The Perfect Amazon Review for Affiliate Sites Best Education Page #Online Earning

hi this is the free workshop on the

perfect Amazon review hopefully there

are a few people on or will be joining

in just a second so give me a shout in

the chat I think we'll probably have a

small intimate group again so welcome

I'm Doug Pennington people don't know me

Doug Huntington founder of niche site

project I'll go through a little bit

more of an intro shortly here but

welcome everyone and looking forward to

going over perfect Amazon review and

I've used this format a lot in on all my

sites and in fact a lot of other people

use it too so it works pretty well you

could actually give this sort of

template to a writer and they should be

able to you know with a little tweaking

they should be able to write something

pretty good for you as far as a product

review goes so I see a few people on

just give me a shout in the chat say

hello let me know you can hear me that's

always good let me know where you're

from - so John's on Vance Tom from

Baltimore awesome and yeah like I said I

think it'll be a small intimate group

and vans from Las Vegas I sent you an

email Vance

earlier today so if well you got that

it's gonna say it's a little sunny here

today in Bozeman Montana but it's still

a little chilly I had to wear like

gloves outside this morning Martin from

the UK very cool and yeah awesome like I

said it's gonna be a small group I'm

gonna go ahead and get started so if

people show up late they get ya catch up

there's always a little intro here

Vance says yeah it's amazing that we

still have snow yeah it's I was talking

to my friend earlier just before I

hopped on here the snows melted like

down here in the valley it's gonna be

like 60 degrees today like summertime

you know but in the mountains there's

still like a lot of snow and it's it's

pretty crazy it's pretty crazy in Tom

signed up for the course last night

fantastic good to have you on onboard

Tom and let's get into it so again this

is game is on affiliate reviews that

convert and basically it's going to be a

templates that we're gonna work through

it's actually in the course and we'll go

I'll show you a couple like real live

sites where as sort of like

reverse-engineered this now I know ken

says is this live it is live I'm not

sure why it stead of replay but this one

here this one's alive Ken and oh is

gonna say that I've been tearing down

some larger sites on the YouTube channel

I think a lot of people here probably

watch the YouTube videos and you can

learn a lot by looking at the bigger

sites I know there was at least one or

two people who were discouraged by me

reviewing larger sites but why not learn

from every source that you can so okay

and interesting Ken I'm not sure what

the what the issue is I know people can

hear me since you've asked the question

or answered the questions oh Ken says in

Kevin as well it took you had to log in

a few times and then it changed huh I'm

not sure yeah I'm not sure what the

issue is with that so quick question and

like I said since this is a small

intimate group it'll just help me to get

get to know everyone

oh and Vance says you were in replay

mode as well crazy well hopefully it's

it seems like it's working kind of okay

we

for right now so here's the question

have you created a site before just let

me know in the chat and you you all can

get to know each other a little bit as

well and says everything's good

okay so I'm Doug Pennington five hundred

Mitch site project and I'm doing a lot

on YouTube right now this is my old dog

here Brody over by the Beartooth pass

which is kind of close to where I live

this is close to Yellowstone I have

another dog now Georgie

birdie died last year is very sad but

basically it's really nice around here

when when there's not snow I think

there's probably like 12 feet of snow

like in that area right there so as far

as my past track record I've built

several sites I've coached a lot of

other people and I've done some like

guest post and guest blogging on bigger

sites which I'll show you in a second

and I'm a project management

professional a PMP so it's kind of the

why should you listen to me section and

okay so people are saying Vance you're

working on your site now seeing deep

esna started a site yet Kevin's on your

second site awesome and then John you

had a site years ago and Martin says you

have an Amazon affiliate site currently

cool and this may be sort of a redundant

question so do you have a profitable

site now so you know for the people that

do have a site it's a profitable how's

it going okay so I have been featured or

were mentioned on these sites here a lot

of a lot of them you will have

recognized and most recently on social

triggers with Derek Halpern I've been on

a bunch of podcast to more and more as

time goes on here's my timeline so a lot

of times people will just tell you about

their their biggest successes and you

know I mean I try and tell you about

those two but I also let you know that

there were many failure points in fact

more failure points than like successes

and you know part of it is like you

don't have to be you'll have to hit it

out of the

park every time right you just need to

have a couple good wins and whenever you

make these mistakes you learn try to not

do those mistakes anymore

sometimes you you make them again then

you realize hey I really need to learn

from these mistakes so the point is I've

been up and down I've had you know big

successes lots of failures and I would

try and learn from those mistakes the

Q&A is at the end but since it's a

smaller group feel free to ask as we go

along if it's you know if it doesn't

interrupt the stride of what I'm saying

I'll go ahead and answer it okay and

Andrew says you're on your second site

okay tom says you have or Thomas says

you have two sites that convert well but

can't get enough traffic Kevin says not

really earning yet Salim's on hey what's

up and rose as well

and kevin is talking about your first

site okay cool cool

so why niche sites and by the way this

basically applies for like affiliate

sites so if you're used to the

terminology of you know authority sites

a niche site is the same as an authority

site perhaps you know depending on who

you're talking to there may mean

something a little bit different but in

my opinion it's just you know we're

talking about Amazon affiliate sites and

a niche site or an authority site

basically the same thing in my opinion

and when people say an authority site

they really mean just like a niche site

that's a little bit bigger they may

apply some other different caveats or

specifics to it but in a lot of ways

it's just the same thing an affiliate

site so for me I I really like the niche

site model for someone like just getting

started right so it's cheap and easy to

get started you could basically like

launch a site with about 200 bucks or so

you have to pay for some hosting maybe a

tool here or there like a keyword

research tool for a month or two and

then maybe a theme but other than that

if you're doing

writing yourself you can I mean you can

get it started by the end of the day

today right you learned the ropes of

like various skills right so maybe you

haven't written content before or it's

been a while since you've been doing

much writing so you can you know get

your writing chops you can learn about

SEL of course it's a big part of what

we're looking at additionally just like

domains hosting and that sort of thing

or themes right maybe you you haven't

used WordPress before and you ordered

WordPress you learned about themes maybe

you get into coding and it's it's pretty

interesting

you're not everyone sticks with a niche

site maybe they figured out that they

don't like the whole thing together but

they're really good at SEO and then a

person can like open an SEO company or

agency or freelance and sort of like

take the skill that they learned through

niche sites and just go specialize right

so I've seen that happen a number of

times actually now the other thing is a

niche site while it's quick and easy to

start one up it could actually grow to a

huge site so I have a couple of examples

of that and I mean if you just go look

around you can see that like every site

starts small right even the very big

ones now they start small and they can

grow like the income actually if I tried

to explain it to you haven't seen how

much you can make with a site it's

shocking right it's can replace your

full-time income so you can grow with

these small sites simple sites in the

beginning to something much larger they

do have to have a like a plan to you

know go through this stuff and you know

for the people that have enrolled in the

course you are now like you have the

plan like all you have to do is follow

the steps it's not easy right it's a lot

of it's a lot of work I'll mention the

Hat for sure it's a lot of work but no

individual step is actually that

difficult it's just you know sticking to

something for a long time to get you

know all the steps done in the right

order

that's more

difficult right but each step is

actually fairly straightforward you do

need to have a plan but before we get

into any of that sort of stuff when

we're really looking at today is like

the review right so we're looking at the

perfect Amazon review so without further

ado let's get into it here so this is

sort of like the high-level view so

we're gonna zoom out

this is what it looks like I don't have

the link handy but I have the link to an

image somewhere that I can post in the

chat in a bit but it's on it's on niche

site project basically this is the

template and each one of the sections

we're gonna go through so just really

quickly out its the article title which

is the headline essentially you'll have

an intro paragraph some image near the

top I kind of like a half width image a

comparison table is great to have you

know have to have it but it's great to

have and then key features right so I

put two paragraphs in there but

obviously products have more features

right so you can list as many as you

want but I would at least put two and

then features and specs for each model

if you're happen to be reviewing you

know multiple products or something like

that

a section on the user or customer

impression sort of like the review

section will look a little bit deeper

and then finally the conclusion so that

is what it consists of and it's modular

right so you could do a review on a

single product or many products and use

this format you can you know well I

guess that covers one-to-many right so

it's it's versatile and if you want to

expand it right you can add more

features right you could add more

products and just have it grow so you

have really long form content so first

the title or the headline and we'll look

at some examples too so I'm going to

talk about like what it should be and

then we'll look at some examples so you

don't want to go

- like salesy or over-the-top you don't

want it to be like clickbait or anything

like that so if you are drawing someone

in you do want to make sure you're you

know not misleading the person in any

way so a lot of times a really good

format it's like what's the best product

type for a certain type of user and that

would be something like what's the best

action camera for wakeboarders right

there are a few other formats so like

best and then the product type or what

product type should I buy maybe like

reviews for a particular year I

typically don't put into your less an

optional thing but some some sites do

that for like every single like headline

so here's a quick example and I took

these from the wire cutter over on the

left side here and then outdoor gear lab

for the right side so basically you can

just go to bigger sites and see how they

are naming their post right so this is

just the headline and WordPress this

would be the h1 tag so I mean this is

pretty straightforward and it follows

the format that I just mentioned before

so I'll just read one of them out but I

won't read them all so it's like the

best Wi-Fi router and in parentheses it

says for most people so it's like best

product type for a certain type of user

so straight up just follows that floor

map and you know for most people is the

most generic thing you could use but you

could have like you know best Wi-Fi

router for large offices something like

that right so specific application or a

specific type of user next thing is the

intro paragraph so my general

recommendation and format would be or

are you looking for

the product type for a specific kind of

user or application then you're in the

right place the idea is you want to

qualify the person immediately so they

know they're in the right place

you probably have a pretty good idea how

they got to that point because you were

targeting a specific keyword so you know

what they probably searched for now if

they if you're searching for best Wi-Fi

router for large offices then if I see

that in the first sentence and it's like

oh you're in the right place well I'm

like I'm in the right place I'm gonna

keep reading now that's sort of the

format that I use but you should

definitely put in your own words you

know in the voice of whatever your your

site is so I think other like relatable

information is helpful if you can like

sort of hook them into a story somehow

from a copywriting perspective that

could be really interesting now the

other thing this is more on the

conversion side of the house but I do

like to have a call to action with an

affiliate link in the first you know few

sentences so in the first paragraph some

people just want to like get over to

Amazon and buy something now a good

example of you know why that may happen

is it was like looking for a new

external hard drive minor old and I go

to Amazon I'm like oh external hard

drive there's like 4,000 choices right

it's really hard to sort through and

figure out which one I need to get so

maybe I look for you know best hard

drive for you know video something like

that so best hard drive and then it get

to some site they have a few

recommendations and really I just want

someone's recommendation quick I don't

really need to know all the details

right so some people are just in a hurry

and they want a quick way to get over to

Amazon so that's why I do recommend

putting a call to action early and

further if you go take a look at the

wire cutter

they put an affiliate link right

obviously the arrow there for you to see

I mean they put an affiliate link like

in the first like paragraph so some

people just want to get over to Amazon

just want to make the purchase they just

don't want to look at all the results

the Amazon side next an image so a

couple things an image will do number

one it breaks up the text and it

encourages the reader to let sort of

like scroll down a little bit faster and

once you start scrolling you're probably

gonna keep scrolling so that's good

right people will consume more content

and the other part is depending on what

the image is it shows the person like

what the product looks like or something

related to the product and it tells the

person during the right place again you

know that first sentence or so where

you're trying to qualify the reader

you're hooking them in like you're in

the right place because you're looking

for a router for a large office so

that's confirmed and maybe in the image

maybe it's a picture of a large office

with a router or maybe it's just the

router but you want to show them that

they're in the right place me I usually

use a half width image that has a

caption and that contains an affiliate

link like in the caption so other sites

like the wire cutter they'll actually

use like a more feature-rich

sort of call to action but they have

sort of a half width image they have

affiliate links in various places so

that button is an affiliate link the

text is an affiliate link the image is

an affiliate link and I usually just do

the text I don't do buttons I sometimes

have images as affiliate links but for

me text is fine and just keep it simple

and you don't necessarily have to have

the image as an affiliate link so I see

the question over there tom says how do

you pick which products to recommend so

typically I just I'll look for like

stuff with good reviews so four to five

stars typically and the other part that

I I look for is a variety of prices so

I'll pick some that are like on the top

range of what

the product is and some that are on the

lower end the reason being is some

people want to always buy the cheapest

thing maybe their budget constrained

maybe they just like a deal or some

people just like to buy the most

expensive thing they could possibly get

so if you show a range that's a good

thing it also you know if you have

something really expensive maybe people

don't buy that one but when they see the

price of it maybe the second place one

will be purchased right the second

highest price will be purchased more

because of price anchoring so you can

sort of arbitrarily choose alright next

is a comparison table so a table is a

great way to illustrate and summarize

data in a small area so if you look at

like great websites a lot of times

you're gonna have tables to compare

different products additionally if you

go to like a manufacturers website a lot

of times you will see a table so you can

tell what you know the differences are

between different products anyway so if

you're reviewing more than one product

the comparison table is really great to

have because you'll probably be able to

you know show people at a glance

information about the products now

outdoor gear lab is awesome

at comparison tables in the same with

baby gear lab they're owned by the same

people and they summarized the data

really well they also show like these

top picks and editors picks which is a

little bit hard to see but they have

awards here and they're just their own

awards that they give so as I mentioned

before they have the editors choice

which is often more expensive and then

they have the Best Buy which is sort of

the economic choice next by the way

there's even more information on this

table I just didn't have room to put it

here you don't have to have anything

that complex you don't have to put the

images in there you can you know

organize your table however you want a

good place to good

get ideas is to go to Amazon and see if

they have a comparison table so often

Amazon will have a comparison table like

if you're looking for hard drives

they'll show you other similar hard

drives and sort of like the differences

in some of those products so next is

features and this is like one of the

most expandable sections so like I

mentioned I usually write I showed that

image with just two features that you

could talk about that's really the

minimum you should have that you could

have an unlimited in mail right

you can if it's like a complex product

like a car or something I mean you could

almost endlessly go on and on and on

about the features focusing on the

interior the engine safety features

luxury features stuff like that and it

would be you know something you could

write a book on right so you really can

make it as long as you want

now I don't think you should make it

super long in the beginning right if

you're just writing the content or just

getting it done you should you know aim

for some something reasonable right you

shouldn't think I need to write 10,000

words or anything you could come back

and add to it later

now some people thinking if you have

like a dozen features it's going to be

too long and people won't care but if

someone's looking to buy something

they're probably interested right

depending on what it is a potential

owner would want to know about it and

you know if they're obsessive and

they're reading a whole lot of stuff

they're they're gonna read a lot so and

I could personally tell you when I

actually was looking for like you know a

new digital camera I was I was really

interested in all the features and all

that stuff was important to me so I did

read a ton of stuff watched youtube

videos and so on now let's take a look

at this comfort section on outdoor gear

labs so this is hiking boots and as

noted here like there are more than

paragraphs talking about the comfort of

the boot and for each one of the boots

they have like multiple sections right

and each like each one of the sections

is multiple paragraph so you you would

think like you couldn't write that much

about the comfort you could just say

it's comfortable or it's not comfortable

but they wrote a lot and you can sort of

get ideas if you go to a site like

outdoor gear lab like what what are they

talking about like how are they making

this more relatable how are they being

specific about like the feature and how

well it performs so I know sometimes

people are thinking and I can't write

any more about like a specific topic

there's nothing more to say about it

there's always a way to like expand on

it or you know a simple idea comfort

right they're writing hundreds of words

about it so a couple questions popped up

over here and I see row says do you add

view on Amazon on the image no I don't

Martin says isn't there a risk of

overdoing the affiliate links yes what's

a good standard number of links per

article well you shouldn't really look

at it as per article you should look at

it as per number of words so I I agree

with what you're saying so I usually I

prefer to get someone who is actually

interested in the product I don't want

to hit someone over the head with

affiliate links and be pushy right

so I usually have like one affiliate

link for every 250 words or so and less

is more right if you have the right

visitor on your page and you have you

know good information they will want to

go over to Amazon you won't have to like

force the issue

so I say less is more and I mean if you

have like three good calls to action

right the at the beginning the end or

sorry at the beginning the middle and

the end maybe in the middle it's not

even a call to action maybe it's like

the table or an image or something like

that then you should be

to go so yeah less is more Martin last

question I see that's current is uh from

Thomas saying I have ez Azon pop up with

Amazon info links that appear when they

hover over the photo is it old school I

don't know I don't know if it's old

school I don't do that I don't like the

user experience it's sort of slow and

clunky when I see it on a site but if

you like it and you think it's working

well for you then you can stick with it

personally I would just remove it and

have like the little have a call to

action with text all right next CBS has

a question but I'm gonna hit the next

one so features and specs for each model

now if you're just doing a single

product review then you know you don't

have to list out multiple models it

doesn't make sense but if you are

reviewing more than one product and a

single article then you could break out

each model and describe it detail and

it's a great place to add images for

each of the models if you want by the

way I typically just use the site stripe

so I know people are often concerned

about the size of the image I find that

doesn't matter that much and I just used

the site stripe so the images may not

matter as much as we think they do as

long as there's some image in fact

sometimes I don't even put an image of

the product but you can if you want so

you can explain the features and the

benefits and provide the technical specs

for each one of the models so again when

we're thinking about content and like

making the long-form content if you

think about it that way right let's say

you have five features that you've

talked about for hard drives right then

you're able to talk about how a specific

model has or doesn't have those five

features or how it performs so at that

point even if you're only writing you

know one sentence for each one of them

you have a couple hundred words there

right

I mean being brief

not giving any like deep explanation you

have hundreds of words for each one of

the products so again if you go a little

bit deeper if you refer back to the

outdoor gear lab example for the comfort

where they were at three plus paragraphs

on comfort of a single boot I mean you

could come up with some stuff so the

wire cutter usually has two or three

models not not a huge number which is

good because you don't want to overwhelm

the you know the visitor with too many

choices but they usually categorize each

one of their choices so for example

example this action camera like best

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