally if you just pay for
hosting like you can get started so a
lot of hosting plans you'd actually pay
by the month so I typically pay you know
annually you get a bit of a price break
right if you pay all upfront but the
last hosting account for whatever reason
I didn't I didn't get a discount if I
paid a whole upfront so I was like I'll
just whatever is the default and it was
just monthly so I only had to pay for
like whatever month it was you paid like
one month at a time so basically it's
super cheap to get a niche site started
and like basically you don't need to buy
like a premium theme or any plugins or
anything else you don't need a fancy
logo or anything like that in fact niche
site project I have no logo my wife was
checking about the site the other day
she's like you don't have a logo for the
site no it doesn't matter you don't need
a logo for your site really doesn't
matter so and I have have no logos right
I think for my first site I thought I
need to do a logo people are telling me
I need to have a cool logo you don't
have to do any of that stuff so and I
used a free theme so moving on you learn
the ropes different areas so I you know
have these different I guess icons so
you can learn SEO and I know you know
personally some people they started with
niche sites they were able to make some
money right like 500 bucks a month they
sold a site now they actually are really
enjoying white hat outreach so that's
what they do they do y hat outreach like
as an agency right so they shifted they
were making OK money and then they were
like you know what I'm not like enjoying
the niche site
piece
of that so they just took a subset that
they were good at and they like focused
in I have another friend who does themes
right so he was a wordpress developer he
realized the like the advantage that he
had so he was making about 500 bucks a
month also and then he shifted over to
just creating themes right so he still
has a site that's making okay money but
his skills right the combination of
skills were really interesting so and
Dan is asking is if the introduction or
the main concept this is the intro so
just a little background for people that
maybe weren't convinced with niche sites
yet so a couple of examples and and by
the way you'll know when we get started
I'll show the title again and this is
good inspirational material I think so
to go deep into the weeds you can learn
a full suite of things by starting a
niche site so that that's the point here
and if you happen to like the whole
package right
you like the keyword research the
content par the SEO if you like the full
package you can do stuff like Dave here
so I haven't interviewed him I need to
ping him we chatted a bunch in like
January and then got super busy but I
coached him actually before five-figure
niche site was created I coached him the
previous year however a lot of you know
the stuff that I taught him ended up
becoming the course I revised it after
he went through you know the material
and the coaching I was like well it
works really well so I took Dave
basically for making you know two bucks
a month or whatever to five thousand a
month you put in a lot of work right
it's not easy and it took like I think
about year-and-a-half 1518 months or so
for him to hit that point but I mean he
you could see the graph here he
escalated quickly this
is 2016 showing here I know we're in
2018 but he did really well last year as
well rob atkinson i have him on my
channel a lot actually we went i
recorded all the coaching sessions that
i did with him and like 2015 and this is
the staggering I'm Anthony Mason 2016 I
haven't pulled I haven't asked him for
any more earnings reports he's doing
very well I'll just say that so you can
see made over two hundred and twenty
thousand here in 2016 and I could tell
you that that's the December mark where
he made over forty thousand just from
Amazon thirty two thousand of that was
from a site that he and I worked on
together and eventually sold for
$235,000 I covered it in project a white
hat by the way
so everyone pay attention we are getting
started now so Dan thanks for pointing
it out I sometimes don't go through the
phases of the presentation so if you
were doing something else if you had
other windows open now is the time to
pay attention closed Facebook closed
Instagram your other stuff maybe put
your phone on silent I think I did that
I was shooting a video earlier so pretty
sure I shut this baby down and this just
pay attention and take some notes so
there are a few steps I'm going to go
over but remember link building is a
game of incremental gains so one percent
per day adds up over time and it may be
more like 0.1% and then once you hit you
know a certain point in time maybe all
that'll pay off a little bit harder and
by the way everything goes a little bit
slower than you think if you're in the
Google sandbox which is like once you
start your site and start publishing
content usually it's like six months
later before you can like really make an
impact you can shorten it by like doing
more things faster but if you're just
getting started and/or you're just
learning the link building portion you
know it's going to take a little time so
don't think that any one thing that you
do is going to like make a huge massive
difference and don't make a decision on
like whether something was effective by
waiting you know let's say you get a
guest post I'm skipping ahead but let's
say you get a guest post and then two
weeks go by and your rankings don't move
it doesn't mean that that didn't work it
doesn't mean that it's not effective
it may not be effective maybe the site
is no good maybe the link was bad but
there are so many factors in there that
come into play most of the time it takes
a little while so when you you know when
you hear about people like Ellen for
example who you know she published a
bunch of content this is on the YouTube
channel she probably a bunch of content
over six months for the first you know
six months not much happened right she
wasn't making much money and then when
she got out of the sandbox and by the
way she didn't build any links it was
all keyword golden ratio but the thing
is once she got out of the sandbox all
the work paid off so if she just would
have like worked for a month and then
waited for six months it would have been
like it not much right not much impact
not big results but she kept working the
whole entire six months kept publishing
more content and once she got out of the
sandbox like the growth was crazy so she
went from like a thousand to 1,800 to
3,000 like pretty staggering growth so
just remember that incremental gains and
if you do a little bit of work you'll
get a little bit of a result if you do a
lot of work a lot of result here are the
seven things we're gonna go over the
last one's a bonus all right it's a new
one I added in there so we're going over
social profiles link building blog
commenting guest posting to grey hat
techniques here web 2.0 blogs private
blog networks and then the bonus number
seven this company outreach by the way
has anyone heard of company outreach
before I need to come up with a more
marketable name something a little bit
more interesting than that I need to
execute it a little bit more but it
it's pretty good so number one social
profiles basically you could go set
these up today for free and pre Tom
mentions brand outreaches is a better
name that other people have given given
it already so you can go create these
profiles today basically when you start
a site it's good to create these social
profiles the key thing not to forget is
to put your link for your the home
homepage of your domain right in the
profile so there is a link there it
isn't a nofollow link so it's not like
you're gonna be able to rank right away
but it does send good branding signals
to Google and if you have these accounts
then you'll have that brand recognition
at least through Google right so
brandable link is a good one to have now
these will probably be like naked URLs
most of the time which is fine the thing
is there are dozens of social profiles
you can create so these are just some
popular ones some of them may not apply
like SoundCloud I'm not sure if you can
just hop in there and create one without
having you know some stuff to publish
there but maybe you can the point is
there's a lot of them out there
depending on like what you're into or
what the niches or anything like that
and you can create them so like I said
be sure you add your link in the profile
or you know there's no link now it
doesn't mean that you need to be active
in whatever social network it is in fact
you could just create the account maybe
put an image or two a little bit of
information and then you can essentially
let it sit now when you move on to some
of the steps in the future you may be
able to you know utilize those social
profiles and share other people's work
we'll get to that in a minute but you
know you can use those profiles to
network essentially right so that's
probably the most effective thing you
could do with them but
to have the brandable links internal
linking so this is great and I put silos
here I'm going to talk about silos a
little bit but remember that you don't
actually have to implement a true silo
structure right I'll talk about that a
lot more but the good part with internal
linking is you control the links 100% so
you can you know change the anchor text
you could alter the anchor text you can
make it a long phrase you can make it
short you can make it a generic one like
click here or something like that you
can also control the relevancy right so
you can like make sure it's the link is
in a post that fits in with the idea
whatever the topic is so you know one of
the bad things with just getting random
links from sites is if it's not relevant
then it's not going to be as helpful
part of that is you know people are not
going to follow the link at all so if no
one follows the link then you know this
is untested but my hunch is if no one
follows a link it's not going to be as
effective however even if it's a
nofollow link and a lot of people follow
it well that's good if there's traffic
moving through it so that's kind of the
way I look at nofollow versus do you
follow and the thing with silos is silos
require a lot of planning in
architecture you have to think ahead of
time about like what you want the site
to be and that's pretty hard to do I
mean even as a person who wants to play
in a head that's pretty hard to do
because you're not sure where things are
gonna move in the future and I mean
really as I've learned more I've learned
that I want to react to like the results
that I'm getting from Google or whoever
right but mostly from Google and then I
can take action based on that or you
know maybe I don't know you know what
I'm gonna cover on my website at large
so at that point it's really hard to
plan ahead and then if you
make changes you have to change
everything up the idea with the silo
structure and the reason why I'm telling
you about it is it's like intentional
links right there's an intentional way
that the links are built hierarchy is
important you know to the point where
there's some URL structure naming
convention that is used but when it
comes down to it that isn't as important
if you do want to read more I have a
post on it at niche site project comm
slash WordPress - silos and you can get
more information but the key thing that
I took away from this and and when I
wrote that post like three years ago it
was more relevant to do a silo structure
or if you're working with an e-commerce
site may be the sites the site will make
more sense if you have a silo structure
but really it's about the interlinking
so when I looked at you know what was
really happening here it's like
intentional interlinking throughout the
site and if you implement a silo
structure you know in this fashion I
left out some arrows otherwise it would
just look like a mess of arrows but
basically if you interlink all over the
place
you should get relatively the same
effect now you may need like playing it
a little bit but I really don't I just
tell my editor to at make sure each post
has two to five links at least outbound
to you know other posts inside the site
and each post should have two to five
from other post within the site so
everybody's sending and receiving links
that's the important part and you know
it's easy when you're adding new posts
to go ahead and add links to the old
ones it's pretty straightforward to do
that the part that people miss is to add
links to the old post to the new ones
those are important too and those are
the ones that people miss because you
have to go back and add links to old old
content in fact I'm going through an
exercise right now hopefully soon
my niche site project where I'm going to
make sure I do introduce I realized as
much as I talk about SEO and all this
stuff and on site information right on
site SEO and what you should do I
haven't been doing it as much for a
niche site project right so I realize
I'm just making a tons of mistakes
through laziness primarily I'm just like
I'm gonna write content that I know is
pretty good and I know there's some
people that are that are going to find
it but and you really need to do a much
better job number 3 blog commenting this
is when we're getting into some of the
action so by the way I saw several
people haven't heard of company outreach
Michael mentions outreach marketing is
the term that you've heard interesting
okay and okay Duke is just starting to
think about it and it'll be interesting
as time goes on because I think that
that is where a lot of stuff should be
moving versus like you know guest
posting I think at least the way well
we'll talk about guest posting in a
minute but yeah I think there's a shift
coming so anyway
blog commenting they are natural real
bloggers do comments on other people's
blogs I'd do it myself not a ton but I
do comment on other blogs they do help
you network that is the key value that
you're getting out of blog commenting
you do get a nofollow link typically if
you want to learn how I do it go to
niche site project comm slash blog
commenting or you could search on
YouTube and find it as well if you
utilize a strategy around a tool called
comment love then you'll be able to get
five to ten percent do follow links and
the value there is you know they're
coming hopefully from relevant posts
Carl mentions you did the comment love
technique and got
165 backlinks in a month alright so
that's and I bet Carl your metrics went
up right and the thing is I usually
caution people don't you know your a lot
of questions come in how do I raise my
domain Authority how do I raise my trust
flow your goal shouldn't be to do that
your goal is to rank in Google so you
should do things that help you rank in
Google not raise your metrics so if
you're chasing your metrics then you can
do stuff that you know doesn't really
help you the reason why I mentioned that
is I know that a lot of times if you
actually go out and get that number of
Link's even if they are all nofollow
your metrics can go higher and that
could be advantageous in some ways even
though I often discount the metrics it
can be helpful sometimes so anyway
the other part is with blog commenting
you get a lot of diversity to your
backlink profile and without a doubt
like Carl
you probably had way more referring
domains it was probably you know 165
unique referring domains also so you
went from whatever number you had and
then you know you got to 165 plus
whatever you had before so anyway blog
commenting is really good
there's tons of advantages the biggest
thing you can get is being able to
network with you within your niche
because let's face it I mean not that
many people leave comments so if you
could leave a comment and ask an
intelligent question that's a good thing
to do and I could even tell you you know
for my blog niche site project there are
some comments that come through not a
ton I mean I know it's probably a frak I
mean it's like probably one to five
percent actually leave a comment so it's
interesting you know I don't usually
have like a call to action or anything
like that most of the time the questions
that come in especially more recently
they're there like basically people just
trying to get free advice from me I mean
there's so many venues to get free
advice from me
it's staggering now that I I step back
and I'm just like I'm basically giving
everything away for free here it's
insane but but back to the point if you
leave a comment people notice because so
if you come through so even sites that
have lots of visitors do not get that
many comments so if you leave a comment
you should be able to network well which
takes us to the next point which is
guest posting so guest posts are natural
again you know bloggers guest posts like
I will try and do guest post I did a lot
of guest post in the past there are the
best kind of contextual links that you
could possibly get right you could
actually place your link into a post a
guest post that you've written that is
very tied into like the topic that
you're trying to rank for so it's I mean
you could frame it exactly how you want
you can get links to your affiliate
content if your affiliate content is
good if your content sucks then it's
just not gonna work right but if your
content is good you will be able to get
links and generally what I find is if
you do your networking properly upfront
that's to say you have you know sharing
some of their contents on social media
so we're pulling it together here you
share their content on social media you
comment on some of their blog post
perhaps you sign up for their email list
your email back and forth with them a
little bit next thing you know they know
who you are right like they've seen you
in multiple areas and you're being nice
right you haven't asked for anything
you're just being nice you're sharing
their content maybe even you link to
their content somewhere and you were
like hey this post like was so helpful
I something that was kind of related I
went ahead and link to it and just you
know let me know if it's okay right you
can ask a question so that you're like
asking permission but really you're just
telling them that you did something nice
for him but you can say like hey is it
okay that I link to you you know you
don't have to be like deceitful or any
thing weird like that but you just sort
of asked with that framework and that
really works well and the other thing is
like you could link to your other guest
posts with a new guest post right so I
don't talk about this too much but it's
a really effective way to do essentially
like tiered link building right so I
don't mention this too much on any of
the other venues that I talked about
these things but I mean if no one's
gonna link to your gasps post right
no one cares wouldn't know when the sees
your guest post right it's it's rare
when it happens but you can build links
to your own guest post and when you put
links to other people's sites not your
own within the guest post they're
usually going to be okay
so even if you can't get like the link
exactly that you want to into your you
know your guest post that you're sending
out you could probably get a link to
another post that is a guest post I hope
you followed but it's tiered link
building using guest posting and it
works really well
all right we're hitting the two grey hat
things so web 2.0 blogs here are the
advantage advantages you control the
anchor text and you control the links
you control the content on the you know
the page so you can make it totally
relevant and if you want to tweak your
anchor text you can do that
the downside is these links are super
weak right there's basically no power
behind them unless you push those links
with some other mechanism hopefully a
pbn right that's gonna be the best bang
for your buck if you automate the
backlinks to your web 2.0 s it's not
really gonna do much right Google's
smart enough to discount those links
pretty quickly and the the really bad
part is you could get penalized right so
if you have too many of these it's gonna
be a problem right Google can see that
these are not that great of links
and if you have you know poor links
boosting the web 2.0 blogs Google will
see that it's just a low quality set of
links so I would say unless you you know
unless you just need a small handful of
links web 2.0 x' are probably you know
not going to be effective I have a few
people that ask me about basically you
know can I rank a site with web 2.0
blogs for competitive terms the answer
is no right so if you have to ask the
question it means you're not like you
know savvy enough or not experienced
enough maybe the right word you're not
experienced enough to be able to use web
2.0 in an effective way
that's not like crazy risky so I would
say if you don't know what you're doing
sort of avoid web 2.0 blogs if you're
you know the people that I know that use
web 2.0 blogs use the hoth they use the
hoth or a similar high quality service
it cost a few hundred bucks and they
like to do it for you know what they
call is like a base set of links within
the first six months they don't expect
to rank they just want to have some
links going to their site that are you
know brandable links that are somewhat
relevant and then later on after six
months passes they'll come back and do
more work there's lots of good questions
I will come back at the end we're almost
through the content here number six
private blog networks these are grey hat
you'll hear them called PB ends and I
mean I think they're still so prevalent
at this point in time I haven't looked
at the sites that are listed on Empire
flippers recently but my understanding
anecdotally is that most of the sites
that are on sale and Empire flippers are
pushed by private blog networks right so
that's a little scary in some ways I
mean it's a volatile it's a volatile
investment but
you know the interesting thing is like
the brokers like just want to sell the
sites and some of the brokers are really
good friends with some of the pbn
marketplace folks like you know we all
came up together so they're they're good
buddies and stuff and it could be
riskier than people realize or not right
it's hard to tell how risky the certain
links are but same advantages is the web
2.0 s and there's a few more so you
control the links 100% you control the
anchor text you could change up the
anchor text at any time they could be
really powerful links so the bat I mean
the the weakest thing with these web 2.0
blogs is I mean the links are crap right
there they're no good and PB ends I mean
they could be fantastic links nowadays
the networks that are out there you know
if they've made it through like
different algorithm updates and just you
know the indexation of networks they're
probably pretty solid now like sometimes
networks get found out and you know big
things happen and I wouldn't be
surprised if you know these things go up
and down people a lot of people get
penalized and then people stop using
like whatever technique caused the issue
and then people forget about it new
folks come in we find another loophole
abuse it and then another set of people
so it's cyclical it's up and down I
wouldn't be shocked if you know some of
these other networks were infiltrated
and/or D indexed and then there would be
another way of you know people that are
penalized and get out of using PBMs for
example the downside of course is a risk
for penalties if you're gonna run your
own private blog network it's an it's
its own full time job right so if you
want to have a network that can like you
know support a five-figure per month
site you may have to have a small team
working on it you need to be able to
manage you know complicated systems
basically so you need to be able to
manage complicated systems and
continually do like auditing and ongoing
support work it's not impossible it just
turns out it's not very exciting work in
fact it's really boring and kind of
annoying to do so I particularly I just
don't enjoy it if you are looking at
private blog networks then it's probably
better to just find a good network and
you know work with them let them deal
with all the details of it it's just
it's not super fun alright so the bonus
is company outreach which it sounds like
about 50/50 of the people have heard of
it so I haven't implemented this
directly however here's what's happened
for me on multiple sites because there
are so many companies out there
competing to sell their own products
companies reach out right so if you have
a blog that gets traffic and they know
you get traffic they'll reach out to you
they want to send you a product right
they want you to test it review it do
something right so you can do that but
at that point like I mean they they want
you to review their product link to them
I mean they want to work with you so at
that point in time you have some
leverage and you can actually ask them
for a link so I've done this a couple of
times
additionally if you have good reviews
like and they have a good outreach team
don't reach out to you and they'll just
you know see if you know that they can
link to you right so they'll sometimes
ask I started to discover that
manufacturers found the review and then
they would just link to my site right so
these were natural links coming up from
manufacturers and of course when you
step back I'm like well manufacturers
and companies found my site they were
linking to it because they enjoy getting
the press then that's great
all you have to do is find other
companies out there of which there are
you know
hundreds and thousands of companies so
just find the companies that you can
work with so there are lots of them out
there
one little hack that you can do and I
mentioned the the high-level steps here
one hack that you can do is go to Amazon
and maybe I should make a video on this
go to Amazon and you can you know see if
any of these FBA folks have websites and
see if you can help them out the
interesting part is like I have no
interest in FBA this fulfilled by Amazon
people sell their own physical products
it's a different business model very
interesting not my thing however so many
companies are setting up to do FBA that
you potentially could just reach out to
them I think you could send them a
message on the amazon platform and or
just find their website right if you
find a company name see if they have a
website you could reach out to them and
they will bend over backwards to work
with you cuz no one cares about their
product in the same way that no one
cares about our niche sites so if you
can work together right if you can scale
this just a little bit you can get
really relevant links maybe they don't
have great metrics maybe they don't have
a ton of backlinks but the relevancy is
so high and my hunch is it's going to be
relatively straightforward to get that
backlink if you just you know provide
them with a review you're like hey you
should get some traffic that way this
way they'll hook you up with a link now
that's probably the most effective way
to go to FBA companies because they're a
little bit smaller and they are lean and
they will just be falling over
themselves because you contacted them I
think you know if you go to larger
companies they have a Facebook presence
or Instagram they're you know sort of
modern and they understand the power of
using the internet you should be able to
reach out to them and
some fashion and then find the right
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