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hello what's going on it's Doug here and

I'm just out for a walk and hopefully

it's not too shaky here but I thought

I'd just give give a little update on

what's been going on with me I'm just

out with Georgie trusty Georgie and I

think I'm gonna try and sit down so it's

not so wobbly here all right I think I'm

gonna try and sit on that bench which is

dark

I bet it's very hot it's gonna burn me

all right

the bench isn't as hot as I thought it

was gonna be and Georgie's very smart

she actually she crawled underneath

she's in the shade underneath me here so

I have

well first off this is going to be a

meandering random potentially long I'm

not quite sure video so I'm just gonna

talk about you know the state of my mind

or whatever it is I'm doing here so

number one a couple weeks ago I think I

mentioned that I was taking a little

break from YouTube creating videos and

stuff I was like eh you know what and

then take a couple days off my parents

came to visit they you know we moved

recently to the Colorado area the

boulder colorado area and we my parents

came to visit so I was hanging out with

them and I was like you know I put out

so many videos on YouTube why don't I

take a break now the interesting thing

with YouTube people that have YouTube

channels you may know this but YouTube

is a bit of it's like a Content machine

which will chew you up because it feels

good to publish a video people watch it

you see the analytics go up and the more

you publish almost like without regard

to quality the more you publish the more

views you'll get and so on now for me

personally I don't get enough views to

make it worthwhile as a like money maker

however you know from my marketing see

the marketing standpoint of my brand

that's a project and things that I do

it's worthwhile for me to like do stuff

on YouTube but I don't make money really

directly from YouTube views or anything

like that so that's important to note if

I know some people that with much bigger

channels potentially they make money

they publish a video and they know that

it's gonna bring in X amount of money in

the next 30 days and X amount of money

over time right so I could respect that

but for me it was kind of like what am I

doing here this is bananas I'm not

enjoying the specific work that I'm

doing creating the videos that I am in

the way that I'm doing them so that said

I was like I like I like talking to

people like interviewing folks and it

seems to be inspiring and people like it

so I you know recently published a

couple videos with a friend of mine Ron

Stefanski from the one our professor and

people really liked it

all right they liked it a lot and I

didn't conform to a lot of the sort of

standards of YouTube or anything like

that as far as like how long the content

is or how engaging it is or anything

like that I was like you know what I

think I'm just gonna Ron and I are gonna

chat and see how it goes now the cool

thing to happen it was like an hour in

15 minutes or something like that the

cool thing that happened is Ron and I

did our thing

it was content like Ron and I

potentially would enjoy consuming and

it's getting more views people are more

engaged with it people really enjoyed

watching those to the level like people

are watching like twice as much of as

far as like the amount of time the

viewer retention so anyway the point is

I realized that if I'm if I do my own

thing it may be better for me personally

number one but number two it could be

directly for the people who are like me

in the audience so instead of pandering

well I'll call it pandering pandering to

like the least common denominator to

create a video perhaps with a title like

you know how to make $500 a day

overnight or some sort of sensational

thing I'm better off just staying in my

lane and doing my thing

so that's that's one one thing that's

been on my mind I think now that I've

spent a lot

I mean I've published a lot of video so

I've spent a lot of time I understand

like things that do work better than

others I haven't had anything go viral

by the way you can't really aim for

viral so well and it's not really my

style in general so for me to try and

like aim for viral didn't make sense so

that said that is why this is just gonna

be a long video so segment two in this

conversation is going to be around doing

interesting things and doing like

projects executing projects and talking

about myself

right most posted this it's just going

to be talking about me

so I appreciate it if you're sticking in

you're hanging in there with me on this

conversation I have spent a lot of time

as you may notice if you're a fan of the

channel or you've been around in the

community for a little while I have been

spending a decent amount of time on

creating YouTube content creating

podcast content writing some on my blog

niche site project and I have been

neglecting in a lot of ways I've been

neglecting my own affiliate sites now

it's a little embarrassing you know just

to let them sit there not do anything

with them we're very minimal we're

talking like a couple hours a month

something like that generally making

them like a full-time income depending

on like how much money you need but I'm

making a full-time income from my

affiliate sites for the naysayers out

there that are like Doug you probably

make all your money from like YouTube

ads not true YouTube ads are not really

that much money generally at least for

me at the scale that I'm operating in

and then

other thing is doc you probably make it

most of your money from selling courses

in just being a charlatan and telling

people how to do things well that's not

true either I make most of my money from

my affiliate sites and it happened to

like to teach some and it's a good way

to communicate improve my communication

skills in general does it teach people

stuff so the point is I've spent a lot

of time teaching people things and I've

been neglecting my own personal

affiliate sites now the positive thing

is it's a testament it is proof it is

you know without a doubt that you can

start these sites and it is not passive

at the beginning I can tell you passive

income like you got to do a lot of work

before anything's passive but I could

tell you once you have the strong

foundation in place once you have things

in place it can be fairly hands-off I

won't use the word passive or passive

income so as to not I don't know I don't

I don't want to make any kind of crazy

claim but basically like once things are

set up like you could kind of like let

them chill out and it's gonna be better

in the long run if you come back and you

have you know quarterly audits that

you're doing on your site and like

improving content making sure products

are available all that kind of business

but you can also be lazy and not do that

much and I've been lazy on my sites I've

been doing like minimal amounts of like

updates and that sort of thing the whole

point is I'm trying because I enjoy the

work right I enjoy doing the affiliate

content I enjoy looking at the data

enjoy the keyword research the whole the

whole the whole thing right I like it so

I am getting back to those like roots of

how I got started because number one I

like to work and then the other thing is

like I can do interesting things for

example I have a few experiments in case

studies like in place right now so

and having a bunch of content to a site

for example so I'm adding like 60 posts

over a short period of time I am using

I'm gonna be using a service which I'll

hopefully be able to share with you in

the future but testing it out just

making sure it's legit I want to use it

myself I want to know that they can

deliver I want to be able to share with

you my procedures my standard operating

procedures in my templates my guides

that I'm providing to the content

service so they deliver with a minimal

number of questions or issues or

anything like that got a helicopter

flying over

[Music]

so all right so basically overall I'm

looking to do some work on my sites

using tools which I can recommend to you

because I get questions essentially

every day what content service do you

use how much does it cost what's the

quality like can you share your

templates with me and all that stuff and

I share tons of stuff and I share what I

have done in the past which is typically

just hire people directly one on one

typically from up work and if that's

your style then that's great but some

people just have trouble making that

work and I'm not sure why you know some

people I mean everyone has a different

personality and how they want to work

with folks and stuff like that so if you

don't enjoy going to up or here you feel

maybe it's like I'm not an effective way

for you to use your time I want to be

able to recommend specific services that

can do specific things which I can

confidently talk about as you know then

being able to deliver and not only that

did I get results so I don't want to say

hey use this service and who knows if it

worked out right I want to use the

service and then I want to show you hey

after I published these 60kg are post

over 60 days or so we'll say two and a

half months I started getting traffic

here check out the traffic that I am

getting on those posts by the way I'm

paying exactly this much per post and by

the way getting a thousand words or 1500

words or whatever and this is exactly

what I'm doing

I could layer that on top I'm also

running tests with guest posting

services so I was doing a little bit in

the guest posting game as far as

offering a service and then I realized I

hate doing that so again this

was a situation where people were asking

me about what services I recommend and I

was like wow I used to do it before

maybe I should do it again so many

people are asking the market is asking

for a product Doug you should try to do

something and be there

for your customers that are asking you

for it but like I said I didn't really

enjoy it

me personally services are not that fun

okay it's alright

[Music]

so that was another okay Georgie you're

a good girl I think it's scared Georgie

a little bit so anyway I'm testing a

guest posting service again directly

related to like doing work on my site so

I was trying to run the service and I

was having a number one a hard time with

a customer service I didn't frame the I

guess the service and the product and

the deliverable in a way that the

customers were happy with it the funny

thing is I had multiple customers that

wanted either a refund or they weren't

happy with the service in some capacity

however their rankings went up in Google

and they were getting more traffic so I

don't know what the they want

but services as far as me running a

service that might think not my thing so

I want to be able again to recommend a

service that I personally use I want to

be able to tell people I did this this

is the exact package that I got I sent

one guest post with this criteria to one

of my keyword golden ratio posts for

example and here's what happened and

here's how long it took if you want to

do the same thing you could check it out

or you could recreate it on your own

right I'm gonna say you have to use

services that I'm using but again you

know if I got if I got you know two

three emails a week where people are

asking me what I'm using well I need to

tell them what what they can use and

like I said I felt pressure to you know

create a product create a service that

people can use obviously the the money

that I could make is good but at the

same time like to set up a service to

run effectively I ended up in the same

position that I was a couple years ago

when I tried to do a guest posting

service been to and that was if this is

going to work out if this is successful

I need to have a team of people working

for me which is a terrible I've grown

teams

I've hired a lot of people I could hire

exactly who I needed but at the same

time I was like wow you know what I

don't know if I want to sign up for that

I don't know if I want to have you know

15 20 people working for me it's

freelancers and having to just be the

you know manager on top of that yeah I

could hire managers to do things in the

middle but once you once you map that

out you created the org chart that I

used to be a part of in my corporate job

which I don't do anymore am kind of

happy so I'd like a lean team I like a

small team I don't like a lot of moving

parts it's just simpler it's just

simpler overall and one of the ways it

can be simpler for for me and for you if

you want to hire you know services is to

just outsource like discrete pieces of

like work by backlinks whatever by guest

posts we'll put it that way that you

could trust so that is the other aspect

I'm trying to do interesting work on my

sites that I could share as case studies

I have lots of data I have a lot of case

studies some of it isn't relevant to a

lot of the things that I talk about on

the channel but there's no reason I

can't do more of that work and then

share with you so let's keep walking

here I'm at I'm gonna get sunburned I

mean I got sunscreen on but I need to

move I need to move out here all right I

move locations and in the shade now on

another bench it's not bad I like this

hopefully the I'm in a parking lot so if

we the noise isn't too bad so here one

one key thing when distinction I need to

make is like with the issues that I had

with the service that I was offering the

guest posting service it is not the

customers fault everything is is my

fault right and I think it's a mindset

thing like I cannot blame anyone right I

can't I shouldn't blame anyone it is all

my doing

like overall and I think it's important

for other people to remember you know we

sometimes can be tempted to blame others

even if it could be valid right even if

it could be valid but ultimately it

comes in to me not ensuring that my

sales material was giving the right

information to the customers making sure

that their expectations were sent

properly it is not the customers fall is

my fault yes there are some bad

customers sometimes but generally it was

just failings by me my it was my fault

basically it's what I'm trying to say so

I just wanted to make that clear and

just explicitly say any issues that I

had with the guest posting service my

fault any issues that the customers had

my fault right can't blame anyone else

it is important to frame your product

properly it's important to make sure

that the customers understand like what

they're getting and when and why it's

valuable and if they do not understand

it is my fault

a hundred percent so moving on from that

I will mention that Georgie is sitting

under me still and I'm just there's

people walking by so I'm just making

sure she's gonna be a good dog she's a

good dog so all this all this kind of

ties together alright so I an

interesting thing happens when you work

for yourself particularly when you work

online and not only do you not have a

boss but you're sort of you're the

visionary which now that I say it out

loud I'm like no wonder I have some

trouble sometimes because I'm not very

visionary like

I'm not a visionary something like that

so anyway the point is I'm probably

working worn out taking fewer days off

and have been taking fewer days off

since I got laid off when you work for

someone else

number one you can blame other people

for stuff because sometimes it is you

know the managers fault for

things up or whatever so when you work

for someone else you got vacation days

you got benefits if I'm sick I could

just say hey someone else do you do that

you be my backup and fill-in and stuff

like that while the birds out here are

very energetic so the point is I am

doing more work taking less days off and

stuff like that

now that I'm working for myself now the

well you know one caveat is I work

shorter days right so I'm working more

days but I work sorter days when I'm

actually working get a lot done but the

whole point here that I'm trying to make

is I'm planning on taking a lot of time

off this summer and part of it is

outsourcing so I want to take time off

remove myself from the day-to-day

decision-making I want to maybe check my

email a couple times a week and have all

this stuff in place while hopefully

growing my business now it's not a long

term it's not a long term solution right

you can't just check out leave and

expect your business to grow like

ongoing forever but if I'm like taking

four to six weeks off where I am maybe

work in a couple hours a week if I do a

shitload of work ahead of time for say

six weeks to eight weeks I'm doing a lot

of work setting things up

outsourcing getting things in place

setting up contingencies

if a services company has a question

they have a person that they can ask

that is not me that potentially can make

the decision for me now I'm sure some

people are thinking how could you trust

someone to make the decision for you

could that cost you money could it be

terrible it might bright it might cost

me a little money but if you let go of

control then it gives you freedom to do

other things whether your time and what

I don't want to be like the the cog

dislike slowing everything down which is

generally what happens as soon as I

started outsourcing more stuff and

getting out of the decision-making

process and then empowering my team to

make the decisions for me

you're number one you find that

sometimes the consequence of making a

sub optimal decision isn't that big so

let's say I want to you know make the

decision so it could be 90% certain of

like a good decision what if I can have

someone else make the decision that is

you know probably 75 percent likelihood

that it's going to be correct or

whatever and maybe there's a small

downside but to get out of that

decision-making process you know number

one you can accelerate and do a lot more

in the shorter time but from a like

mental standpoint of like all the

decisions that I would potentially have

to make I mean it's a no-brainer to get

out of the loop on that so I am and I

haven't done this sort of thing I've

taken some time off here and there I

have taken you know a week off but I've

always had my laptop with me so that if

something happened that I could do

something with it now I'll let you in on

a little secret I actually just ordered

a Chromebook which I'll probably do a

little review on I'm excited I like

technology and side tangent here I like

technology I like getting new products

and stuff like that I am using currently

I think it's a 2015 Mac

book pro and I was I've had it for three

four years something like that I get him

refurbished but it's doing a good job

I sort of up SPECT it and got additional

memory and stuff like that so it's

working well but at the same time I was

like hey you know what this laptop is a

few years old

maybe I should upgrade what I found was

I have one of the sort of you know the

last great MacBook I just made that

claim but it has USB 3 has a Thunderbolt

tool to slash display mini port output

so it it has like the things that I need

in there and it runs for fast enough for

me now

the reason why I mentioned the

Chromebook is I was like well I can get

I got a couple gift certificates for my

birthday thank you

my in-laws and my some of my family

members sent me some gift cards so I was

like you know what I've never checked

out a Chromebook I use Google products a

lot and what if I got a very small

laptop that I could gonna take to coffee

shops or whatever and take on my on a

trip I'm probably taking the trip while

I'm taking some time off the point being

it's not a full-fledged laptop like I

couldn't do video editing on there

there's a lot of apps that I use

day-to-day that wouldn't be able to do

anything with my understanding I've

never had a Chromebook by the way I'm a

big Apple person not because I want to

be but I just kind of got roped in

overtime and I found that

I lost my train of thought but basically

I was gonna say that I think that the

Chromebook could be a you know fine way

for me to be able to write if for some

reason if the unfortunate happened and I

had a site crash if I had some sort of

catastrophic issue I should be able to

hop on the Chromebook get two websites

to help me manage and mitigate that sort

of and be able to take care of it

on a trip and one of the great parts is

over there so anyway the point is I I

believe that the Chromebook should be

good enough for me to like do some small

things if I need to and it'll be lighter

so the the MacBook is like a 15 inch 15

somethin inch and the Chromebook is not

going to be comfortable to work on very

much for long periods of time it's like

an eleven point four inch screen but it

is very light has good battery life and

generally it should be operational so I

think when I sat down here I was talking

about taking time off so it all ties

together I'm trying to outsource more

stuff I'm trying to do work on my

affiliate sites and I want to share

those stories with you I also want to

take that time off and utilize the

outsourcing capabilities that I have

with services that I you know

and using effectively and grow the

business at the same time so it's a tall

order but I think it can work really

well so I think I'm gonna gonna close it

out here do some more walk in here with

Georgie and let me know if you'd like

these sort of casual I'm not sure if

this is vlog e exactly because it's just

like the ramblings of a crazy person

talking to themselves which is what I

tend to do from time to time but yeah

let me know if you like these if you

have any questions about this stuff that

I was talking about leave comments that

will be helpful for me to make new

videos and I gotta say I actually I have

wanted to do more videos out here just

walking with Georgie but it's windy all

the time

it's like insanely Wendy it seems to

have calmed down a little bit as it's

heated up and we're getting into like

late spring not quite summer yet but

it's like it's beautiful out often

[Music]

it's beautiful out here a lot at a time

but the thing is it's just been so windy

but and it's also slightly I got to get

used to just carrying like the camera

around and like sorry about that

carrying the camera around building up

these biceps and shoulders here and then

just having like random people walk by

keep doing my thing

I mean basically no one really gives a

about like other folks out here but

I've gotten probably a dozen looks just

people who are like looking at me like

why why do I have a camera why am i

carrying around a tripod and all that

stuff

but you know what I didn't even pay much

attention I guess I know you know for me

knowing that a handful of people were

gonna watch it is enough and I'm like

well you know I'm doing it cuz people

want to hear the ramblings of a madman

so alright I got in this thing so leave

a comment let me know what you think

I'll tighten these up in future most

likely or maybe I'll make them longer

cuz I think you know if you're hanging

on this law

you're watching it cuz you want to so

anyway

everyone have a great day we'll catch

you next time

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