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Monday, April 20, 2020

Talking site Audits with Dom Wells #Best Education Page #Online Earning

Talking site Audits with Dom Wells



so every site is different but generally
we start out in the same place and most
sites that we've partnered on have had
some some level of technical SEO issue
pretty much everyone we've been like
well the first thing we're going to do
is fix that and that that issue might be
as basic as like not having an SSL
certificate installed too sometimes we
get people that haven't fixed the Yoast
you know the great Yoast error of 2018
just where a bunch of their stuff good
index they shouldn't some of them have
architecture issues so just like
navigation and site structure and things
like that pretty much every single one
has speed issues generally if someone
knows how to get their speed good then
they don't need our service so we
normally will fix all them first then
there's a lot of CRA type stuff like
most people like if is an Amazon site
they don't really have mobile optimized
tables
I'm sure Matthew Allen would have
something to say about that with this
plugin but yeah a lot of them a lot of
mobile-friendly tables or
mobile-friendly this or mobile-friendly
that and from there it's very much a
bespoke plan like some of them it's like
right now we're just going to smash the
site with the content until until all
that site scales other sites it's like
we need to disavow your spammy backlinks
other sites it's like oh you've got an
info product funnel let's try doubling
the pricing on that and that kind of
thing so yeah it really it's always the
same we do a technical audit a speed
order and the kind of keyword and
backing called it and based on that we
usually have something to improve and
sometimes that can be enough to turn the
site around as well they're not always
like distressed sites when they come to
us but yeah quite often they it can turn
them around
but then from there it really varies
like what we're gonna do next she's
sorry very interesting yeah I could
definitely imagine some people have
sites where there's a ton of content
almost no backlinks or vice versa where
there's you know 50 posts but a crazy
amount of backlinks and there's
opportunities to like fill the gaps
wherever they happen to be interesting
so with the sounds like a lot of work
needs to be done for any of the sites so
tell me about the team that you have now
or sort of how that structure - no but
actually I'll just leave it at that it
won't speculate so what's the team like
how do you run that fortunately I had a
very good project manager recently so
things have been a lot more smooth over
the last couple of months but
essentially there's like there's not
actually that many of us like on the
actual sort of core team there's
probably about ten and that will range
from like me who's you know like the
boss and then Alejandro who does a lot
of the he does all of the audits and a
lot of he's kind of an extension of me
in the way that he'll do a lot of the
game plans for the sites and deciding
what we were gonna do but there he was
also strong in other areas he's a lot
better at technical SEO than I am so he
does all of that all of the audits and
then we have the program at Osby and
then she's just like making sure we're
all doing stuff she's like you know
whenever my asana queue gets to zero
suddenly it's back to ten again
aha and then we have just various
freelancers below that and people who
have full time who like we have someone
called Hannah who's really good at
Pinterest and so she runs runs that sort
of thing because we've got a lot of
sites that do well with the kind of
Pinterest and media vine model so
there's a lot of people like in
affiliate marketing who are really
focused on like SEO and best blah blah
blah and then there's
people mostly work at home mums but not
there's a lot of others in the group as
well who were just like silently
crushing it with Pinterest and media
volume and making like 5k a month ten
camera it's crazy
so yeah Pinterest is a big part of what
we do and then you know we just have
like sort of bas below that who you know
like they do content uploading and
audience and on page SEO tweaks and all
of that stuff yeah and then we bring in
you know if we need content written we
use an agency or use smoke humor group
designs articles and SEO like authority
builders and maybe some other more great
how ones depending on if it's like our
site or not so yeah things
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