hey miles here miles Becker calm and
this video marks the one year of video
marketing here on YouTube it is
literally 365 days since I published my
first video on this channel we're going
to look at the analytics inside of
YouTube we're going to look at the
analytics inside of my website and
really the goal with this video and the
goal with this channel and my entire
process that I've been documenting here
for you is to encourage you to make the
shift to go from being a consumer only
to begin the process of habituating
putting out content that is of value and
of service to your audience because
magical things happen when we take
massive action in the direction of being
of service to a group of people and the
numbers we're going to look at prove
that incredibly clearly and I'm really
excited to share this with you I'm
really thankful that I get this moment
with you and that you've been here with
me whether this is your first video of
mine or whether you've watched every
video of mine
thank you I literally am doing this for
you and I'm excited to continue this so
if you have any questions about was this
just a one year experiment and done
absolutely not I'm having a ton of fun
sharing what I know I'm really enjoying
the process I'm learning how to be a
better teacher I'm trying to figure out
exactly what things you need to create a
successful business online and I want to
publish those videos and I literally
want to give more value in the coming
year
so we're setting ourselves up for more
fun in the future but let's look at what
happened here so let me go ahead and
shift over to my youtube channel you can
see we're here I'm going to refresh this
just so you can see it's a clear clean
load and you can see at this point in
the first year I generated twenty six
thousand seven hundred and forty seven
subscribers with nine hundred and twenty
six thousand views probably be crossing
the million views mark within a week
week and a half at this point which is
absolutely astounding and then within
about
about a month I'll be over 30,000
subscribers so it's it's literally
astounding to me what has happened so I
want to go in and look how many videos
did I end up publishing the total number
here is 244 videos I started out with a
hundred and twenty videos in a hundred
and twenty days I took about a month
maybe two months off and I only
published one or two videos for the next
two months and then I got back on the
horse I fiddled with my schedule a bit
but really most recently for the last
several months I've been doing three
videos per week Monday Wednesday Friday
and I've just have bitchu ated that
process of getting the content out which
is really really powerful all in all so
let's go into the analytics and get into
some of the the fun squigglies here so
we can see what actually transpired and
you can see in the last 20 days I've had
over a million minutes watched which is
a cumulative of like two years and
nineteen days which is astounding you
think my average view duration is down a
little bit four percent my number of
views is up about seven percent
month-over-month for one sixty four
eighty three and then when we go down
here a little lower you're going to see
my likes are up again my subscribers are
down a little bit down four percent but
that's okay my dislikes are down as well
some I'm obviously hitting some solid
video topics for everyone and this to me
is what's pretty special about it is the
actual number of minutes people are
viewing the past videos remember I'm
putting out you know in this time frame
that we're looking at here I put out
maybe twelve videos right but like all
of my old videos are getting views so
there's a compounding effect to my
content and let's take a quick look at
what the last ninety days were that
would be here we're gonna load the last
90 days and you can see it's got a
slight trend line up right nothing major
here but it's definitely operating well
with it you can tell three million it's
operating well within the million a week
range this is three months a million a
month so and that's actually up 26% from
the quarter before it the views has
actually even a better trendline that's
up almost 40% from the one before and
literally eight almost 9% more
subscribers in in the fourth quarter
from the third quarter but where it gets
really interesting and this is what we
always kind of got to do these types of
comparisons I need to do a custom date
range here because my channel was based
on my email address which was set up a
long time ago so I'm going to go from 8
20 to 16 to 11 and we'll be 21 16 so
this is the four quarter this is the
first quarter right and like this is the
biggest challenge in becoming a producer
of content and really getting and
dialing in the content marketing game is
pushing on the kind of game long enough
when you're in the face of zero results
to get to the point where you're getting
results now this line looks like it's a
flat line but you can see even the very
first day here
22:15 five is the orange line so I was
getting views but literally at the end
of 90 days and I was putting out a video
every day for 90 days right like you can
see this is actually day 91 here I was
putting out a video every single day I
was still barely getting hundreds maybe
a thousand views now at this point I'm
seeing at a low point thirty five
thousand view minutes viewed in a day
see the view numbers here low points are
like five thousand views a day versus
hundreds high points or seven thousand
views a day versus fifty it's astounding
and what happens is when you're in this
kind of getting started process and
you're doing your first sixty videos
your first 60 days your first
ninety-eight to first 120 days whatever
it is your internal mental speak is
going to sound like this isn't working
really are you going to do this man I
don't know if it'll work for me and
doubt and fear definitely creep in but
the reason you know probably the biggest
reason I was able to push forward and
you without a shadow of a doubt you can
watch those old videos knew that this
would continue to grow is because I've
done this before right my wife and I
have built a successful business online
using content marketing we did blogging
instead of videos to get that first
website off because my wife is more of a
writer
I'm much more of a talker and a video
kind of guy so I've gone with a medium
that's more in alignment with me at like
a soul level right at a DNA level and
she went with one that's at a level like
a soul level of DNA level for her and
we've seen the exact same kind of
results from this right you have to just
push on it long enough and what's going
to what's gonna be really interesting is
where this gets to in two years right
literally a year from now I'm not even
really interested in the next 30 days or
30 days after that
I'm literally interested in what happens
at continuing to publish three videos a
day for the next 365 videos which would
be another 120 Plus videos to my channel
the results from that could potentially
put this blue line here looking like
this orange line down here and I'm
really excited to see where this goes
and that's what motivates me and this is
why I want to show you this chart
because I think there's a really good
chance you're somewhere down here in day
thirty day 60 even if you're on day 150
and you're feeling like man is still
like is it working it is you're becoming
a better presenter I found my voice
which is so powerful I know so much
about the needs and desires of my
audience I know who my audience is the
age ranges you know YouTube gives all of
this information and I spend a lot of
time in the comments so that gives me
that kind of interaction that really
helps me understand what's going on
that's how I plan my next videos I try
to be as helpful as possible and this
stuff works like if this doesn't prove
the point clearly I don't know what does
but let's jump over to the blog right so
this is the myles bechler calm blog I've
got the last 30 days over the 30 days
before that right so this past month
versus the month before and you can see
I'm down one point two two percent in
traffic but here's the kicker I have
published zero blog posts in the last 30
days and I said last time I really need
to publish a blog post and I would
publish one blog post in
those 30 days so this is the power the
compounding power of traffic when you
focus on content marketing specifically
in what I would say like blogging for
Google traffic and YouTube videos for
video traffic you really put yourself in
a position to get residual traffic from
the efforts you put out I have the
reason my traffic's only down 2% with my
efforts going to zero right I'm a
hundred percent lower on my efforts and
I'm only 1% lower on my traffic it's
because a lot of those posts I put up
over the last year actually hit the top
of Google I'm ranking for keyword
phrases and those rankings are staying
there until someone either takes me out
or I mean that's it really like if
someone would have to come by and create
a better post with more engaging content
from a higher authority website then I
have and honestly that's probably not
going to happen for a while because I
really pushed hard now I did not publish
all of these or write all these blog
posts myself I've had help from several
different writers I haven't found my
perfect writer I'm working with I'm
gonna give that another shot because
obviously when I'm left to my own
devices I don't publish to my blog I've
proved that to myself over the last
three months so I'm gonna hire someone
to come in and actually write my blog
posts for me based on the topics I cover
in my video and that way I can get these
results because I want these results
right like I do want the results from
this kind of marketing from the blog
from Google right because Google's going
to give me more traffic to my blog and I
want those results but I'm not putting
in the time so I just got to farm it out
and get someone to do it so let's do a
quick comparison here I'm gonna jump
this back so I want to do the compareto
and I'm gonna do August
let me go back just one second here I'll
do August 22nd you're September I think
the 21st let's do that it might be the
20th well we'll just click that it might
be one day off over here okay so it's
one day off not a big deal but so one
day off in the favor of the older one
and you could see from when I started
till this last month and I was not
publishing here right on the orange line
and I was not publishing here on the
blue line literally 5,000
percent increase in my traffic in one
year from the point of going from 226 in
a month with it which is less than 10
per day to over 11,000 in a month which
is nearly 12,000 day I mean that breaks
down to what like 400 to 500 300 to 500
visits per day which is absolutely
astounding to me and if you want to look
at the whole graph we'll do one more
quick graph here we'll do August 22nd
2016 let's look at it from a year and I
want to look at the whole year in one
big line so this is this is what
happened and you can probably tell where
I really went in aggressively in my blog
it was actually here in December so
right here is where I really kind of
early to mid December so in this line
right this is August so from August
until about November December all I was
focusing on was the video I didn't have
the mental bandwidth to either consider
getting that video content to my blog
that challenge of a hundred and twenty
videos in 120 days was so intense for me
right someone who didn't think I was a
content creator I had never published
videos before and like that was so
intense I had to focus 100% of my
available energy on just getting those
blog posts done I mean those videos done
excuse me like it was literally like a
video day I have to do a video day it's
a lot of work I mean I don't want to
gloss over this like somehow I magically
made it some days I had to record the
video four and five separate times my
phone battery died I had to wait for the
phone to charge I didn't put it on
airplane mode and I got a phone call in
the middle of it I just flat-out messed
up in the middle of it and I don't edit
my videos so I had to start over my life
died a big truck comes up to the house
and somebody knocks on the door the
FedEx guy shows up like literally I ran
the gamut of challenges and you don't
see those you only see the published
result which may look easy but know that
every single video can and often is a
challenge in some unique way and it
takes potentially hours and hours
sometimes it takes all day to get a
video out and when I'm done I'm like oh
man I feel like I'm wiped out from my
day of work and all I did was make a
video but the process of habituating
that doing it over and over and over and
over create
massive results so it was about here
that I started publishing to my blog and
when I say publishing my blog I hired a
writer I worked with one guy for about a
month and a half two months that didn't
work out long-term I shifted and worked
with another writer for a month and half
two months and I didn't love the content
I was getting back there so I've just
kind of like stopped and done a few
myself so here was the big push on
content and you could see that from that
big push on content it took several
months for Google to index those blog
posts to check out what I was doing to
see my web of links that I was creating
from Chora and YouTube and my blog to
each other on the blog posts that I'm
commenting on etc etc and that then has
resulted in these rankings you can see
I've been in a very firm channel of of
rankings and traffic since May right so
that's that's over three months the last
quarter of all this when I put in the
least amount of effort is what I've got
the most amount of traffic and this is
because it's all residual based right
and for me honestly to look at my blog
and know that I've had thirty five
thousand users on it in the last year
with a total of like nearly seventy five
sessions like that's insane to me like I
didn't think I could do that because I
don't enjoy the process of writing but I
built a system around what I'm actually
good at right which is the videos and
teaching through videos I built little
systems that got it this far so in the
next year I'm really going to double
down on the blog and I'm really going to
get a lot of these videos that I drop
that some of my what I feel are my best
videos that have the most important
lessons they're not like they don't have
buzzwords in them and they don't get as
many views as some of my tactical
Facebook videos which sure that content
is helpful but to me mindset is a
hundred percent of the game because most
people when you go approach a problem
with the wrong mindset you're not going
to actually effectively overcome that
challenge and that's what I think keeps
people from actually succeeding in their
business I don't think it's what type of
campaign do I run in Facebook or how do
i do conversion optimization on my
thrive themes opt-in page right I don't
think those are actually the challenges
that keep people from having successful
businesses I think it's the mindset
stuff and unfortunately those videos
don't get as many views as some of the
tactical things but that's okay I'm
going to now go back through I'm going
to repurpose those all into great blog
posts and I put them on my site I'm
going
I'm on medium I'm gonna get them on
multiple different websites I'm having
to shoot for Huffington Post this year
and really try to get my content out to
that next level to really broaden my
reach because the contents there I
recorded the video the work is done in
many senses and I should be able to hire
someone and facilitate a system or
process and get someone else to get me
those next-level results to make sure
I'm maximizing the results on what I
have created right I want to maximize
the reach I want to syndicate that
content in as many places as I possibly
can and that's ultimately the goal a few
other numbers right now I'm sitting at
about 1,700 subscribers on my email list
that is growing very well I am I'm
engaging in affiliate marketing I'm
making good money with affiliate
marketing at this point it is a
completely sustainable income my wife
and I could live off of the income from
this channel alone at this point from
the affiliate marketing that I've been
doing and one really important thing to
remember when I say that right it took
me a year to get to lifestyle income
I've done this before it's way more
challenging to do this your first time
that it is to do this your second time
right me knowing for a fact with beyond
a shadow of a doubt that this was going
to work helped me kind of keep those
that negative self-talk that creeps in
it was able to help me keep that at bay
very very very easily because I knew I'd
seen it time and time again I'd worked
with my wife I've worked with clients
I've worked with dozens if not hundreds
of clients coaching clients people in my
masterminds I've coached people on this
and I've watched these exact kind of
results happen the question is is it
going to click for you after six months
of publishing every day after one year
of publishing every day is it going to
take you three years I don't know the
answer to that that that question is
probably the better question to ask but
I do know that if you stick with it long
enough you get survivor bias on your
side and you ultimately eventually will
create a successful platform an audience
of people who know like and trust you
and then you're able to offer them
things to purchase whether it's your
products your membership or others and
that is where the revenue comes to many
people are trying to get that money up
front too many people are going for the
pitch right away and they're forgetting
that you've got to give value for months
sometimes
years in advance to position yourself as
the expert as a trusted adviser who's
worthy of their attention once you've
done that then you can offer them things
that are going to help them solve their
problems that's how you build a business
successfully online it took my wife and
I about three years to really dial this
in the first time because we didn't
commit at the aggressive level I
committed to this time and seeing how
that worked and every time we published
very consistently we saw a big uptick in
that business
every time we kind of laid off of it we
saw that business level out so I knew to
approach this channel aggressively 120
days 120 videos and then I stuck with it
right now I'm at 200 some odd videos in
the first year and I'm gonna stick with
this to see where it goes beyond this
because I am here on earth to be of
service to you I want to help you get
these things I don't feel like there's
anybody else on YouTube sharing this
level of detailed how-to information for
free I am happy to be that guy I'm happy
to get this out to you if you like the
videos you're giving them thumbs up I
appreciate it if you love the videos
you're taking them you're sharing them
in your Facebook groups in your reddit
groups you're sharing them on your blog
you're embedding them places you're
writing blog posts about them and I
appreciate that as well and honestly if
you're just watching them and you're
getting value when you're going and
turning it off and implementing and
you're getting results I appreciate that
as well so I appreciate you no matter
how we've connected and where this goes
I'm going to keep going forward and I
hope that this is inspiring to you and I
hope it's educational to you I hope it
helps you get that mindset straight so
you can approach this as okay cool
I know that I need to find my marathon
runners pace and I need to be willing to
stick with it for one to three years
maybe even five and you know what at
some point on that path of really
publishing all the time a you're going
to get better at it it's going to get
easier B you're going to find your voice
you're going to find your true passion
your true calling you're going to find
that kind of little nook that little
niche in the world I didn't know where I
fit in the world of internet marketing
on YouTube when I started I knew I had
to start and I knew if I kept with it
that would all appear and it has become
crystal clear to me at this point and
I'm more excited now than ever before
and I'm just having so much fun sharing
the
and you'll get to that point where it's
fun it's exciting you wake up like huh
today's video day I get to do another
video for you today and when you get to
that point where you're excited to be of
service
you stop thinking so much about what am
i getting from this and you really keep
it focused on what am I able to give
with this that's where all the magic
happens and you need to stay in that
zone you got to be willing to stay in
that zone for a while and once you are
magic can happen and it will happen for
you it's not a question of if it's a
question of win and I thank you so much
for taking the time to watch this video
I hope this one year journey whether
it's this is your first video or not I
hope this one your journey has been
insightful and inspirational I look
forward to following your success as we
both continue to take steps forward in
the next year
today is the Eclipse day so how fitting
that there's a full Eclipse cutting
across North America today so I hope you
enjoy that I hope you've enjoyed these
videos and I can't wait to see you and
look forward to connecting again on our
next video until then be well
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