hey guys welcome back to the channel in
this video I want to show you how to set
up a Facebook business manager and so
right off the bat you might be thinking
what the heck's a Facebook business
manager and why do I want one so I want
to start off with a little bit of an
intro of that and then I'll get into
showing you guys how to actually set it
up how to connect a facebook business
page and how to set up an ads account so
three things that are really important
Facebook business but starting off with
what is the business manager and do you
even need it so so Facebook business
manager is essentially a way for you to
well manage your different Facebook
business ventures and so what I mean by
that is within the business manager you
can have all your different facebook
business pages right there you can have
add accounts you get a Facebook pixels
connected to add accounts so you can
track different things and you can
overall just do a lot of different stuff
with the Facebook Bennett business
manager as your own if you're just
operating the business as yourself but
it gets even more powerful when you have
other people involved in the business
which as with most businesses as you
scale up you are going to have other
employees you're gonna have consultants
you and have other outside people
working with you that you don't want to
just give them your personal Facebook
password and so really the best way to
do this is to have a Facebook business
manager and give them access to either
your ads account over to a specific page
or a group of pages and allow them to do
whatever they have to do if they're an
analyst then you can set that if they
are going to edit it whatever you're
trying to do you can allocate different
responsibilities to different people and
have them do different stuff now you can
do this with just a regular Facebook
business page but having multiple pages
on here it really makes a lot of sense
it's easy to set up a Facebook business
manager and there are a lot of powers
with this now on the flip side if you
are not the one owning the Facebook
business page you may want to have a
Facebook business manager so that you
can go out say you're like an ads
consultant or something then you're
going to need a facebook business
manager to go in and check out other
people's ad accounts and kind of manage
everything professionally from one
central hub so that's essentially why
you'd want to do this there are more
powerful tools on here then you can have
on just like a standard if you just go
and promote posts from your page it
definitely is a lot more powerful to do
that from here and you'll see some of
that as we go through this tutorial so
with that being said
jump into the actual tutorial part of
this so the first thing you want to do
is go to business Facebook comm you'll
get a page it looks something like this
then you go up to create account and you
will have to sign into your own personal
Facebook if you don't have one create an
account right now and once you're signed
in and then you'll see the blue button
right there so again click create an
account you're going to name the
business account so it could be like
your store or your agency or whatever
your business is really going to show up
as and then you're gonna have your name
and your business email right there so
this is fairly straightforward and you
can have up to four different Facebook
business accounts so if you already have
four then it won't let you make another
one unless you delete the other ones and
deleting them takes like 24 to 48 hours
I'll show you that later on in the video
now the next step is to input your
business details so your address and
your phone number and overall is this
going to be at the bottom the two
options there is this going to be for
yourself to you know manage your own
pages or as are you kind of a consultant
that's gonna work with other businesses
and their pages so we're just going to
type in some information right here
and then click Submit and then it'll say
that your business was created you'll
just have to go and confirm the business
email right there and then we start to
get into some actual tools here now just
right off the bat you see a lot of blue
buttons a lot of stuff that it it wants
you to do and it's all very
straightforward to do so first of all
adding security on the top I think
that's really important so Facebook
sometimes gets hacked sometimes not you
know it's not all people are good so you
want to make sure that you add security
have some two-factor authentication in
there to make sure that you're protected
in case anybody tries to sign in with
your account because again it's kind of
only set up with your own personal
Facebook account right so then on the
bottom you see three different options
there you have add page we have add add
account and then you have add people
which goes back to what I was saying
before when you can really manage
multiple pages with this you can manage
multiple add accounts if you're trying
to run ads for yourself or for different
businesses or for different campaigns
you can do all of that right here and
then on the right you can add different
people which is also very powerful if
you have employees or if you're working
with other people you can go down so
let's start off by adding a page and so
adding a page you can
create a new page as you see on the
right you can add somebody else's if you
are like a consultant right there or on
the left so over there you can add a
page of your own which is really easy to
do all you do is type in the name of the
page and it kind of searches through all
the pages that are either relevant or
whatever Facebook decides to show you
then you click connect the page so it's
really straightforward to do that as
long as you are the owner of that so if
we try not being an owner so if I go
back and I want to add a different one
so we want to add like a Moby Lon's
that's like a health and wellness yeah I
don't know that doesn't seem right but
if we add that I'm not the owner of that
page so it says right there I'm not the
admin so I cannot add that unless you
have special access so keep that in mind
that's definitely an important part when
you're trying to do this now an ad
account same kind of three options there
you can have someone else's ad account
if you're an analyst or you're working
for them you can create your own account
a new one or you can connect one that
you already have now inviting people so
employees admin access you can go
through this and this one is relatively
straightforward you can see they kind of
give you a little description of what
each person is able to do and overall
what the responsibilities are and do you
want them to do that or not so you can
select a little you know tick them
either way whatever you want here then
type in the email address of whoever you
want it's gonna be the email address
that's connected to their Facebook
account is probably what you want to do
right there and so that's basically how
you're going to get started here now if
we go up to business settings on the top
right business settings gives you many
more options and this is where you
really start to see the absolute power
it's a really powerful program here with
Facebook business so Facebook business
settings there you have you can have
accounts and so I already added that
page and again you can add another page
right here pretty easily and so you
click that option you have three little
ways you can add that then we have add
accounts we've got apps and Instagram
accounts Instagram you'll see that this
one already is connected even though I
didn't type that in because it's linked
to that Facebook page so in a previous
video I opened up a Facebook page I
started one and I connected an Instagram
to it so that's why those two are linked
and so it should just automatically
bring that in if you want to have
another Instagram connected to your
Facebook business manager but maybe it's
not connected to a Facebook page or what
then you can definitely do that just
from right there by signing into
Instagram and as you go down you have
many other things you have brand safety
right there for domains and blocked
links or block lists sorry then you have
registrations and there's a lot of other
stuff there a little bit more advanced
I'm not going to cover that in this
video but overall this is the this is
where you can see a lot of settings I
recommend going through this and kind of
exploring a little bit reading the
little descriptions they have so you get
a little bit more familiar with the
settings for Facebook business manager
now most of what you're going to be
doing for me at least is up in the top
two right there so pages and add
accounts so if we want to have an add
account so all you to do this is also
very easy just click add an add account
choose the name of your add account
choose your timezone
choose your choose your currency and
then your payment method you will have
to set up once you have the add account
setup so you see right here I'm just
gonna do it for my business right now
creating my own add account which is
important to correctly choose which one
you're doing right there so then once
it's set up you can choose what
permissions you want to have so you can
manage campaigns you can view
performance so you can really again if
you have more people you can say maybe
some people are not going to be managing
the campaigns because you don't want
them to spend your dollars and maybe
other people are gonna be able to do
that maybe some people can only look and
just see the data and actually analyze
that so a little bit more power there
again if you have more people working
for you now once we have that you can
set up your payment information here
because obviously ads are not free so
you're going to have to have a way
usually just a credit card is what I do
so you can set up a credit card and you
can pay for your ads like that now I do
recommend actually I'll make another
video in the future about how to make
Facebook ads I always recommend having a
spending limit just so you don't
accidentally just wake up one morning
and realize that you spent way too much
on ads overnight and especially if they
weren't properly tailored maybe they're
not right you know so you could lose a
lot of money that way you want to make
sure you don't do that now down here
security center I recommend that you do
add some other people some other
employees maybe another admin just in
case anything goes wrong with your
account so if anything happens where
your account gets hacked or you forget
your password or you get kicked off for
some reason maybe you changed your phone
number and forgot to up
the two-factor on here I don't know it
could be any reason I always like to
protect my account by having other
people on it so have you know either a
business partner or just have somebody
else that you can have you know their
account just in case you ever needed to
sign in so setup two-factor then like I
talked about in the beginning
usually just text alerts I think is
really the main when you're doing but
you can't have like a security key is
another way to do this so you can buy
like the Google one or something and so
basically then once we have all that set
up if you go to business dot
facebook.com/ again you'll see all of
your different businesses here now this
time I have three different businesses
right now I had two before I have three
now because I just made that one and you
can have up to four like I said before
and if you're trying to make a new one
you already have four you're going to
have to delete one of them I don't
really see a need to have too many
Facebook business manager accounts
though because you can do a lot within
one it's kind of the whole purpose of it
so once you get in here you can add more
accounts and you'll see the add account
that I made and the page that I made are
both down there listed right there and
you'll have if you have like ten pages
they're all going to be listed right
there and you can really control a lot
of that so the next thing to do is to
add a logo and a cover photo right there
if you want
so if you're not working with a lot of
other people it's really not that
important to do this but for me
personally I usually just add it in any
way so I have a logo at the very least
so I I know which facebook business I'm
working on just a quick glance you'll
see the logo up in the corner there so
if you go into the ad account overview
they'll show you how much you spend you
can see graph so you can see how many
impressions you got for how much you
spent and you get a lot of data just
from like a really quick snapshot right
here as you go over to activity there
you can see what other employees did
within your company you can see the
admin the employee and you know they
show you a lot of stuff about that so
just more data there obviously because
this is a brand new account there is
nothing to really look at there but
you'll see as you start doing a lot more
with this and spending more money and
making more money a lot more will show
up here so on the top then you have this
menu that pops down and you have four
different really categories there so you
have create and manage you have measure
and report you have assets and you have
settings most of what I do is in the
create section right there when you're
trying to work on your pages and stuff
like that so that's where you can go
to ads manager business manager and a
lot of that stuff now measure and report
is interesting to see like analytics for
example again I'm not going to go into
that with this video mainly because we
don't have anything to look at yet okay
so getting back to the home page right
there you'll see that all you have to do
is click on any page or any ad account
you want it'll go right into it and from
here you'll notice that it looks a lot
like the the Facebook page editor that
we had on just regular a personal
Facebook profile so having it in here is
again more powerful and you don't lose
any of those abilities before so you
never have to go into your personal
account and make edits from there
everything you do is really as your
business so it's a totally separate
entity and it should work really well so
guys that's basically everything I want
to show you about Facebook business
manager now it is a really powerful tool
and there's a lot to learn there so I
can make some more videos in the future
and show you guys how to set up ads
maybe show you a little bit more about
diving into the data with something that
is not just a brand new account
something that has some more money spent
there but for now I think that this is a
good way to get you started to you know
have your first Facebook business
manager connect your Facebook page maybe
your Facebook pages if you have multiple
and start getting a way to set up an ads
account to spend money and promote stuff
on your pages in a more logical and
organized way that can be more effective
and can enable you to be more successful
so guys that's right to say about this I
hope you enjoyed this video if you did
please remember to like and subscribe
comment down below if you have any
questions or any other suggestions for
other people that are starting a
facebook business manager account as
always guys thank you all for watching
I'll see you next time
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