hey what's going on Huntington here from
niche site project in this video I'm
going to tell you about the Hoth the
Hoth is a like link building agency
actually there are a full suite of
products I think they do content and
some other stuff but I know the roots
are in link building and that's like
mainly the products that I've used from
the hive now I've worked with the Hoth
for years and I'm gonna filling it for
them so I got a commission if you buy
anything through my link but I'm a user
great customer service and I've had
great results in fact I've been using
them along with another company for my
age site case study and prior to the
case study I tested out the service to
make sure it was good and I was seeing
the results that I wanted to see so with
that said the services that I used from
the Hoth in the past were more like grey
hat type services and products this case
at this point I don't do any sort of
grey hat stuff but it's more white hat
the services that I've used are white
hat services so it's like guest posting
and the syndication product I don't have
as much experience with the syndication
product because it's brand-new but I've
been testing it and I've been getting
like pretty good results that'll be a
future video so at this point I want to
let you know like the key thing that you
should understand when you're using the
Hoth for the guest posting service so
the big thing is you need to pick your
package right based on there's a weird
phrase I should probably you know say
that differently but you need to select
your product and the service that you
want based on the organic traffic of the
site that you're gonna put the guest
post on or they will do it right it's a
full like White Glove service situation
but basically in the past we would buy
or you know sell guest posts based on
the domain authority of the site alright
so generally that is a Moz metric by the
way the problem with the DA or the PA or
any of those metrics for a domain rating
you can manipulate those based on like
links that you're sending to them so the
big problem is it's a metric from some
company right Moz or H rafts or Majestic
or whoever right it's a metric based on
however they gathered that data and you
can manipulate that metric whatever like
whatever metric you're thinking you want
to use you can manipulate it now the
cool thing with the hoth and the guest
posting packages now is you can use
organic traffic as the criteria and that
means in my opinion that Google likes
the site alright Google likes the site
if they are sending organic traffic to
that site so you can select based on you
know different you know organic traffic
ranges so I can't remember off the top
of my head it may be like a thousand
five thousand ten thousand fifty
thousand something like that and it's
more expensive you know the more traffic
a site gets but in my opinion that sort
of vets the site you can't manipulate
that right so if you can go check in a
tool and see that a particular site is
indeed getting organic traffic from
Google then you know it's good to go so
I've been using that criteria for my
guest posting packages and it's been
fantastic I've been seeing like really
high metrics and a really good relevancy
in like all cases before we go to the
search console data let's have a look at
the overall traffic this is the weekly
traffic and you can see it's
consistently moving up
there's no hockey stick growth or
anything like that but it's continuing
to move up and that is great that's
exactly what I'm looking for here are
some of the results traffic wise
obviously getting the backlinks is great
you want to move up in the rankings in
general and then of course the real goal
is to get traffic to your site and then
make sales as you can see taking a bit
of a snapshot here from like when I we
got the links on the site and by the way
I'm you know I'm talking about links
coming from both the Hoth guest posting
and loge annex as well and from blog
commenting so keep that in mind there's
links coming from various sources but
I'm confident in these sources so let's
also take a look at what we have going
on on the search console so you can see
just the impact of when the links hit so
we're looking at the search console here
and going back to when I got the site
but basically you can see if this little
thing will get out of the way here you
can see generally in the same way clicks
are going up and total impressions are
going up as well so we can see here
clicks or going up there's not a way to
sort of smooth out the graph here but
the overall trend is moving up you can
see is sort of like hitting new highs
each week so that's great we could look
at the impressions of course and get
sort of an idea of like where things are
showing up that's also moving up so
that's fantastic that is obviously what
we're looking for the average position
here you can see is also improving and I
think this sort of tells the full story
right so when you look at the average
position it is improving right so
previously it was down here and it looks
like you know at some point maybe some
I'm not sure what the deal was right
when I got the site but maybe a few of
the positions went down as I was adding
more content adding backlinks stuff like
that sometimes weird things happen when
you're doing SEO work and typically if
you're just doing normal things like I'm
doing then it will recover and probably
get better so you can see it's just sort
of ticking up a little bit here and
there dancing around just a bit one
thing to note is like you know I had a
lot of content on the site and when you
add more content on the site the total
number of impressions will likely go up
especially if you're using key word
golden ratio type content and then for
that reason a lot of times you'll show
up for more impressions however your
overall position may go lower and in
this case it seems to be staying fairly
stable or at least moving up a little
bit so this is good from my perspective
and it's kind of the you know the trend
is going up that's what we want to see I
want to show you what I'm talking about
as far as ordering on the hop so this
is the sales page so if you hopped over
here you can read all about it you know
they'll tell you a little bit more about
it but the big thing is here the
criteria of where your guest post will
go so previously all you could do in the
past was select by domain Authority
which is antiquated and I would say in a
lot of ways just not all that accurate
and the big thing is you can manipulate
that metric
however publisher traffic they say
guaranteed monthly organic traffic level
of the publishing site you can verify
that independently you can see that on
your own with independent tools and if
they're getting organic traffic from
Google you can assume that Google
probably likes them a little bit so you
should be choosing publisher traffic
here all right publisher traffic that is
the criteria that you want to select as
far as you know which level you want
here it obviously gets more expensive if
you get more traffic but basically the
more you spend the better site will be
so whatever your budget is figure out
your budget figure out how you need to
align it questions may be out there like
should I get you know five links on a
1,000 or I don't know what the cost is
exactly but should you get you know two
links from one of the lower packages or
one link from one of the higher packages
I can't answer that for you I think you
could probably find examples for both
cases where you know two links from
smaller sites is better or one link from
a big site is better so there's no like
set formula where it's like it's always
better to do X or Y so I have no idea
and I mean I think it just depends on
the site in your site and the keywords
that you're going for and all that kind
of stuff so this is how you pick it and
you can you know obviously go nuts over
here you could spend $40,000 on
backlinks if you wanted to it's a
hundred posts but I mean that would be
insane anyway this is how you do it
I don't been affiliated to the
Commission and I'll probably buy a beer
or two or something like that and I can
tell you the customer service at the
Hoff
kostik they deliver on time like it's
very process-oriented it's a very very
tight team out there if you are thinking
about using the Hoth
you should probably definitely alright
you should definitely use the organic
traffic criteria not the domain
Authority if you have some other special
goal with the your package or what guest
post you want or something like that
sure maybe maybe you use the DA but in
most cases like I would say 99 to 100
percent of the time you should be using
the organic search traffic metric to
select your guest posting package and
I've been super impressed with the sites
that my links have been showing up on so
if you have any questions about like the
Hoth service guest posting or whatever
please leave a comment below and if it's
your first time on the channel thanks
for watching have a look at some of the
other videos I talk about affiliate
marketing SEO keyword research stuff
like that some random stuff as well and
if you like what you see please
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