hey so in this video I'm gonna show you
three different ways that you can create
YouTube thumbnails and thumbnails are
one of the most important aspects to
actually creating YouTube video see
sometimes people overlook these and
different things about thumbnails and
they can end up really hurting
themselves
when trying to get views on YouTube and
the reason for this is because a
thumbnail is directly correlated with
click-through rate so click-through rate
is essentially how often people are
going to be clicking on your video
versus other videos that might be
example here think about when you're on
YouTube browsing maybe you ended up on
this video and there might have been
eight other videos that you could have
clicked on but you clicked on this one
so you want to create videos with a
thumbnail that's going to be enticing
that's going to get people to click on
it to get that higher click-through rate
when YouTube sees that they're then
going to promote your video even more
and more and more and so I want to show
you a couple different YouTube channels
and how they're creating thumbnails and
then how I personally do it for my
videos and just some different tips and
tricks you can use throughout when
you're actually creating these
thumbnails so if you're new here to the
channel you want to learn more about
some of these different topics then
definitely consider hitting that
subscribe button
and let's just get started with this so
the first thing that we'll show you here
is when trying to create thumbnails
sometimes it's important to not try to
reinvent the wheel so let's just take a
look at some of the biggest youtubers
right now on the scene and one of them
is PewDiePie he is almost a hundred
million subscribers I believe the
largest YouTube channel besides t-series
and if you look at his thumbnails here
they're very plain they're very basic he
doesn't have a lot of words he doesn't
have multiple sentences crammed into the
thumbnail and I think that's one of the
biggest keys to take away from this is
that you don't want to put too much in
the thumbnail in general it's better to
have less than too much so for my
thumbnails you'll see that my thumbnails
are a little bit more informational and
because they're informational I like to
put a few words in the thumbnail so if
you look at my main channel here you can
see that I'll generally put maybe three
or four or five words max in the actual
thumbnail when creating these if you
look at somebody else like say mr. beast
he grew from I believe you about three
million subscribers at this time last
year and now he is over 20 million
subscribers if you look at his
thumbnails they're very simple yet
they're very eye-catching at the same
time so there's some
surprising about it if he does put any
type of numbers or words in there
they're going to be something that
really catches your eye it's gonna be a
big number or some word that is really
interesting but that's just something
you want to think about so let me show
you the first strategy for actually
creating these thumbnails and the one
that I've been using for the past couple
of years which is a website called canva
calm now this website it's free to use
they do have some upsells but I'll tell
you this I've never paid a dime to this
company and they're not sponsoring this
video kind of wish they were but they're
not and so I've never paid any money to
them there's a lot of free services that
you can use with canva let me just kind
of walk you through how you can actually
go about using them and some different
things that you can implement to make
better thumbnails all right so what
we're gonna do here is we're just going
to type in YouTube into the search bar
here and it's gonna give us an option of
YouTube channel art which is also a
great option to create with canva and
then YouTube thumbnails we're gonna
click on YouTube thumbnail and this is
actually going to give us a bunch of
different designs that they've already
essentially pre-made for us that we can
alter Kate to make something a little
bit different but still get something
that already has some good design to it
so depending on one type of YouTube
channel you have what type of videos
you're making maybe who go through
different ones to find ones that would
be more suitable to you but for example
my videos are generally going to be
tutorials or informational so I'm gonna
go through here and find something that
is like I said not having too many words
nothing where there's too much going on
so this is a perfect example right here
making the perfect cup of coffee okay so
the amount of words that they have here
on a thumbnail I believe is a perfect
amount anything more than this would
just get too much and overloaded and
people wouldn't click on it because they
wouldn't take the time to actually read
everything that's going on within here
so what's great about this is that you
can just change up these words you can
change up whatever you want to type in
here your blah blah blah blah blah right
and then you can change the picture you
can change everything within here you
can change the color and it's very easy
to use and they have a lot of these
outlines now some of these are free some
of these you have to pay for this one
for example they're gonna try and charge
you like a dollar or something for which
honestly I've never had the use to
actually you have to pay for some of
these but if you're willing to pay a
couple dollars then go for it but for
example this one here is free and you'll
see which ones are free which ones are
not free but this is a great way to
create thumbnails without having to be a
graphic designer
you can even not
changeup very much at all if you're
scared of designing something and you
don't know how to actually lay something
out then you can literally just change
you have the words in here and maybe put
a different picture in here and you'll
get a nice thumbnail for that but that's
essentially canva you can upload your
own photos to this as well so if you
just click on photos and then you click
upload you can put your own photos on
here and really make it exactly how you
want it to be alright so maybe you don't
want to use canva there are some other
options as well and one of them is so
simple but this is really what I use
even today I use this one over canva you
see use canva very often I'll use it
less often now and I actually use
PowerPoint people ask me how are you
making your thumbnails are you using
Photoshop I'm not a graphic designer how
am I going to do this look I'm not a
graphic designer either but I can tell
you that using PowerPoint actually
offers a lot of different things within
it that are simple to use easy to use
and I just think it's something that
people should take advantage of and
what's great about this is you can
create these thumbnails without using
the internet so with canva you might
have to have the Internet you might have
to have some type of Wi-Fi or data but
with PowerPoint you can literally do
this on a plane somewhere or on a bus
and you don't have any internet that's
what I've been doing and it works quite
well so just get a little bit creative
with this there's so many different
things you can do to correct the color
of some of these different backgrounds
you can do things to go into format
different types of pictures and there's
really a lot you can do within it almost
as much that you need to do as what you
would do in something like a Photoshop
now I've used Photoshop a couple times
in the past for creating thumbnails but
I just find that it's it's just too time
consuming to actually use Photoshop I
have a pre created file on PowerPoint
with probably about 50 slides now of
just new thumbnails that I'll create and
then I'll just copy one and put it into
the next one and it just works out very
well for myself you can use Google
slides as well I've use Google slides
and then to save this photo or to create
this thumbnail once you make it in
PowerPoint I use just the snipping tool
on Windows desktop and you can use
something on Mac as well I forget the
exact keys that you press but to
essentially just take a screenshot of it
and then crop it to exactly the size of
the thumbnail and then just upload it to
YouTube it's very simple and it's very
easy to do and the final one then I'll
show you is actually just by using a
plug-in and
use this a couple times what I really
needed to when I had nothing else and
had to make it a thumbnail in a matter
of 30 seconds and I had no other options
and that's to use the plugin called
tubebuddy they actually have something
where you can actually create thumbnails
on to buddy threw them right there on
youtube so when you upload a video as
long as you have this plug-in which is
totally free to use then you're able to
actually create thumbnails for this
video and like I said I've done this a
couple of times in the past it doesn't
create the best looking thumbnails but
if you need to just put like a couple
words over top of maybe some type of
frozen frame from one of your videos
then it's something that you can
definitely do so I'll show you how to do
that really quick but it's very very
simple so what we can do is we can just
create the thumbnail right here with
this plug-in and then we can just get a
steel frame from the video so let's say
that we'd like this one right here
good enough and then continue and then
we can add layers to it we can add text
to it so say we want to just make it
really simple and say it's a video nails
I didn't even spell it right but then
you can add this text and you can add
different colors to it and it's easy to
move around and like I said this is just
something that you can do for if it's
last minute you need to create a
thumbnail you need to put some words on
on the front here then this is something
that you could do and it could work very
well then you preview it and then save
and publish it which I'm not going to do
because I don't want it to actually look
like that but that's an option as well
that's available to you so like I said
you don't have to be a graphic designer
to make thumbnails that are somewhat
decent and you know what the best way to
do this is just look at what everybody
else is doing and then do something
somewhat similar don't copy people you
know I sometimes I look and I see people
who have the exact same thumbnails as my
videos and it's pretty obvious that
they're not very creative about what
they're doing I just put a little bit of
effort into it find a way to maybe
improve what maybe other people are
doing with their thumbnails and find a
way to make yours better or just do some
trial and error to do some split testing
some maybe testing and it could really
go a long way for you so thanks for
watching the video thanks for supporting
the channel really appreciate it and
I'll see everybody in the next video
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