How To Make Money Publishing Books On Amazon In 2020 [STEP-BY-STEP] Best Education Page #Online Earning

hey everyone this is Stefan James from

Project life mastery to day I'm going to

show you how to make money by publishing

books on Amazon and I'm going to show

you how this business model works I'm

going to walk you through the steps step

by step so that you can learn how it

works and get started with it and I'm

gonna give you the strategy of what's

working right now today not five years

ago what's working right now today and

will continue to work long term in the

future because I'm not going to give you

any short-term gimmick or trick or

strategy or loophole that's gonna work

today and not work tomorrow I want to

make sure that you build a sustainable

long term and legitimate business now

I've been publishing books on Amazon for

over nine years I've been at this for a

very long time I've been through the ups

and downs so see how Amazon has changed

and evolved and how the opportunity has

changed I've also made a lot of mistakes

I've had failures I've also had a lot of

success and I've even created courses

and programs that helped tens of

thousands of other people just like you

get started in this business and build

their own publishing business and make

money online from Amazon and I started

this is one of the ways you know as in

apposition nine years or so ago

exploring different opportunities online

it's trying to figure out how to make

money online as I'm sure you've been

there before yourself and exploring

opportunities and Amazon really appealed

to me I made a lot of sense number one

because Amazon is the biggest online

retailer in the world and they're going

like this they're growing massively and

who wouldn't want to partner and be in

alignment with a company that's going

like this you know rising tide raises

all ships so if you publish and sell on

Amazon you benefit as Amazon grows and

they're not slowing down they're one of

the biggest companies in the world and

so that made sense to me then also

Amazon has so much trust you know people

love to buy and shop from Amazon you

know people typically buy a lot of

products on Amazon and also the book

industry is a massive industry it's a

multi-billion dollar industry people

love to read books it's a

recession-proof business because

regardless of the economy there's always

going to be people that love books and

read books and books are low ticket

products and so it's not like people

can't afford books that's not the reason

why people don't read them so books can

always do well in every economy and

remains to be one of the best

opportunities right now for someone to

get started online and one of the

reasons why I say that

why I often still recommend people to

get started publishing books on Amazon

it's because it's a very newbie friendly

business it's very simple it's not that

complex it's not that technical anybody

can do it my grandma can do it you know

a kid in high school can do it it's not

a complex business that requires a lot

of skills to be able to do let's put it

that way it's a business that's pretty

simple it's relatively fast compared to

other business models so though I'm

hesitant to say there's no

get-rich-quick here I want to make that

very clear you don't know there's no

success that you get fast and easily

there's still working time but relative

to other business models and

opportunities if you had a book cover

today and you had a book file on your

hard drive you could log into your

Amazon publishing account upload the

book upload the cover put in the title

put in the description hit publish and

that book could be live available for

sale on Amazon tomorrow and start making

you money so the speed in which you can

implement of course it does take time to

create a book and create a cover but

compared to other business models out

there a physical product with inventory

and shipping and all the logistics of

that can take more time now there's more

potential in other businesses I'd say

physical product business on Amazon

affiliate marketing other businesses you

can make more money from it but when it

comes to the complete beginner that

wants to get started learn the skills of

business and marketing to get started

with but also maybe just wants to make a

couple hundred bucks a month a side

income or a couple thousand bucks a

month publishing books is a great

introductory and it also opens up the

door to other business models out there

because here's the thing here's where a

lot of publishers go wrong they look at

their book business as just a book

business and that's all it is and it's

just publishing books on Amazon they

make money doing that and that's fine

that's a great that can be a good

business but the problem with that you

have to sell a lot of books to make a

lot of money because books are lower

ticket products I mean your Kindle book

might be less than ten dollars a

paperback book might be less than twenty

bucks and so you've got to have a lot of

volume to make a lot of money from that

and that's a bit that's kind of a

business that's so dependent on Amazon

which I don't like but instead the

realization that I had that really

opened things up for me was realizing a

book is a front end offer people buy

book

because they're inexpensive they're

mostly impulse purchases people buy

books it doesn't take as much to market

or sell it you know a higher ticket

product a course or a product that might

sell for $50 $100 200-500 $1,000 or more

it's a lot harder to sell that it's a

high ticket products right you've got to

have a really great marketing you got to

have success stories and testimonials

good copywriting a great funnel maybe

sell it on a webinar over the phone or

in a video sales letter there's a lot

more involved and selling something high

ticket a low ticket product like a book

people buy it based on the cover in the

title and then maybe they'll look at the

reviews I've got a lot of reviews

provide social proof it's a shortcut in

their brain they automatically assume

must be a great book they'll buy it

because of that so it doesn't take as

much to sell it and unfortunately one of

the problems and challenges that you'll

face as an author or a publisher is

because typically when things are either

free or very inexpensive then not as

many people actually even read the book

you know I think the statistics are less

than 10% of people that buy a book we

passed the first chapter and that's a

whole different challenge right that's

why I do like higher ticket products as

sometimes when you invest more you pay

more you pay more attention you're more

committed to it anyways I digress but

it's a great business but when you

realize that your book is a front-end

offer and you're acquiring customers

from people that are buying and reading

your books what you funnel people into

on the back end is really where you make

most of the money in your business

that's where a lot of publishers get it

wrong they don't understand that because

they're not they don't have the

marketing mind they don't have a funnel

a strategy in mind behind the book that

they're publishing so when someone buys

the book anytime anyone buys any of your

products they go through it they benefit

they say thank you so much I really

enjoyed the book every customer every

person that you're in contact with that

you acquire they're gonna they're gonna

want to go to the next level they're

going that you know what else do you

have to offer is there something more is

there I have this new problem how can

you help solve that for me how can you

help me get to where I want to go our

job your job as an entrepreneur as a

publisher someone that wants to build a

business our job is to solve people's

problems at a profit to identify how we

can solve their problem a book

on Amazon is one part of a solution to

their problem and then once they buy

that you add value to them

how can you funnel them into the next

thing build your email list and build

the backend and maybe that opens up the

door to affiliate marketing promoting

other products earning Commission

physical products repeat customers

because it's hard to acquire a customer

for the first time it can be very

expensive to do that difficult a lot of

effort goes into that but it's a lot

easier to sell someone has already

bought from you again and again and

again and again and build a long-term

relationship with that person so that's

the strategy the mindset I want to kind

of give you where a lot of public

publishers kind of get it wrong in my

opinion but I want to plant that seed

and just kind of let you know that your

book is one part of your business right

the business is more than just a book

hopefully you have that mindset and you

see that as an opportunity that you can

publish a book but really funnel people

into other parts of your business and

make more money from that now let me

walk you through some of the steps

really the first step of publishing on

Amazon and by the way when I say Amazon

book publishing there's three kind of

parts of that a Kindle book which is an

e-book people buy and download and read

those on their Kindle e-reader devices

they can also download it through the

Kindle app on their phone or on their

their tablet or even on their computer

so that's a Kindle eBook

and then there's paperback and hardcover

books so there's a it's kind of a

different market there there's some

people they just only read e-books like

myself I've got a Kindle reader there's

other people they don't like ebooks they

want to read a paperback hardcover book

there's still a huge market for that and

then there's also audiobooks as well

okay so the audible platform people like

to listen so there's different

modalities that people like to consume

information from so when I say Amazon

book publishing Amazon's the core

platform but you can publish the same

book in different formats and reach more

people that way and of course make more

money now really the first thing you got

to do is you got to identify your niche

okay this is the market the topic that

you're gonna publish a book on now

pretty simple I mean if you go to a

bookstore you know if you remember

bookstores Barnes and Nobles or chapters

depending where you live you walk in and

I love bookstores or even a library

because

there's millions of books but they're

all categorized in different categories

and so for me I personally love

self-development I walk I gravitate

towards a self-help section and

relationships and spirituality and

business and marketing and a variety of

topics there and each each niche ok has

a sub niche ok there's like a market

within a market it can be more specific

or it can be more broad but the first

step of what you got to do is good

identify what niche should I publish a

book on on Amazon now the big mistake

that a lot of people make is they just

have an idea oh you know I should

publish a book on this how to start a

restaurant and so they write the book

and they create the book and they

publish the book and then they actually

find out there's not enough demand there

for that because they didn't do enough

research so before you go through the

rest of the steps the whole process

you've got to really make sure that you

pick a great niche and you do your

research on that to see if there's a

demand are there people searching for

this and already buying books on this

topic whatever it might be are they

buying books on it how big is that

market how big is the opportunity how

much money are these other books making

there's actually tools and software that

can actually give you that research and

save you time for that I share that more

in some of my courses but when you

research that then that will give you

the size of the market and how much

money you can make because you don't

want to spend the time to create

something and then just find out people

are not looking for they're not

searching for they don't need it you

know and then that's gonna be an uphill

battle make it very challenging for you

you can make your job and your life so

much easier when you do great research

right from the very beginning ok so

you've got to identify the niche I often

try to think what are passions that I

have or interest that I might have what

are books that I already typically kind

of read the topics and maybe you can ask

yourself those questions too what are

things that you already learn or into

and understand that that can open up an

opportunity for you there so there has

to be a demand there has to be potential

that you can make money from it and I

always recommend to brainstorm come up

with a few ideas look around on Amazon

see other categories other books that

are selling and come up with a list ok

just come up with a list for now and

then later you can narrow that down

through your research process

now the next step is to create a title

okay you got to create a title for your

book that's sexy

that's gonna sell something that evokes

an emotion in the person it gets their

attention hooks them right gets their

attention it makes them want to read

more that makes them want to buy your

book and check it out and usually that's

a book if it's nonfiction something that

provides a benefit okay because people

buy benefits and if you don't provide a

benefit for people in terms of how to

XYZ how to overcome procrastination how

to set goals and achieve what they want

achieve their dreams how to manage their

time whatever those are benefits that

people want and they're searching for

and they're buying a nonfiction book

because they believe the book is going

to help them solve that problem right so

going back to what I said our job is to

solve people's problems at a profit okay

if you can effectively communicate the

benefit then they're gonna want to buy

the book because it can help them solve

you know get that benefit and solve that

problem they have fiction books are a

little bit different you got to

understand that market they're more

buying the book for entertainment to

fantasize and enter into different world

and to have pleasure from that process

but either way regardless of what kind

of book it is you've got a brainstorm

and come up with the title of your book

that will get attention that will hook

someone that when they see that title

they're gonna immediately say I want

that I want that and you've got to look

at the other books on Amazon to think

how can I be a little bit different here

or stand out okay so all of these I'm

giving you an overview overview of the

steps there's more creativity and

technique I guess to some of these steps

but I want to give this to you for you

know right now so that you understand

the process first the next step is to

create a cover for your book now your

cover their title and the cover are

really the most important things but

your cover is even more important your

covers the most important the first

thing that people going to see as

they're browsing through Amazon kind of

like YouTube I mean if you watch this

right now on YouTube most likely you saw

the thumbnail first the thumbnail is a

graphic it's an image it'll get your

attention you usually see that for

and then the the title okay and it's the

same thing with a book and so your your

cover also has to hook someone get their

attention stand out from the other ones

be professional be high quality you know

some of the basics with that now the

great thing with the cover you're not

you're probably thinking I don't know

any graphic

skills I don't know how to create one

well you can actually do that pretty

inexpensively there's websites like

Fiverr calm okay just write that out for

you

wwf/e are are calm you can find a

graphic designer there to design and

create a cover for you for as low as

five or ten dollars

I mean it's so inexpensive to get this

stuff done today one of the reasons why

I like book publishing is that it's

fairly inexpensive compared to many

other businesses out there so that's why

kind of recommend it is some people just

want to learn get started make some

money and don't have a lot of money to

invest it's a great business for that so

that's how you can get a cover created

now tip for you when I get a cover

created

I don't just hire one person especially

because you can get it done in

expensively I hire like three people and

I want to give each a designer see what

they can come up with and I can pick and

choose from that have more options and I

can pick the best one that I like the

most or I could even test them I could

test them on Amazon you know and

actually see which one is actually

converting better the next step is to

get a book to create a book now you

might be thinking hey I I don't know how

to write I'm not a professional writer

I'm not an author me neither I can write

I don't mind writing but it's not really

my core skillset and competency you

don't need to I mean if you want to

write you can great that can be a great

advantage for you but the real money in

building your business is working smart

not hard working on the business from a

high leverage position not in the

business so what can allow you to scale

your business is instead working with

other authors or hiring ghost writers to

write the book for you so you can pay a

fee for a ghostwriter and they can write

a book for you they can do the research

there may be the expert they have the

expertise the knowledge on that topic

you pay them upfront and it's it's no

different than paying a graphic designer

for their cover you own the rights to

the cover just the same way you

an author or writer to write the book

for you that's what they do that's what

they love and depending on the length of

the book and everything involved in it

they'll give you a price and you can get

a book written for you or with the

skills I'm providing for you what I'm

now teaching inside my new course is

with the skills when you know how to

publish traditional publishing companies

they work with authors and usually they

do a split a 50/50 split in some cases

but honestly a lot of publishing

companies the big ones Penguin Books and

Simon Shuster often they take 80 or 90

percent of all the income the author

only gets like 10% it's pretty insane

because really the publishing and the

marketing is the most valuable part of

it and that is a new business

opportunity where you can make money in

royalties and profit from that by

handling the publishing because there's

a lot of writers out there that are

great at writing they have no idea when

it comes to publishing and marketing

that's not their skill they're an artist

they're good at that and you can partner

with them and that's one thing that I

start teaching inside my course so you

can get a book created from you you can

find writers you could write it yourself

of course it has to be a great quality

book you have to proofread it format it

for a Kindle and paperback and just make

it a great quality and great thing about

ebooks is that you can also improve it

as time goes on so what holds a lot of

publishers back is a perfectionism

mentality I think everything has to be

perfect not been there before myself

nothing will ever be perfect in fact the

way you profess something is you put it

out there you get feedback right you get

reviews and you ask people what they

think and you get that feedback and then

you make it better and you perfect it

over time okay that's what I've learned

and that's that that gets you into

action but of course your book still has

to be good now the next thing next step

publish book you got to publish your

book and by the way if you're enjoying

this so far please hit the thumbs up

here on YouTube I really appreciate that

I'm trying to give you guys a lot of

value here today and just kind of walk

you through the steps so the next step

is to publish the book so you've got

your title you got your cover you got

your book everything is ready to go now

you've got to publish it on Amazon's

platform now Amazon has a plan

called KDP Kindle direct publishing if

you go to KTP amazon.com and i'll link

these resources for you in the

description there's no www actually

there's kt p dot amazon.com again it's

in the description on this platform free

to sign up anyone can do it from

anywhere in the world and when you sign

up for their platform you can submit

your book now because i mentioned you

want to publish a Kindle and paperback

it's very important to do both of these

I see a lot of people they only do

Kindle but not paperback and they're

really leaving a lot of money on the

table I mean think about it you've

already got the title you've already got

the cover you've already got the content

of the book all you got to do is just

format it and they actually have a

formatting tool inside their platform

that helps you with that that helps you

get it formatted for Kindle and

paperback but once you get it formatted

it only makes sense to publish it on

both platforms because now you're you're

increasing the reach and the amount of

money you're gonna make from that one

book you're leveraging yourself

so a lot of publishers in my opinion

they shoot themselves in the foot

I've had many books by the way that

didn't make any money on Kindle or just

a little bit but make way more money on

paperback it's crazy other books make

very little on paperback but do really

really well on Kindle and if I didn't

try both I would have missed out on one

of the others so it just makes sense

creating a paperback version or

hardcover you need to have a back cover

so not just the front but also the back

this is a little bit more steps involved

in that as well now when you get

everything ready you can set the price

you can have your book available in

every Amazon platform you can have it

available in Europe in Canada in the

United States all over and you can set

the price for it and a Kindle book will

typically be you know less than $10

typically and Amazon will pay you a

royalty on every sale paperback book you

can charge more money for now there is

some expense involved in paperback

because there's it's a print on demand

service so you don't have to have

inventory for your book when someone

orders the book from Amazon Amazon

handles everything for you they print

the book and ship it direct to the

customer hands off you get the royalty

from that

they pay you out for that and so through

that process though it's just all all

kind of taking care for you

taking care for you by Amazon which is

really awesome so that's the process of

publishing the book when you hit publish

so your paperback book can actually sell

for more money and actually make you

more money as a result of that as a

higher perceived value than just a

kindle version but once you get

everything ready you set the price you

hit publish now your book is now

available on Amazon within 24 hours

that's how fast that can happen and now

it can be available to start getting

sales now a big mistake that people make

and really the next step is to launch

the book you never want to just come up

with a book now my book is available for

sale that's a that's a huge missed

opportunity now you know what would

happen if aunt Apple just came up with

the newest iPhone didn't tell anyone

about it you know they didn't build it

up they didn't build anticipation they

didn't build excitement didn't plant the

seed it wouldn't have a successful

launch or what would happen if a movie

just kind of came out in the movie

theater but they didn't release the

trailer in advance to get people excited

to let them know it's coming so that the

day that the product become becomes

available and launches people are

excited to go and buy it and benefit

from it and it really takes off in the

box office and has success it's the same

thing with the book you want to build a

book launch you want to have a strategy

behind your book a lot of people they

don't have a strategy they just kind of

go with the flow they guess they put

something up there and then they wonder

why it doesn't sell because they didn't

have a strategy they didn't think it

through and come up with a game plan to

have a lot of success early and fast

when they first launched the book you

could have your book available for

pre-sale so you can actually even

collect orders and sales before it even

becomes available if you wanted to but

having a good strategy is important to

get the word out there to maybe build a

list of people you can launch it to to

get people that have agreed to buy your

book and leave a review for your book

when your book then becomes available

and that gives you traction early which

Amazon loves they're going to give you a

boost on their platform because you're

driving a lot of sales and getting

reviews relatively the

relatively quick now also Amazon does

have some marketing tools for you they

allow you to do a free promotion for a

Kindle book that's valuable for a few

days because even though you're not

making sales from that you're getting

downloads and your downloads will boost

your book and give us some benefit and

maybe some reviews as well they allow

you to offer a limited time discount

called a Kindle countdown deal in the

book they have a variety of tools that

can help you as a publisher to market

and get out your book okay so now you've

launched the book but really the key

step this right here I'm gonna say that

this is 50% even probably less to be

honest of this whole process here is the

other 50% if not more I think this is

actually more important because you

could do all of this and you can make

money and do well with that

but this really is gonna put fuel on the

fire and the gasoline and allow all that

to benefit and that's that's known as

marketing okay you got to market your

group your book you got to promote it

you got to get it out there you got to

do that work Amazon it's not gonna do

that for you now hear how here's how

Amazon has changed back in the day you

could just do this and get a book out

there and make money from it okay Amazon

would do a lot of that for you today

it's more competitive it's more

saturated and really the two ways that

publishers market and sell their book on

Amazon as either through Amazon search

because Amazon's a search engine people

go there that type in a keyword and

they're gonna look for different books

and products available and that's one of

the ways they can find your book now to

do that though you've got to optimize

your book for that keyword you've got to

have it in the title the description

you've got to really be great at over

optimizing your book and out-compete

everyone else is already trying to do

that to rank for the same keyword very

difficult the other way is to pay amazon

money you can run Amazon ads and you can

target people but depending on how big

the niche is it can be a little bit

challenging to do that and the problem

is but those two methods is that every

other publisher is doing the same thing

and so it's hard to stand out from that

and for me the realization that I had as

I took a step back and I said okay what

would give me a competitive

advantage over everyone else and I

realized Amazon

okay Amazon has provided this

opportunity for you they've allowed you

and I to publish for free on their

platform giving us so much benefit and

they're doing that why cuz they're

hoping that we're gonna go out there and

publish a book but then promote the book

and sell the book tell everybody about

it and that's gonna funnel into the book

on Amazon people will buy it

Amazon make some money but really what

Amazon wants is they want more customers

they want us to promote Amazon so more

people signed up for Amazon shop on

Amazon buy on Amazon for the rest of

their life that's how Amazon makes their

money and how their business model works

and so realizing that I want to be in

alignment with the Amazon I want to

support Amazon because if I do that

they're gonna love me they're gonna rank

my books promote my books recommend them

to other people and I can have a lot of

success from that so the secret to

marketing is to step outside of Amazon

to learn the marketing strategies and

skills outside of Amazon maybe it's

building a blog now if you think about

it people that read books they enjoy

reading well that's also the same people

that read blogs so it's not easier to

convert some net already enjoys reading

blogs articles and then get them to buy

your book and when you have your own

blog on your own website and you funnel

them into your book that's a way that

you're getting sales to your Amazon book

that your competitors are not getting it

gives you a competitive advantage and

you rent you outrank them you get more

reviews and you're building a business

that's not just dependent on Amazon and

then maybe you decide to build a YouTube

channel or I don't know maybe a podcast

or maybe social media marketing facebook

groups Facebook page Facebook Ads

building a funnel building an email list

you know building a community Instagram

Pinterest there's so many strategies

that are available and when you tap into

those strategies of marketing you no

longer you no longer ever again have to

really worry about competition to

saturation people that are worried about

competition saturation they're only

their focus on this they're focused on

five years ago they're not focused on

learning actually that the main skills

and mastering what it takes to actually

market a product online and when you

look at this way these efforts of

marketing

it's not just benefiting your book

because if you only did all of that

involved just to make money from a book

it's not that motivating but when you

instead realize that your book is one

part of your business that by building a

blog or building social media you can

sell your book yes make some great money

from that but really you can then do

affiliate marketing then you could

promote physical products in Amazon you

can create a course it opens up more

opportunity for you rather than doing

you know building a blog and doing all

of that just to make some money selling

your book and so that's the long term

vision and mindset you got to have you

start here but you also learn the

marketing coz that's why I said this is

you know really I think is actually

probably 80% to be honest with you I

would say fire if you're to apply the

80/20 principle and actually look at the

books that are most successful the books

that are actually successful are not the

best quality books you know it's the

best marketing books the best-selling

book is a book that sells really really

well

and there's many books out there that

are great books and by the way when you

learn these marketing skills one thing

that I teach now my course take these

marketing skills approach all the books

that have potential in Amazon because

many of these authors writers they have

an amazing book but they have no idea

how to market it that's where you can go

in and provide a service to people as

well and actually help them and you get

a cut of that and you help them sell and

market their book they did the hard work

created something you just helped them

market it and get it out there there's a

huge huge demand for that because think

of how many books out there that are

great that it's not selling and so the

way I look at it is ways to make money

from Amazon not just by publishing your

book not just being a writer and author

you can do that publishing your own

books and working with ghost writers but

even taking the skills of what you've

learned and building and actually

publishing business and work with other

authors and writers and you handle the

publishing and marketing which is 80%

that's why the traditional publishing

companies take 80% and the author's only

make 10 or 20% that's how it works so I

love book publishing but I think it's

just expanding the mindset of how it

works and understanding that model of

how it works now the other thing I want

to mention too is

also want to publish an audiobook okay

so that there's more steps involved in

that but you've already got the title to

cover the book the content now you just

need an audio version you can hire

someone to do that for you as well now

your books available in multiple

platforms which allows diversified

income multiple streams of income and

then you can take this process you could

repeat it and publish more books it's

kind of like if you're the Builder of a

house it's a it's a lot of work to build

a house I mean if you're doing

everything yourself and you're doing the

flooring the framing the plumbing the

electrician you know electricity the

drywall the roofing all of that it's

gonna take you a long time but instead

if you hire an electrician a plumber a

roofer a painter and you're the foreman

you're the manager of that now that

gives you the ability to build five

houses at the same time because you're

not working in it you're working on it

when you build a publishing business you

can publish five bucks ten bucks as many

books as you want and scale that up but

you've got to have a great system for

that and it just starts I'm going pretty

advanced here but these are the

beginning steps of learning these skills

but these skills apply to every business

and are incredibly valuable so listen I

hope this videos really helped you and

you understand more about this process

and how to get started with it I mean if

you want more step-by-step instruction

and guidance from me I created two

courses I'd love to share with you I'll

link to them in the description they're

brand new courses I'm really excited

about them one is called mastering book

publishing you can learn about that at

wwm a string book publishing com the

other one's called mastering book

marketing wwm a string book marketing

com and this one really goes into the

marketing strategies outside of Amazon

to build your funnel your list and and

give you that competitive advantage so

that you don't have to worry about

competition saturation mastering about

publishing covers the process did I

outlined here for you

so check out those programs if you want

to learn more if you want to get started

with it otherwise if you enjoyed this

video please give it a thumbs up

subscribe here at project life mastery

for more videos on publishing books

building an online business marketing

and self-development

thank you so much god bless you and I'll

see you again in the next video

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