why is an Amazon affiliate site useful
that's what we're going to talk about
today a couple questions were sent in
over the last week in this kind of a
common question that I see around anyway
so I'm Doug Pennington I'm the founder
of niche site project I have some of
these YouTube videos about Amazon
affiliate sites and I also have some
videos on project management and
productivity so I think hopefully we'll
have a few people on although I don't
see any folks just yet so we'll see how
it goes hopefully some notifications
went out but today we're going to go
over a couple questions I put a few
links in the description one of them is
a way for you to submit questions so
this question was submitted via my
Google form so if you follow that link
in the description you'll be able to get
to it so you should definitely you know
if you have a question about Amazon
affiliate marketing or project
management you can submit the question
and I'll put them into the queue for the
Friday Q&A so that's the other link in
are joining up which is a good thing
I'm gonna try a slightly different
format today is where I sort of launch
into the content right away and then
I'll sort of circle back chat with some
folks in the chat if you are in the chat
let me know if you could hear me or not
so the question is why would someone
even look at my affiliate site when they
could go directly to Amazon so that's a
really good question because sometimes
people feel like you know no one's gonna
go to my site no one cares if I have an
Amazon affiliate site in fact I remember
when I first learned about just the
niche sites in general and affiliate
marketing I was telling my wife about
these kinds of sites and I think we were
just like sort of going back and forth
she was just like why would someone look
at your site you don't even know that
much about you know the niche or the
product
anything like that and I didn't really
have a great answer at the time other
than I listen to Pat Flynn smart passive
income and he said he has these sites
and he seems like a good dude so I
thought it was a viable option but I
could tell you in the last a couple
weeks I have actually gone to Amazon
affiliate sites to get information about
certain products so here is the scenario
so the question is why would someone go
to your affiliate site with reviews when
they could just go straight to Amazon so
I was looking up external hard drives a
couple weeks ago there's a lot of excuse
me there's a lot of external hard drives
on Amazon if you just like search for
external hard drive there are thousands
of them it's very overwhelming and it's
hard to narrow it down hold one second
Georgie my dog is sort of making a lot
of noise here so the thing is there are
too many choices if you just look for a
product and maybe you don't know that
much about him or I know a decent amount
about hard drives but I was having a
really hard time narrowing it down and
choosing like which hard drive I needed
there are a lot of options out there
okay there
of options out there for a lot of
different products and basically it's
super confusing and I know a few things
about hard drives I kind of had an idea
what I was looking for but it's kind of
hard to sort if you don't know all the
different specs that maybe you need to
know about to look for hard drive so I
knew I wanted to you know roughly 1
terabyte and I wanted it to be fairly
fast and for video the thing is
thousands of choices on Amazon is way
too many to go through but if I you know
would search for it I could land on an
Amazon affiliate site or Amazon
affiliate type content maybe it was a
video on YouTube and people would
explain what was good or bad and it
really helped it narrow it down from
like you know thousands of options to
maybe just a handful where I knew ok
here are a couple brands I'm interested
in and here are a couple models that fit
the price range so all of a sudden I
whittled it down in a much faster way
than trying to figure out what to look
at on Amazon the other part depending on
the product line hard drives fall into
this area there are like different
models that come out over a couple years
so you know hard drives are not moving
as quickly as say digital cameras or
something like that where new models
come out all the time but you know
they'll make a little bit of progress
with like new technology or new
processors or something like that new
memory different materials something
where you may be looking at older models
that are cheaper and you don't really
know what you're comparing because you
don't have enough information based on
the description in the Amazon so that is
the main thing
I can give you other examples when I was
looking for like a little action camera
which I have right here you know there's
GoPro but then there are a bunch of
other cheaper versions out there too
some of them are really terrible some of
them are ok it's hard to tell on the
Amazon because you may be looking at
reviews on Amazon where the person's
expectations were way
out of line so if they bought a $25
action camera and thought it was gonna
be like a GoPro they're gonna be
disappointed but if you were getting an
action camera for $25 for your
ten-year-old maybe that's maybe that's
okay they don't need super high quality
they need something that's not too
expensive so that is a couple of the
main reasons I see a couple people in
the chat here is in the related
secondary question is if someone follows
my link to Amazon and buys the product
why would they need my site for any
future purchasing why wouldn't they
bypass the middleman and go directly to
Amazon so there are obviously you know a
couple of questions in there the first
thing is why would they need your site
for future purchasing they probably
won't unless you happen to have like
other products that you review and they
happen to search for it and then end up
on your site again but in general the
Amazon affiliate model is based on a
visitor like going to your site one or
two times while they're researching and
then they probably won't go back to your
site again they make the purchase and
they move on however there are so many
people in the world that it's okay you
don't need them to make multiple
purchases now I know a lot of people
will say well it's much easier to work
with an existing customer than you know
finding a new one and that's true
however they're not truly our customer
we're an affiliate for Amazon so they're
Amazon's customer and Amazon markets to
them again and they make future sales we
do not there are certain business models
of affiliate marketing where you may
have that ability to resell to a person
but is a different business model that
generally I tell people you know don't
worry about an email list in like
furture future marketing if you are like
if you are just focusing on Amazon
affiliate stuff so that is the main idea
you don't need them
you don't need to resell them multiple
things and then the other part is
why wouldn't they bypass the middleman
and go directly to Amazon and basically
my previous answer fills that that
question so they could go directly to
Amazon but sometimes they need a curated
source of products because there are too
many out there all right so those are
the main ideas and I'm gonna head over
to the chat tried a little bit different
format today we're gonna see how it
works the I mean I'll explain that in a
second I'm gonna say hello to everyone
we have Sean we have Ann and welcome
it's the first time to catch one of the
livestream so that's really cool welcome
kalique from Singapore
who's up late we have successful roller
coaster Hamas jiren what's up Chris my
answering questions today I'm answering
questions related to like what I'm
talking about
however there's a link in the
description in which you can submit your
question for Friday additionally there's
a link for the live stream on Friday so
I try and keep these a little tighter on
Wednesday if I can it usually goes out
of control people like to ask questions
I like to answer them so it digresses to
that at the end but let's ask questions
more related it's kind of general today
but if you could ask about the topic
that's preferred random review says how
did I become so bald alright
random reviews I think that could be you
know this could be a troll so I'm just
gonna ignore you for now Justin what's
going on John is on as well and Sharon
is on too so a couple cool things just a
quick announcement so I chatted with
Alex from WP Eagle early today I'm not
sure if he's doing his live stream today
or not but he and I have like a really
cool set of videos that we're working on
they're gonna be coming out in a few
weeks so do keep an eye on that let me
know in the chat or in the comments if
you are a fan of Alex Cooper over at
egle we've been working together a lot
alright Hamas is asking a question about
this sandbox so the Google sandbox
basically to get your site out of the
sandbox you need to start your site and
then do stuff for about six months and
then it's out of the sandbox are there
ways to maybe get around it yeah
basically build links build links and
write a lot of content and that's how
you can get it out faster so if you're
looking for an easy way there is not one
there are some things that maybe could
help it but basically they're all around
like getting links and then getting
traffic hopefully through those links
but the easiest way is to start a site
work on it for six months and then it'll
be out of the sandbox six months is not
really that long all right so I guess
that is pretty oh it looks like random
reviews is a troll we don't have our
kind moderators today let's sit here so
we'll report that we'll say it's dad's
and boom alright see you later all right
any questions I was gonna say I think
that's on a second here
and think that's kind of weird okay yeah
for some reason or another we didn't
have we don't have as many people on and
a lot of times it could be the
notifications that are sent out or not
sent out oftentimes that is a thing huh
okay if you have questions I'll direct
you and it's totally unrelated to what
we're talking about today I would direct
you to the bitly link in the description
where you can submit questions I'll
quickly answer your question now as they
come through even if they're not related
it's a broad topic today I totally
understand so Adam says what's my take
on optimizing page speed and load times
can you be more specific I would say
doing that is a really good idea you
don't want to have a very slow site but
yeah do it but I'm not sure what you're
asking so can you be more specific
Thomas says you have some nofollow links
and you were out of the sandbox in 25
days okay cool yeah I mean you can do
that in but when you say out of the
sandbox are you I think that's great I
think um you know there's probably some
randomness out there
I would actually question whether you
actually got out of the sandbox or if
you just have a few things ranking so
what's like your threshold for the
sandbox
are you like ranking for terms again
like 5,000 searches per month are you
ranking like number two and three are
you like really out of the sandbox a
medic says should I create multiple
sites for different niches or have them
all on one I would say you should
do either you should probably just focus
on one niche and have them on have it on
one side of course the thing is if
you're asking that question it means
you're probably a beginner and if you
try to put a bunch of different niches
on one site you'll probably sort of be
overwhelmed and spread too thin so I
would recommend you maybe if you really
want to do that you should probably like
have a single site just focus on one or
two niches at first and then expand as
you need to okay Adam says how important
is it for you to have and has optimize
load time as possible in terms of time
spent on acquiring it okay so I'll
answer in a roundabout way I think you
should if you're just starting
you should probably aim for like load
times of you know say three to four
seconds or so don't don't quote me on
this right which is hard instance of
making a video about it it'll just stay
up for a long time so the point is you
don't want it to be really slow but
three or four seconds when you're just
starting is probably okay ideally if you
can just have it loading under three
seconds you're probably fine and you can
do that with like shared hosting by the
way once you start getting more traffic
the load on your site on the server will
be greater and I would aim for you know
one second load times or so for most of
your posts sometimes you're gonna have
posts that are really long
maybe you embed a couple YouTube videos
maybe you have a couple larger images
that are needed right maybe you could
justify having those larger images but
if you could have it loading in a
sufficient amount of time like one
second that's really fast that's faster
than most sites and if most of your
pages are loading in that time that's
really fast as far as spending
you know as fast as possible that's not
really worthwhile like should should you
spend most of you like should you spend
like a week trying to get your site to
load like from one point two seconds
down to one second no that's not really
worth your time so as long as it's like
loading fast that's pretty good I think
there's probably there's probably some
rankings impact when you have a very
slow site but I don't think like if you
have a site that loads and you know half
a second I don't think you're gonna be
ranked higher than one that's like
loading in a second just because you're
faster so you just want to have a good
user experience for all I hope that
makes sense Adam all right hi hi says is
the SEO tagging on Worst WordPress pages
worth doing or should you ignore that
when you say SEO tagging what do you
actually mean
okay and then okay so hummus apparently
did some testing he says and he mentions
that you did no follow comments and you
were out of the sandbox in 25 days your
ranking on page one for a few terms
excellent that sounds fantastic keep up
the good work basically that's what we
do and five-figure a niche site there's
a few other things in there too and a
few other things that I'm looking at
based on information that I've gotten
from some viewers Graham says hey Doug
Graham good to see you on can I talk
about the importance of patience with
building sites you find that a lot of
people quit a few months in because they
don't understand the timeline patience
is really important probably in any kind
of anything right it's just generally
important for niche sites yeah I think
people are impatient like you're saying
so they'll quit pretty fast and then the
the big issue is they they are probably
not always but they are probably
learning from multiple different sources
and they're trying like little things
they're testing things that maybe the
timeline to test something to get the
results on it is like four months and
they decided doesn't work after two and
a half or three months and it's like if
you just waited a little bit longer in
fact a few of my friends they they
started and they basically quit their
first niche site and then they checked
like six months later they were getting
traffic and this was around the retail
season they were getting traffic made
like $400 in December and then they were
like oh this works I need to go back and
they went back and figured out how to do
things better so the thing is I believe
a relevant timeline would be you know
plan on spending like six months where
you're gonna get very little traffic
you'll probably do a lot of work and
like the more work
doing the first six months like the more
growth you'll see after that and gram I
know you're in a position right now
where you like did a bunch of work you
started to like see some traction and
like things are growing really fast for
you now and you know eight eight to 12
months right that's where you can see
like sort of exponential growth
it'll top out at some point right but
the more work you do it ends up the more
work you do on the front end like you
get the impact later all right it's a
good question grim rainbow shopping says
you're working around linking all your
sites to shopping online but you've got
no professional input just mainly
browsing on YouTube and Google cool
interesting seeding says you began
posting kgr in an old domain but when
it's indexed is not showing with all in
title which leads me to believe either
as penalized forgot back in the student
sandbox which is unlikely what do you
say it's unlikely I was gonna say I
think Google understands like if you
have like an expired domain or a domain
that hasn't had much activity in recent
times like I'm pretty sure you're back
to the sandbox I haven't like tested
that extensively but basically I've
heard from a lot of people who they
thought they were going to bypass the
sandbox but really they just paid a lot
for a domain where nothing was posted
for four years you know so I think
Google can tell nothing was done I think
if you have an existing blog right if
you have an existing blog that has had
you know traffic and people publishing
content on it and then you start there
that's probably pretty useful but it
could also be penalized and you said it
was an old domain but not necessarily an
expired domain so that could have an
impact
hi says you've seen an option in the
page settings for tagging you're
wondering if a page title is pretty much
all you should cover when doing kgr well
you don't need to worry about tagging
tagging and categories are really just
for you and like if you want to do some
stuff with your theme I believe that
there's okay and then you make another
statement it says you're wondering if
the page title is pretty much all you
should cover when doing the kgr not
really right there's a lot of stuff you
have to consider for on page SEO the
title pretty much covers it for the kgr
aspect but to just say all you have to
worry about as a title is a little bit
inaccurate but you don't need to worry
about tags right don't worry about tags
it doesn't matter um mr. Bynum what's up
so the question is it looks like best
type keywords are competitive on my
sites for most of the kdr terms
informational that have links or
strictly buyers keywords it's a blending
of the two it's mostly right it's mostly
product reviews by you know a small
fraction they will be more competitive
and it is fine to have an informational
post like if you have informational
posts feel free to put your affiliate
links in there too Graham yeah good
question I it was I know it was a was a
Fed question for me so I appreciate that
and I was gonna say like Ingram you did
a perfect job like pushing through and
and by the way I know you have news I
don't know if you want to share here if
it's an inappropriate or whatever but
feel free if you wanted to mention it
here I think it's cool John says how
about a five year old site that has has
it had anything done so John
are you saying like you just purchased a
dome or it's a domain that's just been
sitting and no activity I would have a
feeling that it's probably going to
start in the sandbox I would say test it
I haven't done this however you know if
it was that easy I think like if it was
that easy people would just buy like old
domains that have been just sitting from
you know people squatting on domains now
if you if you bought like a blog that
was out there for five years then that
would probably work fast all right Chris
says you submitted your question through
bitly okay let's see what you have and
I'll probably I'll probably talk about
it on I'll probably put it in the list
for Friday but I'll take a look all
right yeah that's super long so I can't
read it right now although I'm trying to
read it while other questions are coming
in but Joe are sorry Chris's are right
if I hold it until till Friday oh sorry
I just got I just got to the end of the
question so the idea of the question is
you have content for it seems like high
volume search terms in your writing on
page 5 and you're adding more content
like I recommend and whenever you go
back to and add more information you
move up so your ranking for major
keywords on similar
hapax and you have posts that are
ranking for large keyword volumes when I
combine the post and try to go from page
two to page one so you're ranking 10 to
11 on each of the posts and on the broad
general term your ranking 14 when I
combine them into a fatty post or what
do I recommend so Chris the thing is
there's no right answer you can you just
need to test right however you could
serve the visitor best is the way to do
it if you want to I don't mention this
often folks but if you need one-on-one
coaching I do one-on-one coaching I
don't mention it too often because a lot
of times people people aren't in a
position to actually like get the help
from me because they're not ready yet
but but Chris it sounds like you you are
based on your question so if you need
like me to actually answer your question
I'd have to look at it a little bit
deeper so Chris let me know obviously I
have your email address in the form so
let me know if you want to set something
up and we can look at it but basically
you have to test there's no like easy
way to figure it out like Google gives
you signs based on how it's ranking this
is all related to like keyword
cannibalization so nexts okay and John
mentions you had a five year old site
that has just been sitting yeah I have a
feeling it'll just go I think it just
starts whenever you start publishing I
think that's when the sandbox starts
that's my that's my guess Hamas's now
you're facing backlinks indexing issue
what should you use for indexing it I
wouldn't worry about it I would just get
more links don't I mean if you have to
force
indexing it means it's probably not a
good link so I've never done any sort of
indexing the only people that I know
that do indexing or doing some sort of
gray house stuff where they have links
that wouldn't normally be picked up so
if you have to force indexing it's
probably not a great link is my guess
scenic says so if it is not showing all
in title because it's penalized or did
it happen to you because of the sandbox
also the site gets about ten visitors a
day but it did lose some rankings in the
past okay so I'll just answer the
questions through what we have here
since then they are just general
questions please just submit them to the
bitly link I'll go through the ones that
are asked so far but I'm a lot of work
to do today so I'm going to try and get
out of here since we're just asking
random questions okay so see dick I have
no idea about the penile penalisation
but if you just go to the search console
and like put your site on the search
console you can find out if it's
penalized or not I haven't I've never
had an issue with all in title not
showing if you are then I'm not sure
what the problem is it could be you know
the site is in the sandbox and you just
have to wait it out if you get ten
visits a day that doesn't mean you're
out of the sandbox so yeah I don't know
I just I would say keep moving forward
tima says you used an expired domain
when you check Moz is open site Explorer
it with spammy
now after six months it's not indexed
although you've written a couple 5,000
word blog posts alright it doesn't look
like there's a question there so I'll
just keep moving on Thomas says you've
used the money site for the purpose you
paste all the links into a new post
festive fetch them in webmaster tools
but that is not the efficient way to
index links yeah again I wouldn't worry
about it
rainbow says is it practical to buy
rankings from SEO experts or is it
better to do it manually type the
keywords into the content I would say if
those are your only two options I would
do neither I would definitely not buy
rankings from SEO experts those are some
of the worst people to get SEO work done
from D card is up what's up Rose is on
also Yokohama's didn't know there was a
live stream tonight yeah and you know I
am doing a poor job scheduling them I
mean I've tried to mention it maybe I'll
do a live stream later today where I
just say this but I'm in a planning
period right now so I did tons of work
on YouTube and the last well really the
last year but the last four months like
pretty heavily and basically YouTube is
like a treadmill of producing content
and as I am you know getting the results
back of like how well things are working
I need to spend more time writing and
doing blog content so there's a lot of
activity here but there's a lot of
people that you know they're not signing
up for the email list they're not
they're not buying any of my products
right so like I need to have an ROI on
this I'm not I hope everyone knows I'm
not just interested in making money but
if I'm spending time on something which
is all very limited for all of us I need
to make sure that it's working how I
expect it and I'm I'm doing a little
planning right now like I said I have
some great stuff coming up with Alex at
WP eagle so keep an eye out for that I'm
not sure if he's doing a live stream
today but be sure to you know check out
his channel to see if he is I think on
Wednesday he has been doing a lot but
anyway I have I'm publishing a little
bit less I'm hoping to pick it back up
more in the future but as a project
manager I'm like okay I have to I have
to slow down so I could go faster later
so I'm slowing down so I could plan a
little bit more
into the future so I'm not like I said
sort of on a treadmill of producing
content where you know it's interesting
for a few weeks and then no one pays
attention to it I hope that makes sense
but Yokohama life glad to have you on
and it was late there Justin says do I
trust
SEMRush with their backlink checker I
trust the links that they have but it's
not as thorough as say aah refs Wesley
welcome you're late but you're gonna
watch the replay you know what I wonder
if the like the notifications come out a
little bit funny and like the more this
is the way I understand it the more like
I say go live or put out a video and
have people watch it I think YouTube
sends out some emails sometimes to some
people if you watch my content and you
don't have the notifications on it
doesn't always do it and I think like
the more live streams I do and the more
notifications and the more people watch
like the more notifications they'll send
out so again it's like the treadmill of
content but if it's not having the
impact that I like needed to have then I
have to make sure I'm doing things in a
surgical way I guess all right super
says my question is why and what can I
do
okay so and I'll go back to the question
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