hey miles here miles Becker calm this
video is about the perpetual newbie
effect why we're all doomed to be
newbies forever regardless of the skills
that you've developed now I'm gonna help
you understand what this is and why this
moment so you can move forward
confidently regardless of this kind of
encroaching factor on growing a business
online so first of all what is the idea
well the idea is that we live in a day
and age when companies that are
developing tools and software
applications that we as marketers need
to use to grow our businesses online
they're rolling out new versions and
updates so quickly that we're always
having to learn something new even when
we're working within the same tool or
platform we've been working with for a
while that sounds abstract I'm gonna
give you a couple of recent examples of
how this plays out first and foremost I
sign up to HRF again to get just a
little bit of data from them I don't run
that tool very often it's something I'll
buy into maybe once a year and do a
bunch of research and then I'm out and
they have totally changed the interface
and the old tools the old buttons on the
main navigation that I used to use are
no longer there and now my workflow that
I thought I was just gonna be able to
buy in for a week and get a bunch of
data and get out has totally been
changed and I am yet again a newb inside
of this tool that I've used many times
over the years a more frequent example
that I'm inside of is the Facebook
advertising platform now not only have I
been using the Facebook ads platform
since 2014 pretty regularly
I've also purchased several thousand
dollars worth of information products
there's two separate courses that I've
spent about 2 grand each on not to
mention a bunch of smaller courses and
what's really interesting is Facebook
continues to change the interface often
in drastic ways when I started
advertising on Facebook there was no
such thing as a power editor it was just
the ads manager then they added on a
power editor and I had to learn this
whole new tool then recently last year
they actually merged the power editor
with the ads manager and then again
recently they totally changed the
interface yet again now I put out a
recent video on Sept
her first that shows my exact method for
running Facebook ads and Facebook is
already starting to change the interface
to where that most recent video I put
out is no longer a hundred percent up to
date and here it is just a few weeks
later we're still in the same month that
that video was published and these
multi-thousand dollar courses that i
have multiple of i logged in just for
fun to see what variation or version of
the Facebook Ads manager they're showing
and none of them have been updated
really for six plus months they're
showing very old outdated versions so
even if you're investing thousands of
dollars in your education to learn how
to use a specific platform like the
Facebook Ads platform there's going to
be a learning curve as to what variation
or version of that actual interface from
Facebook are you going to be seeing the
day that you start and this my friend is
the perpetual newbie syndrome it is
something that we're all going to have
to deal with because every single
company out there all the tools all the
software applications all the
advertising platforms even Google
Analytics is another great example
they're always trying to tweak their
interface they think they're doing
things to improve the user experience
but what they're actually doing is
making us all feel like noobs so the
first step is just acknowledging this is
a part of the game now this is the way
our world works your phone is gonna send
updates down through the phone all the
time the apps that we use are constantly
changing
right you might be using app a for a
while like back in the day for keyword
research market samurai was my absolute
go to that tool doesn't even work
anymore right so now I use the keyword
finder tool that one's working well but
within the platforms they're making big
time changes to how things work what
goes where what the different numbers
mean what columns of data you get back
and that's just a part of the game so
it's like the learning curve is
resetting sometimes every time that
company publishes an update so every
time Facebook rolls out a new kind of AD
platform interface for us we know what
our goal is we know we want to set up
the conversion based campaigns with the
five-dollar Facebook Ads
but how do we actually do that is what
changes and that's why we're all kind of
stuck in this loop of perpetual newb ISM
and it's okay we're all gonna have to
continue to learn and adapt and grow on
our own you're not really going to be
able to expect the different kind of
paid programs that you're a part of to
keep them updated as regularly I have
put up at least four separate updates on
the Facebook ad platform for free on
this channel and Facebook continues to
change things even right out from under
me and I can't even keep up with the
frequency so that's up to you that is
now a part of the job of being a
successful digital marketer and a
successful entrepreneur online is your
willingness and your ability to adapt
with these updates that get rolled out
on all of the tools all of the software
and all of the platforms that there were
required to use WordPress continues to
roll out some major major platform
changes the themes that I use have
changed from the content builder plug-in
to the architect plug-in they change how
they work now it's going from the
regular themes to the actual theme
builder all of these give us more tools
so we can do more kind of valuable and
important things like split testing
inside of WordPress but it also brings a
new learning curve to the table but
luckily you're ambitious and you're
excited to go through the learning curve
you're excited to do whatever it takes
to get your message out to the world
that real strong reason why you're doing
what you're doing is what's gonna altima
you and fuel you through this perpetual
learning curve that is the new norm for
us internet marketers digital marketers
and Internet entrepreneurs I hope you
found this video to be helpful if you
have give me a thumbs up here be sure to
subscribe
I got another video coming out for you
in a couple of days and if you have any
questions about this idea this
philosophy get at me in the comments I'm
happy to connect in the comments when I
have a chance thank you very much for
your time if you have not got my free
course yet there's gonna be a little
book that shows up here on the end
screen click that get my free course my
seven step process how I went from side
hustle to a million dollar business
online I know you're gonna love it
thanks again for your time and I'll
catch you on the next video
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