we're gonna take a look at Google Trends
and how to use it for keyword research
and just having an understanding of how
popular keywords are you can even use it
for a little brainstorming so let's get
to the demo right now I'm Doug
sites and project management so take a
look around the channel if you like what
you see please subscribe we're looking
at Google Trends right now this is just
like the homepage here in you can get
insights on what's going on what's
trending right now so they have featured
insights at the top and as you scroll
down you can see the stories that are
trending over like the last 24 hours
here you can potentially you know have
an idea of like what people are
searching for and maybe right it would
be hard but maybe you could create some
sort of viral content based on what's
popular now it's not really my style
because you have to continually search
for stuff create more content and chase
things around but if you have some
insight for example on like you know a
movie is coming out in several months
and you can sort of plan for when it's
going to be popular then that could be
interesting and this could give you like
further insight so potentially you could
do research on previous movies that have
been released or whatever current event
may be coming up maybe it's an event and
then you could have content out in the
right time period right so one thing
that we see is Coachella 2018 and that
is telling us that this time of year
people are searching for Coachella 2018
so if you knew that and you looked at
the trends over the past couple years
which I'll click on and see what what we
see here but if you understand that you
could have content published ahead of
time so that when this hits for 2019
2020 and so on you have content in place
and you can serve the searchers so let's
see what we have so they talked about
Coachella 2018 and they're giving us a
little information which is interesting
in here is search interest in Coachella
headliner so it's really giving us it a
suite of information and gives us a
pretty good idea of what what people
search for so that's
I'm gonna try and find the trend right
so we see here back to 2014 so this is
the historical graph is what we see here
and this is insightful right so we see
two spikes primarily and it looks like
there's potentially a spike in you know
roughly this time frame when were like
leading up to it so we're sorry when
we're leading up to the announcement I
would suspect and then further you know
around April there's even more
information and it looks like there's a
spike so every year February and April
is when there is a spike in the searches
for Coachella and what we can see is
they tell us it reached an all-time high
in April of 2012 an annual festival was
founded in 1999 so pretty interesting
information and this is a way that you
could use Google Trends to you know
understand the seasonal type trends for
specific events right and you can bring
it down to a specific you know niche
site or affiliate marketing example
we'll take a look at that in a second so
be sure to stick around now another
thing I want to point out is you can go
to like top charts and they have
different categories and then you can
select you know whatever country you
want to look at you can look at you know
specific years or months or whatever so
we can maybe look at 2017 the entire
year and then we have our categories
listed so that's kind of interesting
further you can go to categories and
maybe we just want to focus on say
nature and science and then we'll see
pretty interesting stuff I'm a little
surprised we don't see much about solar
eclipse here in the US I went to go see
the total solar eclipse down in Idaho
and it was amazing by the way so we
don't see any of that here but the point
is you could sort and look through this
data however you want right so you can
look historically 2008 the entire year
what were the most popular trending
actors right Miley Cyrus interesting
right okay so moving on bringing it down
to a specific example that we maybe can
use a little bit more for affiliate
marketing
we'll look at something seasonal we're
gonna look at Christmas lights now I'm
gonna get rid of this term here I was
doing a little prep ahead of time so
we're removing fireworks we're just
looking at Christmas lights and you can
see most of the time people are not
searching for Christmas lights very much
but we see around October it starts to
go up people are looking and then in
November it goes up a lot and then in
December it goes up for a little while
and then it starts dropping in the
middle of the month and then it drops
off like crazy last week of the year so
one thing you can do is look at say the
past five years you can put in a custom
range but obviously it will probably see
that every year there's a spike pretty
similar spike you can see it goes up and
then it drops a little bit and goes back
up and then goes back and each year it
seems to be getting a little bit higher
and what this chart is the interest over
time it's sort of relative to itself so
a hundred percent is like the maximum
observed and we could see here over the
past five years seems to have been most
popular in 2017 so it was quite popular
2016 wasn't quite as a like search for
but 2015 was pretty high so you could
kind of get an idea based on that that
it's a rising trend even though we have
the seasonal spikes it is a rising trend
now we could even go back to 2004 and I
suspect that it's generally a rising
trend - if you were to smooth this out
now what does this really tell us if you
have a seasonal product like Christmas I
have to try to pick an example that
wasn't someone's niche specifically but
if you have a seasonal type site you can
really have a good understanding on like
how popular a certain thing is going to
be so if we look at the last twelve
months we can see just in general people
are not searching for Christmas lights
for most of the year but it spikes so it
doesn't mean it's bad to approach a
seasonal niche it just means you have to
understand what to expect and you would
want to probably balance your portfolio
or the products that you are reviewing
by having different things that have it
you know a different season that they're
popular like fireworks this is sort of
an arbitrary example so I don't know if
it applies much but we could see in the
US
usually around July 4th fireworks get
really darn popular right so that is the
Independence Day celebration fireworks
are really popular and when you look at
the number of searches Christmas lights
versus fireworks you can see that
fireworks are way more popular most of
the time then Christmas lights not most
of the time but the spikes are higher so
we see here you can compare two things
together and when we look at Christmas
lights it only gets up to an 11 on the
scale right versus the hundred percent
so that just means a lot more people in
the season away search for you know
fireworks in the July 4th time frame
than people do in the you know Christmas
timeframe now it doesn't mean that you
know fireworks are way more popular
necessarily one would have to go look at
the deeper information using keyword
research tools like keyword CAG for
example to understand how much people
are searching and what you can sort of
gather from this kind of information is
with the keyword research tools they are
using averages right so they use an
average for the overall searches over
time different tools use different
algorithms some use a 12-month average
others use like a 30 month average or
whatever right they could use whatever
they want but if you have like that
information and then you can see how
many searches people have on this
trendline you could kind of get an idea
if there's like a spike in some portion
of the year or something like that these
are extreme examples for a reason right
I wanted to see the spikes here now the
other cool thing that you can do with
Google Trends is you'll see related
queries right so they give us some
information about the Christmas lights
and the fireworks and stuff but then
they also tell us related searches for
each one so we have Christmas lights and
then 4th of July fireworks and near me
like what people are searching for
Christmas lights near me and 4th of July
fireworks near me indicate people want
to go to an event right this is more
event-driven versus anything else
there's a lot of additional information
here so leave a comment if you want me
to go deeper in certain areas like for
example you can look at interest by sub
regions so you could like dive in
to metro areas right so you can go a
little bit deeper and see how the
searches vary by geography so if you're
doing like local SEO or something like
that this may come into play a little
bit more if you're just doing niche
sites it doesn't apply as much but at
this point we can see you know interest
by city may be useful not not for us but
Atlanta where I used to live and they
have more specific Christmas lights that
people are looking for or fireworks
right before we get into the next part
quick question for you do you use Google
Trends and if so tell me in the comments
how you use it I'm always looking to
learn more and by the way everybody be
sure you take a look at the comments
because some of the best ideas do come
directly from the audience it's really
interesting how these things sort of
play together and you could find may be
correlations that don't exist you could
find sort of trends that are related to
each other and you can find interesting
stuff now again for these I tried into
out anyone's niche or anything like that
but when you look at let's back out of
the geography just to make sure I'll
just do us you can look at these other
related queries and maybe get an idea
right for keywords to look up to see if
they make sense for you to go after them
now again these are arbitrary examples
and are not product related directly but
you can still get a good idea by the way
you can download you know the list here
CSV rising versus top so I think rising
indicates the trend is moving up top is
like what is your most popular so LED
lights right so that is kind of product
driven best Christmas lights so those
are sort of keywords that are
approachable potentially for a niche
site overall I would say Google Trends
is a really interesting way to get
information on the trend of how popular
your search is especially over time
right so a lot of times people are
worried about going after a niche that
is dying and you can get an idea let's
get rid of Christmas lights and see what
fireworks have done over time so if you
saw this if you ignore the spikes if you
average this out this would seem okay it
doesn't look like it's declining but
every now and then people are worried
like am i going after a niche that's
just gonna go away so if you look at
Google Trends over time you can get an
idea you know since 2004 is when they
have data and you can see it like either
it's growing or it's getting small so
for this fireworks it's growing right
you can see over time there are roughly
twice as many people searching for
fireworks information than there were in
2004 so you can get an idea about that
you could also do some brainstorming
like I said if you're looking at Google
Trends a homepage and you're like
wondering like some big things that are
coming up you could look at that sort of
information stories that are trending
right now
so that's interesting very cool it
varies all over the place so you could
look at different categories if you
wanted to so let's just look at business
really quick business type articles and
what's trending over the last 24 hours
and you could again switch countries if
you want to so it's kind of cool to do
that sort of research just do general
brainstorming to get an idea what's out
there and then further if you want to
you know look at historical information
you're maybe for content if you're
looking for informational content this
could be an interesting way to do
research perhaps you can look back at
historical data and reference that you
know Michael Jordan Michael Phelps were
searched for like they were the two most
searched for people in 2008 stuff like
that so very interesting way and when
you couple this sort of trend
information with what you could find out
in you know keyword research tools that
could be pretty powerful to understand
what people are searching for how many
people are searching for on a monthly
basis and the overall trend of the niche
so again if you have any questions let
me know if there's an area you want me
to go deeper let me know in the comments
and perhaps it'll be a topic for a new
video
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