we're live I got the confirmation so let
me just check over and make sure that we
see you guys here um before we jump in
make sure that I've got it on the right
URL at this point in time because last
time I think I set up two separate URLs
for it so what we're gonna do today is
I'm gonna share a little bit about
what's working for me in this new funnel
I've been working on been really putting
a lot of effort towards reorganizing and
restructuring my front-end offering to
offer me a little bit better budget on
the front end so I can scale my facebook
pay-per-click campaigns more I showed in
some past videos from maybe about a
month ago this point maybe two months
ago my funnel was about break-even with
a forty blue as a $46 kind of average
order value which was great I'm now
working on a new funnel that's getting
me upwards of about a $70 um kind of
front-end value my lifetime value is
still very very similar but what this
new front-end offer in the new front-end
is kind of I'm working on getting that
new front-end offer to do for me is to
allow me to scale into larger and
broader audiences on Facebook that
aren't as hyper relevant as the ones so
they're not the low-hanging fruit right
so I need to kind of go approach that
new challenge with more of a budget so I
can withstand the ups and downs of
entering new segments of a market and
since I've kind of began this I have
tested three separate price points I've
tested two separate video sales letters
I haven't tested anything on the
one-click upsell that's been a complete
standard but that is a new video also
compared to the old funnel and I'm
testing a ton of different audiences I
think at this point I've tested to the
tune of 80 to 90 separate interests and
now I'm testing the idea of grouping
them together in bigger ad sets on the
conversion to give more data for that
the Facebook machine learning versus
running them all in that five dollar ad
set structure and the
results are really interesting is still
preliminary I have a lot more data on
the five-dollar kind of setup but the
the five dollar ad campaigns that I've
been putting some videos out about in
the last couple of weeks but grouping
them all together is that's I think six
days five days old generally it takes a
week to really get good data and the
data looks really good from the get-go
and what I'm kind of hoping here is that
I end up with two separate kind of
styles of campaigns that I'm able to run
in parallel because they are focused on
different audiences and I'm happy to run
both of them if they're both in the
kpi's and so that's just kind of where
I'm at what I'm working on I woke up
this morning my KPIs my numbers look
good and I figured no need to fiddle
with things I don't want to over
optimize my campaigns it's kind of
dreary and dark outside and looks like
it's gonna rain so I'm not going to go
for a hike right now and I figured hey
let's do a live and see if I can help
you so I want to throw it out for
everybody who's hustling on a Saturday
this is what it takes my wife and I
still work most Saturdays and Sundays we
still work you know if you count my
reading time in my study time I work 60
70 hours a week plus but I love it I do
what I love I'm sharing a message I love
I actually really love helping you with
your stuff so I'm gonna flip back over
here looks like yeah cool yeah first
thing I see is Devin said yes miles
you're officially my man crush says
bromance right out of the gate cool you
guys got me loud and clear I'm assuming
that there's a delay last time I tried
this I accidentally set up two different
live stream URLs and it was kind of
messy so here's how I want to approach
this number one I'm happy to answer any
questions that you have off the hip
anything pay-per-click funnels
optimization etc audience stuff I'm cool
to answer general questions but if you
have been building out your sales funnel
and you want me to take a look at your
actual opt-in page or if you want me to
take a look at your sales page go ahead
and I want you to put the link of the
actual opt-in page I'm not really
wanting to look at your home page or
blog I'll do that but I really want to
focus you know the the opt-in page in
the sales page that's that like one pay
it's the the little hinge that swings a
big door right because like when you get
your opt-in page working you can bring
in organic traffic you can bring in paid
traffic from Twitter
and Pinterest and Facebook and YouTube
and Google you can get traffic from
other people's email lists etc etc and
that one page really is kind of one of
those hinges that is you know kind of
opens you up to the success because your
email list is ultimately a very very
strong asset for you and your business
it's a lifetime asset and more so than
the list is the relationship with the
list and how do you build a relationship
with that list it's by giving value so
it's the act of giving value to an email
list that grows a profitable business
that is an asset for you and of course
you have to have a list in order to give
value to that list and that's why I
think that opt-in page is kind of one of
those keys or if you got a sales page
I'll take a look at it I don't have time
to look at your or read all the sales
copy or read the kind of go through the
sales video right here live but I'm
happy to give you my first kind of take
on it and let me just pass you a grain
of salt right like I'm coming from my
experience with I started making money
online in 2003
I've been full time with this since 2010
so I have a lot of experience with that
said every niche is different and
there's probably 13 different ways to
accomplish the exact same goal I have
learned one thing that works for me
maybe a few things that work for me and
I'm just kind of doubling down and doing
more of what works for me so as I offer
you advice take what resonates if I say
something that totally conflicts with
you you're like I don't know about that
that's cool leave that but just take
what resonates with you and leave what
doesn't and really just take action
continue to take action I saw one of the
comments are not one a lot of the
comments from the survey I sent out is a
lot of people are hesitating to take
action and it's so powerful to take
version zero point zero point zero point
one before you can put out version 2.0
right and there's a lot of iterations in
between that so your landing page is the
exact same way my first landing pages
were very ugly they didn't work now I
have a very scientifically proven
statistically proven sales page or via
sales page and my opt-in page that works
really well and it's not like I waited
and studied and and perfected it and
then launched it I launched a very
imperfect one tested it had a new idea
tested that got a little better results
had a new idea
tested that for better results down up
down up up up up down up up up down down
up up up right and that's that's the
path that we're on so I'm happy to help
thank you very much for being here I'm
stoked to have this moment with you
I don't assume we're going to hit I
can't go over to ours it won't let me
record two hours I'm thinking about an
hour um so yeah let's just kind of hit
me in the live chat if you're on mobile
last thing I heard last time that mobile
people couldn't get in live chat so if
you're on mobile right now and you have
a burning question or you want me to
review yours and you can't put it on
chat hop to a laptop we'll be here for a
little bit you have time to get over to
a laptop or a desktop to get your
questions in I've blocked out this time
here so let's do it
what about up work and other solutions
Andrew Harrison so first of all hey
everybody I'm get lots of what's up so
cool right on Andrew Harrison up works
great I use up work it's it's a little
bit expensive getting started but if you
hire people full time you can get into
that ten percent range it's a closed
system so you're going to be paying more
for the same services sometimes if you
want a writer up works a great
opportunity but you could also look at
like your local colleges there's you
know through Craigslist in your local
market you might be able to find an
intern you might be able to find
somebody who doesn't have enough
business in your local market you might
be able to keep those funds in your
local community which has obvious
benefits but I love up work I've done a
lot of business with them I'm kind of
moving away from in physics pensive but
um so James took 12 hours and went
having all my videos awesome scaling up
Facebook Ads cool I'm glad to hear you
taking action that's what it's all about
I love hearing people watching but I
love seeing it's weird to say this but I
love seeing people disappear from the
videos for a week or two and then to pop
back in the columns be like oh I
actually took action and I got things up
and this is happening because it is
about taking action so smart V and I
apologize the way YouTube's I click down
it automatically loads it jumps me
around so I might have to keep going
back and forth which I apologize for so
smart V smart vibes how much different
is Facebook marketing for a local
business versus a national audience
you'd love some tutorials for local
businesses you know it's it's
theoretically the same exact thing and
ultimately you need to get in the mind
of your prospect because
there's a few key questions in a local
business are you a local business
selling to locals right or are you a
local business in a tourist area selling
to people who are visiting Facebook
gives you some geo-targeting that's
really cool that allows you to focus on
people who live here all people who are
here or people who are not from here but
are here right so if you're in a tourist
area you could literally say like lake
tahoe somewhere I used to live that had
a big tear big tourist influx from San
Francisco you could set up a campaign to
target people who are from the San
Francisco Bay Area who happened to be in
the Lake Tahoe area and you could show
them your one day only special on
massages if you're a massage person you
know I don't do any Facebook marketing
for local business the theory is still
the same you have to do lots of testing
you have to find that compelling thing
that gets your audience to take action
but an important part is if you have a
local service that is generally trended
towards a user search when they find you
so an example of this is a plumber right
like if you come home from dinner out
with friends and you notice your toilet
is leaking you're not going to go on
Facebook and scroll through your
Facebook Timeline and hope you see a
plumbers advertisement you're gonna
instantly go to the big G right we all
go to google.com and we type in holy cow
my toilet is exploding I needs help
tonight 24 hour plumber my town right so
you have to make sure I think the first
place I go with local businesses is
always the local search engine results
Google has what's called a big three map
pack and there is a Google my business
people often refer to it as gmv it's a
Google my business account and you said
about Google my business account you
make sure your address is on the footer
of your website and essentially you
optimize your your website for your
local area that way when someone is in
your area based on their IP address and
they search plumber in Ashland Oregon
you pop up because you've optimized your
Google my business page so personally I
would start there but it really does
depend on the it really does depend on
the type of business that you have and
your area so what do I think of
clickfunnels I think
95% of people bread French thank you for
95% of people it's overpriced there's
they're paying 40% out to affiliates
they have a lot of bugs they're bringing
in people at an extremely fast rate
their support times are going down the
less they're much less willing to help
with little things when you can't get
things to work you get these kind of
short past the Bucks style um responses
like oh just go clear your cookies and
like I already clear my cookies I tested
it on four browsers like and then you
reply back and then a day later you get
another kind of short response and to me
that's it's locking you into a closed
system and I totally prefer to be in a
situation to where when something's not
working right I can go to one of the
people I've worked with or I can go to
up work and hire a specialist who knows
PHP WordPress and CSS like the back of
their hand and I can get them to do
absolutely anything I mean anything 100%
customizable on WordPress so who is
clickfunnels for you know in my mind
like let's say there's a lawyer who
makes two hundred thirty thousand
dollars per year doing legal services
they build 2,000 to 2,500 hours per year
they're incredibly busy but somehow they
have a course they've built on how to
get into law school that they're gonna
sell to law school students right that
person who has a lot more money than
they do time clickfunnels could be an
option for them because literally to go
spend three or four hours to set up a
funnel on WordPress would literally be
keeping them from I don't know what a
billable rate would be at that maybe
five hundred bucks an hour um so in that
kind of a situation high paid
professionals who have the content have
the course and they just needed to go
but even in that situation I would
probably recommend they look at kajabi
as an option over clickfunnels because
the members area is more robust so I
used to love clickfunnels until I had
some serious problems that they ignored
and told me where my fault till I found
out lots of others replicating them till
I find out that people on stripe
subscriptions who cancelled their
payment subscriptions we're still
getting access to my content which is
clearly a bug in their system that they
never wanted to fix so unstable fitness
if you're not embarrassed by version 1.0
you waited too long absolutely that is
the guy who started
and I think if you're not embarrassed by
the first version you ship you waited
too long so unsolvable Fitness IC dot Co
slash back pain I don't see is that
unstoppable Fitness Co slash back pain
hit me with the full URL in there I'm
gonna check that real quick and I will
be able to do a screen share if that
works so thanks for hanging with me this
is a new style so unstoppable Fitness Co
flashback fighting so I'm gonna test
that to see if that's what it was but
please put the whole URL in to make it
really easy for me to click and visit
the easier it is to go oh and it looks
like peridot clickfunnels xxxii golf
ball so it's taking a while load perfect
I am going to show my screen because I'm
pretty sure this is what it is and one
quick moment here cool let's get over so
this is what loaded on the let me see
here so I went with unstoppable Fitness
Co slash back pain and it redirected me
here first of all I would always always
keep this masked I would make sure it's
literally showing the URL because my
first experience or response is okay
something happen here I got a little
bait-and-switch I thought I was going
here and I'm over here now so this logo
up top is just pushing everything down
it doesn't really say anything to me
your colors are you've got quite a few
colors going on here um what I mean by
that is we've got this orange color here
we've got the orange in the button the
green button the black I feel like it's
a very masculine kind of a look so free
report in video reveals this kind of is
your initial lead right as my eyeballs
come to this screen like human nature in
in most kind of Roman character
countries that use Roman characters for
their language we start at the very top
left and we read left right so free
report and video reveals I'm not
necessarily looking for free report
right that might be the answer but I'm
looking for an ant I'm looking for a
solution to my problem right so I would
consider testing like the xxxii golf
ball secret that reduces back pain
increases mobility and strength revealed
in a quick free video right revealed in
a two-minute video or the golf ball
secret like did you know that 30 seconds
and a golf ball can reduce back pain
increase mobility or did you know that
with a golf ball you can reduce back
pain increase mobility in 30 seconds
like because something like that's going
to be more like well I didn't know that
like what is that and if I have back
pain and I have a golf ball right I'm
like okay I could check that out right
so let me take a look a little farther
down here
cool so again you've got the free report
and video reveals freeport and video
shares like so this is definitely not
needed up here really pay attention to
the the text that you have up here I
would remove this black area make this
black text I would have white inside of
the button I want to see does this play
perfect I love that umm again totally
different colors or colors are all over
the place go as simple as you can white
background black text one color button
um that I wouldn't like using colors to
draw attention is um kind of a I don't
say rookie move but it's not the right
way to draw attention to the words we
need to find the words that call the
attention right like let's not try to
decorate the words to get them to call
attention let's find those phrases and
words that compel people that hook them
and that literally suck them into their
computer screen so we can get the right
words on the screen it can all be black
and white and people are gonna see it
read it yep that's me I have to know
what this is and they're going to go
down your funnel with all that said this
is absolutely fantastic starting point
for you on that blues just kind of
killing me here and run it I would love
to know what your conversion rate is on
that I think that's fantastic
let's kind of go down a little bit more
here so I'm seeing someone say that
they're not able to put their landing
page in how funny so I wonder if um I
wonder if YouTube is preventing spamming
of the live chat on a live which is very
well very possible so here's what they
do if you can't enter your URL type in
the word like dot as dot right so like
miles bechler space do T space calm
slash and then put everything after the
slash and all kind of piece it together
so I don't know you guys you guys will
be able to figure it out I'm gonna keep
going through the questions and I'm sure
we'll be able to eventually figure this
out um
cool let's check it out reality desktop
I Oh is the address I'm going to go
ahead and flip us over I might keep it
on screen chair mode here and not sure
don't want to keep flipping you guys
back and forth but we'll figure out a
workflow as we said sometimes it's good
just to take action which is what we're
doing and reality desk guy oh and my
sharing I am cool loading it immediately
I'm noticing that you're talking about
you right and me as a user I'm thinking
what's in it for me right every human
being this is a Zig Ziglar quote he's
motivational speaker for years is every
human being is tuned into wi i FM what's
in it for me right and right here you're
talking about you so I'm thinking about
me you're talking about you and imagine
if you go to a coffee shop and you meet
somebody who all they do is talk about
themselves it's not going to be a very
enjoyable conversation and that's what a
user is having as they're reading your
content I'm literally in my head having
thoughts in a conversation and then I'm
reading your content here so what do you
do for me like I don't care that you're
real Realty desk right so right here you
start to get it we make awesome tools to
drive your rental property business
forward so another way of putting this
is like like to have really big rental
owners are able to blank with blank and
not blank I'm trying to give you like a
headline template right so rental owners
are able to save management fees and
increased tenant life stay yeah I don't
know enough about your business to have
that but what is the benefit that I am
going to receive so I think you're
talking to people who landlords right so
what's the biggest landlord problem so
the kind of headline I think is most
important here is that without saying we
but you want to convey that realty desk
solves the biggest problem without their
biggest fear right so learn how to
extend tenant times or get better
tenants without losing money or without
going cash flow negative or whatever
they they're perceived challenges are
just to the create free account
definitely don't
know enough about you at this point to
create a free account right like we need
to give kind of some sort of and I know
you said you're in beta so I totally get
you you know all this is going on um but
really it's like why right so how you
can save this or how you can save from
the fear or get your biggest desired
result in less time in short time or
with less money and then get the free
video that explains everything right and
then just get me into a video get me to
a new piece of information that's going
to get me a little bit more kind of you
need to build the relationship before
going straight to that free account
right this is like this is like asking
the girl to marry you at the bar when
you first met her like it's best to
maybe just buy her a drink and ask her
out on a date and and kind of get to
know her first kind of random analogy
that I've used from time to time perfect
so now we're getting here so elegant
analysis software for your rental
property business but what does it do
right I'm still like okay so here we go
seamlessly sync your data across all
devices so you can ah perfect so this is
a deal analysis right so like for
someone who buys property analyzing
deals is the step before writing an
offer on a deal so someone who analyzes
250 deals per month will write more
offers than someone who analyzes 5 deals
per month that's what you're giving them
you're compiling the data in a way that
they can analyze more deals so they can
do more deals so they can build their
portfolio faster you need to communicate
that way up here really really big right
because so you're already talking to
seasoned people who know like analyze
more deals find more find more
properties grow your portfolio faster
with realty desk boom free video
explains everything they click on the
free video it gives them the pop-up from
the home page and at this point you hook
their attention you tell them that
you're going to help them save time to
analyze more deals so they can build
their portfolio faster with less effort
boom at that point you're talking in the
conversation in their head because
they're like man I want to buy another
rental property but I don't time to keep
going through all this and go to the
courthouse and go pull all the data and
blah blah blah
enter your magic solution
it is the answer to that so that that's
kind of the angle I would go on this I
think that's going to be kind of a
really kind of a positive direction so
Dima I'm using the facebook lead form
and lead generation instead of an opt-in
page was this bad move I have used the
lead page the lead forms before it can
be great if you're getting low-cost
opt-ins and you've proven that your
email solution is if you've proven that
you're um let me come back here so we're
not just staring at the chat thank you
welcome back so if you have proven that
your lead form converts and get you a
good cost lead that's a great move right
especially if you know that your follow
up sequence turns a high percentage of
subscribers into paid customers if you
know that for every subscriber on your
list you're earning 75 cents per month
on average and you're getting leads from
this lead tool system at 48 cents on
average you can estimate that you're
going to be making your money back on
that click spend after about two and a
half weeks if you don't know those
numbers then you're kind of playing a
little bit of roulette which we have to
do sometimes you're investing in data
you're running people through your list
so you can see what your list converts
at and how much you make from your list
the reason I've stopped doing these
kinds of ads personally is because they
don't immediately go directly to my
one-time offer which is I show my
one-time offer after they opt-in on my
opt-in page and then they see the offer
to purchase one of my products and what
that does is it shortens the time period
from me spending on a click to me
earning from a new customer down to
about eight minutes so I put an
investment in a click and within 8
minutes I can receive money back the way
you have it set up they have to opt-in
then they have to read your first email
where you give them that thing then they
read your second email then they read
your third you might offer them
something to buy on the fourth email but
they might not buy until email nine
right and how long it's at least nine
ten days right so are you in a position
to wait and be patient to get your money
back it's a great method and it all I
mean it's worth worthy of testing
different business models are going to
work differently in that sense I like to
get my return on investment back as
quickly as I can because then I take
that money I just earned and I dumped it
right back into more Facebook ads and
that's how I'm scaling my campaigns
if I have to wait 15 to 30 days to get
my money back I'm okay with that but I
can't increase my budget as fast because
I there's always this like 30-day wait
to gonna put my money back in if I can
make an 8 minute thing I can increase my
budget by one two three four hundred
dollars a day right I would obviously
ease into that I'm not recommending you
do that but it just for kind of like if
I put in five hundred and I get out six
hundred that same day I literally could
potentially put in like six hundred and
then get out eight and I could put in
eight and get out twelve and that's
happening every day and I'm growing and
scaling in that sense it's more
difficult I really kind of made that
sound simpler than it is but the theory
that I just use there is very sound so
mobile is working fine great to hear
Chris board you looking to use a video
campaign I disappeared Chris Porsche I'm
going right back to your question sorry
one second I just I gotta go right back
here float shag this is awesome we got
tons of questions in so this is perfect
so Chris boards you looking to use a
video campaign for a local business that
doesn't have a website what do I set the
bid at is it okay to use a Facebook page
as the landing page first man
so like I'm say no right technically
speaking you can do that but you if this
is for a client you have to really step
up as their trusted advisor and if
you're only sending people from Facebook
to a Facebook fan page there is so much
distraction in facebook they got the
little red bubbles they got the
messenger things going up they got the
little sidebar of things that are going
on in facebook like Facebook is an ad D
paradise it is so distracting it's
insane
you really need to get them off and get
them onto another system and the other
reason you need to be able to do that is
the pixels you need to have that pixel
data on the website so you could run
conversion based campaigns which allow
you to use Facebook's machine learning
system and their algorithm to your
advantage you also need to be able to
track the effectiveness of that campaign
see what people do and you're building a
retargeting audience that you can market
to later you're also building
potentially a look-alike audience of
people you can market to later there's
so many benefits to running it through
their own website so sell them a website
right go through the process of
literally Bill
them out the website based on the videos
I put together on the DIY sales funnel
build them a simple WordPress site if
you don't have any experience let them
know you'll do you'll give it a great
deal on it you'll do it for three five
seven hundred dollars whatever it is if
you've got some skills thousand fifteen
hundred dollars sale but they really if
they're gonna be investing money the
odds of them getting an ROI from keeping
that person in the Facebook ecosystem
are very slim
compared to if you remove them from that
ecosystem and you get them onto an
ecosystem that you control because when
you control it you control the
environment you can limit the
distractions you can play with the words
and you can really get that users
focused attention and the likelihood of
getting that user to take the action
that you and they ultimately want goes
up insurmountably and i would honestly
say that if they put a thousand dollars
in pay per click to a video campaign
that just kind of goes to their their
fan page that money is just going to
disappear with no clients if they put
five hundred dollars into a website and
then they put five hundred dollars into
ads on that they're gonna have an asset
that website is an asset for them that
could live for life of that business and
the likelihood of converting people off
of that is going to go up to where every
dollar they spend on facebook is going
to go up a lot so I think it's really
really important to take they gotta have
a website I mean like is it's 2017 right
like we can't just have Facebook pages
if we're serious business um how can
also did Derek Dodds Derek dogs in the
house look dude you're not surfing
what's that about oh it's a weekend all
the wakers are out on the waves and
you're hanging out good to see you Derek
be coming through your neck of the woods
once or twice um early next month so I
might hope hoping to bump into you in a
month so um how can sales click funnel
don't really understand what you're
saying there what other options we sound
work to do for oversee what other
options besides of work oh so what other
options online jobs dot pH pH is the
largest Filipino job board in the world
you pay per month I believe is forty
seven dollars for one month and you can
run an unlimited number of job listings
so I go put my job listings up there I
look for full-time individuals in the
Philippines and then after I put my job
listing I don't just wait to see who
replies to me I go in and I in
by all the people who look really well
qualified and I hire for like full-time
positions my customer support my
customer sports backup we have two
people there just in case one gets sick
or one loses power my development guy my
design guy my last design guy was from
there anything that like code languages
I'm all good
passing overseas anything that requires
good English I don't I don't pass that
overseas I tried to bring on a
pay-per-click assistant from overseas it
didn't work I tried to bring on writers
who were really good English writers but
there there's still that it's just not
English as my readers need to read but
yeah I really like that um Thomas how do
I add more than two add accounts to my
Facebook Ads manager great questions so
go into business dot facebook.com and
once you have your business stopped
facebook.com account setup go create all
of the different add accounts that you
can do not put your credit card
information in because if they ban one
of your accounts they ban every other
account that has that credit card so you
simply set up the account and then you
leave it empty with credit card in it
that's the first thing it prompts you
right there like alright cool let's get
you set up putting your credit card
leave and you'll notice in your drop
down on business off facebook.com/ that
you have those add accounts now so if
something happens to one of them you can
go start up your next one put the same
credit card number in after something
happens with one of them or run two of
them in parallel with two separate
credit cards etc and you can share pixel
data back and forth and you could share
audiences back and forth so you're not
going to like sacrifice any of your data
at all and even if something happens to
one I'm pretty sure you can go in and
and share your pixel data over but yeah
business off facebook.com you can set
them out um cool afloat check launched
the site last week let's get into it I'm
going to highlight this here and I'm
going to share my screen and it's flute
- Shack comm one quick moment here this
is awesome thank you guys for sticking
with me put on the screen share and
let's go check comm so new site new
launch let's see what we see when it
loads here bingo alright paddle board I
love paddle boarding so that's great to
see so home book now about us sign up
for deals ultimate guide to okay Crested
you got it so I would personally like
sign up for deals is the first thing
that I see and I'm not as a user I'm not
really ready I like that that you're
going that direction but you're in
Crested Butte right so I would I would
definitely declare that this is
Crestview because the imagery that you
have down here doesn't really look like
Crested Butte to me um so that there's
not really a correlation I would use an
actual image from are you doing float
trips like down I guess you're guessing
you're going and doing like a river um I
don't know what river is down there but
cuz to be it's beautiful bye monarch and
Gunnison I think so that that's like a
really big Gorge Canyon so what I would
try to do is have this image be stand-up
paddleboarders or whoever it is whatever
you rent in that Canyon give me that
image I'm gonna see cuz right now in
Crested Butte it might be warm enough to
be like you know shirt off like this do
but I'm think it's still kind of cold up
there 20 17 hours perfect book your
rental so we've got these big octagons
there's a lot of wasted space here no
first of all like and and this goes for
everybody I'm coming in to critique
these on purpose the fact that you're
able to submit a website is awesome so
to everyone submitting their website
Bravo and I commend you and I might not
say that every time so grain of salt and
and with a little thick skin I'm gonna
try to get through this efficiently so
we can see lots of these I would really
want some content up here the octagons
don't necessarily help right you're
actually pushing me down I have to come
down here to try to get an idea of
what's going on and here's where I
finally see the three things that you
want so I would want a bit more of a
text heavy this is good we're getting
into the text here on the text is a
little bit difficult to read especially
this dark text in here um just kind of
glance this awesome and I'm going to be
hitting you up I'm gonna come through
Crested Butte I love that I had a red
paddle Co inflatable last when I lived
in Mexico surfing a bunch on it
perfect testimonies the bottom packages
great rental time so I'm curious if your
navigation simply go down - okay cool so
goes to other ones this is great about
us cool so this this is a site-wide
header this is just too big we got to
get this down I would like you could use
it as a background but like when I click
this nothing appeared to change like I'm
gonna go home right now and nothing
appears to change so users are gonna be
like what
a minute I clicked something like is
this thing working and then they might
come back to this back button which is
obviously your enemy so float check the
ultimate the ultimate guide to sub in
Crested Butte um like I would try to get
so what's the headline here like I'm
assuming most of the people you're
renting to are on vacation in Crested
Butte so make the most of your Crested
Butte vacation with our three signature
float trips number one number two number
three I would have that all load here
and when they clicked on it man I would
go make the dopest videos find a
videographer find a ski bum snow wear
bum who's all into making the dopest
videos in the world for ski and
snowboard and bring them on give them a
summer worth of free rentals whatever
you have to do to get them and their
friends to make epic vlogs you want one
epic vlog so I can see here cuz I think
most of your users are going to be in
Texas Albuquerque Denver California
they'll be sitting in a cubicle thinking
about their week-long vacation that
they're gonna have at your spot and
they're gonna be like man I need to find
all the cool stuff because I got six
days in Crested Butte I'm gonna do
something awesome every day and if they
can go into your content and watch these
emotional awesome videos with great
music and killer drone shots and just
I'm talking epic videos right you have
to go to that epic level if you get me
into that content quickly I'm gonna be
hooked there's no other option for me at
that point because when I have that it
elicits an emotional response when I see
it on video so that's what I would
really want this section to be on the
home page it would be the ultimate guy
like make sure you make the most of your
trip in Crested Butte check out the
three most amazing paddles that you can
do in Crested Butte one two three and
then as I click on them get me into
these long well written descriptions of
what they are helped me emotionally
experience what I'm going to experience
you got to get in that conversation my
head you got to get me daydreaming of
the trip to the point where I read it
and I watch the video and I'm like dude
this was so cool I'm gonna copy this I'm
going straight to Facebook I'm gonna
post it on Facebook I'm gonna tag every
single friend that's going with me and
all of a sudden your prospects become
your marketing team because your content
is so effing cool like this this is one
of those things like themes that look
cool rarely work I would prefer an
all-white
theme that just has like three images
right here in boxes and a nice big
headline about making the most of your
Crested Butte trip and then down below
you can kind of get into the new stuff
right and I think this is your blog role
which this needs this should be a blog
role because sup leash like that's
that's pretty advanced right like you
need a leash like you want to still
build the dream of me getting on a
paddleboard with where you're at this is
the kind of imagery I was expecting for
Crested Butte this looks like what I
would kind of expect so you really need
to make sure like this imagery doesn't
match there's a mismatch there that
looks like Mexico or Southern California
choose it like May you guys in the leash
business you're still a lot of leash
stuff so paddle get the right paddle so
if you sell boards as well get into that
content I think it's good how much
content you have here but what really I
think this is the kind of stuff right
this looks like it's probably one of
your actual pictures more of your
content um where did I see that about
the three trips that you guys do where
was that like get me into those trips um
where were those see here yeah so I
really want to see that the three main
options kind of like this actually let
me go back to here right so right below
here we got these three options right
and I would I would say for you guys I
would want and I'm talking for you guys
on on this float check we need to have
one two three the best options you have
have a big image of what that trip looks
like a quick sentence it gets me to
click and if I click here here or here
it should take me to something that
gives me more information to a page that
has that dope video on it that just gets
me literally drooling on my keyboard
from work because I'm so excited about
this trip that there's no way I'm gonna
miss it because the written article is
epic because the video is epic and I'm
going there and I have to have that
Instagram selfie I have to post that on
my facebook fan page or my facebook
profile to show how cool I am for that
six days I was in Crested Butte that's
what I got for you um let's jump back
into it we're gonna go um kind of look
in more here so pointing I was reaching
out to Tahoe for exactly what I said
local businesses Tahoe is great they
have seasonality issues Crested Butte
will experience this too you're just
full-on in winter everything's cranked
in and then you got nothing going on
shoulder season then you're full-on in
summer and then you got nothing going on
so it makes it really difficult for some
businesses to invest um yeah so let's
see here
Facebook marketing b2b b2c cool let's go
back and get back on video cut through
some of these so I want to find a faster
way to do that I wonder if there's a
shortcut so I got next what can I tell
you about Facebook marketing for b2b e
versus b2c are the percentages on
average about the same John it varies so
much on every niche and on every product
for the right b2c product you can see
better than b2b and for the right b2b
product you can see better than b2c
results the most important thing to keep
in mind is that it's an interruption
based marketing platform which means I
don't think that I'm going to be looking
at your stuff right I'm just trying to
look at what the grandkids are doing and
what mom's doing what my friends are
doing whatever is doing and you
interrupt that experience so you have to
figure a way to get into my conversation
with what's going on in my head and
generally like interesting videos kind
of thought-provoking type content can
draw me in and then the targeting works
you know ultimately Facebook is a bunch
of humans and even if you're doing b2b
sales you're still selling to other
humans right you might be selling to the
chief marketing officer the the CIO you
might be selling to a middle level
manager or a customer support department
manager like I don't know who that
person is you can easily and definitely
target them but you gotta remember like
are they going to be on Facebook at the
time they're thinking about your
business stuff are they really going to
want to cross that bridge and it really
depends on what you're offering if
you're going after entrepreneurs we
don't turn off I do not turn off I read
about entrepreneurship about politics
economics and it's all around where is
my business going where is the the taxes
in the market know this and everything
going I'm always on in many senses even
when I'm on Facebook I find SEO articles
I find you know things that pop up and I
follow those rabbit holes down and
that's how I learned so it's very
possible to do but again it's just who's
that target market where are they at in
their mindset what are they actually
interested in and how do you hook them
in a way to pull them down the rabbit
hole and to get them down but I mean you
know a lot of the biggest kind of people
I know are selling b2b they're selling
to solopreneurs they're selling to in
not entrepreneurs and they're doing it
through Facebook very very successfully
um reach out to Facebook and o'james
Canty so reach out to Facebook and
you'll go from five to eight hundred so
I'm guessing James that you have the
business account running and the
business up facebook.com and that's cool
to hear that you can reach out and get
them up to eight hundred just say you
want to set up new accounts for your
clients and then the cool thing about
business on facebook is growing client
stuff you can kind of like run
everything and every client has their
own ad account that ties to each
client's credit card so you don't deal
with billing of the ad spend in any way
shape or form they get billed their ad
spend it hits or credit card
automatically all you got to do is build
them for the management it's actually
really kind of a cool setup here so I'd
like to sell on click funnel how can I
help you so Richie go to my channel on
youtube.com slash Myles B and then
there's the DIY sales funnel videos go
follow those how do I sell a product by
creating link building now you need a
funnel in your phone if you want to sell
something in your funnel period on
mobile doesn't allow you URLs got it
YouTube doesn't allow cool so mobile
doesn't allow URLs but just type in that
dot what domain name should I use for
digital marketing agency Casey the
marketer max out digital Spaulding
digital marketing um I like the shorter
ones right off the gut um Casey the one
question I would have is you know do you
like do you ever want to sell it if you
want to sell that thing if you ever
think that an exit strategy is in your
future get your name out of it
completely go max out digital the reason
is if your names in it it's very
difficult to sell right like I'm never
gonna sell Myles bechler Khan I don't
want to that's not a part of my exit
strategy so it's almost that you have to
think about your end terms right and if
you get to a point where you're pulling
in forty fifty thousand dollars per
month and you want to go get a 20x exit
and hand it off to or get kind of picked
up by a bigger agency and it's it's
based on your name that's gonna be a lot
different of a conversation for them
that if then if it's based off of a
brand name either way it's kind of the
same effort building the brand you can
still be the guy behind max out digital
the other cool thing that it gives you
is
at some point if you hire on intern you
want the intern to start doing the
videos instead of you and they or the
intern becomes your VP of marketing
because why not you know but like you
could then have them do the videos as
well and you don't always have to be the
one in the public eye there can be
benefits if you want to write a book if
you want to get on stage speaking if you
want to build the personal brand side
there are benefits for that as well but
I think those are a couple of the key
thoughts for you to think about and
ultimately it's up to you one thing I
like about both of them is they're easy
to remember they're easy to read they
look good written out so I think those
are just the key questions UD dance
you need to answer for yourself anybody
having trouble to the URLs just write it
out write out dot don't put the dot com
just write out do T and I'll find it
here um hello hello Chris what's up I'm
fitting it perfect oh good glad you like
to unstoppable Fitness from Brazil want
to get your Facebook at accounting
dollars um man like if your clients are
in the USA they should be paying their
own account I guess you're saying your
ad spend like like your toggle I would I
would ask have you tried with a Virtual
Private Network logging in through a
us-based IP address second I would say
is reach out to Facebook and see if
there's a way I've never had to deal
with that I look just like your brother
that's awesome tell your brother I said
what up some random guy on YouTube said
what up if I was starting out and I had
some internet marketing knowledge and
have $200 how would you use that amount
to build a business that makes a
thousand dollars within 30 days Kristine
first thing I would never give myself an
ultimatum to generate a thousand dollars
within 30 days that is setting myself up
for failure I don't have enough control
on that what I would do is I would set
myself an absolute challenge to create
two new pieces of content and do a
30-day channel I would do 120 day
challenge personally and I would do two
new pieces of content every day
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