I've been auditing sites for people the
last couple days and a few of these
sites actually several of them they
didn't get much traffic they were kind
of new sites overall and I was surprised
to see the owners had email lists
running right so they were capturing
email addresses and I kind of disagree
with starting an email list right off
the bat and this video I'll go into
detail about the pros and cons of
starting an email list for your
affiliate site and most importantly I
think is when you should worry about it
lot of stuff going on
and I think probably worrying about an
email list early on there's a little too
much so let's get to the video now
visible selling machine by Ryan Deiss
this book all about email marketing it's
very good people do say all the money's
in the list right you got to start an
email list but if you have an Amazon
affiliate niche site do you really need
an email list that's what we're going to
talk about today so Ryan Deiss is the
founder or at least one of the founders
for digital marketer it's a great
website I'll put a link below again this
book is very good it talks about email
marketing and just the benefits it
actually goes through some nice how-to
stuff now the thing is a business
partner and I we've read this book we're
very into digital marketer in the way
that they were running you know their
sites they're a very good case studies
very compelling very well-written we got
so convinced especially after reading
this book it's so inspiring that we
decided we wanted to try and build an
email list for one of our sites which
technically it was a niche site but we
wanted it to be more and we tried for a
very long time to implement an email
list and we just had a rough time
actually making money from it let's go
into the pros and cons of having an
email list for your niche site you
probably shouldn't start an email list
until you're ready it might surprise you
but most of the time we need to be
patient so I do love email marketing and
I have an email list for a niche site
project if you're not on that email list
by the way
you can go to niche site project comm
hit the green button put in your name
and email address and I'll send you some
freebies I have a couple niche sites
which have fairly big email lists
one of them has about 4,000 people in
the list and another site has about more
than 10,000 but thing is if you don't
have a clear way to make money from the
list then you probably shouldn't start
one so here are a few of the pros of
having an email list number one you can
sell affiliate offers so it could be an
info product like from Clickbank or you
could market things directly in your
email to people via share sale other
affiliate programs and that sort of
thing you can also drive traffic so
let's say you just do Amazon affiliate
marketing and you have blog post or
whatever on your site you can send out
an email and drive people to your
content so you publish something new you
can get people over there key thing to
know you can't actually you're not
allowed to place Amazon affiliate links
in your emails it violates the Terms of
Service you're just not allowed to do I
could send out an email and send you
know multiple hundreds of people to a
new post
additionally right so not just thinking
about your site but let's say you have a
YouTube channel you can send an email
out and drive people to watch your
YouTube video another Pro is you could
build positive relationship with your
audience so you're able to send the
emails tell them about you know yourself
and they can reply back and you could
build a relationship why does that
matter if you're just trying to like
sell affiliate offers well if they know
like and trust you you can send out an
email and make a recommendation for a
product they're more likely to take a
look at it and value your advice in your
opinion another cool thing you can do
with an email list is you can actually
just send out a survey you can figure
out new content too right you can ask
them what questions they have what
issues are experiencing and you can
write content around what they want you
could create your own product right so
you can send out a survey to your
audience and they can say they want to
learn about topic a and you can write an
e-book on topic a and then market it to
them
it's a valid business model and it's a
great way to bridge the gap from an
affiliate model to selling your own
products so the Provo sound awesome it
sounds like you should definitely have
an email list but here are some of the
cons the number one issue is that people
try to build an email list when they're
just starting their site they'll spend
time signing up for an email provider I
use Aweber by the way so a lot of people
focus on setting up an email list too
soon so they spend time signing up
setting up the opt-ins developing lead
magnets and writing an email
autoresponder all this stuff is fairly
straightforward however it does take a
lot of time people are building these
sites on the side they don't have like
tons of time to start investigating you
know email lists and stuff so people
start too soon let's say you even launch
with a few pieces of content and you're
able to get some traffic let's say
you're getting 20 visitors per day if
you spend all this time trying to build
an email list as well and you're trying
to build an email list you're probably
only gonna get like one subscriber or
two subscribers per week something like
that you're not gonna get very many
because you just don't have enough
traffic it would be better if you spent
your time adding more content or getting
backlinks for example let's say you're
able to build your email list to 50
people over several weeks a few months
you have 50 people on your list and you
send out an affiliate offer you may only
get like one conversion if that so if
your sample size ie your email list is
so small like you're probably not going
to get any conversion all the advantages
all the good things like if you don't
have enough people on your list it's not
gonna matter anyway so my argument is
people start too early and they spend
time and energy on something that
doesn't really pan out until sometime in
the future basically if you have traffic
on your site let's say you have 300 to
500 visitors a day you should be making
some revenue varies widely if you're
getting 300 to 500 visitors
you may be making a few hundred dollars
in a week or something or a few hundred
dollars a month or you could be making
many thousands of dollars per month it
all depends on your products and the
kind of content and how much content you
have if you have traffic and you are
making money that is good you probably
have the resources number one to invest
in an email service provider right so if
you can cover the cost with the traffic
you should be able to make some
additional sales using the email list
drive a little bit of traffic and that
sort of thing if you're getting a
hundred visitors a day but you really
want to test out email marketing and you
have time to do it sure give it a shot
on the other side
I didn't start worrying about building
an email list on some sites until they
were getting like over a thousand
visitors a day because my main goal for
that particular site was someone lands
on a page they read a product review
they go to Amazon and buy it like that
was the goal so if you have a clear
picture of the goal for a page you can
orient it that way now are there some
caveats here
yeah olicity you have some content and
it's getting a pretty good amount of
traffic probably in the hundreds per day
if you have that content and it's not
affiliate oriented it's merely an
informational article that's probably a
really good piece of content where you
can create an opt-in you can create a
lead magnet and you can start building
your email list the goal for an info
piece of content could be to help build
your email list right you're not trying
to sell anything there you're just
trying to get them on the list and from
there you can you know drive them to
different areas using the email list
using good copywriting to sell an
affiliate offer you could drive traffic
to a particular page or you can build
you know rapport with your audience
here's the question of the day let me
know if you have an email list on your
site in your opinion on the pros and
cons of an email list on a niche site
really interested in what you have to
say so I read all the comments I try to
reply back to all of them let me know
what you think I'm Doug kundan take a
look around if you like the videos
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