so we're here in the San Diego Air and
Space Museum in the da Vinci exhibit and
I love this because da Vinci was so good
at coming up with new ideas but not just
experimenting with them seeing if they
would work or not knowing that sometimes
they wouldn't but a lot of times they
would when it comes to starting your
business that's exactly what you need to
do you need to experiment why because
when you experiment you know and when
you do that you have confidence you have
motivation and you can go into a
business understanding whether or not
somebody would actually pay for what it
is that you have to offer and that's why
I wrote will it fly to be that guide for
you using exercises case studies and a
litmus test for your business so you can
understand if it's worth moving forward
so let me talk a little bit about what
you get inside and how it's gonna help
you so will it fly is broken down into
five different sections each an
incredibly important part that you have
to complete before you move on to the
next this validation process of your
business is very much an iterative
process one of the problems with a lot
of validation practices today is it
doesn't actually expose where there are
failure points well this book helps you
take care of that so you can keep
continuing to move forward part one is
called mission design where you actually
discover whether or not this idea you
have aligns with you does it fit into
your life plan does it actually
complement your strengths part two is
called development lab where you
actually refine and define what your
idea is so you properly understand how
to talk about it and figure out what you
can do to position it in the market
properly part three is called flight
planning and this is where you actually
get into a lot of the market research so
you can understand exactly what's going
on in the space that you're trying to
get into so you can again position
yourself in a way that stands out from
the crowd how do you know how to stand
out from the crowd unless we know what's
in that crowd already that's what that
parts all about part four is called
flight simulator and this is where you
actually put that idea to the test very
much like an experiment it's your
hypothesis of what's going to work to
solve those problems that your audience
has and
do this by actually getting customers to
pay for your idea of front and part5 is
called all systems go this is where you
take all that information you've
gathered that data that experimentation
that validation and putting it together
so you can take that small-scale
experiment and turn it into a full-scale
business and I gave you some final
pieces of advice for you that you can
use to move forward in your business
I better go so how is wool applied
different than every other business book
out there well it's different in several
different ways for one of the exercises
in the book they're not just plopped on
there they're to actually help you walk
through the exercises and they're
required for you to move forward into
the next section not only that the
exercises I do them with you I lead the
way I go first you go second that way
you're more comfortable moving forward
into what you need to do to validate
your idea not only that there's a free
bonus companion course that you can use
with supplemental information training
worksheets videos and even all the links
mentioned in the book they're there for
you chapter by chapter so you have
everything you need to move forward with
your business I couldn't be more excited
for you in your journey that's coming up
because you know what you have a flight
coming up too and I'm here to help you
make sure that the idea you have
actually turns into something that can
fly let's go build your wings
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