2020 Facebook Business Page Tutorial (For Beginners) Step by step #Best Education Page #Online Earning

so you're looking to start a Facebook

business page but you don't know maybe

where to start or you want to make sure

that you don't miss any steps that's

exactly what this video is about in this

video I'll be going through a

step-by-step process showing you exactly

how to set up your Facebook business

page and optimize it to make sure you

are as successful as possible on this

platform now this is a tutorial for

beginners so if you are not a beginner

the only thing I ask is that before you

click off this video please go down and

click the like button so that other

beginners can find this video so for

those that you stuck around

congratulations you're starting your

first Facebook business page which is a

very exciting move Facebook is a massive

platform with countless users and

businesses on there and endless

potential for your business to grow and

expand so like I said this video is a

step-by-step tutorial showing you

exactly everything you need to know to

start your facebook business page let's

get into it okay so the first thing we

want to do is go to Facebook preferably

on a laptop that's what I'll be showing

you in this video what if you're trying

to do it on your phone I suppose you can

do it but I recommend really use a

desktop for this one just to make sure

you're on the same page as me so from

facebook signing with your personal

account you have to start off with your

personal account and later I'll show you

how we're really just going to manage

everything on the business page and kind

of separate it from ourselves as much as

possible but for the beginning we're

gonna start off with the personal

account right here now from your

personal account go up in the top right

here and click create and it'll pop down

with the menu and you have lots of

different options and I will be making

several videos in the future where I

show you guys how to do some other

things like ads make Facebook groups

different things like that but for now

this video is about creating a facebook

business page so community public figure

is an other is that's a different option

so if you ever have some kind of

community thing you want to do

definitely go and follow through with

that but for now facebook business page

right here so the first thing you it

asks you is to name your Facebook page

this is going to be just whatever the

name of your business is so we're just

going to say mykes barber shop just as

like one example of what the business

could be of course you can do this for

any type of business out there and when

you're searching for a category maybe

not all categories are there but type of

top you know maybe four or five

different things until you find the best

option

so for barber

shop let's see so it looks like we do

have barber shop we have hair salon lots

of different options so you can really

narrow down the best category for your

business rather than just blindly sang

product or service so choosing the right

category here will make it easier for

people to find your business in the

future

and if people can find your business

that means ultimately more people more

leads more dollars in your pocket any

more successful business so this is step

one in being more successful as what I'm

saying make sure you choose the best

category you can find so for an address

it doesn't really matter it doesn't

really matter what your address is I

mean it does make it make it logical so

people can come to your your storefront

but for me right now because this is a

fictitious business I'm not actually a

barber we're going to just make up an

address for this one okay so that will

take us to the next step where we are

going to be adding a profile picture and

a wallpaper for this one so I recommend

going to like canva.com or open up

PowerPoint it just creates some kind of

logo if you don't already have one that

can be worked you know that you can use

for this now it's easy to change this

once you already have your page up and I

will show you how to do that but for now

I'm already have just a quick one a

quick little logo I found on Google that

I will be using so we're just gonna use

this logo right here a little barbershop

logo and then the wallpaper is just

going to be really whatever you want I

just have something I made in PowerPoint

it's literally just text I recommend you

make this look good though because this

essentially is like a landing page of a

second website you're going to host so

this is a way for people when they find

you they end up on this page and they're

going to scroll down and look at it and

say hmmm do I want to get my hair cut at

Mike's barber shop and if you don't if

it doesn't look good people are not

going to do that right so right here

Mike's barber shop that we have that

right there the cover did not come up

some for some reason sometimes this does

happen if you don't have the picture

scaled correctly or if for some reason

Facebook does not accept that you can

just firm right here this is what I said

before it's really easy to update your

profile picture or you can also change

the background right here but regardless

of that the second thing you want to do

once you have your artwork set up for

this one so you have a good logo you

have a good wallpaper and like I said

easy to change those you wanna make

sure you have a button because like I

said ultimately the purpose of this is

to have as many leads as possible get

here but once they get here you want to

drive that traffic to your business to

actually create more customers more

dollars and a more successful business

so if we are a barber shop let's go and

add a button to really convert them over

from Facebook to our website or whatever

we're trying to do so you have different

options you can have booking right there

and I'm just going to say for something

like a barber shop it makes sense that

you want to maybe schedule an

appointment so booking makes logical

sense to me then it's going to ask if

you want a you know appointments on

Facebook which you can set up you can

have some other tool if you have a

booking tool out there that's fine or

you can link to your website if for some

reason you do all the booking on your

website so for now I'm just going to say

we're gonna link to the website okay so

we're just gonna link to central

Mediacom which is obviously not the

barbershop website but for the purposes

of this video it should give you the

right idea so you say finish then and

then if you go and hover over this the

book now thing you can test the button

and it should open a new tab and make

sure that it takes you to the right

place make sure you didn't misspell the

website or something and right here it

took us to San Trail Mediacom that's

exactly what we were looking for so this

button is now set up okay so the next

thing we want to do is on the left

you'll see here just check out what tabs

there are so you'll see that you have

like services reviews events and all

these other things and maybe like shop

for example maybe if you don't sell

physical products maybe you don't want

this so I'll show you a little bit later

on in the video how to get rid of that

and really optimize these to make as

much sense as possible and of course you

also have like and share and stuff like

that so you want to gain some traffic

initially so maybe not yet but at the

end of this video once it's configured

we're gonna come back to this and we're

going to make sure that you share it

with all of your friends and make sure

everybody knows about it and kind of

gets the ball rolling a little bit so

next let's go up to settings this is

where we really start to make everything

function in this page so starting off

with general right here now generals not

that exciting this is the first one that

is kind of just some disclaimers you

want to know about so age restrictions

may be something that could be important

just some basic almost

illegal type stuff you want to make sure

that you keep it everything exactly as

you want so all pages are slightly

different but you know in case anything

here is wrong make sure you read through

this first next we have page info this

is where you can really populate it and

start to input a lot of things about

your page to tell people more about it

and convert it over make it more

searchable make people more interested

in your page and also make people you

know transfer to your website from here

so if they find you know the description

matches they're like oh yeah you know I

kind of like that and they'll check it

out and then they'll end up at your

website so the first block is the

description which is essentially just

what your business is and the little

blue blocks here tell you a little bit

about what you're inputting right there

so just a quick little description of

what your businesses make sense there

then in categories this is essentially

how people can find you if they're

searching for you know there's tons of

different things that might be like

Mike's whatever Mike's whatever your

business is called or whatever it

doesn't matter

but the categories is an important way

for people to narrow down businesses in

a search to really find you so you want

to make sure you have first of all the

best category possible and then you

can't have a second category if you want

so right here maybe I'm going to say

like hair salon so I'll have two

categories there so it's easier for

people to find me if they're searching

for a barber shop or for hair salon so

that's very important right there then

contact information again is important

if you want people to you know somehow

convert from Facebook to your actual

physical business so phone numbers

important website and email for the

purposes of this I'm just going to add

the website which is I'm just gonna put

San trial for that one then as you

scroll down you see some other things

that might not make as much sense so

Wi-Fi name for example is not really

saying like do you have Wi-Fi that's

private in like what is your password or

whatever this is really for like if you

have like Starbucks for example would

maybe have Wi-Fi and maybe like the

password to be like Starbucks 2020 or

something right so that way people could

when they go there if they're on the

Facebook page like oh there's a Wi-Fi

here it's like sign into it right so

it's just an easier way for people to

know if your coffee shop or whatever has

Wi-Fi and what the password is so they

don't have to always come up and ask you

the address is nice so you can see a

customers can see it on a map then you

can also see like the service area so if

you are like a lawnmower

for example or some kind of landscaper

you might want to say like southeast

Pennsylvania or you could say New Jersey

whatever your area is you can kind of

describe what it is the regions the

neighborhoods the cities so that people

know like yeah okay can I hire this guy

if he's a window washer in Philly but

I'm like maybe three hours away from

Philly like yeah it's a good way for

people to know if you're actually

interested in their fit in their

business if you have multiple locations

or if you have like a storefront

somewhere and you maybe are located

somewhere else then this is another

great way to add the located in thing

right here just to have some more

information there your hours I'm just

gonna say we're always open where the

barber shop that just like never sleeps

right so yeah of course your hours are

very important as well and your price

down here you want to be honest about

the price because you don't want to say

you're really cheap people show up and

all of a sudden they're like well it's

way too expensive and then you lose

customers from that way but also you

don't gain customers from people that

maybe you're looking for a high-end

haircut and they're looking for like

three or four dollar sign and you say

one so you want to make sure that you

actually you know do a little bit of

market research see what other people

charge and figure out where in that

spectrum you're going to charge so we're

gonna say we are like premium haircuts

right we're gonna say we're four stars

and we're gonna want to make sure that

this Facebook page looks as good as

possible really professional to reflect

that four star the four dollar sign

level of price right there right so if

you have like privacy policy or anything

else down here you can add that but

that's essentially everything in page

info okay so that's pretty much

everything I wanted to show you about

the page info now this is probably the

most important of all these fields all

these tabs on the left I would say page

info is the most important one to make

sure that it's fully populated and

populated correctly so your page is as

successful as it can be now this store

we got to start to get in some really

neat features here so messaging you can

have it so you can set it up such that

when people go to your Facebook business

page you can have a little Auto

messaging tool pop up where you can have

like an instant greeting when somebody

shows up and you can have some Auto

responses if they send you messages so

let's go ahead and check that out right

now so here we can say starting a

message conversation

go down and it's right here so you can

say show a greeting we're gonna say yeah

let's show a greeting and we're going to

modify that greeting so the way this

works is whenever somebody goes to your

page this will pop up and it'll say hi

and it'll have their entire name and

then they'll say thanks for getting in

touch with us on messenger C please send

any questions you have and you can add

other personalizations right here so you

can have like their last name you can

have their what if you want to add like

the Facebook page link for some reason

or the website you can definitely do

that right there or you can just

literally type in the website I'm not

really sure why you would want to do

that specifically but I'm sure there is

a reason for that so we're gonna say

save right there and so you do have a

messenger link right here and of course

you can also have a autoresponder here

so if somebody replies to that so say

you're not always looking at your phone

so if somebody sends you a message you

don't want them to just be sitting there

and waiting for you to reply because

it's kind of pointless they just send an

email at that point right so a word of

advice here is that if you are not able

to monitor your facebook Messenger all

the time or if you don't have a team to

monitor all the time then maybe you

don't want to use it at all but if you

are going to use it it's a very very

powerful tool you just really want to

make sure that it's not like a void

people send a message and never get a

response or send a message and have to

wait 30 minutes for a response so you

want to kind of be as on top of it as

possible and an instant reply is a good

way to buy yourself some more time so

what I typically like to do is send a

quick reply there and say like hey

thanks for reaching out to us I'll reply

as soon as I possibly can but in the

meantime go around and check out the

rest of the website maybe you like give

them a discount link or something so

I'll show you the rest of Inbox in a few

minutes but first let's go back up to

settings on the top right there and

we're gonna continue through this little

settings tutorial here so we have

general page info messaging we already

talked about that

now templates in tabs this is important

for how your Facebook page is going to

be laid out so there are some different

templates here you can choose some

different basic ones so right now it's

in services now if we don't want that

like I said there's tons of other ones I

recommend just like test a few out see

what they look like and you know they're

all generally the same idea but

depending on what you're trying to do

you have like different tabs there

remember how I showed you in the

beginning how like maybe if you don't

have products to sell you don't want to

have a shop thing right so

you can absolutely just go through the

template and modify those as much as you

need to I'm gonna keep the one that

already has services because we are a

barber shop makes sense it's a service

and you go down here and you can

rearrange these so let's say we're like

a really funny barber shop and we have

some really funny videos maybe the first

thing I want to do after at home is have

a videos tab and so what you do is you

click these little three lines here and

you can drag these around anywhere and

you can go into settings for any of them

and you can either get rid of it by

turning it off and then you don't show

this tab anymore there's also a URL

right there so you can copy this and you

can share this tab with other people but

essentially that's all you need to know

you can also add a tab at the bottom

I don't really typically do that usually

you can just go and find all the tabs

you need in either you know what's right

here or in one of the other templates

next we have post attribution post

attribution is fairly straightforward

it's essentially just when you make a

post is it posting as Mike's barber shop

or as a posting as Mike and so for me as

you know a lot of the businesses might

be like a single person thing I

recommend just posting as your business

if you have a bunch of employees so

maybe if you are like like someone like

CNET or like the verge it would make

sense that they would maybe have people

posting as their employee names so that

it's like this author posted this right

so you can make that judgment call for

me I usually just post as the business

next we have notifications and if you're

new to having a business on social media

you'll quickly learn that is not like

personal social media at all you will

have so many nor more notifications and

it's really important to kind of focus

your time on what actually makes your

business money so if your business is

getting - if you're getting distracted

all day long by like someone shared a

link someone did this someone did that

and like you don't want to be distracted

by that is wasting time that you're not

focusing on your business so this is a

great way to really trim down and figure

out what you really do need and what you

don't need so you do have you can say

like get one notification every 12 to 24

hours with all updates that's a really

cool thing that Facebook has right there

or you can go down and choose like okay

what kind of notifications do you want

do you want emails text messages

messages let's just say like I don't

care if there's new likes if I post

something don't notify me when somebody

likes it I'll come back later

and I'll check and I'll figure out who

liked it and so lots of different

options again a total judgment call on

your part but I recommend you definitely

do this then we have advanced messaging

right here I'm not really gonna cover

much of this in this video but I can

talk about it later on in another video

typically when you're starting off I

don't worry too much about this this is

like for high volume messages for

subscription messaging and stuff like

that again I will make a video on this

kind of stuff in the future if you're

interested subscribe and as your page

grows I'll be making more videos about

this next we have paid rolls which is

essentially a way for you to delegate

different tasks and different

responsibilities to people so you can

assign a new role to somebody who is

involved in your business maybe an

employee for example and say like they

can post and edit the page but they

can't add more people or they can't you

know it's stuff like that that you can

really kind of have other people help

out with this so they don't have to have

your personal sign-in for Facebook and

total admin access so definitely a

powerful tool here that you can assign

different roles to different people as

like an editor for example a moderator

an advertiser an analyst or an admin so

lots of options there if you're ever

consulting with somebody you're gonna be

using these as well because you don't

want to give them access to everything

on your page but maybe they're like an

analyst or something like that and you

definitely want to be able to do that

right there so these next few pages I'm

next few tabs I'm not really going to

cover same concept but as a beginner

they're not really that important for

you then if we skip down to Instagram

this is where you can connect your

Instagram page if you have an Instagram

business connect the account right here

it should be straight fairly

straightforward to just hit connect

account sign in I can talk about this

more in another video and I actually did

make another video about how to make a

facebook business page so two platforms

I really go hand in hand and you can

really cut your work in half by you know

just posting on one and sharing on the

other or the other way around just to

make sure that you when you post once

you have both platforms covered and

there is a way later on I'll show you in

notifications how you can kind of merge

everything and manage your business for

Instagram and Facebook kind of all in

one place okay so that's pretty much all

of the settings I wanted to show you and

if we go back to page now you'll see

that suddenly my cover did load I don't

know why it wasn't loading before but

again you can go up there change the

cover you can change the pro

file picture that's what I was trying to

show you guys before I don't know why it

wasn't participating but going across

the top I want to show you what these

tabs are because once we kind of did all

the settings that's really like a

one-time thing you can go back and check

that and modify that in the future but

for the purposes of managing your

business on a day to day basis you're

going to really deal with these tabs

significantly more frequently so if we

go to inbox this is really where you can

manage either the direct messages or

just the general notifications of your

Facebook page and once you have your

Instagram page connected you can manage

that as well so your Instagram page

you'll have Instagram direct messages

and then you have Facebook messages and

you can go through the inboxes right

here you can also manage the Facebook

and Instagram notifications down there

so again just easier you don't to go on

your phone and do all that it's

typically a lot faster to type on a

laptop from in my opinion at least then

we can go over to appointments that's

going to be fairly straightforward what

that is all about if you're doing any

kind of booking through Facebook it's

going to be popping up right here next

we have notifications I think that's

self-explanatory hopefully you limited

the notifications so you don't have too

many going on right here but you can

have likes comments and really kind of

break down the notifications by category

to see what they are and that is

important but I would think what is even

more important than that for a business

page is going to insights so on a day to

day basis maybe not all the time but I

do recommend that you go and check out

the insights of your business page when

you have more posts and more content out

there to really see what's driving

traffic what your traffic looks like

what age group demographics they are so

you can really start to hone in and

figure out who your audience is what do

they like what are they most interested

in and what's causing the most success

for your business so you can study that

learn and then grow your business from

there so lots of options of course

because we don't have any post and it's

a very new page right now we're not

going to be able to do that yet

just because it says there like there is

no information for to share but you will

have some nice graphs here based on the

posts and the likes and all that stuff

and you know it'll be fairly

straightforward I can make another video

on this in the future if you guys would

like so lastly if you click more and go

to page quality this will tell you if

you have any kind of violations with

Facebook's page community standards

which is very important you want to make

sure

that you are operating within their

community standards so you don't get

banned if you have any question about

that go over to the page quality tab

check it make sure you're in good

standing and read up on the rules and

regulations just to make sure that

you're doing everything correctly so one

last thing I want to show you guys this

is very important so make sure you don't

miss this because this is a good way for

you to either get a facebook URL or

otherwise have it more searchable for so

people can find this and so what you do

is click on create Facebook page

username and what we're going to do is

just create the username it's going to

be similar to you know make it the same

as your Instagram username if you can

just so you consistent across platforms

we're gonna say like Mike's comedy

barbershop right and so it'll tell you

if that's taken or not we have a green

check mark looks like we're good so

we're going to create the username and

then what you can do is you can go to

facebook.com slash Mike's comedy barber

shop or you can message at em me slash

Mike's comedy barber shop so two great

ways to make it easy for people to reach

out to you and find you and of course

you also have the username at Mike's

comedy barber shop so it should be

easier for people to find you there as

well so guys that's everything I have

for you in this video the next step once

you have all this set up and you

understand what a facebook business page

is supposed to be like you want to go

down and start creating content and

creating value so that when people are

going you maybe you'll show up on their

Browse feed maybe people will share your

content but you really want to use

social media to your advantage in a

social way so the way people are going

to visit this and share this is if you

provide value or humor or entertainment

or anything to them that they think is

worth it and they want to share with

friends so it's not a big platform you

just push ads out all the time so you

want to have something that's

entertaining for people and again you

want to invite all of your friends to

like this page and give them value first

of all so they can share with other

people you can have contests you can

have giveaways whatever you're trying to

do just a way to get it out there and

kind of spark like a little bit of a

viral movement to really gain more

attraction for your business so I hope

this video helped you in starting your

first Facebook business page if it did

please remember to like and subscribe if

you have any questions comment down

below

I'll do my best to answer as many as

possible but overall guys this is

essentially what you need to know to

start a facebook business page as always

thanks for watching I'll see you next

time

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