How To Create Facebook Ads In The Power Editor For Facebook PPC Campaigns #Best Education Page #Online Earning

hello again miles bechler here with

miles becker calm in this video we're

going to continue the Facebook

advertising series and we're going to

look at how to create a Facebook ad

inside of the power editor now real

quick before we jump in I want to make

sure this is clear this is not a

copywriting video we'll get to the

copywriting specifics kind of in future

videos and there's a lot to copywriting

and it's important for you to know that

what we're getting into is kind of the

the technical nuts and bolts what goes

where type thing and ultimately it's

relatively easy to do this side of it to

be honest actually setting up the ads in

the ad campaigns it's a little complex

if you haven't seen how to get a

campaign going or an ad set going check

out the previous videos there they're

linked to in the description but it's

it's really the rubber meets the road at

the copy that you're using your

messaging needs to intrigue entice get

your target market to take action it

needs to be compelling so the first

thing I'm going to do I'm going to move

myself out of the way and I'm gonna give

you a tip to help you on the copywriting

side because if you're at this point

you're like ready to go this is the book

that I recommend that you get going it

is great leads the six easiest ways to

start any sales message by Michael

Masterson I've owned this book I've read

this book as you can see it's $8.99 on

Kindle it is an absolutely fantastic

book and it's going to give you some

insight into the psychology of people

and where they're at at they're within a

buying process so you can understand how

to trigger the people that you're

wanting to get to take action through

your Facebook ad and it also gives you

essentially templates that you can use I

wouldn't say it's like a swipe file but

the six ways he teaches one through six

as you read it you literally can have a

pen and paper next to you and I

guarantee as you're reading you'll have

a ha moments of a ha okay problem

solution or question answer I can and

heat the way he explains it makes it

really easy to synthesize like how do I

use this for my target market so it's a

quick read it's a short simple book I

mean you can see it gets absolutely

fantastic reviews

not even a single - or one-star review

on this book this is gold I bought this

a while ago copy is something I'm always

striving to get better at I recommend

you take that approach as well and if

you need help getting going on the copy

side go here so again great leads

Michael Masterson I will link to this in

the description of the video so with

that said let's jump back into the power

editor and as I said we're continuing on

these last videos that we've published

we already have set up our campaign in a

previous video we've already set up our

ad set in a previous video so if you

missed those be sure to go catch those

videos because they're required for you

to set up an advertisement to have a

campaign and an ad set for this so I'm

going to tick this box I'm going to

click apply so I'm locking the power

editor in to working with this ad set

and over here I'm going to click on the

ad level and of course we have no ads

yet so I'm going to go here and I'm

going to create my ad and it wants to

know what campaign and what ad set to go

under and it automatically populates

this if you have multiple it generally

will put the newest one up top but these

are my ad and ad set level and I click

continue now this brings me inside of my

ad set so let's see here existing ad set

so it wants me to create a new ad the ad

set and it's essentially just making

sure I'm aware of what my ad set this is

the ad set level kind of an overview

again we covered all this in the past

this is all of our cuttings customer

audience and our targeting that we're

doing so we click continue and it wants

to know what kind of an ad do we want to

run here now they're always changing

this they're always adding things I

really personally still love the single

image I also like the single video

challenge with videos it's a little bit

more difficult to get going you have to

write a video script you have to get a

little bit deeper into the psychology

the single image the reason I like it is

because it's simple it's fast it's

effective and most importantly it

mirrors what your target market is

already seeing on

Facebook they might see some videos they

rarely see carousels unless they're ads

they rarely see slideshows most people

see a lot of single image on single

image posts on their Facebook Timeline

and that's what I want I want to blend

in with their timeline and I its

interruption marketing right there

they're just scrolling through on their

device looking at their cell phone and

we want our image and content to pop up

just like we showed in the ad tear down

that I did through my swipe file in a

previous video so the next thing you're

going to notice is it'll allow you to

browse your library of images but they

have a deal with I believe it's

Shutterstock I don't exactly know where

you can get free stock images I highly

highly highly recommend going with free

stock images and as you're looking for

imagery imaging is really important you

want it to be relatively simple right

again go back to thinking about what

your target market is doing on Facebook

they're scrolling through looking for

pictures of friends of family members

possibly the grandkids the grandparent

there they're not expecting an ad right

we don't want Mike Friday Friday Friday

special 10% off you know we don't want

those kinds of ABS that people

traditionally think about with

advertising we want something that's

going to fit in but yet capture their

attention so it is powered by

Shutterstock and we can search there's

literally hundreds of thousands and what

I'm going to search for is personal

development and this is like an abstract

term right inside of Shutterstock but

they do actually put good tags on them

so this one right here I mean I could go

with this right there kind of like hands

up the the kind of relaxing at the beach

that's the goal of someone who's in

personal development I'm going to go let

me go with a frustrated woman so now I'm

looking for what is personal development

solve right personal development solves

the problems of frustration we can grow

into better people and we can man this

is actually kind of interesting I don't

usually do things with words but I kind

of like this um little help sign can you

squares the

pop up everything else pops up with that

one there it is so she's obviously

frustrated but being at the laptop kind

of shows maybe she's more interested

this could be like a make money type

thing perfect I'm gonna go with this one

right here and it'll allow you to take

up to six images and you can start off

with six images and run a big split test

we're going to get into split testing in

the future videos so for right now I'm

just going to take one image and I'm

going to literally start with one image

on my add now the next thing it asks is

it wants to know what fan page I want to

run this through so I'm just going to

pick my lifestyle design fan page you

obviously need to pick you have to first

of all have a fan page right if you

don't have a fan page for what you're

marketing you have to have a fan page so

get that up first because it always

displays you coming from your fan page

whether it's your name your your fan

page name your brand name whatever it

doesn't really matter so how this editor

works is once we get down here you're

going to notice this is the preview on

the right this is the ad that we're

creating and then you'll notice on the

left side over here this is where we're

manipulating everything that goes over

there so we need a website URL right

where are we sending people so we are

going to we're going to miles Becker

comm slash recommended resources and

it's going to check there it goes it

pulled it up and what it did is you

notice the text just changed it pulled

up all of this kind of default text from

my from my actual website right it went

in and it read that and you can see that

it's automatically populated three four

separate text areas there's the above

the image text that's what people see

first when they're scrolling through

Facebook there's the headline area down

here and then there's the below headline

text which is a blue called the

description text and then there is the

URL text and obviously we've got our

call to action

button so what I'm going to do is the

first thing I'm going to do I believe

this is the top portion so I just type

test and I'm going to watch it

auto-update exactly so literally I still

do this because they're always changing

this tool right this looks this actually

looks different than the last time I

created an ad everything is the same

they've just kind of laid it out a

little bit differently they're always

tweaking their user experience so now I

know this is this top level here and

I've talked about in the past we've

looked at several question-and-answer

style advertisements that's one of the

six great leads from the Mikel Masterson

book so I'm going to use that and again

this is not actually a campaign that I'm

running I'm doing this to help you kind

of have a live real simulation so just

keep that in mind but I'm going to go

ahead and type in some text here I may

get a basic question in there that might

be compelling to my audience and again

from the past videos my audience is

interested in personal development okay

and I just typed in a couple of a little

question and then a little teaser right

so if you look here we got the question

first feel like you're not achieving all

you're meant to be in this life not my

greatest headline right I'm off the cuff

here I personally when I write headlines

I will on my notepad I'll hand write ten

twenty thirty of them it's like it's

like a garden hose that's been sitting

there plugged in for a week or two and

hasn't been used you turn it on and and

kind of brown nasty old water comes out

first but as you keep it flowing the

water gets better and better and better

so generally I would have written down

over here on my desk

ten twenty thirty sometimes even forty

different headlines and hooks

essentially this is the hook that we're

working with until I get one that's like

wow yeah that's really going to compel

my target market so take this at face

value I'm just doing this for

illustrative purposes so we've got the

the question and then we we back up the

question here right so feel like you're

not achieving all you're meant to be in

this life here's the question their

brain jumps in is like maybe yeah they

say yeah they keep reading these three

sub

conscious beliefs could be holding you

back now I'm putting this in because the

three subconscious beliefs is something

they're not trying to do it's almost

like this is happening to them right so

if we've pique their curiosity here the

next place that we're going is this

headline so all right so now we've got

the headline here and you notice the way

I type this out it push the headline

down for two lines and then it made this

only one line what Facebook does is

Facebook gives us a certain amount of

vertical like room that we get to

display before anyone clicks like a read

more button so if I make this top text

really long it's going to give me less

space down here so this top text is

pretty short but this is now two lines

which push this to one line I'm okay

with that potentially I generally like

to use all of my lengths so I would

consider short shortening this to one

line or adding another little bit to it

to fill up that second line again I'm

not going to do that now because it's

not that important this isn't like a

live test I'm just trying to help you

understand try to get your headline to

one full line with a dot dot dot or get

it to two full lines here and in fact so

IB night is easy as adding a call to

action up there in many senses for this

example so this is this is a much better

example of what I was talking about so

now it's got those two lines here and

we've got one more section and this

newsfeed link description is this area

so I can just say test if I don't know

what it is and it's going to

automatically populate live but we're

gonna probably see it right down here

exactly so and I keep I do this testing

all the time just to make sure I'm

manipulating the area that I think I am

so I'm getting my ad and this little

line is it's like the least potent right

so my hook is up top this is where I

capture their attention and I get them

really excited or interested or curious

right curiosity inducing I want an image

that kind of like gets them to stop

because if people are scrolling really

fast you

you barely even have a second of their

attention so the image is kind of the

most striking thing and she's looking

she's making eye contact she looks

confused and if you have a friend who

posts a picture like that a selfie of

like this that look of like I don't say

despair but maybe on the path to that it

would potentially get you to slow down

and be like whoa what's going on here

right what's what's the deal here so

that's why I liked this picture off the

top of my head and this so they read

this first they see her they're like

okay interesting

boom free video reveals the secret if

you don't get this phrase I mean it

comes out of that book it's also a part

of all of the funnels that I talk about

in my funnel videos this is a great way

to bring people into your funnel so I

default to that a lot I use it a lot I

learned that from Russell Brunson and

it's it's been great so here I'm going

to say I'm going to go ahead and type

this up real quick one quick second all

right

and we're back so I got this text here

and this was the lower tax learn how you

can reprogram your subconscious beliefs

fast click now I'm going to take fast

out and I'm going to put effortlessly

and obviously this would be some sort of

a meditation type product again I'm not

making this as a real-world case study

I'm trying to give you some really basic

ideas watch now click now effortlessly

these are all things that people like to

hear we're a instant gratification

society so your ads need to kind of play

to that instantly is a great word and

and some of these power words that that

maybe help people realize that it's not

going to take that much work is not

going to take that much time it's the

quick fix it'll be done quick and easy

and that's what people want so that's

what we need to kind of mark it at

because we want them to take action the

last thing is this display link this is

down here I'm going to see if I can

change that aha so we used to

interesting they just change this so we

use to actually be able to change that

text and it won't let me change that

text so it actually wants a real place

and it's going to show it down here so

you

you just want to make sure that your

your URL is descriptive you know if it

just says for size free that's one thing

but you may want it to say forward slash

free video reveals the secret right and

down here it would again say free video

reveals the secret and you're further

reinforcing the idea of what you're what

you're giving them or what they're

getting on the tracking so in a previous

video or actually was a pair of videos

we covered your Facebook pixels and we

want to track all conversions from the

Facebook pixel it's going to ask you

which pixel that you want to track

through and you want to pick obviously

the one that you have installed on your

website and you want to choose your

conversion tracking pixels if you have

conversion tracking in which you do

right because we went through that and

it's really important to be tracking all

of your just all your conversions you

need to know what percentage of people

who click on the button opt in and you

need to know what percentage of those

people purchase your oto or your

one-time offer that displays after they

opt-in so that's it really we click

review order here it's going to say

here's how much it cost here's who's

going to it literally gives us a

breakdown of the campaign the ad set and

then the ad itself I would change this

ad let's see here I would change the ad

name to something like um confused so I

change the ad name to include two things

number one is confused girl which is a

reference to the image that we're using

in this and number two is free video

which is kind of a reference to the copy

and I'm actually going to go farther and

put Q and a and that even takes it

farther so it's not just the free video

ad it's the free video with the

question-and-answer style ad so now

we're going to get into this in the next

videos of how to split test our our ads

here in Facebook and what we're going to

split test are these different pieces

right so there's the imagery which is

the first part there's the free video

which is the offer which we can split

test and then there's the QA which is

the type of the advertisement which we

will also split test in the future again

we'll get into that more here in

future and save the draft it's going to

save it now it's gonna want me to upload

this so it can charge me and get this ad

running which I'm not going to do but

ultimately that is how you set up an ad

in the Facebook pay-per-click

advertising system the last thing you

would do is click review changes here it

uploads the ad the ad set and the

campaign uploads all of that to Facebook

for review generally takes 2530 minutes

and then at that point it goes live

according to your schedule if it's

scheduled to go instantly it'll go

instantly or if it's scheduled to go in

the future it'll go in the future so

that's really it and at this point

congratulations if you're watching

you've really really learned kind of

what maybe five to ten percent of modern

marketers understand this nuts and bolts

tactical how to use the Facebook

advertising platform to create

successful Facebook ads using the power

editor very very powerful stuff here if

you've been following along and building

these out as you go and you're ready to

upload your first ad set you are by far

within the top 1 to 2 percent of

marketers most people never get this far

right like most people think oh it's too

difficult

I can't they got all these beliefs built

in it's too expensive it's blah blah

blah blah blah but you're obviously

committed so my hat is off to you I'm

really excited the next videos as I said

we're going to get into split testing

this and I'm going to show you exactly

how to set up your split tests for your

Facebook Ads inside of the power editor

if you liked this video give me a thumbs

up on the video please here in YouTube

it helps and I do appreciate it if you

have any questions about the

advertisements or the Facebook Ads

platform here leave me a comment below

I'm happy to answer your questions in

the comment and go ahead and subscribe

so you can get the split testing video

when it comes up next it'll be out

tomorrow and really this is this is the

path to a successful online business so

my hat is off to you have a great

afternoon and thank you very much for

your time

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