everybody welcome back to the channel in
this video I will show you how to set up
a Facebook ad from start to finish so
starting off with absolutely nothing if
you know nothing about Facebook if you
don't even have a facebook profile
doesn't matter I'll show you guys
everything you need to know from start
to finish so that after you watch this
video after you watch this entire video
and understand everything I'm saying you
will be able to set up your first ad and
you can then optimize your ad I'll show
you everything you need to know to get
started and set yourself up for success
in the future
now I don't want to waste any time in
the beginning with some fluff or
anything let's get right into this
tutorial there's a couple ways you can
actually do Facebook ads I think the
best way to do it is from facebook
business manager and I think this is the
best way not only for the beginning but
also for the long term when you have
everything together and as you grow if
you want to run more ads or do different
things I think it's better to just learn
it right here and do everything within
the business manager because like I said
it'll set yourself up for more growth
potential and more success in the future
so this is really easy to do also all
you have to do is go to business
facebook.com and then sign in to your
personal profile up at the top right
there if you don't have a personal
profile yet you will have to make one
but that's really easy to do they just
want your name your email and like you
know your birthday or something so very
easy to set that up and then we go to
the blue button right there create an
account to create a facebook business
profile account so what we want to do
for this one I'm just going to make a
hypothetical business let's call this
you attempt there are so many tours
Yosemite caps-lock if somebody tours so
just like a tour guide in Yosemite
Valley or something right so my name is
Mike my business email will be Mike at
the San trial one central media Tom ok
so my business might already have an
account ok so we'll use a different one
we're gonna use Mike O'Brien then you
just so you set that up and this will
take you through what your address is ok
so the next page it'll bring you to
should be this one right here where it
says you've so many tours that's the
name of this business you can name it
whatever you want really and the first
thing we want to do I mean you can add a
cover photo you can add your photo right
there that's not going to matter
I recommend doing that anyway but we
want to go and make a page so you do
need to have a page in order to have
your Facebook ads running so that you
else's page or in this case we're going
to create a new page so creating a new
page will bring you something like this
Facebook always kind of changes the way
this looks but you'll get generally this
kind of thing so let's say we are a
local business or a local business and
we want to be Yosemite Yosemite Valley
tours just like we're a tour guide down
there the category it could be I don't
know whatever category you want we're
just going to say advertising and
marketing that's obviously not what it
actually is they want the street address
so we're just going to say one two three
four
Yosemite Road Yosemite Valley Yosemite
if somebody Valley California and then
let's just say let's see what is
Yosemite Valley 9 5 3 8 9 okay so that's
it we're gonna create the page and so
this is gonna take a minute to create a
page you don't have to really beat this
out right away I recommend that if
you're running a facebook business you
should be making a page okay so once you
type in that information it'll bring you
back to this page right here and if you
click on the page right there you're
seventy Valley tours it'll take you into
the editor and this is where you can
really start to optimize this page now I
made an entire video just on this alone
how to really beef out your facebook
business page so if you don't know what
all of these are which I assume you
probably don't then go over and check
that video out after this one but just
the first give you guys a quick basics
here what you need to know so you need
to have a profile picture a cover photo
you want to look professional because
your profile picture will be showing up
on the ad your cover photo will be very
important when people go to your page
right here because in every inevitably
people will be clicking on your profile
and they look at your ad and you want to
look professional if you want to gain
that business then the third thing you
really want to do is go to right here it
says create a button I accidentally just
click on that like 10 seconds ago but
you want to
Oh your whatever your button is so let's
go delete this button and delete the
button you'll see that originally it
should say add a button so when you go
to add a button if we're a tour guide
you can go down to like a booking maybe
maybe we want a booking just to make
things easier let's just say send
message because booking makes you do all
the setup and say what is your thing
called what are your appointment times
so we're just gonna have them whatever
do that so that's gonna be our button
now the next the last thing you want to
do so again just a quick crash course on
this the last thing you want to do is
kind of add a couple posts here add some
pictures of your business just to give
yourself a little bit more credibility
to make it look like you didn't just
make this in 30 seconds during a YouTube
video right so spend some time beef this
up a little bit and like I said check
out my video after this one just to see
how it actually fill out your entire
Facebook page but once you have a
Facebook page the next thing what we
want to do here go back to Facebook
business manager right here so just to
reiterate we have a profile picture
there we have a cover photo we have our
Facebook page down here the next thing
you want to do is go and add an ad
account so it's kind of annoying to say
that but you want to add your
advertising account right here and so
you can add one that you already have
somewhere else we don't have that you
can add someone else's that's really if
you are like a consultant and you're
trying to work with another company and
create an ad account for them and just
work in conjunction with them then
that's what you do there for this one
we're going to create an ad account so
create the ad account and name it
something pretty specific so we're gonna
say if somebody tours
advertising that's not really that
specific if our business is you've so
many tours but actually why don't we say
like the advertising for this one you
know what let's just call it that for
now so then we're going to say are you
advertising for you or for a client for
us we're just advertising for ourselves
so you click yes that is just us create
it and this is really straightforward it
really won't be asking too much of you
right here so you'll just say that you
are the admin and you have full control
over everything and so you want to turn
these on so give yourself control for
everything and assign it you can give us
you can assign different roles to
different people here and that's like if
you have employees or if you hire a
consultant to work with
ads which you're watching this video you
won't need to do that luckily but
there's just other ways you can do that
right there so once we have all of that
set up we're finally ready to kind of
move to the next step and start creating
this ad so I told you guys it would be
really quick that was like a really easy
way to just kind of get going that's
like the prerequisites for setting up
the ad so getting into the actual ad
setup now go to the top click on the
little I think they call like a
hamburger icon it's basically a menu
icon right there and here you'll have
lots of different options we want to
create and manage so in order to create
an ad go down to ads manager it'll bring
you to this page right here and this
page once it's done loading you'll see
that it looks a little bit different
from year to year you might have seen
other tutorials where it like it's on
the side or somewhere else so you'll see
essentially what you're looking at is
you have your account overview you have
your campaigns and this is kind of like
a multi-tier thing so you have your
campaigns and within that you have your
ad sets and then you have your
individual ads so you want to start off
with the camp campaign then you want to
create the ad sets and then you want to
create the individual ads it's a good
way to organize things if you're running
ads for like different promotions if
you're running things for different
parts of your business different halves
of your business so maybe if you're
doing like valley tours or if you're
doing tours and like Mariposa Grove or
something different places that you want
to you know do you know groups of ads
would be different you know ad sets
within a campaign so we're going to
click right here create a head it'll
bring us to this thing right here so you
can create a campaign shell or you can
actually go and create a complete
campaign for this one we are looking to
have an ad running so let's go and
select guided creation right here and
it'll kind of walk us through a little
bit of how we want to have this ad now
you'll see that the top banner I showed
you just one minute ago is now over on
the side there where you have campaign
you have ad account you have ad set and
then you have the individual ad so right
here it's asking what is the objective
of this campaign so you can use an
existing campaign if you have one
somewhere else but again Facebook is
kind of optimized for if you're working
with other people or if you're working
yourself and like they have lots of
different options here but you know
that's why you see things like that so
for this we are
creating a new campaign so choosing the
objective of this campaign you have a
bunch of different options right here
the first one is awareness that whole
column right there and awareness is
essentially going to be just if you're
making like a PSA like a public service
announcement or if you just want to grow
your name out there it's not really
something that I typically do much I
don't really recommend this for most
people but you have brand awareness
which is just to show you know show your
brand out there increase the awareness
of like your Facebook page if you're a
personal brand and you're just looking
to grow a little faster that's maybe how
you would do that again I always think
organic is grow organic growth is better
for personal brand awareness anyway but
there could be a time in place where you
want to use brand awareness ads then
reach right here is kind of like a TV ad
where they just like splatter it
everywhere show anybody it's not really
going to be you know you're just trying
to advertise to as many people as
possible again this one might be
something more like maybe like if you're
in a presidential campaign or something
maybe you'd want to do this or just like
a general public service announcement
maybe you'd do this
so again awareness is not typically one
that I would use then over here we have
consideration and so we have the first
one traffic this is going to essentially
the call to action is to go and visit
your website so if you have something
that I don't know maybe in this
situation if we're doing booking it
maybe if we book through a website this
would be a great way to have people go
over to our website or maybe if you're
selling like an online course or
something you can direct people over
that way using traffic then below that
we have engagement the call to action is
going to be to like comment or you know
page likes and just overall kind of grow
your page a little bit we have app
installs that one's self-explanatory if
you have an app in like the Google Play
Store for example you can encourage
encourage people to download your app
then we have video views this one I
think is what we probably want to use in
this video of this tutorial I mean
because say you want to have people
watch your video and that's an ad and
then you'll have a call to action on
there and then they can go and like
visit your tour website or something
right so for this one I think a video is
a great way to captivate the audience
and encourage them like you're
somebody's a beautiful place so showing
a video is a great way to attract more
customers then we have lead generation
lead generation
think it's self-explanatory you're
collecting information so you're getting
their email their name and you just you
know you can go and reach out to them
later with maybe a quote on their
business or an analysis on their website
or something like that too
you know you have a lead you're trying
to get that person to become a customer
lastly you have messages and then over
here you have conversion I'm not going
to get into this one too much but
something like catalog sales would be if
you're selling like clothing items maybe
you want a little carousel to show
different things that you're selling
right there
or if you have a store if you want store
traffic so if you're like you can
advertise to people in this area that
are maybe in the mall and you want them
to come over and you're selling like
Auntie Anne's Pretzels or auntie n I
don't know how you I don't know you say
that some people say aunt aunt whatever
anyway so for this one we are going to
do video views so video views like I
said is probably the best one if we're
trying to do Yosemite Valley tours we
have like a video we want them to you
know see what how beautiful it is in the
park and we want them to say like yeah I
want to do this tour and then click on
the call to action at the bottom so name
this campaign and we want to name this
one so let's just say valley floor tours
no I think that's actually a business
we're gonna say Yosemite Valley and
we're just gonna say like I don't know
what's weird maybe like a wagon tour so
maybe we have like like a horse and
wagon and a horse and buggy kind of
thing and that we give tours like that
maybe so we're just gonna whatever we're
gonna say that so you can do split
testing a be testing right there so you
can have like that that's something I do
recommend getting into eventually where
we can have like multiple ads different
placements and some different variables
that you can test and really start to
figure out what is the best performing
ad what's the best way to advertise and
get the best return on the investment so
that's something to get into for this
one we're just creating a single ad
we're not doing any kind of split
testing so let's go and set up this ad
account so sending up the ad account
they will ask like you know basic stuff
right there we have an ad account
already so continue then it'll bring you
down to the ad set now the ad set is
essentially who you are advertising to
so the first you know ad set name us 10
or 18 and older or not gonna say that so
the ads that we're just gonna say
Yosemite fans people that like Yosemite
so we're going to go down here
and create the first audience you can
create custom audiences based on
look-alike audiences or like their
custom audiences but we are not going to
worry about that too much right now
we're gonna worry about the age group so
age group instead of like 1865 maybe
we'll say most people that go to
Yosemite are between the ages of 23 and
you know maybe actually you know what
this is like a tour so maybe younger
people don't have money right so you
want to figure out who your clients are
going to be let's say they're people
that have a little bit more money maybe
anybody over the age of 40 up to like 65
or so yeah 65 and over so whatever any
age basically over 40 and let's just say
the people that go on our tour are
usually women say women like our tour
and then you can have more detailed
stuff right here so locations in the
United States why don't we say in
California specifically so we can say
Yosemite actually if so many people
don't really have internet there so
let's say California California let's
just say San Francisco that's a pretty
nearby City maybe in Fresno let's say
people in Fresno maybe want to go and so
you can advertise to people within
locations and if you're a local business
this is really what you want to focus on
where you can choose you know if you are
in one specific location you're a coffee
shop you don't want to advertise to
somebody in Kentucky if your business is
located in California so you want to
advertise to people within maybe a 10
mile radius and you can change the
radius right there of how far away like
what the distance is they would have to
travel to get to your to your restaurant
or your business or whatever it is so 10
miles is what I'm going to say for
anywhere near San Francisco and then
Fresno likewise we're just gonna say
anyone within 10 miles right so say we
have you know two different places that
people can go into our office and book
with us and maybe that's how you want to
do this right so required we do have to
review this non-discrimination policy
that's Facebook's been taking some heat
lately so we want to go through and make
sure that we're not discriminating or
whatever yeah so good okay so now let's
go down and show some more options you
can really start to narrow in the the
target audience that you have right here
based on like what they like and you can
eventually
once you start gaining traffic you can
start using things like look like
audiences and you can use the powers of
the Facebook pixel and Facebook's
artificial intelligence to really
optimize for you and figure out what the
actual best age group is what pages they
like you know and start to really do
better than you could do just by
guessing on your own so again this is
tough but it's a good start at least
when you're when you have no traffic
whatsoever and no data in the system
you know just start creating your
audience based on what you think it
probably would be and it shows you on
the top right here the audience size so
right now 500 10,000 people kind of meet
this description and we could all we can
advertise to that so that's you know in
between broad and specific it's not too
broad but I think I would rock I
probably want to narrow it down a little
bit more because generally if you really
can target the the smaller group of
people that you know are way more likely
to go to your website and become clients
then you're going to spend less money
and gain way more leads out of it or way
more business out of that so I do
recommend having a smaller audience so
estimated daily results 1.2 to 3.5
thousand people per day that is a lot of
people to be visiting our website per
day or at least seeing this ad so again
that's based on your budget and I'll
show you that in a minute but as we go
down you'll see that you can save the
audience so let's just go save this
audience and we're gonna name it yeah
sure that's that's the name of the
audience females 40 to 65 in the San
Francisco area I guess right and I'm not
saying that's the best for this for this
specific ad but just just for example
okay so placements you can go and have
automatic placements or you can edit
placements so we're going to go down and
edit placements of course so this is
essentially where your ad will be
showing so do we want it on messenger do
we want it on the audience network
Instagram Facebook I recommend and I've
heard many other people recommend this
as well it's generally best to just
focus on one thing at a time so we're
just going to make an ad that's
optimized for Facebook and we're going
to have it on Facebook and within
Facebook you can go through here and
look at we're on Facebook it's going to
be so in the Facebook newsfeed and they
do the really nice thing here of showing
you essentially what they mean by this
so Facebook newsfeed means they're
scrolling they see your ad
that's what we want that's gonna be good
then you have Facebook marketplace
maybe people are looking to buy stuff
already maybe that's a good spot to
advertise Facebook video feeds if we're
doing a video maybe that's another good
spot to advertise people are already
watching videos this will pop up as a
suggested video or a really sponsored
video so you know maybe we want it there
as well then go down here Facebook
stories I'm not going to do that because
this ad is not going to be optimized for
that then we can go down in stream I
don't want to do in stream stuff I don't
want no I accidentally clicked that
twice then I don't want things that are
in article I don't want things that are
in the app over in apps and sites so
that's what I I'm gonna do for this ad
right so you can go down and really
narrow down where you want to advertise
and you have to really think about the
situation people are in when they are
gonna see your ad so are they just
relaxed and watching a video or they in
a rush are they driving and so hopefully
people aren't using their phone when
they're driving but unfortunately people
do so we're gonna go down here and some
other things you can do edit this so if
you go to more options you can go and
say is it all mobile devices it's
Android is it iOS so if you have like an
app and your your app is only on Android
right now don't waste your money
advertising on iPhones if they can't get
it because it's not on the iPhone or the
App Store right so we're going to say
fine
all devices doesn't matter for this one
and you can say only when they're
connected to Wi-Fi which is a really
powerful tool there because if you have
a video ad and they are on data maybe
they don't have great cell service maybe
that means that the inner that the video
is gonna be slow and laggy and they're
not going to you know react well to it
or maybe it means that they're busy
they're on the go somewhere and they
just want to you know get to whatever
they're trying to do with their phone
and they're just gonna skip your ad
right away or they're gonna go past your
ad and not become customers where maybe
on Wi-Fi maybe they're hanging out they
have nothing else to do they're like in
an airport they're you know whatever at
work on their lunch break different
options here so that's why I recommend
considering that one we're gonna say
when they're connected Wi-Fi I think
that's pretty good then the next
category down here is budget and
schedule now this one I like you have to
make sure you set a budget guys this is
really important that you don't set it
too high either so we're gonna
say like I don't $7 per day in the
beginning because in the beginning all
you all you're really trying to do is
just collect some data on it and you
want to iterate many times the secret to
having a really good successful ad on
any platform not just Facebook but if
you're using Google Ads or even with
Amazon doesn't matter the secret is to
really iterate and you know collect
information kind of regroup figure out
where you want to go and redirect and
then run another iteration of the ads so
the the reason that you want to do this
is because you can't just right off the
bat know what's going to be best so if I
just say like yep this is it 40 to 65
year old women in the San Francisco area
and I run the ad with like five hundred
dollars it might not convert well and I
might lose a lot of money so what you
want to do is maybe create multiple ads
or do some split testing try some
different variables run with small
budgets and then start to learn which
ones work best go with those and you
will eventually have an evolving ad set
that will become more and more
successful so $7 is the daily budget
we're starting off with you can set a
start time in an end time so you can say
like I want to advertise between this
entire month or we're gonna say maybe
like a week so we want to advertise from
December 31st to January I don't know
like fifth six something like that just
just a couple days later say people are
planning their vacations then and maybe
it's the best time to advertise during
weekdays right after New Year's when
people are planning their vacations
right so that's what maybe we'll say for
this one then you do have some more
options down here these are not really
that exciting I'm not going to cover
those too much but then we'll say
continue so we have a decent audience I
think we narrowed down who we really
want to be targeting here and then it
brings us down to the next category here
of the actual ad itself so something
else to mention is on the side if you
decide you want to go back and refine
like your audience or something you can
actually just go over to the left here
click on audience and it was bring you
right back to that step you can easily
switch between steps within this with no
problems at all and since we're here
something I forgot to mention before
let's go into edit this audience now I
really should have mentioned this
earlier so when you're looking at the
locations you can actually go and choose
maybe not just everyone in Fresno in San
Francisco maybe not everyone who
lives there maybe actually you want
people that are traveling in this
location so something like Yosemite
Valley tours most people who go to you
assembly fly into either San Francisco
or Fresno so you can then advertise to
people that are traveling there so
they're not normally from that area and
it's very likely that those people will
be interested in visiting your tours or
actually becoming customers now
something else to mention or to look at
here is the the tighter you narrow down
this audience so now we're down to
13,000 people that means that you are a
way more expensive per ad shown in front
of somebody so the tighter your audience
is the more expensive it is but of
course that means it is more likely to
convert so if you can narrow it down to
an accurate audience you can generally
do very well now if you're just kind of
blanket spreading your ad out there and
saying advertise to this giant group of
people it'll be a lot cheaper and of
course you're gonna have to run more ads
before you get one customer now one last
thing again I should have mentioned this
as well geez so you want to go down to
detailed targeting this is the other
thing and I can say people that are
interested in Yosemite so maybe they're
like already following Yosemite National
Park so we can say people are interested
in that unfortunately this narrow it
down to fewer than 1,000 people so let's
go and open up like the age spec to more
than a thousand people you're going to
say all men and women still very tight
so we're gonna say anybody traveling
within like I don't know 50 miles of
Yosemite or 50 miles of Fresno 50 miles
of San Francisco and that'll give us
we're still below a thousand so it
depends guys maybe maybe that is
actually just how we're going to
advertise with this there's not a large
group of people that are visiting that
area on Facebook at least so regardless
that's we're gonna do we're gonna update
this right now
and you really should be kind of honing
that in and figuring out what your best
audience is so the more you advertise
the more you gonna figure out exactly
who you want to advertise to and what
actually works best so you can choose
different interests for your audience so
people that are interested in national
parks and in that area we have 14,000
they're very likely to be interested in
our tours so we're gonna update this
audience and you'll see that when you
update the audience but
or actually kind of so right now they're
saying it was a small reach now we're
good so I did change that it's no longer
employed by Yosemite now it's actually
interested in national parks now down
here we have a little error right there
because we didn't actually finish
grading ad yet so creating the ad itself
the first thing you want to do is go
down and create the name of the ad and
this should be very specific for what
this specific ad is going to be what
it's going to be called if you're making
multiple ads you don't wanna get
confused further on down the road so
you're somebody towards
buy-one-get-one-free that's what I'm
calling this ad maybe it's a deal where
we're gonna have people go and just they
can go and buy one ticket and again
another ticket free so they can bring a
friend when they're on this tour or
something like that right so then we'll
go down it is for this page it you can
add Instagram place lit placement again
we're not doing that in this one the
format you can go we're gonna have a
single video that's what I want to do
right here then we can go down and add
the video itself so if we go and add the
video we're gonna have to upload a video
right now we're going to upload this
hopefully you already have a video if
not I mean your office is gonna have to
make one for this luckily I have just a
quick little one that I already made I
exported it and I was gonna use this for
a different channel of mine but works
pretty well because it is about Yosemite
and we'll use it right here so it takes
a minute to export the video or upload
the video I mean they give you some
recommendations here about the ratio of
it
so this one is fullscreen horizontal
which is not ideal but regardless you
want to try different shapes I've seen a
lot of people even on YouTube for
example when they have ads a lot of
people use their phones to you know go
on YouTube so a lot of the ads are like
taller now because people don't people
typically find a video open the video
and the ad plays vertical before they
turn it horizontal so just kind of
interesting that people start figuring
things out for the best way to use as
much of the screen as possible to
advertise and just kind of create the
best conversions so for Facebook right
now it depends on what you're doing what
you're advertising for you may want to
have vertical or horizontal ads you may
want to have square ads so there's
different aspect ratios this one like I
said just because it's video I made for
YouTube it's sixteen by nine horizontal
fullscreen so then we get on here and
you can add the text it'll actually show
the ad in a
second and you can show you like what
it's gonna look like in each different
scenario
so in mobile newsfeed that's probably
what we care most about right now the
primary text we're gonna say something
like Yosemite Valley Tours buy one get
one free um for know so let's say our
free our New Year's gift to you and
let's say we want to add our website you
know it's jumping all over the place so
it finally finished uploading it looks
like that's our video so it's gonna look
something like that right now and again
it wouldn't just be like a letter Y in a
grey circle that's why I said so roll it
way back that's what I said when you
make your page it's important that you
have your profile picture on the page
and you have your banner on the page you
want everything to be fleshed out
because people when they see this they
might tap on your icon right there and
go to your page and check it out and see
like hey is this a legitimate company to
actually want to go and click on this
link or it's gonna take me you know
wherever else and it's just you know
they want to figure out they want to
know more about you and that's why it's
important to optimize again your entire
Facebook business page so back to this
one so we want to just create a little
description above that maybe if we want
to add a website URL you can do that
then we're gonna have a description
below there which is also optional we
can change the thumbnail I'll show you
that in a second but let's just add a
headline for this so we're gonna say buy
one art yeah we're gonna say Yosemite
tours buy one get one on us so buy one
get one on us get one free on us so
that'll show up below your video then
and it didn't do that yet until you move
away but you should have a description
or headline below the video right there
so then we'll add a description so let's
just say like Yosemite
alright let's just a everyone wants to
travel more in in 2020 we want to make
what we want to make you want to help
you we want to help make that possible
with a free tour of Yosemite Valley when
you bring a friend right so maybe that's
just what we want to call it then the
website URL we're gonna say Santro
mediacom Santro mediacom and you'll see
what this is going to look like like
desktop newsfeed they'll show you each
scenario and what it's actually going to
look like so desktop newsfeed you'll see
the ad is definitely a little bit bigger
right there so you'll see like all the
text on the bottom the headline and
everything interestingly enough they
don't have mobile does have that a which
is being slow before via they'll they'll
show you right there the Larten to learn
more button will take you to your
website or to whatever you have it going
desktop newsfeed this is what the ads
gonna look like which by the way I am
actually releasing this video on my opr
Travel Channel I think it's gonna be a
cool video it just I don't know it's
just kind of a pet project it was fun to
do but regardless going down you have a
call to action could be learn more it
could be book now obviously book now is
probably a better one here and it can
lead them to whatever booking you have
so essentially this is a call to action
button right here when they're going
through they'll see your video you'll
have some bold text right there some cat
all caps like free whatever and
hopefully this ad right here is
something that works well with people
maybe you want to add subtitles to the
video I actually do recommend that
because a lot of times people go through
Facebook and they're you know they have
their phone muted and they're watching
videos you know unmute or something so
they want to be able to read what you're
saying in the video if there's any kind
of dialogue make that pop up it also
usually increases watch time from what
I've noticed when people have the
ability to read what's on the bottom
because maybe that's for when it's muted
maybe other people just like read
as well you can add languages and so a
lot of other options here we can go down
and do conversion tracking you can set
up a Facebook pixel I showed you that in
a separate video guys Facebook pixels I
can't emphasize enough how powerful it
is to use a Facebook pixel because you
can just have all this extra information
and anytime someone visits your website
or does anything on your website you can
really just gain a lot of valuable
information and retarget and have a
better more successful ad campaign when
you're using a Facebook pixel so after
that we're going to go down here and say
confirm so that will be essentially
saying that our ad is all set all ready
to go and they're going to ask for some
payment method right now because I'm not
actually doing this ad for real not
going to pay for it
but that's essentially how you will be
setting up a Facebook ad that's
everything you need to know that is my
experience with Facebook Ads it works
really well and it obviously it's a very
powerful platform with a lot of
potential so I hope this video helped
you guys to better understand how to set
up a Facebook ad of course there's many
different types of ads and I will be
talking more about how to optimize them
in the future as well as some different
types of ads you may want to consider
using so if you're interested in any of
that please consider going down and
subscribing to this channel also please
remember to like this video if you've
watched it this long and hopefully found
some value in it I appreciate it guys
comment if you have questions as always
thank you all for watching I'll see you
next time
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