hey there my name is Chris winter and
welcome to my complete and updated
Shopify tutorial in this video I'm going
to show you exactly how to set up a
Shopify site from the very beginning all
the way to publishing it live we're
gonna get you to have a fantastic
website looking absolutely brilliant
working flawlessly and you won't believe
just how nice you can make it now what I
would highly recommend is that you work
on your website while we watch this
video and one of the great things about
Shopify is that you can get a fully
working free trial without even putting
any credit card information in now I'll
put a link in the description box below
under this video where you can get that
free trial and again you don't have to
put in any credit card information or
anything just your email address and you
can start designing your site as we
watch this tutorial okay guys let's
start off this Shopify tutorial we're
gonna really learn exactly how to set up
your store pretty much go from no site
to a working site within hopefully under
an hour it might be a little bit longer
it might be a little bit shorter but
either way hopefully I can really help
you guys and you get a little bit out of
this even if it's just a little bit more
knowledge on how to set up your site now
the very first thing that I want to tell
you is that it's great with Shopify you
don't have to put in a credit card
straight away you can actually get a
free trial now sometimes it's 30 days
sometimes it's 14 days at the moment
I've got a 30 day trial so hopefully
great thing is that even if it's a
14-day free trial you can generally
contact Shopify support and get them to
extend it so I'll put a link in the
description box below for this page
right here if you want to get that free
trial so you don't have to sign up with
your credit card straight away that'll
be the first link in the description box
below click on there and hopefully
you'll come to this side now why would
we want to use Shopify well it's a
fantastic platform one of the best for
e-commerce because it's so easy to use
you can really get some beautiful
websites I use it for about three or
four of my own stores and I've been
using Shopify for about five years so I
like to think of myself as a little bit
of an expert in shop afire hopefully I
can share some of my knowledge with you
so again go to the link in the
description box below and then you'll
come to this site if it's 14 days just
remember to contact them and say maybe
you'll be able to get an extension okay
so the first thing that we're going to
do is enter in our email address to get
signed up I've created
you know for this test a tutorial at
gmail.com let's get started
and then what we're gonna do is create
the password for the site so I'm going
to type in this and then you're going to
put in your store name now don't worry
too much you can change this later on
but what's kind of important with this
is that this is going to be your Shopify
domain name to start off with so I
generally like to put it in as something
that will be related to my store so
we're gonna call my store outdoor
wilderness okay let's call it at the
wilderness today there we go you can
click create store and then save
password and what you will see is it's
going to be setting up pretty much
everything so you can get started just
setting up the dashboard as well so
there we go ready to go okay it's gonna
ask you a few questions you can always
say this are you actually selling at the
moment I'm not selling products yet do
you have something to sell yeah I do
what's my current revenue I'm in Sweden
so I can just say it's zero it doesn't
really make a big difference and if you
are designing a site you can click on
this but we're just designing for
ourselves then let's enter in some
details so I'll enter in mine Chris
winter 78 fake Street Uppsala Sweden put
in your own phone number and then if you
do have a website you can put it in
outdoor wilderness okay so now we're
going to be entering in Shopify and if
you are with me definitely follow along
and you're always welcome to pause this
video whenever you want so this is your
Shopify dashboard and you're going to
get used to this this is pretty much the
central place of all Shopify owners they
log into this every day you can see here
we have our main menu on the side where
we can check out orders we can add new
products we can contact our customers
we're
look at our analytics or our stats to
see how many visitors are visiting our
website there's this new marketing
section in 2019 which will allow you to
use Facebook ads and Google Ads you can
easily create discounts and you can add
some apps and we'll take a look at them
later on and we also have the sales
channel which is your online store if
you click this little button right here
it's going to show you your how your
store looks on the front end and if we
click on online store here we've got a
few more options like we can change the
theme add a blog post add some pages
adjust the navigation add a domain and
change some preferences and on the right
here we have a little bit of information
about your sales so when you get your
first sale it's going to be really great
you're gonna be very excited and you'll
see it coming up here and you can change
how long you want to see but we don't
obviously have anything right here we've
also got some helpful tutorials by
Shopify they make some great tutorials
but they're not as in-depth as this one
right here and they've also got a few
things a few tips to get started so the
first thing that I want to do is add a
theme so we're gonna go to online store
right here then we're going to go to
themes then what we can do is explore
free themes so Shopify can come with a
number of different free themes that you
can choose and a theme was essentially
just a template there are a lot of
different themes that are really good
some of them aren't super good and they
will generally depend on what kind of
store you want to have my favorite theme
is most out most definitely Brooklyn
it's a nice theme with a nice big hero
image to a great imagery it's quite
minimal so let's choose Brooklyn so to
do this all you do is go add Brooklyn
and you'll see that it's going to add it
to the our site okay so you can see that
we've now added Brooklyn and you'll see
it come up right here just loads
sometimes there's a few different things
that you can do now we've still got the
debut theme but generally I would
recommend
learn for most people you can click on
actions you can preview this site if you
want mm-hmm as you'll see right now
sorry my voice is it a little bit gone
as you'll see right now nothing much is
really happening right here it's all
just the demo we'll add some things
later on about what we want to do right
now is actually publish this sorry we'll
publish it right here
as I said it's published but don't worry
it's not published live yet we still
have a password protecting our website
so let's now adjust the theme will
customize it a little bit so to do this
we're going to click customize and we'll
take a look at the customize page
because this is where a lot of the fun
begins as you can see right here we have
a lot of options in which we can change
and on the right here we have a live
view of what the website will actually
look like if you go up here you can
actually see there are different ways in
which you can view this so if I click
this button here it's going to show you
a mobile view the Brooklyn theme is a
responsive theme which means that even
if you view this on a desktop like I've
got right now
or on a mobile it's still going to look
really nice you can also click this one
here and this will show you a
full-screen view if you ever want to get
back just click here now on the left
here we have different sections and what
Shopify uses is a thing called sections
it's a great way of using it because
essentially you don't have to know a lot
of code so for example this is a section
this is a section this is a section and
this is a section and what you can
actually do so this rich text here we
can actually hop click down hold this
and you can see that when I do this
it'll actually move and update live so
this is really really nice again we've
got a few different sections here we've
got this collection list let's move this
one down there and now we have this at
the top and the collection list is down
here what we're gonna do first off
though is go to well head up this
our header up here and this is our logo
section as you can see it's already
pre-populated a logo with a text but
what we want to do is actually add our
own logo you can definitely just use
this text logo if you want it's it's
quite nice it's quite minimal but I have
a logo so what I'm going to do is go to
select images upload an image we'll go
to our demo site folder logos and I
think which one we're going to choose is
we're going to choose this one a white
one it'll upload you can click select
and there we go we now have a logo on
our website now there's another option
on this one which is actually really
quite cool with the Brooklyn theme is
that you can actually have an inverted
logo so another color logo for when
you're on a different page so for
example if we go to catalogue here you
can see that we have a white background
but you can actually see my logo so what
we want to do is jump back to the
homepage back to header and we're gonna
go select image upload and now I have a
black logo which I want to use on my
other pages oh sorry I've done this one
on the wrong spot here and you want to
change this to white and then we want to
change this one here sorry
to black so now we have on the homepage
logo a white version and then if we go
to another page we now have a black
version this is a really cool part of
the theme and definitely one of my
favorites so we've now added a logo
there we go
that's pretty cool okay let's now add a
slideshow we have a slide right here you
can change a few different things like
how quickly it rotates let's change this
to seven seconds you can change the text
color so this text color right here you
can change the button color so maybe we
want to have it in a brown color I think
that'll work well for the wilderness you
can change the button label color how
about we turn that white so that's
changed to white now let's now add
a slideshow background got a hero images
and we're gonna use this photo here and
there you go we now have a nice
background it says an introductory hero
banner I think I want to change this
actually have some nice text here let's
do America's finest rugged oh there we
go and now I think I like the idea of
having a shop now you can also adjust an
overlay so if you see if I go to ten
percent this is going to make it a
little bit more easy to read so if we go
all the way to sixty five percent it's
gonna be a lot darker I'd probably go
for about twenty five percent and again
if I'm going a little bit too quick for
you or if you're not really sure what to
do please pause the video you can always
catch up whenever you want
once you click play so we can adjust the
slide link so this is this button right
here and you can choose a number of
different things you can choose an
individual product which will it'll into
a collection which is kind of a category
a page a blog post your policies I
probably wouldn't do that but let's go
to ooh
choose collections and we'll do all
collections for now because we haven't
set any up just yet okay so that slides
done let's add another one will go here
select images upload got another photo
here and there we go and I've got some
more text right here
there we go we have another nice
slideshow again let's add a slide link
we've got collections old collections
and we're good to go with this now if
you want to add another slide all you do
is add slide and if you want to delete
the slide you can just click remove
fantastic so if you want to you can
always save in the right-hand corner up
here but you can see that our website is
really coming along we now have a logo
we've got a slideshow with some nice
text and this will change every seven
seconds or you can click these little
buttons down here okay let's move on
down a little bit so we have another
section here which I like to have this
is a nice bit of an introduction and
this here is a rich text section so this
is just a area where you can add some
nice-looking text you can change it to a
wide display which will be a little bit
wider
I generally like to have that off and
let's add a heading
how about welcome to outdoor wilderness
wilderness today and we'll add some text
and as you can see it looks really quite
nice again you can change the size of
this font if you want it to be larger I
think larger looks a little bit nicer
maybe you can have it very small but
that's probably too small for most
people so let's have it in large and
then we'll go back and click Save again
generally this will save most of the
time but it's always nice to click Save
okay this collection list here is going
to show our categories if we want to
delete this we can actually just click
remove selection but if you don't want
to delete it and you want to keep it for
another time but you don't want to show
it all you need to do is click this
button right here it's a little iron
button and this is going to hide it
which is probably a better idea for most
of the time because if you delete it
you're taking it back so now we've
hidden that and we've got another thing
here this is a featured collection
so this is going to show just from one
category for example it might be men's
clothing might be women's clothing that
will adjust this later on down here we
have a newsletter section which you can
add again if we want to hide that you
can just hide it but I think we do want
to show it and you can adjust here you
can say subscribe to your newsletter
please subscribe and we will send you
some great deals every month and you can
see it's now adjusted and then let's
save it again you can also adjust your
footer which is this thing down here you
can have a footer menu which will edit
later on and if you click theme settings
you can actually add your social links
as well so if you have a Facebook page
just type in facebook.com forward slash
let's say outdoor wilderness I don't
actually have one and then let's also
add an Instagram as well
Instagram comm forward slash outdoor
wilderness and you can see that these
links have come up right here okay so
for now I think what we're going to do
is jump back to the dashboard and take a
look at adding some products and some
collections but it's looking pretty good
okay so we're back at our dashboard as
you can see our theme is now updated
with our background picture and our logo
that's pretty cool so what we're going
to do now is jump back home by clicking
out on the top here and we're going to
now go to products and what I like to do
first before adding any products is
going to collections this is a really
good idea to do because what it's going
to allow you to do is have everything
neatly organized so a collection again
is kind of a way of categorizing your
products so it might be you might have a
collection for men's clothing hats bags
different things like that so let's
create a collection I'm going to call it
hats and you can add a description this
can be good for your search engine
optimization I'm not going to do that
right now but if you do want to do that
you're more than welcome to you can also
upload an image which can be quite a
good thing to do let's just add a cap
picture here okay and then what you can
do is change the collection type so we
can change it to manual or automated so
automated would work by adjusting one of
these variables so if we're going to go
to product title if it contains hat or
cap then it's automatically going to go
into this collection so I think that'll
work really quite well you can also
choose manual and then you can just
simply add these pictures so these items
yourself so let's click Save
okay so I've added a few different
collections right here didn't want to
bore you with this but I've added a
chairs collection a bags and a hats we
can always add a few more later on we
can also have a home page collection
this can be good if you want to have
maybe something on a home page and you
want to be able to adjust exactly what's
going to be on there but I think what
we're going to do actually right now is
delete this collection because we don't
actually need it just now okay now we're
good to add some products so let's go to
products up here click all products and
we can click add product so let's add
our very first product so let's go to my
images and see which one we're going to
do we've got our demo site here I think
I want to make a mmm a backpack so we've
got this backpack here I'm going to call
this a forest green forest backpack
there we go that's the title this can be
used for your SEO as well your search
engine optimization so make sure you use
a nice text and here we're going to add
a description so this is a short amount
of text which you're going to use to
describe the backpack so let's say this
backpack is made from 100% recycled
material and will carry your camping
gear all day long it's a great backpack
and you will really love it today okay
so these are just a quick description
that I'm coming up with now what we're
going to do is add some images so let's
upload some images we'll click upload
you can also just drag files right here
if you want we're going to do it this
way
we're gonna go to backpack and look I've
got these images right here so you can
drag and select all of the images click
Choose
and you'll see that they're just
uploaded straight away I've got a very
fast internet here in Sweden so it might
take a bit longer for you and you can
also drag these so you're going to be
changing the order now this photo here
is going to be the main photo for the
website so I think I want to have this
one as my main photo let's now change
pricing so as I'm in Sweden I've got
Swedish Krona but your website might
have US dollars so let's call this
venture sell this 450 Swedish Krona you
can charge taxes on this product if you
want and then there's things like your
SKU or your SKU you don't really need to
do this unless you're going to be taking
a little bit more seriously but right
now let's just skip that we're also
going to be doing shipping so yes this
is a physical product
what is it weigh let's just say it
weighs one kilo and this is pretty much
what it's going to look like in Google
just click Save quickly and as you can
see on the right here we've already had
the product go directly to collections
so it's already added bags because I
have in the title backpack that's pretty
cool
if you don't have these collections set
on auto you can always adjust this
that'll come up as a little checkbox you
can choose exactly which one you want so
the vendor is us that's outdoor
wilderness today you can also add a
product type if you want this is kind of
just like a tag oh sorry we've got tags
down here so we might be able to add
backpack green mm bag again
tags are just generally there for
sorting later on so there's our very
first product made and we'll click Save
and let's now click view right here and
we'll take a look at it
so there you go how cool is that
there is your very first product we've
got the forest backpack pack 50 crowns
and here is our description that we
wrote before as you see when we scroll
down on this theme it actually looks
really nice it holds this here and we
can scroll and see the pictures
now the cool thing about this theme is
that if you click but on this theme it
doesn't actually have it but if you have
a larger photo you can click on this and
you can have product magnification so
let's jump back and add another product
so we're just going to go to products
we're going to go to here at product
camping chair this is a great camping
chair that will make your trip much more
comfortable
I would always write a little bit more
than this but obviously you can write as
much as you want let's get some photos
for it well tell this one for 100 crowns
it's about 15 dollars you can also have
a compare at price so if you want this
to be on sale you're going to have a
compare up price that's going to be
higher than your price right here so we
can compare this at 200 crowns so it's
50% off and then we'll see once we click
save this is already in the collection
again automatically which is really cool
let's have a look at this now and you
can see we've now added this on sale so
people are going to be like wow I can
get this chair for 100 crowns off 50%
off that's awesome so that's how you
make a sale you can click this hide bar
if you want and there we go let's add
one more product we're gonna add a mug a
stainless steel nope this is a great
magnitude drink coffee from I love
coffee
okay now let's upload some images I'm
gonna go to mug it's always nice to have
your photos organized like this it makes
things a lot easier so let's go to 40
crowns and it is on sale 20 crowns off
so that could be $20 off
okay again let's click Save you'll see
that it'll probably hopefully now I
haven't created a collection for this
one so I need to create my own one but
again let's view this right now and
there it is simple as that
someone can add it to the cart and then
they can pretty much buy it alright
let's jump back and we're gonna check
out some settings now some very
important settings okay so let's now
jump to settings and to go to the
settings there down here in the bottom
left we'll click on that and we have a
number of different settings in which he
can change we'll go through these
relatively quickly you can do it at your
own pace when you want to do it but in
general we're going to have our store
name our email address and you can
adjust little things like this your
legal name of the business as will be
this and then your time zone you can
also adjust things like what store
currency yours is going to be and we'll
actually change this to US dollars right
now actually might make it a bit easier
for you guys to understand let's jump
back we'll then go to payment providers
this is who you're going to be getting
paid through so for example you can have
PayPal you can click Edit and then
activate this once you have got it set
up you can also do things like payments
through stripe which is another very
popular provider and you can also do it
through Shopify pay but again we will do
all of this in your own time because I'm
actually not going to be setting up this
store properly right now so it's very
easy to do I would recommend stripe and
if you've got a Shopify pay they're very
easy as well next up we've got checkout
so checkout is the area where you would
go after you've put your items in the
cart and you're ready to pay you can
choose to have accounts disabled which
will mean checkout people will check out
as guests you can choose to have
accounts as optional which means that
they can create their own account if
they want or they can check out as
guests or you can achieve
account are acquired so they have to
have an account I generally like the
idea of having accounts as optional some
people don't really want to create a
full-on password and have to remember
that but some people do want to if they
want to come back and look at their past
purchases customer contact I like to
have this on the customers can only
check out using email it's nice to have
their email address and you can also
choose this if you want I also like to
have require first and last name it
helps with the shipping company name
hidden address line - optional shipping
address phone number if you are going to
send something that might need to be
tracked or you really want to make sure
that you can get in touch with them you
can have this as optional or required
okay I like to keep this as the same
require confirmation step generally I
don't do this and also enable address
completion next what we're going to do
is have email marketing I always
recommend pre-selecting this it's always
good to have the option to be able to
contact people and being able to get
their address is a great way to be able
to send the marketing later on and it
will click Save okay now we're going to
jump back to the settings and we'll go
to shipping and this is something that
you're probably going to have to set up
yourself because it's going to change
with wherever you want to be so if
you're in America you're going to have
different shipping but you can
essentially choose different shipping
zones so there will be a domestic
shipping zone so this might be from your
assent your own country or there might
be a rest of the world which might be
all of the other countries so you can
adjust the pricing of what it's going to
cost so for example it's ten dollars
here for domestic rest of the world is
twenty dollars you can also adjust
different things on the weight as well
have a bit of a play around with that
and that's the best way to do it you can
also manage your taxes this is
definitely going to change depending
where you are but make sure you pay your
taxes locations where your products are
actually stored notifications this is
actually something that you do want to
change so you've got all of these emails
that will come directly through Shopify
they'll send all
these up for you one thing you do want
to go to is customize and then add your
logo this is really important and a lot
of people miss this so let's go to logos
and we can change this one right here
you want it to be around about 180
pixels wide so now all of your emails
that you send up will have this nice
logo so we can jump back now to
notifications settings and files you
don't need to click on this but if you
do ever upload a file and you want to be
able to read download it there right
there say all those channels are your
store you can also sell on Facebook and
Instagram it's a little bit more
in-depth account manage your account
billing and legal if you do click on
legal one of the nice things that
Shopify do is they they can custom my
art sorry they can generate a legal form
for you which saves you doing it
yourself so you can just click on create
from template and as you see here it's
now instantly created a return policy
for you which is great it'll also put in
your email address and things like that
your also your address can add a privacy
policy and Terms of Service click Save
simple as that flying along ok let's go
back to settings and billing if you do
want to sign up you can just add your
credit card here and then it's as simple
as that
ok now I just want to jump back to the
customize section so to do this we go to
online store and you can just click on
customize and as you see right here we
still don't have a featured collection
so don't have any products here so what
we're going to do is hide this one and
we're going to now have collection list
back on so we can actually choose which
collections that we want so remember
collection list is like your categories
so let's select a collection and I want
to choose hmm bags as my first one click
select and you can see it's popped up
here
I also want to choose chairs and I want
to choose mugs there we go look at that
it's really coming along and you can see
this is all without any coding yourself
if we got a collection list let's change
this to shop half store pretty nice so
we'll go back click Save and what I want
to do now also is add another section so
you can add lots of different sections
on here as many as you want really let's
add a section and I think what I want to
do is have a featured product let's I
want to tell people all about this mug
so click on featured product and then
you click Add and as you can see this
has popped up here so let's select a
product hmm this mug and as you can see
now it's automatically added all of the
information here so this is really cool
if you want to feature a product you can
also change a few different things show
the vendor and sharing buttons if you
want I think we'll keep it like that but
one thing I want to do is move this up
because I don't want this newsletter
right here I want to be able to share
this so we've moved it up again just by
moving it like this remember that's how
we do it ok the site is really starting
to look pretty cool let's add one more
section let's add a map ok so we've got
an ad and what we're gonna do is click
find us here and this address will be
fine although we know that we are in
Uppsala Sweden you can add your shop
opening hours but if you only have an
online store you can just get rid of
this if you want now let's add a map so
let's go to 38 5th Avenue New York let's
see if that works this is going to do is
now allow you get directions for your
store so
essentially if you want you can people
we've got to click on this but what I
like to generally do is add a background
image here so let's click select image
and we've got a nice image that we can
do let's do this one again I really like
this image here so you will see that
this will fit out perfectly and it's a
nice background to have right there so
we now have a map and I think it's a
good location to have it right here to
show you quickly the other sections that
you can have you can also add in a blog
post if you want to add some blog posts
you can have a collection list you can
have a feature collection you can have
an image with text featured product
we've already seen that newsletter
signup we've already seen that and map
rich text we've already seen this one
you can also add a video and you'll just
use a youtube link for that and if
you're a little bit more advanced you
can have custom HTML but we don't need
anything else I think this is a really
nice-looking site it's looking great
so if we just go to theme settings
quickly we actually have a lot more
options which we can change so this is
really cool if you want to adjust the
colors and font and things like this so
let's change the colors and we're gonna
have the background as white always like
that headings look nice in black body
text gray buttons labels looking good I
think I want to make this a little bit
more brown so you can see that the link
changed here let's change that to green
just so you can quickly see it's pretty
ugly so we'll go back to brown and then
product backgrounds is good so tags
let's make them a Goldy kind of color
you can see that that's changed their
form fields I would just leave these
right here for the drawers this is
actually for your pop-out Add to Cart
section I want to change this again to a
bit more of a brown color that's looking
pretty good so you can really just keep
things relatively simple I recommend
nice minimal website so we're always
good
typography is the fonts that you want to
have so we've got old standard here we
can change this if you want to something
else if you want to have it something
different you can see that this is
changed right here that actually looks
really quite nice let's let's change it
to that then you can change different
things so accent accent text it's going
to be here and body text is going to be
here I wouldn't mess around with it too
much because a lot of these themes look
pretty good anyway cut page so you can
either have your cart as a draw so if we
click this little Cart button up here
this is a pop-out draw which uses a
technology called Ajax to allow you to
see the cart without reloading the page
or you can have it as a page so let's
have a look at this now once this is
reloaded if I click on this cart now you
can actually see that we have a full on
page for this whichever one you want
doesn't really make a big difference on
this one I probably want to keep it as a
page I generally like to have a
dedicated page but it's totally up to
you social media it's already populated
our Facebook details you can also add an
image just if people share your your
website on Facebook this is going to pop
up and we'll go to our favor Khan now a
favicon is essentially a little image
that goes up in your URL on some
browsers so let's adjust let's just add
one here we'll just do something like
this cap that'll be a cool little fabric
on and that will automatically update
again not super important looks like
it's actually crashed nice slide a
little bit but that's okay yeah just
it's just a little thing that will go in
your browser again not a big deal and
check out what we can do is add your
logo let's select this one here again
and you'll see this once we get to the
checkout stage you had a background
image and things like that but I would
generally keep it very very simple
people when they're checking out they
want to make sure that things are
looking good
Shopify have done a lot of testing with
this so I would highly recommend not
adjusting this too much other than
adding your logo keep it really nice and
simple click Save and we're looking good
with the design of the website look at
that we've designed a website in under
about 30 minutes ok I want to jump back
to the homepage now and show you guys a
few other key places where you want to
be going on your Shopify site so orders
when a order comes in they will show up
right here you'll have the name in the
address of where you go of the people
where you need to send it to you can
also have things like abandoned
checkouts but again they won't show up
until you get an order your products
we've already seen this mainly what you
really want to be looking at is all
products if you want to do a bulk edit
you can click here and click Edit
products and then you can adjust these a
lot quicker so we can make this backpack
let's make it a $60 original price so
it's going to be $10 off now and I want
this camping chair to not be on sale
anymore we'll put it back to $200
that's an expensive chair ok let's now
go to analytics we're not going to have
many analytics right now but you can see
right here we have our dashboard and you
can see this is where you're going to
see your total sales so how many sales
you're getting every day online store
sessions how many people are visiting
your store returning customer rate the
people who've bought something from you
and then come back where people have
gone to so this is your online store
conversion rates so you can see how many
what percentage of people have added to
cart and then reach checkout and then
converted your average store value so
let's say you get a thousand people and
then you it'll essentially show you how
much each person is spending how many
orders you've had where they're coming
from which is always good you can see
I'm the only one here in Sweden little
old me and then a few other things as
well you can have a lot of fun with this
definitely you'll be checking this a lot
especially once you start getting some
sales
okay let's now jump down to discounts
we're not going to touch on marketing
just now I'll make a separate video
about that but if you do want to go to
marketing it's going to allow you to
create things like Facebook Ads Google
Ads for shopping and it can be good if
you're a bit of a newbie with ads so
let's create a discount so discounts are
essentially creating a discount code so
if you want to have a sale for example a
Black Friday sale we can add the
discount code Black Friday I generally
like to have it with no spaces or
anything in it and that's quite easy and
I like to have it in caps although this
isn't actually a you don't doesn't
matter if it's in capitals or not you
can adjust what kind of discount you
want if we want to have a 10% off
discount if they type in this code or
you can adjust the you can have a fixed
amount so let's say if they type in
Black Friday they get five dollars off
or you can get free shipping if they
type this in or you can also get buy one
get one free kind of thing but what
we're going to do right now is a
percentage off so let's say for Black
Friday
everyone gets 50 percent off if they
type this in you can also choose which
this is going to apply to if it's
they're going to be their entire order
or if they get in a collection or in a
product and you can also have whether
it's a there's it's going to be a
minimum requirement so if they've
purchased a certain amount of dollars
worth or a certain number of items you
can also choose this to have specific
number of customers and you can choose
to have this as one per customer or a
certain number of times it can be used
so I think we're going to have it as one
per customer and we're gonna start it
today or actually we'll start it on
Black Friday which is around about the
23rd of November something like that and
you can also set an end date as well
let's do it for the weekend click Save
discount and now you can add this right
here to your marketing and when people
checkout they can go to the checkout
section and type in Black Friday and
they'll get 50% off so that's pretty
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