Facebook Pixel Tutorial #Best Education Page #Online Earning

in this video I want to talk about a

Facebook pixel and I want to talk about

several things about that so first of

all I'll explain what a Facebook pixel

is why you want to use it how you want

to implement it and of course I'll show

you step by step how to install one on

your website now if you're considering

online marketing and you are serious

about it it's almost certain that you

will come across the need for Facebook

ads now if you're advertising on

Facebook and you're serious about that

and you actually want to make money and

have a good return you don't want to

just go out there and advertise on some

you know people who like this group

people who like this page people you

know it's kind of hard to you know

itself define the demographics of who

you are targeting now what's better than

that is looking at who already goes to

your website who already does stuff on

your website interacts with you and let

Facebook's you know artificial

intelligence and machine learning kind

of determine who that group is and find

a custom or a look like audience and you

really have some some very powerful

tools there now that went a little bit

ahead so essentially what I mean what is

a Facebook pixel so a Facebook pixel is

a tiny piece of code you don't have to

understand the code you don't have to

know anything about it it installs

almost automatically so it's a tiny

piece of code within your website that

whenever somebody goes to your website

it starts kind of tracking what they're

doing so if they click on a certain

button it'll fire the pixel if they go

to a certain page or it could fire the

pixel so you know for the reason it's

called a pixel first of all is because

it used to literally be a one-by-one

image so one single little pixel that

you couldn't even see on the page but

when they loaded the image it would

record that now they don't use a

physical pixel right there but it's

still the same concept so essentially

just a quick example of when you might

want to use this so if somebody goes on

your website and they're scrolling

through and they add something to their

cart but then later they don't you know

they don't check out and they forget

that it was in your cart maybe what you

want to do is retarget that person with

ads so when they're on other websites or

they're on Facebook or wherever they are

ads pop up and it shows them your

product and it reminds them oh yeah I

was gonna buy that and even if even if

it's subconscious they'll go back and

they're more likely to make the purchase

from your store so enough of that

essentially that's what a facebook picks

it's a way to track people interacting

with your website now why do you want

one I kind of alluded to this earlier on

and that is because it's a really

powerful tool when you're creating

audiences to advertise to so even if

it's not for individual cases where

somebody was on your website you could

also go and you know say you want to

make an audience that you're sending ads

out to people that are very similar to

people who already make purchases on

your website so that seems to me like a

great way to advertise based on proven

success so you say all these people go

on my website and they buy stuff

advertise to more people like that so

Facebook will go through and really kind

of work their magic determining you know

whatever metrics they use maybe what

groups they're in what age they are what

they like how long they're on Facebook

like all kinds of stuff goes into this

and Facebook determines who the audience

would be to advertise to so that's

essentially why you would want to use a

pixel to make your ads more effective

now let's get into how to actually

install one now this is pretty

straightforward I use Wix for most of my

websites I generally recommend Wix it

works really well this is not sponsored

by Wix though but it's just something

that I like to use this does also work

with almost any other type of website

most of them have the auto kind of

installer so there's like 12 or 13

different website hosts that are really

easy to do this with but if you have to

do it manually and you can't do that if

you click through thing you can also

just copy and paste the code into your

headers that's a little bit more

complicated I won't talk about that in

this video I want to show you guys how

you can connect the Facebook pixel

generally what the tools already already

capable so the remainder of this video

is going to be a tutorial of how to

install your Facebook pixels so from the

facebook business manager how do you get

the information that you need send it

over and connect it in Wix now that's

what I'm using like I said but this does

work with so many other ones so if

you're using Shopify if you're using

Squarespace like whatever you're using

it should be very easy to do okay so in

order to set up your Facebook pixel the

first thing you want to do is go to

Facebook so you want to go do business

facebook.com actually this is your

facebook business manager if you already

set this one up from watching my

previous video your page should look

something like this if you have multiple

accounts otherwise if I just click on

one of these it'll look a lot more

like this now if you didn't set one up

yet it should just be a big button right

there it says create an account or

create a business manager click on that

just type in your basic information

it'll take you to a page like this and

you should have a couple options down

here create pages add accounts or people

so three options right there just make

an Add Account really quickly but for

the long run I do recommend you go back

and watch the video I made about how to

properly configure Facebook business

managers so you fully understand

everything you're doing and you can be

an absolute expert when dealing with

this now once we're here so once you

have all of this set up so you have your

pages you have your add accounts you

have you know everything normal right

there what we want to do is go up to the

top the little options right there

little hamburger icon and click on that

and it brings you down this entire menu

right here and because we're looking for

Facebook pixels which is a way of

measuring and reporting it makes sense

it would be right down here in pixels so

if we click on pixels right there it'll

take you to this next page right here

where if you don't already have a

Facebook pixel which I'm assuming if

you're watching this video you don't

already have one it should pop up and

say make a Facebook pixel right here so

if you just click on make a new pixel

it'll come up and go through everything

now this one because we started one a

little while ago and actually didn't

finish it you have a couple different

options with how you're going to do this

so you can either manually add it you

can add the code I'm using a partner

integration or you can email

instructions to a developer if you have

someone already doing this in which case

you're probably not watching this video

so I assume most people are in one of

the first two options so we are going to

add it using a partner and it'll show

you there are many different partners

you can use so Wix we've got Squarespace

Shopify we've got WordPress on there so

a lot of really really big ones out

there being that I'm using Wix right now

on central Mediacom we are going to

click on Wix right here now this should

be fairly straightforward what you want

to do then is it kind of walks you

through it almost you go to marketing

tools and so let's go right now

from the Wix dashboard so if you go and

click on your site so select and edit

your site it'll bring you to this let's

see what we have right there so on the

left side you will have marketing tools

and you can go down to mark

integrations which is what we want right

there so back to here so you can say yep

we did that yes we go to marketing

integrations then connect Facebook pixel

and so let's go through there so

connecting again if you look at Wix

right here this is what I like to use I

really like working with Wix when I'm

making websites and you have lots of

different ways you can integrate so you

have Google Analytics you've got

Facebook pixel Google Ads

we've got what is that MailChimp

somewhere up there MailChimp right there

so we have a lot you can connect and

integrate as far as marketing goes with

Wix but we are just going to connect a

Facebook pixel in this video so

connecting your Facebook pixel you'll

see that these are congruent right now

so connect you know connect Facebook

pixel yes we are going to click on that

and then right here they should be

giving us the ID that we need so if we

just go and click on our copy and paste

this ID right here so this right here

copy go back paste it save it and then

it is like that's it you're connected so

we're going to click continue and then

we're going to test it by going to so

send test traffic and it's going to make

sure that it's able to track it so so a

quick aside if you are new here and

haven't yet subscribed but you're

interested in Facebook advertising I

actually have an entire playlist about

Facebook advertising if you want to see

that make sure you click the subscribe

button and the bell icon I'll also link

it down below and and maybe somewhere up

there as well okay so once you send the

test traffic over it will say active

right here hopefully it does

if not then you want to go back and try

things again so next it brings you to

the event setup tool which is an easy

way to kind of have different events

trigger the Facebook pixels so this is I

actually made a separate video

explaining what this really is but you

can do things like if somebody clicks on

a certain button maybe they're

interested in something or they're

requesting a quote they didn't follow

through and actually purchase anything

then or they added something to their

cart like there's lots of options that

can trigger Facebook pixels so you can

really narrow down your advertising to

maybe somebody that like added something

to their cart and then just didn't

purchase it and maybe it's been a week

maybe it's been two weeks so then you

can target them with ads just to remind

them like oh yeah they have something in

the cart on your website they want to go

back and buy that or maybe they

went through and they like requested a

quote from you you replied and maybe

like you just want to keep advertising

to them to make sure that they're still

interested you know so there are a lot

of different ways you can set up

Facebook pixels so that's basically

everything you need to know when you're

first setting it up you can use this to

create ads or essentially have custom

audiences that you're targeting with

your ads as Facebook starts to learn a

little bit more about the people that go

to your website consistently and can

really create an audience for you there

now you also have analytics right down

there but that's everything you really

have to know about setting up your

Facebook pixel so it says right there it

is active and then we also have create

audience right there so you can have a

look like a custom audience you can

create a customer conversion so there is

a lot of stuff right here you can also

install it so if you already have a

Facebook pixel like I was saying before

so you could set one up right there but

if you already have one as I have here

you can't install the pixel and see it

right there but let's just go and you

have you know like I said lots of all

options now these audiences probably

won't work yet because we don't have

anyone really visiting the website yet

so because I just created this there's

not enough to actually create an

audience that just that's just the way

it is right now so you can go and set up

new events so setting up a new event you

can use the Facebook tool like I said

that really makes it pretty easy so so

if we just want a Facebook event any

time somebody clicks on contact lets go

to contact and copy that and paste it

right here so open the website and we'll

have any time somebody does this we want

an event so right here it tells you just

a little bit more about it so again if

you want to have different domains here

so your blog maybe you want somebody to

go to contact and you know contact will

be the URL that you care about right

there so right here you can it basically

is just describing what we have right

there so you can go and have you know

navigate through and track events to map

like a customer's journey there's kind

of what I talked about before but let's

just go and get started and you have

again lots of options so like this

button right here we can say that is

something right there and that is like a

lead it pretty much detects a lot of

stuff pretty well but that's actually

unfortunately all we have

here I don't think we really care too

much about the Chow right there but yeah

so you can tag buttons like that as

events for you Facebook pixel and then

right there it'll say that it is

complete and so we can get out of this

right now and we have an event already

so we are going to so guys that's

everything I have to show you in this

video about a Facebook pixel it is very

fundamental like I said in the beginning

and there's a lot more you can do so

once you learn more about you know

experiment with setting up events

experimenting with audiences and you

start to learn a little bit more you can

really get the ball rolling but

hopefully this video was enough to give

you the basic terminology you needed to

understand other blogs and instructions

about how to do this I also wanted to

just show you guys where on the web

sites you actually click in order to

install everything on a Wix website so I

hope this helped you guys if it did

please remember to Like and subscribe as

always thank you all for watching I'll

see you next time

#Best Education Page #Online Earning

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