in this video I want to share with you
15 big mistakes that you might be making
on your website which will be holding
now these are mistakes that some of them
I have made some of them I've seen other
people make and all of them are easy
mistakes to make but the good news is
they're also really easy to fix so this
video will essentially be a 15 point
checklist of actionable items where you
can go through your websites do an audit
make sure you're not making these
mistakes and if you are you can fix them
on the spot and drastically improve the
success of your website just within the
length of this video so let's get into
this there is a lot to talk about here
number one the first issue that I see a
lot of people make is messy URLs now
your URL your domain this is something
that you really need to pay attention to
for several different reasons but first
let's talk about what a good domain is
and a good URL so if we look right here
on San Trail Mediacom you'll see that
everyone gets the first one right
everyone gets the domain right because
it pretty much as long as you get a URL
or a domain a custom domain it'll show
up right there but when people start to
miss is when you go to other pages like
blog for example if I click on that you
want to make sure that it's you know
your domain / the blog or whatever your
title is for this you want it to be
relevant to what they're looking at and
then furthermore if you go down and
actually open a blog post you want to
make sure that the domain has something
to do with the title of that blog post
so there should never be a page on your
website that has a domain with random
characters or letters that really don't
mean anything and so the reasons that
I'm saying this first of all is for
sharing purposes if somebody's going to
send your website URL to somebody else
you don't want them sharing like a
gigantic link with tons of different
letters and characters that mean nothing
because one that's really annoying to
send and annoying to receive and two
people are not likely to open that and
then three the other reason is that it's
less shareable by word of mouth so
somebody like Tim Ferriss is pretty
famous for this in my opinion where on
his podcast he'll say go to Tim dot blog
slash trip and you know you know it's
easy to remember and you know that it's
about you know his research would
psilocybin or something so having a
simple domain like Santro mediacom slash
blog makes it really easy to share now
that's a big set of reasons right there
and
that's not enough an even bigger reason
to do this is for SEO purposes and I'm
going to talk about more I'm gonna talk
a lot more about SEO actually in this
video and essentially it is search
engine optimization which means you're
making it easier for Google to find your
website and if they can find your
website they can promote your website it
can rank higher in search and you can
get more traffic which means you'll be
more successful now this is easy enough
to fix if you go to the Wix editor all
you have to do is go to menus and pages
and go and select whatever page you want
right here so from site menu you can go
down to like blog for example click on
the three dots and you can click on
either SEO Google or you can click on
settings you'll get there either way and
then just go over to the SEO tab on the
top scroll down to the bottom and you'll
see right there what is the URL of this
page and you just type in blog or
whatever it is you're gonna make a URL
for that page it should be really easy
to do especially with Wix and again it's
really important so that brings us to
number two then the second biggest
mistake I see a lot of people make is a
week or entirely lacking mobile site now
your mobile site you know if you think
that most of your traffic is going to be
on a desktop then I can tell you it's a
good chance that you're mistaken I can
tell you just from my own experience
with YouTube alone I have something like
sixty-five percent of my viewers are on
mobile which means that more people than
ever are using their phones to go on the
Internet and even more than that I mean
people are using their phones even more
than their laptops so you want to make
sure that you have a mobile site and
then it's configured correctly with the
proper spacing and it overall is going
to look really good now in order to fix
this I talked more about this in my Wix
tutorial i'll link it like right up
there and down below if you want to
check that out later but on the Wix
editor just click on switch to mobile
right at the top there and you'll see
that your website shows up right here
and sometimes you'll notice that on
different pages it may look better or it
may look worse and you want to make sure
that it always has the proper spacing so
you want to make sure that you don't
have anything sticking out too much it
doesn't have text sticking off the sides
and just scroll through it you know
almost continuously as you're making
your website just flip back every now
and then check out what the mobile looks
like and rearrange it as needed
and if there's something that you can't
get to fit here you know you can always
hide elements I have
right here that you could say maybe you
just don't have it on the mobile site
mistake number three then is having link
issues and this can be several different
things the first one is having links
that are broken you should never have a
broken link anywhere on your website and
it's important then you go through an
audit your website and make sure that
you don't have links that go to dead
ends or like 404 page not found you
don't want these errors coming up
because one it's really professional and
two you might be losing traffic from
people that are really trying to give
you their money or their business so
that's one reason that you want to make
sure you don't have broken links but
then the other link problem that people
have is actually not having enough
backlinks within their website so you
want to really make sure that on blog
posts especially you have links in there
linking out to other blog posts so that
people find your other content and they
stay on your website longer which is
going to improve your engagement time
and overall allow you to rank higher on
Google now on top of that backlinks are
also a big factor in SEO so if you want
to rank higher on Google you want to
make sure that you have enough backlinks
have as many as possible within reason
right
and now the fix for that one is really
easy so if we go to any text that we
want to add a link to you just highlight
the text that you want to add a link for
so that like say the word growth say we
have an article about growth you can go
down in the editor click the little link
icon right there and link it out to
another page in your website so really
easy to do with Wix there's really no
reason that you shouldn't have these all
over your website and speaking of SEO
that brings us to the next issue which
is not having any SEO so not having an
optimized website at all is really you
can't have an excuse for that when
you're using Wix because they make it so
easy to do and like I even showed you
earlier if you click on menus and pages
you go over to whatever page you want
and you click the little three dots you
go to SEO Google right there it says
right there and you scroll down and it
just asked you a question
there's also an SEO is from the
dashboard right there when you can go
through it'll ask you just basically a
survey asking you questions like where
are you located what is this page called
what's it about
write a description about it and you
want this just populated as much as
possible so that you know your website
comes up higher and you rank better on
google mistake number five then is going
with either a free or
bottom tier website so if you're using
Wix I recommend not using a free one you
really should be upgrading so you don't
have ads for Wix popping up and you
definitely want to have that custom
domain you want it to be like Santro
mediacom you don't want it to be Wix dot
might go Brian calm slash San Trail
media of my first web site whatever you
don't want that so make sure you upgrade
I'll drop a link below guys make sure
you click on that link and upgrade your
website today if you haven't already
mistake number six then is a little bit
deeper in this one is not having a
direct purpose for your website now I
said that all of these could be done in
a couple minutes this one is actually
the only one that might require a little
bit of restructuring mostly with links
and what I mean by this is some people
don't have a direction for their website
in that when you go to say consulting if
it's a consulting website everything on
there should be leading the cut the
potential client to contacting you and
becoming an actual client of yours and
if you're doing like a fundraiser
everything should be leading to them
donating money and so you want links
kind of funneling in that direction and
a really easy way to do this in my
opinion is to add a footer so again if
you're a consultant a footer is a great
way to have on every single page if they
like what they're looking at at the
bottom a way for them to contact you and
so the easiest way to do this is
literally just to add a contact form in
the bottom in your footer on your
website but of course it also you really
want to make sure that your links kind
of follow through a logical pattern so
if they're on your services page it
should go down and you have a button
there that says look now or maybe on
your on your first landing page you want
something that's like contact us in a
big button or right at the top and this
is something that I see time and time
again people miss out on this and really
if you don't have this people are going
to struggle to contact you or they're
going to have less call to action and be
less obligated to call you at all
mistake number seven is a really easy
one to fix luckily and this is isolating
your website some people have their
website totally isolated from other
platforms and what I mean by this is not
having social media or an email
marketing campaign or anything of that
sort so when you have a website you
really want to make sure you have backup
platform so you want to drive people to
Instagram Facebook you're gonna drive
them to an email campaign just so you
know cup
reasons here one so they can see you in
multiple locations so they don't always
have to go back to your website too so
you can actually send them notifications
so unlike email marketing is obviously a
great example of that and three in case
anything happens to your website so if
Google changes their algorithm and your
website goes down in the rankings then
you could lose a lot of traffic unless
you have like email lists and a big
following on different platforms the
mistake number eight is having a slow
site and I can make an entire video
showing you guys how to really speed up
your site in the future but for now
essentially all you want to make sure
you're doing is a couple different
things so you want to make sure that you
don't have different fonts everywhere
this is really easy to do just click on
all of your text boxes check the font
make sure you have maybe two to three
fonts if you can do it all with one font
that's even better
but the more fonts you have the more
your website has to load every single
time somebody opens it of course this
also goes with pictures you don't want
them to be you know a crazy resolution
you want to make sure that they're kind
of compressed so they look good but
they're not like you can't zoom in and
still see everything it you know if you
zoom 10x and it still looks like a great
picture you don't want that it's too
much information that's really not
necessary for your website mistake
number nine n is having no tools and no
information and no value added for the
visitor and really the objective here is
to make sure that whoever is visiting
your website likes it so much that they
share it that they save it as a bookmark
that they come back here again they
remember and tell their friends word of
mouth is really powerful and tools are
also an extremely powerful way to
provide value to whoever is visiting
your website and so the more value you
provide and the more likely people will
first of all share it second of all
spend more time on your website which
means you rank higher and third they're
more likely to do whatever you want them
to do on your website so if that's
contact you and become a client if
that's buying your product if that's
donating to your fundraiser if that's
whatever it's trying to do send a
picture of their dog if you're trying to
do like a some kind of dog contest I
don't even know whatever whatever your
website is you will be more successful
if you provide more value to the people
visiting this mistake number ten then is
poor navigation and poor navigation
right here is a great example actually
so Sandra Mediacom is under construction
right now we're redoing the website
and so we kind of cleared out all the
things on the top right there across the
horizontal menu you see at the top but
this is a great example of what not to
do with a website so you want to make
sure that if this is actually published
and this is your everyday website that's
a big problem because if people get to
other site other pages it's like right
here I have lots of other pages right
here so if they go to like a local SEO
page first of all they don't know how to
get to this page second of all they
don't know how to navigate around and
get to other pages so you really want to
make sure that your menus across the top
are as logical as possible and you have
links throughout your website that go to
logical places next so you want things
to link in a very easy-to-use way and a
great way to test this is to actually
have other people go on your website and
just try it out have people to go there
and say hey can you do you have five
minutes can you come over and look at my
website and they get there and say hey
can you maybe see if you can find out
how to contact me and just see if they
can do that and this is a really easy
thing to fix just sample a lot of people
and see what they say
mistake number 11 is having an overall
ugly website just a terrible aesthetic
and there could be a couple things that
do this so too many colors bad fonts bad
font size you know just too much going
on too little going on you know there's
a couple of things they could do this
and so Wix makes it pretty easy to make
your website look pretty good pretty
simple but if you think that's not
enough and you want your website to
really look great it may be worth it to
hire a graphic designer
but for the most part what I recommend
is if your website doesn't look good and
you want to redo a page just kind of go
in and add the different Wix like the
blocks the sections they have right
there and generally use their formats to
start with because they make a pretty
good website and from there you can
optimize it a little bit but make sure
you're not using too many different
colors and too many different fonts
mistake number 12 then is a huge one in
my opinion and it's something that
actually prevents me from even doing
business with some people and this is
having an unprofessional email so if I'm
trying to do business with somebody I go
to their website and at the bottom it's
like Ricky Bobby 57 69 at gmail.com like
there's a good chance I am NOT going to
do business with them because they're
not serious about what they're doing and
so with Wix or with you know there's
other G Suites another great way to do
this you can set up an email with your
domain fairly simply
I'll make another video on that if you
guys want in the future and it's a great
way to look way more professional so you
become an actual business rather than
somebody working out of their parents
basement mistake number 13 is working
out of bounds now when you're making a
website you have suggested boundaries
which you see these little you know
these dotted lines right here and I kind
of recommend working in those as much as
possible for a couple reasons
and so the big reason is because when
you're on different monitors different
places that people are looking at your
website your website could look really
different depending on the ratio of this
screen so right here on a wide screen on
a standard laptop screen really you'll
notice that it looks great I like the
spread out text like that but if you go
on to an older kind of like squarish
monitor even something maybe like eight
years ago picture that those monitors
you might have text that's cut off so
you want to make sure that you're trying
your website on a new monitor an old
monitor a TV as many different devices
as possible to make sure that you don't
have any text cut off on any of your
pages because ultimately that's
something that looks really
unprofessional and can really drive
people away from your website mistake
number fourteen then is having bad
anchors no anchors are these little
things right here you see like services
right there so if somebody clicks at the
top on services it'll scroll down to
that part of the page and sometimes
people have these in the wrong location
so if you have this down there because
maybe you added a picture and it moved
your website around a little bit you
want to make sure that people aren't
scrolling like a little bit too far and
it's a scroll back it just it's kind of
tacky it doesn't look good and so you
want to make sure that your anchors are
always located properly on your website
that's a big mistake I see a lot of
people make is improperly located
anchors now the final mistake number
fifteen this is a really easy one to fix
some people still don't do this though
and this is having your logo link back
to the homepage so your logo should
really always be in the top in the
header I leave it on the top left for
most of my websites and it should always
link back to the homepage so if somebody
gets stuck on your website stuck I don't
know where ever they get to a dead end
which you shouldn't have but if they do
if somehow there's a dead end it should
be really easy to get back home and so
you way you can do this is go to the
image and the logo whatever you have up
there and you want to make sure that it
links
correctly to your homepage so right here
oh I extent Li click too many times so
if you just click on it once you go over
and you see right there linked now if
you go to the image right here it's also
linked and if you click on I if it's not
linked yet you can click on it and you
can add a link to the home page you can
choose to add this in a new window
I always just do it in the current
window because they're trying to go home
they're out trying to open a second home
page like that but guys those are the 15
biggest mistakes that I've seen a lot of
people make on Wix actually really any
website for that matter but if you found
this video helpful please remember to go
down and like and subscribe comment down
below if you have any questions I'll do
my best to answer as many as possible
thank you all for watching I'll see you
next time
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