hi I'm miles Beckler and in this video
we're gonna cover competition research
we're gonna look at not only the
benefits of competition research but
we're also gonna go into how to do
competition research you're gonna watch
over my shoulder here on my computer
screen as I do some basic competition
research so the first thing to know
about competition research is you really
do want to find competition the goal is
not to find a niche that has no
competition because that means that no
one's really making money in that niche
and at this kind of level of maturity in
the kind of broader scheme of the
internet right now
marketers are marketing I mean the most
interesting niches and they're getting
really deep so if there's no competition
it means one of two things either a
really smart marketers who go after
different niches have not been able to
make money in that niche or no one's
ever thought about that niche before and
you might think well great I have an
idea that no one's ever thought about
before but that's actually gonna be a
bad thing for you because what you want
to see is a niche that has money in it
and there's plenty of room at the top of
Google there's plenty of room on
Facebook for another marketer to get
into that niche and to carve out a full
time income so what we're looking for is
niche that already shows very clearly
that there's money to be made in the
niche and those are the niches we want
to enter it's also at this point you can
start to look for affiliate offers a
couple of the tools we use it allows you
to look in to see if hey am I able to
promote these offers to my audience so
you kind of are able to water to plants
with one pail if you will so let's go
ahead and jump in I'm gonna go ahead and
move myself out of the screen and the
first place we start is right here at
Google so I've been talking about the
golf niche a bunch so what I'm gonna
look for right now is I'm gonna go kind
of deeper into this idea of the niche
that I've had and I've used and so I'm
gonna start with eliminates slice from
golf from golf swings so it's already
pulling up as an auto population which
is really good
non searching this and what I'm looking
for is I'm looking for paid
advertisements on the top or the bottom
and here I don't actually see any paid
ads you would see them right above so
let's
go to golf clubs so you'll notice right
here it has the green box that says add
green box that says add so there's four
ads and you have these sponsored links
over here on the right there's another
like seven eight of them there then you
go down to the bottom and you see three
more ads here so this means people are
paying to be in these locations and the
odds are that they're actually getting a
return on that investment or else they
wouldn't generally be investing in these
ad spots
now we don't want to go after golf clubs
in if you've watched the the niche
selection I just kind of randomly
arbitrarily chose golf something to dig
into that's why I'm kind of hanging
along on that niche so let's say how to
drive a golf ball no not yet so there we
go okay so interesting so now we do have
one ad showing up right here golf swing
tips hit a golf ball straight every time
so I'm just gonna take a quick glance at
what this is but that's what we want to
see we actually want to see oh that's
hilarious I've got my adblock on let's
turn this off and how about that and
this video auto played so essentially
what we're at here is I mean this is
this is pretty much a sales page like
right away and you can see this is
actually an opt-in page first name email
address and it just goes through in free
video series and I guarantee they're
gonna be selling you something at the
end ultimately this is the kind of thing
that you would be creating if you were
interested entering this niche the odds
of this person making money off of this
page are quite high I would say based on
the niche research and the demographics
that we've looked at and they have the
money and now that they're buying
advertising the odds are they're doing
that for a reason so so hit
fall straight instantly that same ad
pops up here and at the bottom let's see
if we've got any more no more so what
else we get down here is what I'm gonna
do is I'm gonna go search golf swing and
the reason I'm kind of struggling a
little bit here is because I'm not
honestly that in tune with this niche I
don't know their jargon I haven't done
the niche research that we talked about
I'm still kind of winging it so it took
me a couple of minutes extra but here
you're noticing boom we got three ads
this Munroe oh the mo Norman golf that's
the same when I clicked on it's shown up
every time there's been an ad odds are
this is working really well I would
personally take this down as a note if I
was going in this niche and I would
study and analyze what they're doing I
would watch their sales video I would
opt in and see what they're giving
people because the odds are this is
working for them and you want to model
what's working for other people and
you'll notice we have a couple of other
ads showing up at this point so this is
we're really I feel like we're getting
closer to the money
if you will on golf swing so what you
can see below is there's different types
of things golf swing tips golf grip golf
backswing golf swing playing golf swing
driver so you can click through on these
and look at these kinds of things as
well and if you notice on on the driver
we get a different set of ads so what
what this is kind of showing me in this
specific niche is that there's not only
money in this golf swing right because
that was my search phrase there's not
only money in the golf swing but there's
all of these additional things that I
could create content on or these could
be different pieces of content whether
it's a video a blog post or podcasts
whatever that would drive people into my
funnel my marketing funnel that we're
gonna create in the future so I'm gonna
move on to a different niche here and
let's do the other one I kind of have
been covering a little bit just
haphazardly from the research in the
previous videos has been the diabetes
diet natural diabetes cures is what I'm
gonna look at here instantly this is
what I want to see so one two three four
ads up top and
at least eight ads on the right-hand
side plus three ads down here so that's
a total of 14 ads on the first page and
to put that in perspective there's only
ten organic results on the first page so
there's almost 50% more ads than organic
results this tells me there's a lot of
money in this niche like it this is
people are buying and the fact that
there's this many different marketers
marketing everything from over here you
can see books to supplements that means
they buy information and they buy
physical products so there's multiple
directions you can go within this niche
this is a really good sign so the other
thing we found in the niche research was
the ketogenic diet I'm gonna go with
what popped up instantly
is ketogenic diet cures diabetes and I'm
going with this because this was a
Google Suggest but honestly it could be
suggesting it based on my past search
history I don't see any ads here so I'm
gonna go ahead and cut it down deeper to
ketogenic diet and we notice there's one
ad at the bottom so the odds are that
there's not as much money in this niche
but what I would wonder is how is this
trending versus diabetes cure so we go
to another tool called Google Trends
right and it's just google.com forward
slash Trends and this will tell us all
the trending of all of the current
search words that are there getting the
highest trending anywhere and what I'm
gonna look for is ketogenic diet so I'm
gonna take that same search phrase we
search for a moment ago and I'm gonna
look at it here and just as I mentioned
it's it's really booming and you could
see right here starting about the New
Year December to January it just jumped
and it's been really up in a very high
operating range compared to the past so
now I'm gonna compare that to your
diabetes sorry for randomly talking
about that or saying that when I was
typing so now you can see right here red
is cure diabetes
Blue is ketogenic diet so when we search
for cure diabetes there was a lot of
advertising going on but there's not any
more searches going on now than there
were a few years ago right this is
January of 2004 all the way up to today
kind of behind my head on the video so
you noticed as I said this ketogenic
thing is hot so at this point the
competition research really does show
that there's money in this niche and I'm
really intrigued with how big of a gap
there is and how much more interest
there is from the trend on Google
searches for the ketogenic diet so this
would get me to want to lean towards
ketogenic diet now this is really a very
basic way to use the Google tool I'm
gonna do show you one other thing that
you can do so what I do is I'll just
type in ketogenic which is the very
first phrase and you'll notice here it
gives me a few extra options so I'm
gonna look at ketogenic diet recipes and
again there's one ad here so what this
tells me which is really interesting
actually it's kind of a very good sign
in its own way is that people are
searching for ketogenic ideas and it's
not yet totally over marketed yet so
when we do ketogenic meal plan we now
have two ads at the bottom so what this
shows me is there is indeed a niche here
right there's people who are searching
for it on a very regular basis that the
trend of this is going way up right now
and also there's people who are paying
for advertising in this niche for
different aspects of the niche so you
could sell everything from meal plans to
diets to kind of everything that we've
looked at and there's ways to get more
ideas of keywords and that's gonna be a
different video do a long video on the
keyword research tool I've been I've
been kind of had a mastery of keyword
research for about 7 8 9 years it's
something I've done professionally at
this point so what we've seen here is
that there is indeed room in these
niches now I'm not saying go into these
niches right if you don't know
what nature and go back to the niche
video watch that first but what we
wanted to see here and what we found is
these advertisements showing up
that means there's money in the niche
people are buying in the niche right so
the next one we're gonna go to and this
doesn't work for all niches but it's an
interesting one to look at and that's
you to me or you to me I don't really
know how to say it I don't really care
it doesn't really matter for me and
honestly we want to go to ford slash
courses i don't know where the
navigation item is to click but it's
udemy.com / courses now these are if
you're not familiar with you to me it's
essentially kind of like an online
learning center you can qualify to
become udemy teacher and you could
create a course and you can sell it on
udemy I have a friend who's sold 1520
thousand courses through you to me now I
don't necessarily recommend using you to
me to manage your course what we're
looking for here is if there's any
relevant courses being sold on you to me
that match up with our kind of overlaps
with our niche so I don't know if
there's anything in golf but maybe it
seems like there actually might be here
perfect so when I just searched golf
we're looking at doesn't say how many
showed up but there's quite a few here
so this tells me people are selling
content on udemy about golf this is
fantastic so this is what I wanted to
see this means there's money in the
niche so it's sorted by most relevant
I'm gonna sort by highest-rated to get
going and you'll notice right here get
the golf edge to golf excellence and
play golf like a pro what I would do is
I would study the most popular ones and
it doesn't look they have that many
ratings but I would study them I would
study their marketing material and this
gives you kind of an idea of what you
can create for your lead generation your
lead magnet and also for a course if you
want to create a course and what you get
to see which is really cool is here's
the full details this takes you kind of
their sales data and what their promise
is right so this is this is they're
essentially the promise of what you're
gonna learn in the course really good
information it helps
understand how sophisticated your
prospects are because these are the
marketing messages they've seen but this
is where I love researching on you to me
you get the actual content of their
courses here so section 1 you have to
learn what EFT is and how to apply it
lecture 1 lecture to lecture 3 lecture 4
so you can see it's kind of like module
lesson based creation here and you're
able to look at exactly what they're
teaching throughout this course which
allows you to understand what is working
in the niche and if you wanted to create
a course in this area you could use this
as a rough idea to start your course
content creation you wouldn't want to
copy this obviously like there's there's
no reason to do that you want to improve
upon it but it's good to understand what
your competitors are doing and this is a
really powerful option so golf shows up
there's a lot of options let's search
for diabetes cure I like the word cure
to me people who are searching for cure
are ready to invest in a solution so
right away I'm not seeing that much
directly relevant right it brought back
some options but it's kind of yoga
self-help for posture etc so let's go up
here and just trim it back a little bit
and here it is diabetes beat it with
alternative and natural remedies that's
fantastic to see that's so funny it
literally has a reverse diabetes
naturally with the ketogenic diet which
is what I've been noticing has kind of
been appearing so we can look into this
and we could say great this is a 200
course they're they're charging a high
dollar value for what I feel like this
course is I feel like most you dummy
courses are generally around fifty to
ninety five dollars but you get to see
their curriculum again so if you're
interested in this topic but you don't
know about it and maybe you have
diabetes or someone you love has
diabetes you could essentially do Google
searches on all of these topics and
understand the components without having
to buy this course it would take some
time researching and you literally have
an outline you could kind of replicate
and improve upon to make your own course
if you wanted this is
really powerful information to be able
to look into the courses that are
selling on a high-volume platform such
as udemy and understand not only if
they're there and what this what is
selling but what the components are this
is really really valuable data and
you'll want to look in I mean I would go
into every single course and I would
take notes on their promises and their
promise is essentially their sales copy
right the course description the full
details this is what she's promising
you'll get from the course what this
tells you is it it helps you learn how
sophisticated your product your
prospects are right so people are
currently who are searching for this
like Gulf solutions or ketogenic diet
for diabetes
they're searching actively and they're
reading these sales materials whether
they're buying or not that's the
question so by looking at the sales
material you understand what is being
promised to these people and you can go
ahead and create your sales pitch your
sales letter or your freebie letter to
be a modification of that to add
something unique on top of it that makes
you stand out as the best option to
choose because they're searching around
for somewhere to park their money to
learn this information and you could
make your system unique by adding some
sort of a mechanism that makes you stand
out so it could be reverse diabetes in
30 minutes a day and they could talk
about how to do meal prep for 30 minutes
a day and that could be your bit and
then people look at okay well I could I
could reverse diabetes naturally with
this diet that's great oh I could do
this in 30 minutes a day I'd prefer to
choose that one and that could be here
unique kind of angle on this so let's go
to the third place that I like to use to
research niches and that is
clickbank.com so Clickbank we touched on
this on the previous one and you want to
go to the affiliate marketplace so I
touched on Clickbank before and
essentially Clickbank is it's a network
it's an affiliate network where vendors
who sell products can sign up and
affiliates who promote products can sign
up and allows you as an affiliate the
ability to sell a vendor's product and
you
guys split the Commission and Clickbank
takes something like nine 10% in order
to manage that transaction so the cool
part about Clickbank is any product you
find here you can pretty much sell you
can get your own link for you can start
promoting it and when you sell it you'd
make fifty to seventy-five percent so
let's find products based on golf I'm
starting right up here with the search
engine and I'm gonna let their search
engine kind of give me the options so it
shows there's a hundred and fourteen
items that come back for golf we're
right now sorted by keyword relevance
there's something called gravity in
inside of Clickbank and gravity is
essentially how many other affiliates
are currently selling this product a
high gravity is what you want to look
for I like to start with about twenty to
thirty as the lower end of the gravity
that I'll go with unless it's a very
small niche I'll go down to five or ten
but the more the higher the gravity
number is which we can see right here G
rav and it's under every one we're able
to look into this so there's about 157
people affiliates like you who have sold
this product and made a commission which
is about forty two dollars in the last I
think it's 30 or 60 days I don't exactly
know the metric but that's kind of the
rough of it so what I'm noticing though
when I search by gravity on golf it this
is not actually relevant right this
battery reconditioning nothing to do
with golf kidney DS disease solution
nothing to do with golf so we need to
kind of play with this a little bit I
went back to keyword relevance to see
golf
now here you noticing gravity 0 initial
sale 0 so those aren't selling so that's
not a great sign golf betting system
that's not what we're looking for in
this golf swing zero gravity 0 and as
I'm scrolling I'm just looking in this
gravity spot right here 0.15 that's
pretty low I'm not really seeing
anything that excites me here at this
point so here we go here's one gravity
of six point six seven and initial
dollar for sale is twenty eight dollars
so this is a product you can promote you
would get seventy five percent
Commission's and it looks like there's
about six or seven other people who are
currently promoting this product now
it's okay that the search didn't work
wonderfully here we can go on the left
side and I'm gonna look and see about
what category so over here these are the
categories and we've got sports let's
see we're gonna drop that down there we
go so you click the little arrow and it
drops it down and then there's a golf
category so this is definitely where I
should have started and instantly we're
looking at the stress free golf swing
$32 average sale gravity of twelve so
they're saying this is sort of by
popularity and that's the most popular
and I believe popularity does kind of
base off the gravity mostly so these are
proving right here this is what we've
wanted to see twelve gravity four point
eight gravity six point seven seven
gravities so there's there's people
selling these things they're making
conversions on them and people are
making money so every time you promote
this and sold one you can make thirty
forty thirty dollars every time and
there's a lot of products here you can
kind of dig deep and you can look for
unique ones that that match your
specific take on golf so this is a great
way to kind of not just reinforce that
there's a market here but now you're
finding products you can actually sell
and we'll get into that we'll get into
kind of like structuring your first
affiliate offer how to do it how to
choose an affiliate program but for
right now we're just trying to verify
that there are affiliate programs
available so the next one is we're gonna
go to diabetes and it looks like right
away just from a search you definitely
have diabetes this is like it's in
French so if you spoke French and you
wanted to go to the French market that's
pretty amazing reverse type 2 diabetes
how to improve diabetic kidney disease
interesting take so this is a if you
notice so this is not just how to
improve your diabetes but it's diabetic
kidney disease which is even a deeper
sub niche if that's what you're trying
to do but it proves that niching down is
really kind of
what to do so now what we can do here as
well as you notice the category
underneath its health and fitness
remedies so I'm gonna go down and I'm
gonna find the health and fitness Wow
right there in the middle sorry for the
long delay and we need remedies because
that's been the the basic idea of the
niche that we've been looking at is how
to cure diabetes naturally so right on
the very top the big diabetes lie real
doctor approved diabetes offer gravity
of 210 this is absolutely massive right
so in in like the overall Clickbank
scale when you start to see things over
a hundred and 200 that is just proof
that this converts really really well
and that is good for you as an affiliate
because when you present offers you want
to make sure they convert because that's
how you ultimately make money and every
time this thing converts you would make
thirty five roughly thirty five dollars
so we scroll down a little more
diabetes destroyer 220 pure natural
healing this it doesn't say diabetes so
what you would look at is you would look
deeper into their sales coffee and their
sales material to see if that's relevant
to diabetes but already I don't need to
go any deeper because already I'm able
to see from those top ones that the
diabetes are literally dominating the
entire remedies I don't have a keyword
search in here right now so what I'm
going to do is I'm going to search the
current category for diabetes and now
I've filtered for only the ones that
have diabetes in the name or in the
description so we're seeing all the same
ones and then it just it keeps going so
the newest diabetes offer sometimes it's
best to be one of the first affiliates
on a new offer and there's 18 people
already making about $60 a sale every
time they make sales so this just proves
it right here this is a really really
strong proof that this would be a very
good niche to go into and it allows you
kind of the free to
to trust that if you enter this niche
you would be able to ultimately make
money on this so that really wraps it up
for this video and at this point let's
cover what we let's look at what we
covered because I covered a lot here so
up until this video you have selected
your niche and you've drilled down on
who your audience is for the niche and
now we're wanting to verify that there's
other marketers and other people making
money in this niche now we used three
tools for this mainly there was the
Google tool we're just searching google
search to find out if there's paid ads
the theory behind that is if someone's
paying for advertising the odds are that
they're making money in that niche the
second option we went through was udemy
or Oda me
udemy com4 / courses and what this shows
is this really shows kind of from
another learning platform that's
different from Clickbank a little bit
more modernized it's much newer but they
don't have the volume they don't have
haven't transacted as much business as
Clickbank has we've shown that people
are selling these courses on these
topics there as well then third we went
over to Clickbank calm and we looked at
Clickbank and we were able to see that
indeed there's a lot of offers available
for us on Clickbank and there's a lot of
people selling those offers on Clickbank
which means there's people making money
in the niche which means you could make
money in that niche as well now again I
don't intend for you to follow the niche
that I have kind of like randomly chosen
half the total happen chance that I've
chosen these I'm sticking with them to
have some sort of continuity behind what
I'm doing and I'm doing all of this
research blind I've never looked at
these niches before and I'm gonna kind
of carry along with this idea because I
think it's good to show that sometimes
things don't show up as expected and we
need to look around and do some
different types of searching look at the
Google Trends tool to see what's
actually growing right now in in kind of
mass consciousness and ultimately once
you get to this point we know and by
this point I mean this point in all of
the videos I've been putting out you
know that there is a viable niche here
you know who your audience is and you
know there's money in it for you and
this is really the fun part because
we're about
to transition from research into
actually doing the work we're gonna get
our hands dirty wearing it dirt under
our fingernails and we're gonna start
making some money very soon so again my
name is Miles Beckler I thank you very
much for your time I thank you for
watching this I hope you found value in
this video if you'd like to be notified
when the next videos are available click
on the subscribe button above and if you
have any questions for me about your
niche about this niche research or if
you just want to put a shout out and say
hey I actually did it I took action I
found my niche leave me a comment below
I love to hear the comments if you have
questions I'll respond to them and I
might even make a whole video again I'm
Miles Beckler thank you very much for
your time and have a great day and let's
go make some money online
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