How To Run A Split Test On Thrive Themes With Google Analytics Experiments - DIY Sales Funnel #8 Best Education Page #Online Earning

hey miles here miles Becker calm and in

this video I'm going to show you how to

set up a split test on your WordPress

based sales funnel so if you're doing

the DIY sales funnel saying I totally

commend you and this video is going to

show you how to use analytics Google's

analytics platform to run and manage

your split tests now in this example I'm

using thrive themes and I'm going to

show you exactly where to put the code

and exactly how to set this up in thrive

themes on WordPress if you're using a

different theme there's going to be a

very similar process you just need to

figure out where to put this tracking

code inside of your theme so all the

steps apply just that little tiny detail

of where to put the code kind of is all

going to be a little bit different if

you're on a different theme I recommend

thrive themes that's why I'm showing you

how to run a split test on thrive themes

now real quick why split testing split

testing is really the only way for you

to kind of statistically and

scientifically improve the conversion

rate on your website what we're going to

go through here together is I'm going to

setup split test for my opt-in page but

this is the exact same process you will

want to do for your sales pages for

potentially your upsell pages etc I'm

going to show you how to do it once you

will simply replicate this process for

your sales pages and for any other kind

of aspects of your web of your website

like if you have webinar registration

pages whatever those may be anytime you

want to improve conversions we do this

through split testing the first step is

to measure that's what analytics does

the second step is to test generally

speaking it's going to be a headline is

where your most effective test is going

to be then we measure the results and we

let the science and the data tell us

whether or not the new one or the old

one converts more users in the leads or

more leads into customers etc etc so

with that said let's just jump in and

get started you can see I've got a few

things open here so what I've got open

is my dashboard for my main website I've

got the two pages that are the important

steps in my funnel this is going to be

my landing

which is the opt-in page we're going to

set the split test up on this page and

this is the Thank You page this is the

page that they go to

once they successfully opt-in and become

a lead so this is going to be

essentially more people who reach this

page that's the identifier of a

conversion is people who reach this page

and then I've got analytics so let's

jump right in we're going to go into

analytics

I already have an analytics account

running you probably do too if not just

go to analytics google calm and sign up

for an account if you already have an

account running you come down here to

admin and click admin then on the

drop-down you'll want to just create a

new account and it just wants to know so

I'm going to enter this information

really quickly

perfect so what I've done is I've kind

of initiated the process and I clicked

get tracking ID I need to obviously

accept their Terms of Service and you're

going to see right here it gives us this

page where we have this website tracking

code now I recommend you get this code

inside of your website I'm going to show

you exactly how to do that there are

plugins in WordPress would allow you to

simply take your tracking ID this UA

number is essentially your unique number

or that one's mine you will have your

own unique number but really it's kind

of embedded in here you can see it in

here and we're just going to take this

script here I'm going to copy that and

I'm going to put it on a notepad now I'm

going to go over to the dashboard and I

need to go ahead and disable the word

fence plug-in if you're following along

with the DIY sales funnel series we got

work friends kind of added and the goal

of word sense is to protect your website

from any sort of malicious attacks and

one of those is what's called a code

injection or an SQL injection so we're

fence by default is very protective of

new code being added to your site which

is why we disable it when we add code if

you went through the Facebook version of

this process you are already comfortable

with that so hover over thrive dashboard

next go to theme options and this is

where we physically go add the script

which is the Analytics code so you can

see here

we want it to go in the header script

I'm going to scroll down below the

Facebook code that we added before and

I'm going to add that snippet right

below and here I click Save all changes

and this adds the Google Analytics

tracking code to every blog post to

every core page and to all of my

apprentice pages that are built with

this standard kind of wordpress post and

page or the apprentice lesson page

system now this doesn't work for my

funnel pages which we've used which we

built on thrive themes content builder

plug-in so both of these pages are

created in that manner so I need to

manually add the code here so I'm going

to load this I'm going to click Edit

with thrive content builder it's going

to load kind of the editor I'm going to

come over here on the

side click the landing pages go to

landing page settings and then down here

to set up custom scripts and this top

one where it says header scripts before

the head end tag I simply pasted it

right below my Facebook code if you

don't have facebook code in there I

recommend watching the previous video so

save that there and then save it here

and we're added so I want to go add that

here to the Thank You page that they

received this is actually my one-click

upsell page which is what they see after

they opt-in so this is essentially the

goal accomplishment for a lead right

when somebody reaches this page that

means they became a lead same process

here we click on the landing page

settings set up custom scripts and right

below the Facebook code we paste it all

in I click Save on that box I can click

Save here and we're done so now at this

point obviously I have a few more pages

in my funnel I would go add it to all of

them for the sake of being kind of brief

and showing you just how to do this here

that's enough for us to get our split

test running but again just what I'm

trying to get at is add that to every

single page in your funnel if they are

built with the content builder plug-in

so now what is the next step we want to

go inside of analytics I want to go

ahead and I believe I got it okay I

don't even have an okay so I just want

to go inside of the site here I'm going

to click there click here click here and

it's going to actually take me oops I

think it's actually open this up here

audience overview so it's going to tell

me there's nobody on my site because I

just installed my tracking code and that

is totally normal we want to come down

here to conversions and goals and what

we're going to do is the first or the

next thing we need to do in this process

is set up an actual conversion goal and

so let's go to goal URLs set up goals

and we're going to choose new goal and

this new goal we want to do is going to

be really simple it's going to be based

on an actual page that they reach so I'm

gonna come down here to custom and I'm

going to click continue and the name of

this goal is DIY sales funnel opt

in new lead cool so I got that set up

and I'm going to use a destination based

goal which means we're going to base it

off of people reaching that thank you

page I click continue here and now it

wants to know the specifics of the page

they reach and you can tell you can see

right down here it says just use the

actual kind of like the slug of the page

you don't need to put the whole URL in

here so I'm going to come over here this

is let's go view the page just so you

can see how this works so we click

preview and we don't want this question

marking anything after the preview true

you want to remove so we actually want

the URL itself that a visitor would have

the question mark after it this question

mark TV equals true this is saying

essentially this says use the DIY sales

funnels content builder plugin which we

we want to grab just the core URL at

this point so I'm going to grab this

ford slash Thank You URL and then I'm

going to go ahead and post paste it

excuse me right in there and I want to

click Save and that goal is now set up

you can create I believe 10 goals in or

20 goals right so you have 19 goals left

so if you want to have a two cart goal

you can if you want to have a purchase

the first item goal if you have a

purchase the oto goal etc webinar

registration goals but just remember

that as you're building these out you

only have 19 of them and generally

speaking I would mirror these goals with

the kind of custom conversions that you

set up in Facebook in the previous video

that way you have a Google version of

that goal and a Facebook version of that

goal all based on the same items so we

have our goal setup now if you want to

verify the goal you can but the

verification isn't going to show any

data because of the fact that there's

really no traffic on the site it might

actually so let's click verify the goal

because I did load that page so data is

currently unavailable and that's one

thing that's gonna be a challenge on

this video is I'm not going to have the

data to show you but you just trust that

this is exactly how to set this all up

and we will kind of get you going and

you'll see the data come through once

you start driving traffic so

the past seven-day conversion market is

at zero because I don't have any if

you've been running traffic it will show

you what your what you've generated over

the past seven days if you've had

analytics installed right so it's

because I just installed analytics that

we don't have anything here so now I've

got the goal set up at this point and

what I need to do at this point is go in

and actually duplicate out my I need to

duplicate out this page here but I also

need to get my experiment set up here in

analytics so first thing I want to do is

set up my experiment here in analytics

so what I'm going to do is I'm going to

kind of pull this out here and the

experience experiments excuse me are run

through this behavior tab and down at

the bottom you can see experiments so

just a main behavior tab there is

another behavior tab in there and then I

believe behavior is also under like

acquisition or something so just make

sure it's the one that has the icon

behavior and it's got two sub options

and then experiment now you're going to

notice this is hilarious right so as I'm

teaching you how to use this system

Google is working on rolling out a new

system now I'm not on this new system

yet at some point I will be and when I

migrate over to the new system I'll

update you with a video but I know how

Google operates and when they say

something is going to be depreciated in

the future which means the experiments

are going to be going away essentially

what they're saying is in six months to

a year they're going to disappear I want

you to take action right away and again

I'm running these experiments as we

speak so I'm confident this is still

going to work create experiment is what

we'll hit when I update this you'll be

able to see in the description of this

video there's a new one here but I'm

going to call this my opt-in split test

you can see it auto populated so my

other ones that I've been running so the

objective for this experiment I'm going

to use a drop-down and goal set one and

I'm choosing the goal right so now my

experiment is based on how many people

reach this goal I'm going to run a

hundred percent of the traffic through

this goal and I'm clicking next step now

and it's going to take me in and it

wants to know what's the original page

that we're going to

experiment on and that's this page here

which is just my homepage for you it

might not be your homepage right it

could be a different page it could be

like forward slash free or whatever

you're often is at that's fine it

doesn't really matter but I want to go

ahead and just put in whatever the

original one is and you can see it pulls

that up so now that we need our second

variant let's go ahead and go into

duplicate out that page which thrive

seems makes super super simple so I

coming in here to my dashboard and I

click pages and then I'm going to go

down and find this page that I'm using

which is right here where oh I passed it

didn't I one quick second let me find

that it's right here in the middle so it

says front page free DIY sales funnels

so this is the page that is my original

I can click this clone button here and

it's going to clone out this front page

and it takes just a quick step in and

now what I want to do is so I perfectly

cloned this page but I don't like the

fact that it's got the title so I'm

going to go ahead and take off the clone

from the title and I'm going to remove

that here and then I'm going to edit

this just to say free and you could do

anything that you want right it really

doesn't matter all that much and I'm

going to save this now and click the

publish button down here so the reason

why I just changed the title and the URL

and click Save is because if I go into

the landing page builder and out it

won't save those so save these two first

now we go into the content builder and

you're going to see it looks exactly

like the original one and this is how we

work a split test in a split test you

only want to test one thing at a time so

I will only test either new text here

new text here a new image here or a

different button here one item at a time

and the reason is if you test if you

change something here change the picture

change the button and you get an

increase in your conversions you don't

actually know if it was this text the

image or the button so we won't run one

test at a time to make sure that our

test is scientific I want to take a

quick look

believe it got all of my code my

tracking code sent over so I'm just

going to take a quick double check to

make sure since your since you're their

Quality Assurance and you can see create

you a with that 999 this is my Facebook

or excuse me my Google code you can see

my facebook code in there so it did

duplicate and clone out all my tracking

code perfect give me one quick second

why come up with a new headline 99% of

the time you're going to be testing your

headlines because that's really the most

impactful part of a landing page so let

me go ahead and get a quick split test

set up and then we'll finish the process

of tying this in through our experiment

and that's it so really simple and

obviously I'm keeping this super simple

but you want to there's a theory there's

a more than a theory there's an art

almost to running split tests right we

want to test something that is proven by

other marketers that has a high

likelihood of working you you really

want to put a lot of time into the

headlines that you use it's super

important to learn how to write great

headlines write great advertisements a

good book about this is how to write a

good advertisement by Victor Schwab so I

just kind of like pull that out of thin

air I recommend you put more time and

energy into it again this is all for

just like brevity's sake here I'm just

trying to be quick and I don't want you

to think that oh you just kind of type

up something different you can but the

more thought you put into it the higher

likelihood it has to work so now that I

have my second page you can see that I

have this second URL which is forward

slash free right so I'm going to go

visit that new page and you're gonna see

it looks the exact same it functions the

exact same I click pop is the exact same

so now I want to take this URL and I

grab this here copy it and I go back

into my experiment and that's one here

and I'm going to name this one free and

I'm going to name this one home page so

I can just clearly see in the report

which is which and you can see it pulls

up the two different ones so I can see

what my split test is perfect I'm happy

with it I click next step and now it

wants me to just manually insert the

code so it's really easy to do I'm going

to click manually insert the code and

what it allows me to do is excuse me

what it tells me to do is that I want to

put first of all I need to make sure

that my original and variant pages have

the Google Analytics code installed we

already did that so this is only this

code here is only to go after the

opening head tag at the top of my

original page right so I'm going to copy

this here I want to go to the original

page which is my home page not this one

this one right so you can see this is my

home page this would set up with my

original I go into the thrive landing

pages I'm going to go into the landing

page settings right back to that same

some scripts area and it wants it at the

beginning of the head code so I'm going

to go right here I'm gonna hit enter

once and paste it at the very beginning

at the top of the head as high up as I

can and I'm going to click Save and then

I'm going to click Save here and at this

point my friend we have a split test up

and running so it gives us the

information here and I'm just going to

click next step to go all the way

through this here it's going to give me

some options on how long I want to run

it essentially and you can see it gives

me the two check marks home page

experiment code found great and free the

analytics code is found so it has what

it needs I click start experiment and

it's launched so what it's going to do

is it's going to be collecting the data

based on it and this is kind of where

you're able to look at the data

essentially so how do you get here it's

again behavior experiments brings up

this list so when you log in to your

analytics account you're going to see

this page which is the audience overview

and then you want to scroll down here

and you're going to go to behavior and

you're going to go to experiments and

you can see the experiment name that you

just created and you obviously your

sales page one would be here your OTO

page would be below that click on this

here and what it's going to do is this

is going to turn out to be a squiggly

line graph right there and it's going to

tell you the number of experiments

sessions and the number of hours of data

and how many users are included let me

go load one really quickly that has some

data in it so you could see what it's

going to look like all right so here you

can see that I've got one of my

experiments running and you can see what

it looks like with data running through

the experiment in again behavior the

experiments area so it's got the the

blue and the orange lines so my on my

DIY sales funnel one would be homepage

one would be free and it shows you day

by day which one converts higher you can

hover over every single day and you can

see you know on this day particularly

the talking-head VSL did ten percent

conversion whereas the slideshow did

zero down below you can see better data

essentially this better data down here

shows the two side-by-side you see how

many session experiment

have been run you can see how many

conversions each one brought and then

you get your conversion rate for me this

is a sales page right this is a video

sales letter for my membership that I'm

split testing and you can see one of

them is converting at about two point

one percent and one is converting at

just under two percent now you can tell

that it's got only at forty three

percent likelihood of outperforming with

this talking-head VSL and it's actually

ten percent lower conversion rate than

my slide show this is the one I've been

running for over probably about two

years this is something my wife and I

created when I was in New Zealand so

that was about four months ago we

created this and we had an idea it was a

you know we have a hypothesis of that

maybe a more personal video of my wife

sitting there and actually seeing her

kind of talking right it's a talking

head versus a slide show maybe that

would be able to engage users better and

increase conversions so far the data

says not really but here's the key we do

have enough experiment sessions running

through but we don't have enough

conversions to have what we would call a

statistically significant data set at

this point so what you want to see here

is you want to see this probability you

really want to see this probability to

be over 95 percent over 98 percent

probability is what you want to see and

that's how you know you have

statistically significant data generally

you'll see this number be really high

when this difference is quite high and

the number of conversions are in the

several hundreds potentially the

thousands that's kind of why I said to

start with your opt-in page you're going

to get a lot more opt-ins than you are

customers so you're going to be able to

run the data more quickly and kind of

zero in on a headline on your opt-in

page that really triggers your audience

to take action and once you know that

that opt-in phrase that said this way

versus that way is better and it gets

your kind of audience to take action you

can then play with getting that the idea

or the essence of that headline in your

advertisement on Facebook and you could

split test it at the ad level to see if

that gets more clicks you can then

figure out how to get the essence of

that opt-in into your OTO page and see

changing your headline on your oto and

see that gets you a bump in your

conversions on your sales side of things

and that's really how split testing can

help you at all levels of your funnel

but you really want to start by split

testing your opt-in page and you want to

see something to the tune of about 30%

opt-in if you're at the 20% opt-in rate

keep working with it till you get to 30

or 40% conversion on your opt-in page

that's when you know you've got

something that's really quite compelling

to your audience and that's it this is

the whole game of setting up a split

test it really didn't take that long for

us to set up here I'm using this system

I'm very happy with having this data

running through analytics I think it's a

far superior system and if you're

curious about quick funnels is kind of

like oh but they're split testing looks

so easy they don't split tests your

sales pages the only thing they make

look easy is the opt-in pages which you

can do in about three minutes and I

don't think three minutes to setup an

opt-in is worth three thousand two

hundred plus dollars per year when we

can kind of run off of Google's tools

that they offer us so I hope this was

helpful get your split tests up and

running remember test one thing at a

time

start with your headline right on your

on your opt-in page is the very first

place I would go get it all set up run

some traffic and see let the data drive

your decisions let the data guide you in

your business because if you follow the

data and you test your ideas you will

eventually be able to iterate yourself

towards a very very successful funnel

this is exactly what my wife and I have

been doing since about 2013 since we

really started split testing and all of

our results are continuing to increase

and the effort we're putting in is

really not increasing at all we're

simply getting more conversions on the

same amount of energy which is really

exploding our business right now and

it's through using this kind of a tool

if you have any questions for me at this

point catch me in the comments below I'm

happy to chat and I'll do what I can

with the time I have available to get

back with you on your questions if you

enjoyed the video give me a thumbs up

here in YouTube I hope you enjoyed

learning how to run a split test on

thrive themes using Google's tools that

are very easy to use and they're 100%

free and I look forward to connecting

with you on the next video

all right be well

Best Education Page #Online Earning

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