it was definitely the same path that
everybody takes that 8 of B right I
started as a trial attorney and I did
divorce custody and support and criminal
decided to take a year off and I moved
to South Korea which i think is what
most people do when they want to take a
year off and that one year off turned
into five and while there I opened a
business in Korea and we needed a
website and I had done some website
building in college just kind of for fun
and kind of got back into it and it took
a while because the site that we built
for the company was kind of complex and
took me a while to kind of assemble a
team and I realized oh hey I could
actually just our general contracting
web sites because I've got the solid
team I brought my brother involved into
the company and then we realized you
know he had all these guys in India I
hope we just moved to India and open a
company there looking like watch them
and we'll get more work done and the
prices will be better cost be lower
because we're not paying freelancers so
he did that and then the real short
version is we got raided by the police
my brother got thrown in jail they shut
down our company and in India and so my
brother who does web design and
development said okay I could take these
four clients and service them because we
lost our employees right they didn't
want they don't want to they didn't need
to be involved in that scene with the
police right so we're just hemorrhaging
clients he said I can take these four
and we had just started doing SEO and I
had invested my last penny into this
company and I realized that I needed to
learn SEO right then and there to
service those SEO clients so I could pay
the rent next month and and that's
literally what I did like write that in
there I was like I need to figure out
this SEO thing and and it was like a
make or break situation crazy so what um
like what year was that when you went to
South Korea I went to South Korea in
2008 and then started doing the this
kind of work on the side if you will
2010 or so and then the India debacle
was 2012 or 2013 okay Wow so that's
really not that long ago in terms of SEO
or in terms of a career yeah it's not
that not that long ago at all but when
you have to learn SEO immediately it
really accelerates your your path then
that's what got me into testing I
realized you know when like hey is this
a ranking factor and you get three
answers that say yes and three they say
no and three very learned it answers
that say maybe and I was like well I
think I need to figure this out on my
own and and that's what I did through
kind of refining the testing process of
setting up test environments to see if
something is or is not a ranking factor
or something here is not true the other
thing I've ran to do well as well as you
know you get a recipe of 50 things and
you're like do I really have to do all
50 you know what really and here is is
making things happen and so it was
really just an economy of time trying to
cut through when you do or don't have to
do and then that's what that's what's
really that accelerated me into being I
guess an SEO expert and that and that's
really just being able to kind of cut
through that annoys through through
testing models and stuff like that
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