How Mike Rashid Built His 7-Figure Online Business Empire #Best Education Page #Online Earning

hey everyone this is stefan from

projectlifemastery.com and right now I'm

sitting down with Mike Rashid who is a

professional boxer of vegan bodybuilder

and a very successful online

entrepreneur he's founder of the company

called the ambrosia collective which is

a nutraceutical company that focuses on

creating products to help you optimize

your health one of the products here is

called planta this is a plant-based

protein powder which has some pretty

remarkable flavors this one is

strawberry shortcake really looking

forward to trying this but last year you

guys did 5 million in sales this year

you're gonna do 7 million in sales and

you guys are growing fast you build

other successful businesses one of which

you sold this year for seven figures

and some looking forward to interviewing

interviewing you and just want to say

thanks for taking the time thanks for

having me

it's kind of cool that we're here

together because you know and my

researching for how to do Amazon

properly you guys came up and I've been

you guys are the only ones I've been

following you know pertaining to this

outside of just random people just

getting information so this is kind of

cool we linked up yeah we saw each other

at Gold's Gym and he recognized us from

our videos and that's why we're here

today and you know a lot of my audience

they're brand new right so they're just

getting started to wanting to build

their online business and you know

whether that's on Amazon or e-commerce

or affiliate marketing or quitting their

own product or service and then another

segment of my audience they've already

got a business they've maybe got a

product on Amazon their own Shopify

store or whatever it might be but they

want to scale that up and grow it so I

wanted to pick your brain on I guess

those components I know you've been

involved and has success in a lot of

different arenas that I think will be

very valuable for somebody that's

watching this but do you want to maybe

start just with your story like how you

got started with entrepreneurship and

even kind of how you've transitioned

from being a professional athlete and

you still are but now to running

successful businesses okay so my story

is it's kind of weird

right because the professional athlete

part came later and I'll get into that

so in about 2011 2010 2010 29 2009 I was

a personal trainer just a normal trainer

I worked at Gold's Gym in Long Beach and

you know it's pretty good at it I had a

goal after the first year I was gonna

take my clients outside the gym and

train them independently so I wrote all

of these goals down I had a whole it was

like get this certification that

certification to this you know

everything was written down so about a

year in maybe a little bit over I

happened to go back to that book and I

forgot that I wrote this stuff out and

I'm reading like I hit everything on

here so I was like all right it's time

for me to go ahead and do the

independent thing and it's funny because

I ended up being you know the top as a

personal trainer you have to sell the

training packages so when you first

start out they have you going Reebok

rewrap weights and they'll kind of feed

you clients here and there but you're

supposed to start drumming up business

when you're wrong so once I really

figured out how to sell the tray I knew

how to train I've been in fitness all my

life I'll be I became a an amateur boxer

at the age of 12

so since 12 - now I've always been in

shape active you know just living the

life I didn't know how to sell it the

memberships only $50 the training I got

asked him for $7.00 for one hour with me

how can I do this

so I just figured it out and I was I had

it once I had it I had it right so it

was fun it was like it almost became

like a game like no one was able to sit

down with me for a consultation and not

buy right it was a game right so anyway

I was doing like 80% of the the gyms PT

revenue we had like 12 trainers I did

almost all the business however we got

paid nothing right they take so much

money from you so even with that being

said it was still scary quitting the gym

and working for myself

I mean after gate I would make a lot

more money right but I was so I guess

you become it's kind of like

Stockholm Syndrome like you're a slave

or you love this little tiny paycheck

because you know what's coming right and

I was afraid to shake that boat but I

did it and the first month I made like

15 grand and that's from 4015 right so

that I this is I like this this is gonna

work so then I didn't make money for

like two months I like this is not good

so I was charging people the way that I

charged them at the gym you know with

big packages and I learned that doesn't

work for me

independently right so I started doing

monthly and then that work so it kind of

normalized my income coming in and what

I would do I started utilizing YouTube

to track my clients progress right

instead of just having a picture of

before and after I had that too but I

also have videos of when Sarah could

only do one pull-up now she's doing 10

pull-ups right of course with her

performance increasing she's gonna look

amazing as well and I'm always

performance-based because I know that's

how you get real real gangs so that was

getting me more clients right and also

every now and then I would put videos of

me

don't training because what what made me

successful as a trainer was the fact

that I was I made sure I was in better

shape than everybody in my gym

nobody could outdo me anything I'm real

competitive like that and I really care

about if you're giving me I don't care

if it's $20 for hour or 200 I want to

give you the best service possible so I

constantly qualify myself got multiple

certifications and I love training I've

always been active so I've always done

set out and that's what was getting me

more business I tell people all the time

to be successful in business your

product has got to be good yeah I don't

care about your marketing less than a

third the bottom line is the product has

got to be good and in that business I

was the product my information my wisdom

and me them looking at me because I

don't care what anybody says I can't

follow somebody in a field

and they don't look the part I'm sorry I

don't care that you used to do it you

gotta enjoy that's fine but you got a

you know you got a leading credibility

and like the congruence of that right

people what you're sharing is that much

more powerful when you look the part

versus someone that has all the theory

the knowledge which in the fitness space

there's plenty of people like that much

they don't have the results there's so

much of that so YouTube gave me an

interesting dynamic and what I did

because most trainers weren't doing that

right so and I wasn't doing it for no

other reason other than really wanting

to track my clients progress I'm proud

that you can do this now you know what

I'm saying so the fact that it worked

marketing wise was a byproduct I wasn't

thinking about that now I'ma be honest

with you nothing that I've done so far

I've done okay like so far and I've

never went into any of my adventures

with the mindset of how much money I'm

gonna make

I don't want to market this just on a

third when people give me credit for

being a good businessman like I'm not

I'm just a normal guy who I happen to do

things that I'm that I think that I'm

good at and that I really like to do or

really want to do so it always works out

right so that's how so with with that

with YouTube I will put my workouts on

there as well sometimes and people were

really liking it so around this time I

believe Instagram started coming on the

scene I mark I think around 2012

something like that that when you

started your YouTube or when it you know

I started YouTube in 2011 right but it

was like not quality you know it was I

was recording it from my computer you

know what I mean no HD my iPad whatever

whatever I can get it up there with so

and I didn't have the intentions of

building a brand or a channel I remember

a friend of mine David really he was

explaining to me about Google Adsense

and how you can monetize it and the way

he described it it sounded so

complicated and it sounds like such tiny

amounts of money I like I'm not I'm not

doing that I'm not interested in that so

it took me a year before I actually

monetize my channel but anywhere

so 2012 things start to really take off

because now I'm on I'm pretty much

spread out on all these social media

platforms and so people have access to

me people are sharing the workouts like

one thing about social media what people

don't understand they're like how about

grow this and build that I'm like what

do you do like for what like was your

purpose of why do you want to build it

it's when I motivate people or whatever

they say they say things that they think

they're supposed to say

versus I want to teach people how to do

XYZ or I just want to make people laugh

or it's got to be a reason that people

are going to share it or come keep

coming back checking for it right so

like the people that I subscribe to

there's there's reasons is information

or or they're funny or there's reason

that I keep going back to them you know

so I was really breaking down everything

and when I would do a video on YouTube

you know you will see the workout but

you would have me explaining why how

many how long right because my training

is is unconventional it was not like the

you know majority of stuff out there I'm

not saying it's better is this different

so I was explaining it and people were

like okay I like that so that's what

that was that's what was making people

gravitate towards me so at this point

2012 my bandwidth is becoming is

exceeding my capacity of training people

I'm talking about all day like I was

Turner turning away clients I had to

start doing semi-private so that I could

do groups of people at a time it was

just becoming too much so I had never

taken any supplements at this point so I

took a fat burner one day and I was like

oh this is perfect because I was not

having to energy to Train everybody and

be upbeat and you know I don't want

somebody to come in and I'm not in a

good mood so and that would like kind of

help elevate my mood and all that but it

would be weird side effects that I would

feel

that's why pre-workout the same I like

the energy but it would be some kind of

weird side effects so what I would what

I did was I started taking my phone and

taking pictures of the backs of the

ingredients on the products that I liked

and from there our research each

ingredient right so when people ask me

very specific questions like how do I

start a gym how do I start a supplement

company in my head I'm like in my head

I'm like you just don't got it

if you have to ask me because I didn't

ask anybody it's like the information is

out there right now unless I have

somebody that's already in I guess I

would ask them but I didn't know I

didn't know anybody I didn't have anyone

to ask and I didn't even think that I'm

like I'm just gonna you know look this

up now keep in mind I wasn't researching

this these ingredients with the

intentions of starting the company I was

researching these ingredients so I can

make my own product for me they gave me

what I wanted what I liked out of what I

felt and I can eliminate what I didn't

like right the side effects so and

that's what I did I will work all day

long I will fall asleep with my computer

on my chest every night because I'm

researching late at night and that's

something that I tell people all the

time they want to hop out the firing pan

into the fire

I'm like don't quit your job yet you

don't have any money coming in yet you

know so so what I did you can still be

working at 9:00 to 5:00 plus overtime

and when you off you got time to study

you know what I mean you're not 80 you

know you got the energy when you're

young you can sacrifice sleep that's not

the best thing to do but sometimes you

gotta do what you got to do so that's

what I did

so I started sourcing the ingredients to

try and you know there weren't quality

you know I through Amazon wherever I

could find it it was stuff coming from

China it will work but it wasn't the

best stuff it was crude but I was using

it on myself my first batch my first

protocol of the pre-workout almost

killed myself

I didn't have a you measure these things

in such small amounts milligram scales

and I just went to the smoke shop to

find one the smallest AI was a gram

I'm like milligram grandma that's a big

difference so I measured it by sight the

caffeine anhydrous with a spoon I use a

tablespoon full for one serving that's

crazy

right so I kind of put myself in a coma

for like a day Wow

it was crazy but anyway we got to go

through that process of fine tune yeah

but I still you know I lived it so

anyway so I finally got it to where you

know this is good it tastes horrible

because I didn't know anything about

masking flavors got out of but I just

wanted the effects and I got that and I

was good so at this time a lot of people

my name was get was getting a buzz in

the fitness community and people were

starting to reach out to me for like

different brand deals or sponsorships

and stuff like that and I was I've

always been my own person not really

wanting to hop on a team or whatever

just do my own thing but um one guy hit

me in particular he was like you ever

thought about doing your own supplement

line now that sounded more attractive to

me then versus hey would you like to

represent my own company so I'm like

funny you ass so you guys anybody in my

life at this time my kitchen looked like

a laboratory so I took pictures of

everything in my kitchen and I sent it

to him I said I'm kind of doing that now

he was like really so we started talking

about the formula and stuff like that

and he was impressed and we met up and

he said he can help with the

manufacturing and all the backend stuff

I said okay but as long as this is the

formula yada yada yada I didn't think

nothing of it

we agreed we shook hands we came up with

an agreement and we had a company we

started a company and my first month I

made like three grand like this is all

right like this is extra money and I

think and nothing of it and every month

it just kept increasing and then we

started adding products and then it just

grew to what it became and that company

is unique because I got into it not

knowing any

about the industry so I'm doing

everything wrong but everything right

because everything the way they do it is

a flooded lane is so flooded

I was selling all direct-to-consumer my

March I'm making all my margins right so

when I would say oh what I did this year

like say if I said I did a million this

year this past year right and ABC

company did a million my million I made

six hundred thousand dollars when the

guy that owns this company might have

made 150 thousand dollars because its

wholesale and it's cheaper mine was all

retail so that's how I did make all my

money so I was making to kill him it did

well but um I started you know as you

grow and you evolve you know that

company was strictly meat ad products

you know gym rat products and I'm a gym

gym rat I'm a meathead all of that I own

it but I'm also very concerned with with

health and with brain functionality and

things of that nature so just a natural

progression of mine was to grow outside

of that and do something bigger and

better really good for people and and

for myself so that's when myself and two

good friends of mine who also had

successful businesses as well we came up

with the idea of doing ambrosia I

thought of doing it first I wanted to do

a nootropic product for cognitive have

cognitive functioning and so I got with

them we started talking about it

and we would like you know what we all

have our own thing going on

we can do this put as much money into it

as we want not worry about margins not

worrying about making money on it we

just don't want to lose money but we can

make the absolute best supplement

company ever right I'm talking about

creative ingredients creative formulas

but really good really effective not

cutting any any corners you know people

source ingredients

they try to get the cheapest ingredient

they can and a particular feel to make

the most margins we didn't think about

that at all we said we'll make it

affordable for people but we're gonna

get the best ingredients so that makes

our margins smaller but we didn't care

because we making money more tea is what

gets folks right yeah we weren't

concerned about money at all with that

there's a lovechild project of a passion

project so we started you know doing our

thing with that passively but passively

like the first year did like a million

dollars and sales tax on all that really

how right so a lot of a lot of a lot of

our international a lot of wholesale you

know so I got to the points were like

you know what I was getting better and

better offers Oren on my first company I

said I'm gonna sell and I'm gonna just

go all-in with ambrosia and that's what

I did and ever since then it's been just

taking off so crazy and something I feel

really good about I can sell anything

that I really believe in totally

anything and the products that we have

are very difficult to sell I have a

protocol night owl which is to protect

you from blue light right and macular

degeneration delivering magnesium to the

brain how do you sell how is that going

to compete with a back burner something

you could take and you feel immediately

but we're doing it and I like those kind

of challenges yeah you know that's

awesome well a lot of the products you

guys have in mind if you don't mind

sharing some of the different types like

this is a plant-based protein and you

guys aren't just focused on fitness but

health in general or optimizing that so

you might share with people a little bit

about the different products you guys

offer Yeah right here is planta and

planta I mean it's doing so good just

launched it in October and we can't keep

this stuff and stock it's crazy but the

thing about it is a lot of plant-based

proteins don't taste the best yeah which

is something that I don't mind cuz I

just want the benefits of it I stopped

drinking away protein a long time

because of the lactose the beautiful

thing about planta is you don't have to

be a vegan or vegetarian to enjoy the

benefits of it right but until now most

people wouldn't want plant-based protein

because of the taste it was gritty and

weight is really hard to beat how good

and smooth whey protein is however we

took our time with the flavor with the

flavoring of plants and it's not nothing

will ever beat way as far as smoothness

and taste but we right there

as far as plant-based proteins there's

nothing even close to that's the

smoothness and how good it tastes and

most plant-based proteins are is is one

source of aminos so they'll have like a

pea protein or whatever like that so we

have organic pea and organic rice brown

rice so it's two sources so it has a

full amino profile like a whey protein

would have so you don't need an

additional protein source when you have

something like this and a lot of

vitamins a lot of minerals is good for

you and that's important because a lot

of the products out there as you know

they're marketed towards Fitness people

and they just a lot of the products

they're not good for you like there

might be good for the aesthetics

you know the gym but there's all these

additional ingredients put in there that

can compromise your health and just

because someone looks good on the

outside doesn't mean they're healthy on

the inside I know you've you know your

philosophy is all about health and the

fitness component too so that's really

cool so do you guys what was her first

product I guess and what are what other

types of products do you guys sell yeah

the very first part of what the ambrosia

was immense with Jules

which was I wanted to do a product like

this ever since I saw the movie

limitless it is impossible to sum mirror

that but we're close so it's all herbal

is good for you as healthy there's

people you can read my reviews there's

people we get emails time and time again

of people that was hooked on out of all

this not anymore because this doesn't

just give you that brain boost but it it

helps prepare the brain and make the

brain healthier because everything in it

is herbal and it's natural it's

something you got to take every day

but it's an amazing product and it's so

important brain health is the mo is one

of the most important that the control

system you know what I mean so I'm big

on that so that was the very first

product we have ritual which is it's

pretty much like a keto coffee right so

it's a it's a creamer you can use it

it's all naturally non-dairy creamer it

you know makes your coffee taste amazing

or you can drink it in hot water as if

it was coffee and what it's doing is

delivering exhaustion as ketones to the

body and the brain so we all know about

the ketogenic diet and stuff like that

so ritual can help put you in a state of

ketosis without eliminating all the

carbs you understand so and for those

who do intermittent fasting like I do it

keeps you satiated for most of the day

until it's time to eat all right so I

mean the you know people are taking the

coffee and putting butter and MCT oil

and all that you're not to do that with

ritual because we have the essential

things that you need for ketogenic diet

and it already right and it tastes good

and for those who don't like coffee

we made a version of it that's like

orange juice you know so still like a

morning drink or your morning ritual we

have that we have nectar which is a

organ support I mean that's as important

as it gets

I've seen the direct benefits of that

when I'm getting my blood work done and

not changing anything but implementing

nectar you know I've seen numbers change

for the better so and these are things

like people to understand training is

good for you too anise to an extent you

know typically people are eating you

know with the carbs fats proteins a lot

of protein a lot of protein is still

breaking down passing through the

kidneys and damaging it right as well as

the lactic acid that you're breaking

down on your muscles is also passing so

we need things that counteract that

people don't realize that the good

you're doing you're still damaging

yourself inside so it kind of

counteracts that kind of stuff you know

I'm saying nectar and it's just a

phenomenal product and it tastes so

that's the beautiful thing about our

products it's a pleasure to take they

taste good you know I mean it refreshing

and they taste good and that's important

that was important to me I'm out my

business partners because like we want

to be the coolest kids on the block I

don't want to be in the group with

everybody else you know

so at any Expo when people come by my

booth like all the creatives everything

I do is different from everybody else's

you know I thought I got to show you my

banner

it's like Neil deGrasse Tyson and Bruce

Lee and quotes and people are just

standing there looking at it it's like

the universe back there they're just

even they don't know who I am they're

coming to just read it to check it out

it's like art and that's what we're all

about even down to to my blog I write a

blog every week every week and I just

did I just completed a series about

different types of intelligence right

and most blogs from a supplement company

is about products they're trying to get

you back in the cell when we came out I

was very adamant like this is not just

about selling supplements this is

promoting a healthy progressive

lifestyle what I want to do is share

some of the nuggets some of the little

life hacks that we've we've gathered on

our journey and that we're still

learning and share with you guys like

cool information like how many times you

come across something really cool and

you want to share with your buddy so I

have a lot of people at my disposal that

I can share cool information with so I

just did a whole blog three over the

past three weeks I broke down the nine

different types of intelligence you know

I'm saying because I can recognize how

important physical intelligence is or

you know naturalistic intelligence is

you know and a lot of times in our

society all of the weight is placed on

like a very just you know like used SATs

when you can have a super high IQ but

socially awkward not doing anything with

your life and it's point

you know I'm saying so I wanted to show

people like it's about being a

well-rounded person and showing people

that there is different levels of

intelligence it's not just one and not

just one gets you anywhere in life you

need a combination of multiples but

that's just an example of the type of

information that I put out because I

just do what I want to do is not

industry stuff they don't get it I don't

care

I don't not trying to appease industry

people I'm appeasing the people who

consume our products who subscribe to my

information

yeah and that that's one thing I think

that's been a key component to your

success is differentiating you know and

you're getting into a space to

supplement space which is one of the

most competitive industries out there

but one thing I love is you weren't

deterred by that but also you found a

way to differentiate whether it's you

know in you know creating a better

quality product or the taste the flavor

you know you're creating great content

as well you've got a youtube channel

which gives people a chance to connect

with you and relate to you and and

follow you and everything to you which

helps to promote the products as well so

do you mind sharing a little bit about

what was the mindset I guess around

differentiating did you consciously

think about that when you first decided

decided to get into this space or did

that kind of evolve as you went and were

you at all intimidated I guess to get

into a space that is so competitive okay

I wasn't intimidated in the lease the

bigger the obstacle I run at it harder

that's just how I am

right and when they say that's not how

you do it I'm like watch me yeah good

you had that belief like remember don't

change your position keep that watch me

I love that um as far as me

differentiating myself it wasn't a

conscious thing it's just how I am

I don't go with the crowd ever I you

know there's like this times like my

buddy back here or somebody will tell me

about a really cool show just because

everybody's talking about I don't want

to see it and then I'll watch it like a

year later when it's not popular no more

that's how weird I am

with being different so that's just me

that's my own thing but uh but no I am

when I have a vision on how I think

something first of all I'm one you know

I hear a lot of people like influences

or whomever talk about embracing a loss

and the senator and I just don't

subscribe to that I win I like to win

with that being said I'm not naive I

don't go into spaces too well I don't

think I can win so when I do something

is because I'm very confident that I can

do well at it so with that being said I

have my ideas on how to do it already

right and it may not it may be contrary

to popular wisdom now I don't go into it

narrow-minded if somebody's suggesting

something that makes sense

I'm weirded out implement it but I

typically I tend to have my own idea of

how I want to communicate this product

how I want to promote this product and

and it's with ambrosia

it's tamiya see it seems calm it seems

very difficult to promote such like

products that are not popular but for me

is easy because how do you promote it

Mike

i educate people on what it is and why

it's important that's what I used to do

when I was training people when I was

sitting down with somebody for a

consultation my father had a quadruple

bypass years ago right and I remember

just diving into learning everything

about the heart back then so when I had

when I had somebody sitting in front of

me I will find something and they're in

their setup that was one little hole and

then I would just make it bigger and

expose it and talk about it especially

with things of health and cardiovascular

health and understand the third to where

they're like okay I didn't know that I

mean and that's the same thing with the

products that I have it's like this is

important now that you know about it if

you're not interested in it okay maybe

you come back to it another time but at

least you know now how important

magnesium is for your brain or how

important you know

it how important it is to make sure your

livers are functioning healthy or

whatever so that's to me marketing is

easy because the products that I happen

to have are important products so once I

get you on it you're you're in and

chances are there's not many people

selling what I have yeah yeah everybody

has a fat burner and if we work out for

sure you know so yeah well I want to

dive into the mind sex I think there's a

lot of really important piece as you

mentioned before I do though when you

when you first started in brochure what

did you guys just start with one product

at first and then you find like did you

have early success with that then how

did you guys branch out from all those

other products like were you guys very

strategic about that or do you just

think hey you know what this is a great

product I think we'll do well and you

launch that one and then you launch this

one or how what was the process I guess

that you guys went through of launching

products yeah we started with one

product and and it did really really

well so as that momentum start picking

up we was like okay let's keep going

the next product did even better so what

what a what a supplement company is good

to unless you have a ton of money to

start out with you know you start with

one product you know see if it works

that way if they don't you haven't lost

your life savings right so and

everything that I've done just to throw

out there everything I've done so far

has always been my own money I've never

got never raised a dime never raised any

capital not that I wouldn't I just don't

know how you've never done it so so

anyway um and I believe in myself I bet

it all on me so you start with one

product you get to gauge the market and

see if what you got to do if you're not

selling you can pull out it's not too

late it's only one product so that's

what we did and it like a smaller

inventory to like you start pretty small

before you yeah I think we started with

a thousand or without one or three

thousand I'm not sure and and that was

it and we seen how fast it was moving in

and also the the

the product was called mental Jules I

have a series of video series I was

writing a book called mental Jules and I

have a series of videos called mental

jewels that were never popular like all

my training stuff people loved it

hundred thousand million views the

mental juice 20,000 30,000 but I didn't

care because to me I don't give it's ten

thousand that's a lot of people who's

getting to see some real or hear some

real information but anyway I kept

putting it out there putting it out

there putting it out there and it became

a household name already so when the

product launched they knew the name so I

branded it before we even had the actual

product very cool yeah and you guys

don't even sell on Amazon like I know he

does yes you're gonna go there but but

we don't Excel like how you so right you

know and that was something and it's

funny story we was talking about before

we start filming when I was doing my

research on Amazon I came across your

channel and you made a point you said

that you know the the goal is to get

your own site so we're so low on there

and that kind of slowed down some of my

brain some towards Amazon but we do have

an Amazon store we do sell on Amazon but

we haven't put I haven't put the engine

there yet you know and that is something

that is something that I do want to do

because I'm fascinated with the times

that we live in that you can sit at home

and really run a successful business or

you can travel and do it from your phone

you know that's fascinating to me and I

like to leave no stones unturned because

it seems like I'm like I'm doing really

really well I have a large following I

know how to communicate to my following

to sell I have my sites multiple sites

that all get a lot of traffic so it

seems like I don't need Amazon but I'm

not satisfied with that I gotta go there

I gotta go into that dark space we never

know what can happen out of that right

and also like you know a lot of times

these these sites marketing strategies

everything changes all the time it's a

ever-evolving organism marketing sells

so who know about the time I get

clicking with Amazon it might be

all beneficial for me to be there I

don't know that yet so it's in my best

interest to worry about my thanks to to

go there totally so did was that do you

guys primarily sell your own website is

it like a Shopify store like this yes a

Shopify store my last company I used big

commerce I'm pretty familiar with all of

the different ecommerce stores out there

so just when in Shopify is really easy

really comprehend comprehensive do it I

can change and do everything with my

phone excuse me

I like Shopify yeah everything is

running through there we do do a lot of

wholesale as well one of my partners he

specializes in that his name is Mark and

that goes to a separate Shopify store

but we're in the process of putting

everything together but it's like we

have two businesses but um yeah it's all

everything is is clicking firing it's a

well-oiled machine yeah no I I think

what you're doing like as I mentioned

that one video is the long term goal

right because you have more control you

make more money you know you're not

dependent on Amazon because a lot of

people they just build an Amazon

business but then Amazon has control

over everything right or and I think for

probably most people Amazon's like the

easier way to start just because they

have like the platform they make it a

lot easier than what you've done but

like yeah you set up an awesome business

you guys like your marketing is really

good to like you guys don't just use

Shopify but you have like landing pages

and like oh you and funnel people from

Instagram ads right to like a landing

page offer all that sort of stuff to so

you guys have built like a really

awesome business oh yeah we are landing

page for addicts I love it are you guys

using like click bundles or something

for that or what now we're building

everything else

I got we got a really talented team

really I'm very fortunate man like I've

been in this business for a while now

since 2012 and you know I know a lot of

people but I really connect with a small

amount of people and the network now is

really is small but very concentrated

with talent you know and

you know smart guys you know I got a lot

of quirky and weird ideas they like it

you know what I mean I'm like can you do

this and do that day like yes and I love

that so and everybody we all wear

different hats you know over the over

Black Friday well I did Black Thursday

in Cyber Monday man I'm in the warehouse

preparing orders of because we had

so many so to everybody we all their

hands on so you know it's a the the work

environment my team is like I guess you

could say family that sounds kind of

cheesy and cliche but we all get each

other and we all we everybody is it's no

one's around for the paycheck right and

that's something that's big to me

because one thing that I hate but I

understand is what I'm calling somewhere

for service and a person on the phone

just don't care they just assist a job

right I just want to get me off the

phone get to their break and I

understand that so I can't be mad at

them right but it's like but I can be

because I when I go out and I speak I

tell people all the time because a lot

of times this is all I want to

communicate to these people social media

really messes people up because you have

people that might be successful or might

look like they're successful telling

everyone else you know don't be a slave

nine-to-five after that be a boss and I

look come on let's go fee we need there

is nothing having a job as an honorable

thing right there's nothing wrong with a

nine-to-five

at all so with that being said if you

have a nine-to-five

even if it's not your dream job it's not

where you want to end up at work get

like you do want to be there work it

like you love it first of all respect

the people giving you a paycheck if if

it's beneath you then quit

tough guy go do your own thing right but

if somebody's paying you you know be

appreciative and really provide the best

service that you can because what is

doing is doing something very powerful

you powerful for you

you're building and you're developing

and ineffable work work work quality

work capacity and work ethic right and

that's something that you don't learn in

school you learn that working at a

shitty job at a job that you don't like

with a smile on your face you don't I'm

saying you're building character so when

you do get a position that you really

want or you start your own business

you're killing it you're working all the

hours when you're working hard like that

your team sees that and they want to

match you they don't want to leave the

office while you're still there you know

I'm saying so and that's how it is the

guys that stay late I order over eats we

eat the crack jokes we have fun you know

I'm saying so excuse me you know and

those people get awarded I tell people

all the time you don't want to be the

person that when it's time for budget

cuts that you're in the list you want

them to take like this no stuff not

don't even think about we'll figure

something out with him these other

people can go you know when you put in

your two weeks notice they're like why

let's work something out that's the

person you want to be and working I

don't care everything McDonald's you

work it to where that's how they feel

about you yeah I think he made a really

good point that what you're doing right

now in your job even if you hate your

job that will translate to everything

else you do it's not it's not like you

know you're half-ass your job you're

doing the bare minimum to get by and

then you quit that you started on you

know start your own business and you're

gonna put everything you can into it how

you're showing up now right now with

your existing job that's the opportunity

if you don't like it to build those

habits and the work ethic and teach

yourself to have discipline or you know

add value contribute to the customers to

your employer because then once you do

start your own business that will go

along with it not maybe not just with

that but maybe everything else you do

like I'm sure does you're like yeah I

think like for you like your training

and your boxing like you all of what

you've been through there and that has

contributed to your success today in

business listen man let me tell you that

is we're just

it gets no truer than that I've been -

you don't know my whole story and I will

talk about it at some point but I've

been through the worst that you can go

through and I and it's funny I had a

conversation with somebody about this

this morning I dealt with it would have

smile and nobody knew what was going on

right like everything looked bleak like

why is he even doing this if they knew

that that's what they would say but I

did it until it went away right so you

know my father always told me you don't

develop character when times of great a

lot of money and everybody know you

develop character when when the lights

go out and you lose the job

your tires flat whatever and how you do

it is you keep your head up you still

treat people good be nice be kind and

smile you smile through that what can be

difficult if you could smile in the face

of adversity

nothing and and in my life you know I

got a lot of people with a family

whatever I got to help all the time when

they're crying and ranting and going on

about I like what's going on they tell

me I'm like okay wait a my mind is like

that's nothing you know even the things

that I deal with every you're gonna

you're gonna run it especially in

business you're going to run into brick

walls it's gonna happen it will never go

exactly how you think is gonna go okay

dig under it go around it

bust through it climb over figure out a

way around it figure it out you can do

it but sometime people often tell people

gets it out that mountain or that wall

head down and they go back and I

understand that but it is not for

everybody to climb I get it but if you

can't persevere through that it just

builds your strength and it transcends

to everything relationships which are

significant others friendships

everything so you know that's very

important yeah there's the physical

muscles there's also the emotional

muscles that you're building to use and

I think that's a good transition into

mindset because that's such a key

component of success and you've already

given a lot of clues

your mindset you know you're obsessed

and focus on quality you have the work

ethic you know you have the confidence

you're you know you're not intimidated

by things so I guess my question is how

did you develop that like was it did you

kind of always have it or did you have

to work on yourself a lot did you have

mentors did you read books like how did

you develop that mindset I don't know I

think my father he was a father put the

battery in my back you know and I my

mother - my mother treated me like a

prince when I was a kid so I had a lot

of confidence because of her she always

dressed me nice she treated me like a

doll I guess like you know but and she

complimented me all the time so always

had confidence and and I always were

happen to be good at the things that I

did like if it be sports even

academically you know I was like

valedictorian on a roll all of that

stuff so I think just the course that my

parents put me on life wasn't perfect by

any means we had a lot of problems but

they set me on a course I always felt

special not in a sense that I was

supposed to be some big famous person

but I felt special I've always felt and

recognized quality in me and so that's

pretty much why I moved the way I'm

moving I think the way I think I'm just

you know and I was the only child so

that gives a lot of space for creativity

and me doing things and figuring things

on my own not doing it how my big

brother do it you know what I'm saying

so and that was something that I always

wish I had but I'm glad that I didn't

now as an adult because I am unique and

I'm weird

you know I get it but I appreciate it

and I like being weird you know I mean I

don't want to be like everybody else

yeah did you and I guess you know with

along the journey of entrepreneurship

have you encountered some pretty big

failures challenges and how did you I

guess what's our mindset around

encountering those adversities and

challenges along the way

yeah in 2017 well 2015 I was in the

process of opening a gym in Miami and I

ended up taking on a partner that I

didn't intend on taking on but he was

very persuasive and to run them off I

wrote an operating agreement that was

just completely biased for me and I said

if he say yeah then I'll do it

he said yeah so too good to be true

that's a real thing so come to find out

as we moved on open the gym huge success

I mean you know my grand opening I

really promoted it I made sure everybody

all the big names I'm friends with the

people all the big influencers and they

all came out and it became a big event

the grand opening we had something like

3,000 people came in throughout the day

people flying from other countries I'm

like you're from weird okay you know it

was really cool and maybe when my

business partner was involved and a lot

of shady things and these are things

that I didn't know it

I very rarely going a business with

people I don't really know and he was

the first one that I did and they caught

up to him to him and it all came down at

my gym you know and 2017 and it was a

huge thing so I ended up closing in 2017

I was I was gonna renegotiate everything

with the landlord but you know

commercial real estate and Miami is

ridiculously expensive and he tried to

go up on it it was just a mess and I had

such a bad taste in my mouth from

everything that had happened there and

Miami

I just haven't tried to even consider

reopening it something that's deep down

that I do have to conquer but yeah I had

a failure and it was because I took on a

business partner who agreed to fund

almost everything and it was just a

situation I was just too good to be true

and

you know when I take inventory of my

life and everything that I've

accomplished thus far nothing was super

easy to do you know I had to save money

and wait to this and do that so for

somebody say here here's the money

that's too good to be true and it was

too good to be true

and deep down I knew it was too good to

be true so you know me now follow my

intuition one that being greedy you know

that backfired big time and I hurt bad

when I got the phone call about the

things that were happening you know it

stung and it's done for a while because

people really loved the gym like I would

get compliments in different countries

like hey I was at your gentlemen your

staff is so cool they made me feel

welcomed and that was a hard thing to

swallow and then you got to hear about

all the time when you reopening so but

something I'm gonna do at some point but

right now a gym is not a gym is not a

big moneymaker

not that everything I do is for money

but it's not super important for me to

jump on right now but it's something

that I do want to do because just for

street cred you know the saying is I

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